Victory Media Marketing

What Victory Media Marketing does

Victory Media Marketing is a privately held, multi-platform local media and marketing company headquartered in Marble Falls, Texas, that has served the Highland Lakes region of Texas (Burnet, Llano, and Blanco Counties) for over 35 years since its 1989 founding around The Picayune Magazine. The company owns and operates an integrated media portfolio spanning print publications (The Picayune monthly magazine, 101 Fun Things to Do in the Highland Lakes, Locals Love Us annual best-of issue, Christmas Lights Guide, Fall Sports Preview), a wholly-owned radio station (KBEY 103.9 FM, acquired 2012), digital news and tourism platforms (DailyTrib.com and 101HighlandLakes.com), indoor digital out-of-home screens (DailyTrib Screens), and e-newsletter email advertising. The company claims a combined reach of 2.2 million+ listeners, users, and readers across these properties, supported by a print distribution network of 500+ locations plus eight Texas points-of-entry.

Beyond its owned-media inventory, Victory Media operates a marketing services arm offering website design and development (including redesigns, hosting, and security monitoring), SEO and content marketing, branding and brand-kit development, and graphic design services. Revenue is generated primarily through advertising sales across all media properties, supplemented by fees from professional services engagements; pricing is quote-based with free ad design bundled into print packages, and the company sells to a long tail of local SMB advertisers with select enterprise and institutional clients (including Ascension Seton, OB/GYN Specialists of Tulsa, Burnet County Tourism, and the Marble Falls Education Foundation). Distribution to advertisers is sales-led, executed through account representatives, while distribution to end audiences combines post office delivery and business-rack placement for print, broadcast radio, web traffic, email, and indoor-screen networks in Marble Falls, Burnet, and Kingsland.

The company is led by CEO Amber Weems, with Mandi Goldsmith as Publisher, and a team of approximately 18 staff across editorial, creative, radio, sales, and administration. There is no evidence of external investment, private equity involvement, or acquisition activity beyond the 2012 KBEY 103.9 FM purchase, and no public revenue disclosure has been made. Geographic operations remain concentrated in the Highland Lakes region with no documented expansion outside that footprint.

Name

Victory Media Marketing

Legal name

Victory Media Marketing

Website

https://victorymediamarketing.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Victory Media Marketing is a private, multi-platform local media and marketing company in Marble Falls, Texas, operating print magazines, a radio station, digital news and tourism websites, and agency services for SMBs across the Highland Lakes region.

Ownership category

akta.pro rank

Product category

Local Media Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Media Representatives (541840), Indoor and Outdoor Display Advertising (54185), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Newspapers: Publishing Or Publishing & Printing (2711), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Marketing & Audience Development Services (MPAGAJAD)

akta.pro secondary industries

Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Event Marketing, Sponsorship Sales & Promotion (MPAGAAAE)

Keywords

• Local media advertising
• Print advertising
• Radio advertising
• Digital marketing
• Branding services

Headquarters

HQ city

Marble Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Advertising: Advertising space sold in monthly and special edition publications including The Picayune Magazine, 101 Fun Things to Do in the Highland Lakes, Locals Love Us, Christmas Lights Guide, and Fall Sports Preview. Ads are sold in various sizes and formats with display, classified, and sponsored content options.
2. Digital Advertising: Online advertising on DailyTrib.com including square ads, banner ads, and classifieds. Additional digital advertising on 101HighlandLakes.com tourism website featuring square ads, banner ads, custom content, and optimized guide listings.
3. Radio Advertising: Airtime sales on KBEY 103.9FM including Wake Up Show sponsorships, weekday sponsorships, KBEY Mid-Day, Afternoon Drive, Country Evenings, live remotes, on-air infomercials, and event sponsorships.
4. E-Newsletter Advertising: Email marketing services that deliver advertising content directly to engaged online readership through e-blasts and newsletters.
5. Website Design and Development: Website design and development services including redesigns, enhancements, hosting, security monitoring, and SEO optimization for businesses seeking professional online presence.
6. Branding and Graphic Design: Professional branding services including logo design, brand kit development, graphic design for websites and marketing materials, and consistent brand identity creation across platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Victory Media Marketing is a multi-platform local media company that sells advertising space across its owned print publications (The Picayune Magazine and related titles), digital properties (DailyTrib.com, 101HighlandLakes.com, DailyTrib Screens), radio station (KBEY 103.9 FM), and e-newsletters to local and regional businesses in the Highland Lakes region of Texas. In addition to advertising sales, the company provides professional marketing services including website design and development, branding, graphic design, SEO, and content marketing to help clients establish and grow their digital and traditional presence.

Product overview

Victory Media Marketing is a multi-platform local media and marketing company serving the Highland Lakes region of Texas. The company operates a portfolio of print publications (The Picayune Magazine, 101 Fun Things to Do in the Highland Lakes Magazine, Locals Love Us Magazine, Christmas Lights Guide, Fall Sports Preview), a radio station (KBEY 103.9 FM), and digital platforms (DailyTrib.com, 101HighlandLakes.com, DailyTrib Screens, e-newsletters). Beyond media properties, the company offers marketing services including website design and development, graphic design, branding, SEO and content marketing, and digital advertising. The company has marketed and promoted Highland Lakes businesses for over 35 years with a reach of more than 2.2 million listeners, users, and readers across all platforms.

Differentiator

Problem solved

Functional benefit

Brands

• The Picayune Magazine: A trusted, full-color monthly publication spotlighting people, places, and stories in the Highland Lakes community. Affectionately referred to as 'the best magazine money can't buy.'
• KBEY 103.9 FM Radio Picayune
• DailyTrib.com
• 101 Highland Lakes
• Locals Love Us Magazine

Products and services

• The Picayune Magazine A trusted, full-color monthly publication casting a positive spotlight on the people, places, and stories of the Highland Lakes community. Distributed monthly with a loyal following of local readers, it offers advertisers a flagship print advertising platform.
• 101 Fun Things to Do in the Highland Lakes Magazine A seasonal visitor's guide loaded with up-to-date information for visitors making the most of their trip to the Highland Lakes region. Used by local businesses and tourism operators to advertise to visitors.
• Locals Love Us Magazine An annual collection of area businesses voted best of the best by the Highland Lakes community. Only winning businesses are offered a spot, giving advertisers exclusive association with community recognition.
• Christmas Lights Guide A special holiday publication covering Christmas lights, live nativity scenes, dance recitals, parades, and courthouse lightings in the Highland Lakes area. Provides seasonal advertising opportunities for local businesses.
• Fall Sports Preview A special section inserted into the September edition of The Picayune Magazine featuring the most comprehensive look at local high school athletes and coaches. Offers advertisers seasonal access to sports-engaged readers.
• KBEY 103.9 FM Radio A local country radio station delivering high-energy and positive programming on air and online. Sells airtime sponsorships including Wake Up Show sponsorships, weekday sponsorships, live remotes, on-air infomercials, and event sponsorships to local advertisers.
• DailyTrib.com Digital News Platform The trusted online local news source in the Highland Lakes, covering city, county, and state news as well as local sports and weather. Offers square ads, banner ads, and classifieds to advertisers reaching online readers.
• 101HighlandLakes.com Tourism Website The go-to vacation and entertainment source for visitors and locals featuring event-driven content, tourism news, and the most comprehensive events calendar in the Highland Lakes. Features square ads, banner ads, custom content, and optimized guide listings.
• DailyTrib Screens Indoor Digital Billboards Commercial-grade indoor digital screens positioned strategically within establishments such as restaurants, salons, gyms, and waiting rooms in Marble Falls, Burnet, and Kingsland. Offers motion and static advertisement placements to local advertisers.
• E-Newsletter Advertising Email marketing service that puts products and services directly in front of engaged online readership through e-blasts and newsletters, bringing more local traffic to advertiser websites.
• Website Design and Development Services Professional website design and development services including redesigns, enhancements, hosting, and security monitoring with SEO best practices. Sold to businesses seeking professional online presence.
• Branding Services Professional branding services including market research, competitor analysis, positioning strategies, and high-quality design for consistent brand identity. Sold to businesses seeking cohesive brand development.
• Graphic Design Services Visual design services including logo design, comprehensive brand kits, website graphics, custom imagery, and visual content for marketing campaigns.
• SEO and Content Marketing Services Digital marketing services including search engine optimization, content marketing, reputation management, listings management, and keyword strategy. Sold to businesses seeking improved online visibility.

Quantifiable outcome

• 400% increase in organic traffic for tourism clients
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Townsquare Media: Operates local radio stations, digital platforms, and live events in small and mid-sized U.S. markets. Closely comparable multi-platform local media + advertising model, but at vastly larger scale.
• Lee Enterprises: Community-focused newspaper publisher across the U.S. Highly comparable in print + digital publishing and local SMB advertising, though operating across many markets versus VMM's single region.
• E.W. Scripps Company: Diversified local media operator spanning broadcast TV, radio, and digital. Comparable multi-platform audience monetization approach and local-news/digital strategy.
• Saga Communications: Operates small and mid-market radio stations across the U.S. Strongly comparable in local radio ad sales focused on regional SMBs, similar in station profile to KBEY 103.9FM.
• iHeartMedia: Largest U.S. radio broadcaster with iHeartRadio digital platform. Comparable in radio ad inventory + digital audience monetization strategy that overlaps with VMM's multi-channel play.
• Emmis Communications: Radio broadcasting operator with owned local stations and digital media assets. Comparable in the radio/airtime advertising business VMM runs via KBEY 103.9FM.
• Cumulus Media: Large U.S. radio operator with thousands of local stations. Comparable in radio ad sales and local content distribution model, though at national scale.
• Adams Publishing Group: Owns community newspapers, magazines, and digital media in small U.S. markets. Closest structural analogue to VMM's Picayune-style monthly magazine + local advertising approach.
• Gannett: National newspaper and digital publisher (USA Today, hundreds of local titles). Comparable as a community print + digital advertising business, though vastly larger and more digital-converted.

Regional players

• Wick Communications: Family-owned publisher of small-market community newspapers and digital sites in the western U.S. Closely comparable in scale, ownership structure, and small-town magazine/distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/media_victory
• Facebookfacebook.com/victorymediamarketing
• LinkedInlinkedin.com/company/victory-media-tx
• Instagraminstagram.com/victory_media_marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victory Media Marketing