Amp Wellbeing

What Amp Wellbeing does

Amp Wellbeing, operated as Amp Fitness Limited, is a UK-based direct-to-consumer designer and retailer of premium Pilates and yoga equipment. Founded by Lucy from her living room, the company produces a broad catalogue spanning PU and vegan suede mats, ankle/wrist weights, weighted bars and triangles, Pilates balls and rings, fabric and latex resistance bands, core sliders, foam rollers, yoga blocks and belts, plus meditation accessories, children's yoga items, and lifestyle goods (totes, water bottles). Products emphasise eco-friendly materials (natural rubber, cork, bamboo, organic cotton, plant-based latex, recycled TPE) and a design-led aesthetic intended to remain visible in living spaces rather than be stored away.

The company monetises through unit-priced one-time sales via its Shopify storefront, with individual SKUs ranging from $6 to $116 and curated bundles from $59 to $230. A second B2B motion serves boutique fitness studios, retreats, and hospitality with tiered wholesale pricing, custom branding, and 48-hour studio shipping. Marketing is community-led: free workout video libraries on YouTube and Instagram, instructor partnerships (She Collective, Arvra, 7 Minute Reset), email capture with a 10% first-order discount, referral codes, the Amp Wellbeing Community program, and concentrated earned media across UK publications. International shipping extends to the EU, US, Australia, and Canada with IOSS-registered EU VAT handling. The company is bootstrapped, founder-owned, and operates with a London registered address and a Poole returns/warehouse facility.

Name

Amp Wellbeing

Legal name

Amp Fitness Limited

Website

https://ampwellbeing.co.uk

Company type

Private

Operating status

Operating

Short description

Amp Wellbeing is a UK-based direct-to-consumer brand selling premium, design-led Pilates, yoga, and meditation equipment to women and boutique fitness studios through a Shopify storefront and a B2B wholesale channel, with international shipping across the EU, US, Australia, and Canada.

Ownership category

akta.pro rank

Product category

Pilates and Yoga Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

akta.pro industry

PRIMARYCRAMADAE

Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fitness Equipment & Accessories Retail

SECONDARYCRAOAJAG

Fitness, Exercise & Gym Equipment Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

SECONDARYCRAMABAD

Fitness Equipment & Performance Accessories Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Pilates equipment
• Yoga mats
• Resistance bands
• Studio weights
• Fitness accessories

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time product sales through their Shopify storefront to consumers. Products include individual items (mats, weights, bands, accessories) and curated bundles/sets. No subscription component; each purchase is a discrete transaction.
2. Studio/Wholesale Equipment Sales: B2B sales of studio-grade equipment to boutique fitness studios, gyms, retreats, and hospitality spaces. Tiered wholesale pricing with bulk order discounts and custom branding options for larger orders.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Amp Wellbeing designs, manufactures, and sells premium, design-led Pilates and yoga equipment for home and studio use, including mats, weights, resistance bands, Pilates rings, balls, foam rollers, yoga blocks, and meditation accessories built with eco-friendly materials such as natural rubber, cork, organic cotton, bamboo, and vegan suede. The company also operates a B2B Studio Solutions wholesale channel offering tiered pricing, custom branding, and bulk order capabilities for boutique fitness studios, retreats, and hospitality spaces.

Product overview

Amp Wellbeing is a UK-based direct-to-consumer fitness equipment company specialising in premium, design-led Pilates and yoga equipment for home and studio use. The product portfolio is organised into four layers: (1) individual core products spanning yoga and Pilates mats (Amp Flow Pro Mat, Amp Flow Yoga Mat, Vegan Suede and Leopard Print mats, Children's Yoga Mat), home and studio weights (Ankle & Wrist Weights in 2lb and 4lb, Strength Bars in 3kg/4kg/5kg, Sculpt Bars 2kg, Weighted Triangle Set), resistance bands (Adjustable Fabric Bands, 5-Pack Latex Bands, Long Fabric/Latex Bands, Silicone Band Sets, individual Light/Medium/Heavy bands), Pilates tools (Pilates Ring, Pilates Ball, Core Sliders and Bamboo Core Sliders, Weighted Pilates Balls), recovery accessories (Foam Rollers in 45cm/60cm, Release & Stretch Wavy Roller), yoga props (Cork Yoga Block, Foam Yoga Block, Children's Yoga Block, Yoga Pads in 3 colours, Yoga Mat Strap, Organic Cotton Yoga Belt), and meditation accessories (Comfort Eye Pillow, Zefu Meditation Cushion, Yoga Bolster); (2) lifestyle accessories (Amp Tote Bag, Amp Water Bottle); (3) curated bundles and sets (The Complete Movement Set, Pilates Core Set, The Everyday Pilates Set, Your Mat Pilates Routine, Pilates Strength Set, Studio Pilates Set, Move Together Bundle, Gift Card); and (4) colour-coordinated sub-brand collections (The Black Collection, The Stone Collection, The Sage Collection, The Pink Collection). The company also offers a B2B studio equipment service with tiered wholesale pricing, custom branding, and bulk order capabilities, alongside a free workout video library accessible via YouTube and Instagram. All products emphasise eco-friendly and sustainable materials including natural rubber, cork, organic cotton, bamboo, and plant-based latex.

Differentiator

Problem solved

Functional benefit

Products and services

• Amp Flow Pro Mat Premium studio-grade PU yoga and Pilates mat with dense cushioning, sweat-activated grip surface, and natural rubber base designed for daily studio use or serious home practice.
• Amp Flow Yoga Mat Everyday PU yoga and Pilates mat for regular home and studio use, offering non-slip performance and comfortable cushioning for consistent movement practice.
• Amp Vegan Suede Yoga Mat Vegan suede yoga mat combining sustainable materials with a soft-touch surface for slower, grounding practices; available in solid sage, leopard, pink leopard, and purple leopard colourways.
• Children's Yoga Mat Kids-sized yoga mat available in blue leopard and star print, designed for children to join adult practice with the same considered design in smaller proportions.
• Fitness and Yoga Mat Cushioned 6mm recycled TPE yoga and fitness mat providing eco-friendly everyday cushioning for home workouts.
• Amp Ankle and Wrist Weights Adjustable velcro ankle and wrist weights with soft-touch sweat-resistant outer, designed to add gentle resistance to Pilates, barre, yoga sculpt, walking and low-impact strength training; available in 2lb and 4lb pairs.
• Amp Strength Bars Weighted dumbbell-style bars for Pilates, sculpt and low-impact strength training with a soft-touch non-slip design, available in 3kg pair, 4kg pair, and 5kg pair configurations.
• Amp Sculpt Bars Compact 1kg per bar (2kg pair) weighted sculpt bars for targeted toning and low-impact upper-body work, designed as a smaller option within the weighted bars range.
• Amp Weighted Triangle Set Compact weighted triangle dumbbells available in 3.1kg and 4.5kg single units or as a set, providing steady controllable resistance for Pilates, barre, functional fitness and small-space strength training.
• Amp Weighted Pilates Balls Weighted hand-held Pilates balls (3kg pair) adding resistance to sculpt and strength work, designed to provide grip and controlled resistance during Pilates and barre sessions.
• Adjustable Fabric Resistance Bands Adjustable fabric resistance bands for women, designed for strength training with durable fabric construction and multiple resistance levels.
• Resistance Bands 5 Pack Set of 5 latex resistance bands in stone or pink, providing a range of resistance levels for full-body strength, mobility and activation work; compact and travel-ready.
• Long Resistance Bands Long-format fabric and latex resistance bands for full-body strength and mobility work, available in sets of 3 or individual bands in various resistance levels.
• Silicone Resistance Bands Set Set of 3 silicone resistance bands providing a latex-free alternative, designed for gentle yet effective resistance during Pilates, yoga and functional workouts.
• Amp Core Sliders Core sliders creating a reformer-style feel in mat Pilates by adding instability and challenge through controlled sliding movement.
• Bamboo Core Sliders Eco-friendly bamboo core sliders providing reformer-style instability and sliding challenge with sustainable bamboo construction.
• Amp Pilates Ring Fiberglass Pilates ring with EVA soft-touch handles, adding light resistance to inner thighs, arms and core while encouraging slow, controlled movement and proper alignment.
• Pilates Ball for Core Strength Durable PVC Pilates ball supporting core activation, balance and control, ideal for seated work, abdominal exercises and gentle mobility.
• Amp Foam Roller Foam rollers for recovery and mobility work, available in 45cm and 60cm lengths and in wavy or smooth profiles, designed to release and stretch muscles after workouts.
• Amp Cork Yoga Block Sustainable cork yoga block providing support under the hand in forward folds and other yoga poses, made from natural cork materials.
• Amp Foam Yoga Block Lightweight foam yoga block available in black and purple, providing support and stability in yoga poses and Pilates exercises.
• Yoga Pads Knee padding pairs for yoga and Pilates, available in black, purple, and pink, providing cushioning for knee-intensive floor exercises.
• Organic Cotton Yoga Belt Natural organic cotton yoga belt/strap for supporting flexibility and stretching exercises, providing assistance in poses requiring extended reach.
• Yoga Mat Strap Carry strap for yoga mats, making transportation and storage of yoga mats convenient and stylish.
• Comfort Eye Pillow Eye pillow for yoga and meditation, designed to block light and provide gentle pressure for relaxation and mindfulness practices.
• Zefu Meditation Cushion Zefu-style meditation cushion providing comfortable seating support for mindfulness and meditation practice at home.
• Yoga Bolster Long yoga bolster pillow designed to support the spine and body in restorative yoga poses, meditation and relaxation practices.
• Amp Tote Bag Canvas fitness tote bag and mat holdall for carrying yoga mats and workout accessories, designed to fit seamlessly into daily life.
• Amp Water Bottle 1-litre capacity water bottle in black, designed as a lifestyle and hydration accessory complementing the fitness equipment range.
• The Complete Movement Set Comprehensive home movement studio bundle including Amp Flow Pro Mat, 3kg Pilates Bar Weights, 4lb Ankle & Wrist Weights, Pilates Ball, and Light Resistance Band, designed as a one-set complete home fitness solution.
• Pilates Core Set Foundation Pilates bundle including Pilates Ball, Pilates Ring, and Light Resistance Band, providing the three essential tools for a consistent mat-based Pilates practice at home or in studio.
• The Everyday Pilates Set Most popular starter set including Pilates Ring, Pilates Ball, Light Resistance Band, and 2lb Ankle/Wrist Weights pair, designed as the everyday foundation for consistent Pilates practice at home.
• Your Mat Pilates Routine Complete mat Pilates bundle including Amp Flow Pro Mat, 3kg Pilates Bar Weights, Pilates Ball, and Core Sliders pair, designed for structured full-body mat-based Pilates practice.
• Pilates Strength Set Strength-focused Pilates bundle including 4.5kg Weighted Triangle, 4lb Ankle/Wrist Weights, Light Resistance Band, and Core Sliders pair, designed for progressive resistance and deeper core work.
• Studio Pilates Set Studio-grade Pilates bundle including Amp Flow Pro Mat, Medium Resistance Band, and 3kg Pilates Bar Weights pair, designed as the upgrade home studio option for those progressing their practice.
• Move Together Bundle Parent-and-child yoga bundle pairing an Amp Leopard Yoga Mat with a matching Children's Leopard Yoga Mat for shared stretches and mindful movement together.
• Amp Wellbeing Gift Card Digital e-gift card available in denominations from £15 to £245.59, providing a flexible fitness and wellbeing gifting option for any product on the storefront.
• Studio Equipment Solutions Wholesale and bulk order service for boutique fitness studios, offering tiered studio pricing, custom branding and colour options for larger orders, with 48-hour shipping on studio orders.
• Amp Wellbeing Workouts Free curated workout video library featuring single-session exercises and multi-day workout series (Pilates, yoga, breathwork, sculpt), with video tutorials available via YouTube and Instagram.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• She CollectivecoreStrategic or Co-development PartnerWorkout content collaboration with She Collective fitness instructor. Created 15-20 minute mat Pilates workout series designed for Amp Wellbeing equipment. Content featured on Amp Wellbeing workouts page and YouTube channel.
• Georgie (Arvra)minorStrategic or Co-development PartnerCore Energiser workout series collaboration featuring 20-minute core burner workout using Amp equipment. Content published on YouTube channel.
• Chloe (7 Minute Reset)minorStrategic or Co-development Partner7-day yoga and breathwork series designed for Amp Wellbeing products. Content available on YouTube channel for community access.

Scale indicators2 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Manduka: Premium yoga mat and accessories brand recognized for sustainability (natural rubber, lifetime guarantee on some mats) and used in studios globally. Directly comparable to Amp's premium mat positioning and eco material narrative.
• Liforme: UK-origin premium yoga mat brand with strong eco credentials (natural rubber, alignforlife markings) and design-led positioning. Directly competes with Amp Wellbeing on mats and yoga accessories for the home practitioner.
• Bala Bangles: Design-led women's fitness accessories brand (ankle/wrist weights, bangles, bands) targeting style-conscious home exercisers. Closely comparable to Amp on aesthetic positioning, target demographic, and weighted accessory SKU.
• Forme Pilates: Premium Pilates-focused equipment brand offering reformers, chairs, and accessories aimed at the home practitioner. Directly comparable on Pilates-specialized positioning and premium DTC model.
• Yogi Bare: UK-based eco-conscious yoga brand offering natural rubber mats, cork blocks, and accessories. Comparable on sustainability-led positioning and UK home-yoga target demographic.

Broad incumbents

• Gymshark: UK-founded fitness and athleisure brand with growing equipment/accessories line and influencer-driven content strategy. Comparable on UK heritage, content-led acquisition, and high-design positioning.
• Alo Yoga: Athleisure and lifestyle fitness brand with a growing home equipment line and content platform (Alo Moves). Comparable on premium female demographic, content ecosystem, and aesthetic-led positioning.
• Sweaty Betty: UK-founded premium women's activewear brand with growing equipment line. Comparable on UK premium female fitness positioning and design-led brand ethos, though apparel-led rather than equipment-led.
• Lululemon: Athleisure giant with a fast-expanding at-home Pilates/yoga equipment offering (MIRROR, mats, blocks, weights). Comparable on premium positioning and women's Pilates ecosystem, though Lululemon operates at vastly greater scale.

Regional players

• B Boutique / Barrecore: Boutique barre and Pilates studio operator with branded equipment/retail channel. Comparable via adjacency in the boutique Pilates/barre ecosystem where Amp sells its studio-grade gear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amp Wellbeing