Praxis
- Company typePrivate
- Founded1900
- HeadquartersKöpenhamn, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Praxis firmographics
Firmographics- Name
- Praxis
- Legal name
- Praxis Forlag A/S
- Website
- https://praxis.dk
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Praxis industry classification
Industry- Product category
- Educational Publishing
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Learning & Course Subscriptions (CRAFAIAD)
- akta.pro secondary industries
- Assessment & Test Prep Media (Video Lessons, Drills, Simulations) (EDAGALAD), Lecture Capture, Live Streaming & Class Recording (EDAFABAD)
Keywords
Where Praxis is headquartered
LocationHeadquarters
- HQ city
- Köpenhamn
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Praxis business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Physical Book Sales: Praxis publishes and sells physical educational textbooks and learning materials across Danish educational segments. Individual titles range from approximately 75 DKK to 500 DKK. Sales are made directly through the praxis.dk e-commerce platform and shipped via PostNord and Rex Spedition.
- Digital Subscriptions (praxisOnline / fagpakker): Praxis generates recurring subscription revenue through praxisOnline, its digital platform. Schools and institutions subscribe to fagpakker (subject packages) containing eBog+, webBøger, iPraxisforløb, and boost-modules. Subscriptions are annual and auto-renew unless terminated by May 1. Pricing is based on number of annual students (årselever). Both time-limited (annual) and unlimited licenses are available.
- eBog+ (Digital Single-Title Licenses): Individual digital titles (eBog+) are available for single purchase, with prices starting from approximately 70 DKK per title. These are personal licenses that cannot be transferred to others.
- Bundled Product Sales: Praxis sells bundled product packages such as the Kanon bokssæt (canonical works box set) at an introductory price of 4,999 DKK (excluding VAT), providing all 38 canonical works titles in one package for institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual physical textbooks |
| Unit Pricing | Pay-as-you-go | Individual eBog+ digital titles |
| One time/ perpetual license | One time/ perpetual license | Kanon bokssæt (box set of all 38 canonical works) |
| Unit Pricing | Pay-as-you-go | Mærk ledelse (leadership anthology, 16 essays) |
| Subscription | Annual | Fagpakker (subject packages) for educational institutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Praxis product offering
Product offeringCore offering
Praxis Forlag A/S is a Danish educational publisher that produces and sells physical textbooks and digital learning materials for Danish upper secondary, vocational, adult, and preparatory (FGU) education. The company operates praxisOnline, a digital platform aggregating interactive webBøger (digital textbooks), eBog+ titles, iPraxisforløb assignments, and adaptive boost-modules, plus the bogBot AI assistant embedded in digital textbooks. It also runs moxis, a Moodle-based learning management system, and delivers physical books via a direct e-commerce channel and institutional subscriptions.
Product overview
Praxis is a Danish educational publisher offering a unified platform architecture centered on praxisOnline — a digital learning hub through which students and teachers access and manage the full portfolio of Praxis learning resources. The core product is webBøger (digital textbooks), which provide interactive, progress-tracked reading experiences enhanced by bogBot, an integrated AI assistant. These digital textbooks are available both standalone and as part of fagpakker (subject-specific bundled packages combining print and/or digital textbooks with training and teaching materials). Interactive learning is further supported by iPraxis modules, which deliver digital resources, tests, and exercises. Underpinning the offering is moxis, Praxis's learning management system (a rebranded Moodle-based solution) providing a digital environment for lesson planning, evaluation, and course delivery. The portfolio covers Danish vocational education (EUD), preparatory general education (FGU), adult education (AMU, AVU, FVU), and language schools.
Differentiator
Problem solved
Functional benefit
Products and services
- praxisOnline Central digital learning hub and unified access point for students and teachers to navigate and consume digital textbooks (webBøger), subject packages (fagpakker), interactive modules (iPraxis), and AI-assisted learning tools across Danish vocational, adult, and language education programs.
- webBøger (digital textbook platform) Praxis's digital textbook platform accessible via praxisOnline, offering interactive textbooks with embedded content, progress tracking, and an integrated bogBot AI assistant. Available across EUD vocational education, FGU preparatory education, adult education (AMU, AVU, FVU), and language schools.
- moxis Praxis's branded Moodle-based learning management system providing a digital learning environment with interactive textbooks, digital resources, tests, and exercises for students, alongside tools for lesson planning and evaluation for teachers.
- Fagpakker (subject packages) Subject-specific bundled packages combining digital and/or print textbooks with training, teaching materials, and tools. Fagpakker integrate with praxisOnline's webBøger and iPraxis modules to deliver a structured subject-area learning experience, offered as annual subscriptions to educational institutions.
- Det til dansk – Kanonværker series (38-title canonical works series) A 38-title book series produced as Praxis's response to Litteraturkanon 2025, covering canonical Danish literary works designed to engage upper secondary students and foster reading enjoyment and immersion in fiction.
- Kanon bokssæt (box set of all 38 canonical works) Bundled product package providing all 38 titles of the Kanonværker canonical works series in one set for institutions, priced at 4,999 DKK excluding VAT (introductory) or 6,499 DKK excluding VAT from 1 August 2026.
- Mærk ledelse (leadership anthology) A 16-essay leadership anthology targeting educational managers and leadership teams in Danish educational institutions, priced at 299 DKK (373.75 DKK incl. VAT) per copy.
- eBog+ (digital single-title licenses) Individual digital textbook titles available for single purchase via praxisOnline, with prices starting from approximately 70 DKK per title. Personal licenses are non-transferable.
- Smedebogen series (smith trade webBøger) Three digital textbooks (webBøger) for the smith/apprentice vocational trade covering smithing fundamentals, physics, and mathematics, published in collaboration with Metalindustriens Uddannelsesvalg.
- Her står du! EUD-noveller A collection of newly written short stories for the Danish language subject on EUD vocational programmes, focusing on youth life, love, friendship, work communities, and apprentice experiences.
Quantifiable outcome
- Praxis serves all major Danish educational segments including gymnasiale uddannelser, EUD, FGU, and adult education (AMU, AVU, FVU, sprogcentre), indicating broad market coverage across the Danish educational landscape.
Companies that use Praxis
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Praxis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Praxis partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Akademisk ForlagminorEffective 1 May 2026, Akademisk Forlag and Praxis Forlag merged, with Akademisk Forlag's publishing portfolio becoming part of Praxis's back catalog. The leadership decided that the new leadership anthology Mærk ledelse would be the first management title in the newly combined publishing business.
- EgmontcorePraxis is part of the Egmont Group, a Nordic media conglomerate operating as a commercial foundation. Egmont is the largest media group in the Nordic countries and has for over 100 years invested part of its profits in supporting children and young people in Denmark, Norway, and Sweden. Egmont contributes approximately 100 million DKK annually to social and educational causes.
- Lindhardt og Ringhof UddannelsecorePraxis operates under Lindhardt og Ringhof Uddannelse, one of Denmark's largest educational publishing groups. This group also includes Alinea, Akademisk Forlag, GoTutor (including GoTutor Norway), Ordblindetræning, and Forstå.dk. On 1 May 2026, Akademisk Forlag's publishing portfolio merged into Praxis's catalog.
- Metalindustriens UddannelsesvalgminorPraxis collaborated with Metalindustriens Uddannelsesvalg (Metal Industry's Educational Choice) to publish three new webBøger for the smith/apprentice trade: Smedebogen – grundbog til smedefaget, Fysik på smedeuddannelsen, and Matematik på smedeuddannelsen.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Praxis competitors and assessment
Company assessmentDirect peers
- Munksgaard: Munksgaard is a Danish educational publisher (part of the Gyldendal group) producing textbooks and digital learning materials for Danish secondary, vocational, and higher education — overlapping significantly with Praxis's content portfolio and institutional customer base.
- Alinea: Alinea is a Danish educational publisher operating under the same Lindhardt og Ringhof Uddannelse group as Praxis. It sells textbooks and digital materials into the same Danish educational segments (gymnasiale uddannelser, EUD, etc.), making it the closest in-market competitor and sister-brand peer.
- Gyldendal Uddannelse: Gyldendal Uddannelse is one of the largest Danish educational publishers, offering textbooks, digital platforms (e.g. SmartLearning/Gyldendal Business), and learning materials across upper secondary and vocational programs — directly competing for the same institutional customers as Praxis.
- Hans Reitzels Forlag: Hans Reitzels Forlag is an independent Danish publisher producing high-quality literary and educational titles, including school editions of canonical works for Danish upper secondary Danish classes — directly competing with Praxis's Kanonværker series and broader Danish literature catalog.
Broad incumbents
- McGraw Hill Education: McGraw Hill Education is a major US-headquartered educational publisher with textbooks, digital platforms, and adaptive learning tools for K-12 and higher education. It serves institutional customers with subscription digital products analogous to Praxis's fagpakker model, though at much larger scale and on a different continent.
- Pearson: Pearson is a global education conglomerate providing textbooks, digital learning platforms, and assessment tools across K-12, higher education, and professional learning worldwide. While not a Danish specialist, Pearson's institutional sales motion, digital learning strategy, and AI-enabled products are comparable to Praxis's praxisOnline + bogBot approach.
Others
- Forstå.dk: Forstå.dk is a Danish digital learning platform serving special-needs and remedial education (dyslexia, ADHD, second-language learners), operated as a sister company under Lindhardt og Ringhof Uddannelse. It targets adjacent learner segments and is ecosystem-related rather than directly competing with Praxis.
Emerging players
- GoTutor: GoTutor is a Danish tutoring platform for school-age learners, operating as a sister company under Lindhardt og Ringhof Uddannelse. It targets the same Danish K-12/upper secondary student base with one-to-one online tutoring, complementing rather than competing directly with Praxis's textbook offerings.
Regional players
- Sanoma / Sanoma Pro: Sanoma Pro is Finland's leading educational publisher, providing textbooks, digital learning platforms (e.g. Otava), and assessment tools across K-12 and upper secondary education. It is a structurally similar Nordic peer with comparable subscription-based institutional sales and digital platform strategy.
- Cappelen Damm Utdanning: Cappelen Damm Utdanning is Norway's largest educational publisher, offering textbooks, digital learning platforms, and teacher resources for primary, secondary, and vocational education. It is a highly comparable Nordic peer with similar institutional sales motion, though operating in Norway rather than Denmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Praxis social profiles
Digital presencePraxis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Praxis leadership team
Management profileNumber of profiles
Profiles2 records
Praxis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Praxis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Praxis
What does Praxis do?
Praxis Forlag A/S is a Danish educational publisher that produces and sells physical textbooks and digital learning materials for Danish upper secondary, vocational, adult, and preparatory (FGU) education. The company operates praxisOnline, a digital platform aggregating interactive webBøger (digital textbooks), eBog+ titles, iPraxisforløb assignments, and adaptive boost-modules, plus the bogBot AI assistant embedded in digital textbooks. It also runs moxis, a Moodle-based learning management system, and delivers physical books via a direct e-commerce channel and institutional subscriptions.
Is Praxis a public or private company?
Praxis is a private company. It is classified as corporate owned and is currently operating.
When was Praxis founded?
Praxis was founded in 1900. It employs 11 to 50 people.
Where is Praxis based?
Praxis is headquartered in Köpenhamn, Sweden, in the Europe region.
How does Praxis make money?
Four revenue lines are on record. Physical Book Sales are the primary driver. The others are digital Subscriptions (praxisOnline / fagpakker), eBog+ (Digital Single-Title Licenses) and bundled Product Sales.
Who are Praxis's main competitors?
Direct peers on record are Munksgaard, Alinea, Gyldendal Uddannelse and Hans Reitzels Forlag. Broad incumbents are McGraw Hill Education and Pearson. Forstå.dk is listed as an others. GoTutor is listed as an emerging player. Regional players are Sanoma / Sanoma Pro and Cappelen Damm Utdanning.
Does Praxis have an API?
No public API is recorded for Praxis.
What industry is Praxis in?
Praxis's product category is Educational Publishing. Its primary akta.pro industry code is CRAFAIAD, Digital Learning & Course Subscriptions, with a secondary code of EDAGALAD, Assessment & Test Prep Media (Video Lessons, Drills, Simulations). Its NAICS code is 611710 and its SIC code is 8200.