Keith Football Club

What Keith Football Club does

Keith Football Club is a community-owned senior football club founded in 1910 and based at Kynoch Park on Balloch Road, Keith, Banffshire, Scotland. The club competes in the Scottish Highland Football League (now the Breedon Highland Football League) and is a member of the Scottish Football Association, historically participating in the Scottish Cup. Its senior men's team plays alongside a youth development programme that fields teams from Under-13s through Under-20s, partnered with Keith & District Sports Development (KDSD) and competing in the Moray Firth Youth League and Scottish Highland Youth Football League.

The club generates revenue through a portfolio of modest, community-driven streams: match day hospitality packages (£70+VAT and £40+VAT tiers), gate receipts, a weekly Double Chance Club membership lottery at £3 per week, player and manager sponsorships at £150 per season, an annual main shirt sponsorship (currently Raccortubi Norsk), additional local business sponsorships (Keith Builders Merchants, RS Coaches, B&M Steel and others), merchandise sales via an external online shop hosted at ibasports.co.uk, and occasional community grants such as the £250 KBM Community Charity Fund award and £1,000 Tesco blue token appeal. No proprietary technology platform supports the business; the digital infrastructure is limited to a Squarespace-based website, social media accounts, and a third-party ecommerce storefront.

The club is governed by a volunteer board chaired by Andy Troup, with operational leadership delivered principally through the Chairman, a Vice Chairman and Club Historian (Charlie Simpson), a Finance Director, an Operations Director, and a first team manager (Craig Ewen). The club has been deliberately small-scale throughout its history, with no external equity, debt issuance, or acquisition activity. Notable strategic milestones include the 1922 acquisition of Kynoch Park (donated by Sir John W Kynoch), the 2006-07 seventh Highland League title, the 2018 launch of a structured youth programme, and the 2020 leadership restructure following COVID-19 financial pressures.

Name

Keith Football Club

Legal name

Keith Football Club

Website

https://keithfc.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Short description

Keith Football Club is a 1910-founded community amateur football club competing in the Scottish Highland Football League from Kynoch Park in Keith, Scotland, generating revenue through match day hospitality, local sponsorships, merchandise, and a weekly lottery.

Ownership category

akta.pro rank

Product category

Community Football Club / Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Senior football club
• Highland Football League
• Match day hospitality
• Community sports club
• Football sponsorship packages

Headquarters

HQ city

Keith

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Match Day Revenue: Revenue generated from ticket sales and gate receipts at home matches played at Kynoch Park in Keith, Scotland.
2. Match Day Hospitality: Sale of hospitality packages to fans and corporate guests on match days. Two tiers are offered: Package One at £70+VAT (pre-match drinks, two-course meal with wine, stand seat, half-time refreshments, post-match drinks) and Package Two at £40+VAT (stand seat with refreshments).
3. Double Chance Club Lottery: Weekly membership lottery at £3 per week. Members are entered into two games: Game One is a random draw for £150 or £50; Game Two is a weekly lotto where members select 3 numbers from a 20-number grid to win £100, with the jackpot rolling over by £100 per week until won. Described as a key fundraising mechanism growing in returns.
4. Player & Manager Sponsorship: Businesses or individuals sponsor named players or managers for £150 per season, receiving company/name below player on website, boardroom hospitality invitation, and a photograph with the player/manager.
5. Merchandise Sales: Sale of club merchandise including replica shirts and other items through the Official Online Club Shop hosted at ibasports.co.uk.
6. Main Sponsorship: Annual sponsorship from Raccortubi Norsk as the club's main sponsor, including shirt sponsorship. Additional sponsorship from Keith Builders Merchants (shorts sponsor), RS Coaches (transport sponsor), B&M Steel (tracksuit sponsor), and various other local businesses.
7. Youth Development Grants: Receipt of community grants for youth team operations, including a £250 grant from the KBM Community Charity Fund in 2018 for the Under-13s team, and £1000 from the Tesco blue token appeal.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Keith Football Club operates a senior men's football team competing in the Scottish Highland Football League at Kynoch Park in Keith, Scotland. Beyond match play, the club sells match day hospitality packages (£70+VAT and £40+VAT tiers), a weekly lottery membership called the Double Chance Club (£3/week), player and manager sponsorship opportunities (£150/season), and club merchandise through an online shop. The club also runs a youth development programme with teams from U13s to U20s competing in the Moray Firth Youth League and other youth competitions.

Product overview

Keith Football Club is a senior football club competing in the Scottish Highland Football League. The club offers a portfolio of matchday and non-matchday services including match day hospitality packages (Package One at £70+VAT and Package Two at £40+VAT), a Double Chance Club membership lottery programme, player and manager sponsorship opportunities, official merchandise through an online shop, and a youth development programme with teams in multiple age groups. The club operates primarily as a community sports organisation with commercial revenue generated through hospitality, sponsorship, retail, and membership activities.

Differentiator

Problem solved

Functional benefit

Brands

• Double Chance Club: Weekly lottery/membership program where members pay £3 per week for chances to win prizes including £150 and £100 in weekly draws.
• Mighty Maroons

Products and services

• Match Day Hospitality Package One Premium match day hospitality package priced at £70+VAT per person, including pre-match drinks, a two-course meal with wine, stand seat for the match, half-time refreshments, and post-match drinks. Designed for individual fans, corporate guests, and client entertainment on match days at Kynoch Park. Bookings via Andy on 07500 958405 or [email protected].
• Match Day Hospitality Package Two Reduced-price match day hospitality package priced at £40+VAT per person, including pre-match drinks, stand seat for the match, half-time refreshments, and post-match drinks. Aimed at individual supporters and guests wanting a lower-tier hospitality experience at Kynoch Park. Bookings via Andy on 07500 958405 or [email protected].
• Double Chance Club Membership Weekly lottery membership programme at £3 per week, entering members into two games: Game One is a random draw for a £150 main weekly prize or a £50 prize; Game Two is a weekly lotto where members select 3 numbers from a 20-number grid to win £100, with the jackpot rolling over by £100 per week until won. Described as a key fundraising mechanism growing in returns. Open to individuals via direct contact with club officials.
• Player/Manager Sponsorship Sponsorship opportunity at £150 per player or manager per season for businesses or individuals. Benefits include the sponsor's company or personal name displayed below the player on the club website, an invitation to Keith FC boardroom hospitality, and a photograph with the sponsored player or manager.
• Official Online Club Shop Official online retail service selling Keith FC branded merchandise and apparel (including replica shirts) through external retail partner ibasports.co.uk. Available to supporters globally via e-commerce.
• Youth Development Programme Youth football development programme fielding teams across multiple age groups (U13s, U15s, U17s, U20s) competing in the Moray Firth Youth League and other youth competitions. Provides a pathway for local children to develop football skills, coached by Dod Simmers, Michael Dunne, George Milton, Scott McKenzie, and Jane McKenzie. First U13s team entered MFYL East in 2018/19 season.

Quantifiable outcome

• Club raised £250 grant from KBM Community Charity Fund for youth team in 2018
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Keith Builders Merchants (KBM)coreGTM or Marketing PartnerShorts sponsor and regular community grant provider. Awarded £250 grant to Keith FC's Under-13s youth team in 2018 from the KBM Community Charity Fund. Supports multiple Highland League clubs including Forres Mechanics, Buckie Thistle, Deveronvale, and Turriff United. Jeff Smith, Managing Director, emphasises community value of sport.
• RS CoachesminorGTM or Marketing PartnerTransport sponsor for the club, providing team transportation to away matches. Special mention in Chairman's report for driver John who 'goes above and beyond' in support of Keith FC.
• B&M SteelminorGTM or Marketing PartnerTracksuit sponsor for the club, providing branded tracksuits for players and staff.
• Keith & District Sports Development (KDSD)coreStrategic or Co-development PartnerLocal sports development organisation partnering with the club on youth football. Keith FC works with KDSD to run youth teams and provide a development pathway for children in the Keith area. KDSD provides match mascots and supports community engagement initiatives. Keith FC entered its first-ever U13s team in 2018/19 through this partnership.
• Chivas BrothersminorGTM or Marketing PartnerLocal whisky distillers whose staff have participated in Keith FC's employee benefits scheme, enjoying match day hospitality at Kynoch Park. Cited as examples of corporate hospitality guests using the club's facilities.
• Simmers Contract LtdminorGTM or Marketing PartnerStrip (kit) sponsor for the Under-13s youth team. Presented by Symon Simmers. Demonstrates local business support for the club's youth development programme.
• Caledonia Asset FinanceminorGTM or Marketing PartnerPlayer sponsor, sponsoring Ryan Robertson (Defender). Listed on the club's sponsors page.
• MES Power EngineeringminorGTM or Marketing PartnerPlayer sponsor, sponsoring Murray Addison and Connor Killoh (players). Listed on the club's sponsors page.
• Scotia HomesminorGTM or Marketing PartnerPlayer sponsor, sponsoring Jordan Lynch. Listed on the club's sponsors page.
• Allied InternationalminorGTM or Marketing PartnerPlayer sponsor, sponsoring Craig Reid (Goalkeeper). Listed on the club's sponsors page.
• TexominorGTM or Marketing PartnerPlayer sponsor, sponsoring Craig Gill. Listed on the club's sponsors page.
• Thistle Inspection SolutionsminorGTM or Marketing PartnerPlayer sponsor, sponsoring Michael Taylor. Listed on the club's sponsors page.
• Averon Engineering LtdminorGTM or Marketing PartnerPlayer sponsor, sponsoring Jordan Cooper. Listed on the club's sponsors page.
• Jim Reid Vehicle SalesminorGTM or Marketing PartnerSponsor of the club, listed on the official sponsors page with a logo.
• Herd HireminorGTM or Marketing PartnerSponsor of the club, listed on the official sponsors page with a logo.
• Tesco (Blue Token Appeal)minorGTM or Marketing PartnerProvided £1000 grant to Keith FC Under-13s youth team via the Tesco blue token community appeal, voted for by Tesco customers. Supports local youth football development.
• CA Davidson BuildersminorGTM or Marketing PartnerKit sponsor for Manager Craig Ewen. Listed on the management team page.
• Bal gownie Golf Club (implied through Turriff connection)minorOthersReferenced through sponsor logos on the website. Balgownie is a golf club near Turriff.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cove Rangers FC: Aberdeenshire club that rose from the Highland League to the SPFL, illustrating the potential upward trajectory for peer clubs in the same league. Their recent professionalisation path provides a benchmark for what a successful Highland League club can become.
• Forres Mechanics FC: Another Moray-based club competing in the Scottish Highland Football League, also supported by KBM (Keith Builders Merchants). Operates from Mosset Park in Forres and shares the same league structure, community-based sponsorship model, and youth programme setup as Keith FC.
• Turriff United FC: Aberdeenshire Highland League side and another KBM partner. Same operational archetype: community-owned, local-sponsor funded, single senior team competing in tier 5 of Scottish football.
• Fraserburgh FC: Highland League club based in Fraserburgh, Aberdeenshire. Comparable tier-5 Scottish football operations with similar community-anchored funding model, local business sponsorship base, and youth feeder programmes serving northeast Scotland.
• Inverurie Loco Works FC: Aberdeenshire-based Highland League side operating from Harlaw Park with an identical community-club model, sponsorship-driven revenue, and youth development pathways. Direct competitor in the same league table each season.
• Buckie Thistle FC: Highland Football League club based in Buckie, Moray, also sponsored by KBM. Comparable small-town community profile, similar sponsorship economics from local businesses, and similar dependence on match day and commercial revenue streams.
• Brora Rangers FC: Long-established Highland League club with a comparable community-owned structure, small-town catchment, and reliance on hospitality, sponsorship, and gate receipts. Shares the same competitive tier and operational model as Keith FC.
• Deveronvale FC: Banff-based Highland League club also supported by KBM. Like Keith FC, it operates a small-community commercial model with hospitality, sponsorship, and player packages as primary revenue lines.

Broad incumbents

• Scottish Football Association (SFA): The national governing body that runs the Scottish Cup, confers Fair Play Awards (Keith FC has won five), and regulates membership requirements that the Club must meet. Forms the regulatory and competition framework above the Highland League.
• Highland Football League: The governing body and competition structure in which Keith FC competes; the League sets fixture calendars, points ranking, and broadcast/data distribution rules that directly drive Keith FC's commercial outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/with_replies
• Facebookfacebook.com/keithfootballclub
• LinkedInlinkedin.com/company/keith-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keith Football Club