Touch Up Guys
Touch Up Guys is Australia's original mobile cosmetic vehicle repair service, founded in 1991, operating a nationwide network of independent operators across 1,100+ postcodes that deliver on-site SMART repairs to individual vehicle owners and business fleets.
- Company typePrivate
- Founded1991
- HeadquartersGold Coast, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Touch Up Guys does
Touch Up Guys is an Australian mobile cosmetic vehicle repair service founded in 1991 by Cheryl Hawken and Fred Hawken, headquartered on the Gold Coast. The company operates a nationwide network of independent operators organized by geographic territory and delivers on-site repairs to customers at their home, workplace, or other convenient location. It is positioned as Australia's original mobile cosmetic vehicle repair brand, with 34+ years of continuous operation and more than one million cumulative repairs completed.
The company's core offering is built around SMART Repair (Small to Medium Accident Repair) technology, a mobile methodology for fixing localized cosmetic damage without requiring a traditional panel shop. Its service menu comprises bumper repairs, paint chip and scratch repairs, minor panel repairs, alloy wheel repairs, headlight restoration, and buff and polish detailing. A proprietary precision color-matching capability covers more than 55,000 colors, and every job carries a 5-year warranty. The network spans 1,100+ postcodes across all Australian states and territories, supplemented by a small number of fixed workshop locations.
Touch Up Guys operates a direct-to-consumer, transactional revenue model with pay-as-you-go unit pricing per repair. Quotes are free and no-obligation, with pricing frequently positioned below typical insurance excess to keep no-claim bonuses intact for customers. The primary customer segment is individual vehicle owners seeking convenient, affordable cosmetic repairs that fall below insurance claim thresholds, with business fleet owners identified as a secondary segment. Marketing is conducted through the company website, Google reviews, phone-based inquiries, QR-code-driven quote requests, and educational content, with franchise/operator recruitment via a dedicated "Join Us" channel.
Touch Up Guys firmographics
Firmographics- Name
- Touch Up Guys
- Legal name
- Touch Up Guys
- Website
- https://touchupguys.com.au
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Touch Up Guys is Australia's original mobile cosmetic vehicle repair service, founded in 1991, operating a nationwide network of independent operators across 1,100+ postcodes that deliver on-site SMART repairs to individual vehicle owners and business fleets.
- Ownership category
- akta.pro rank
Touch Up Guys industry classification
Industry- Product category
- Mobile Automotive Cosmetic Repair Services
- NAICS
- Automotive Body, Paint, and Interior Repair and Maintenance (811121)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG)
- akta.pro secondary industry
- Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)
Keywords
Where Touch Up Guys is headquartered
LocationHeadquarters
- HQ city
- Gold Coast
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Touch Up Guys business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Mobile Cosmetic Repair Services: One-time transaction model for cosmetic vehicle repairs including bumper repairs, paint chip/scratch repairs, alloy wheel repairs, headlight restoration, and buff/polish services. Customers pay per repair job upon completion. Pricing is often less than insurance excess.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Alloy Wheel Repair |
| Unit Pricing | Pay-as-you-go | Standard Cosmetic Repairs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Touch Up Guys product offering
Product offeringCore offering
Touch Up Guys is a mobile cosmetic vehicle repair service operating Australia-wide since 1991. Certified technicians travel to the customer's home, workplace, or other convenient location to perform on-site cosmetic repairs including bumper repairs, paint chip and scratch repairs, alloy wheel repairs, minor panel repairs, headlight restoration, and buff and polish detailing. The company uses SMART (Small to Medium Accident Repair Technology) methodology with precision color matching across 55,000+ colors, backed by a 5-year warranty.
Product overview
Touch Up Guys is a mobile vehicle cosmetic repair service that operates Australia-wide, bringing professional repair services directly to customers at their home, work, or any convenient location. The company offers a unified suite of cosmetic repair services including Bumper Repairs, Paint Chips & Scratches, Minor Panel Repairs, Alloy Wheel Repairs, Headlight Restoration, and Buff & Polish Detailing. All services utilize SMART Repair (Small to Medium Accident Repair Technology) methodology and are delivered by certified mobile operators. The company was founded in 1991 and operates through a network of independent operators across 1,100+ postcodes nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Bumper Repairs
Quantifiable outcome
- Most repairs completed in hours, not days
- +2 more outcomes
Companies that use Touch Up Guys
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Touch Up Guys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Touch Up Guys partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Touch Up Guys competitors and assessment
Company assessmentDirect peers
- Dr. ColorChip: Dr. ColorChip is a US paint-chip and scratch touch-up franchise that delivers color-matched repairs either via dealer/operator locations or mobile service. Directly comparable on the paint-chip-and-scratch specialty and consumer/DIY positioning.
- Dent Wizard: Dent Wizard is a US-based mobile automotive cosmetic repair franchise specializing in paintless dent repair, minor body work, and wheel/bumper refinishing delivered on-site. Highly comparable mobile-services business model and target use cases (minor cosmetic damage, fleet and consumer customers).
- Ding King: Ding King provides paintless dent repair (PDR) tools, training, and franchise concepts globally; downstream operators run mobile cosmetic dent repair services. Comparable on mobile cosmetic repair methodology and franchise-based go-to-market.
- ChipsAway: ChipsAway is a UK-origin SMART (Small to Medium Area Repair Technology) franchise network offering mobile cosmetic vehicle repairs — bumpers, paint chips, minor panels, alloy wheels. Closely aligned to Touch Up Guys on service model, mobile delivery, franchise structure, and target customer (consumers avoiding insurance claims).
- Novus Glass: Novus Glass is an automotive glass repair and replacement franchise operating in Australia and globally. Overlaps with Touch Up Guys on mobile vehicle-cosmetic repair, franchise-network delivery, and Australian market presence; adjacent rather than identical specialty.
Broad incumbents
- Maaco: Maaco is a major US auto body and paint franchise network focused on collision refinishing and cosmetic painting. Overlaps with Touch Up Guys on auto body/paint services and franchise model but operates primarily fixed shops and serves a broader (including insurance) customer mix.
- Fix Auto: Fix Auto is a global auto body collision repair franchise network. Comparable on franchise-driven body repair but focused on full collision work through physical locations rather than mobile SMART repairs.
- Service King Collision: Service King is a large US multi-site collision repair chain serving insurance-driven bodywork and paint. Comparable category (auto body repair) and franchise/scale ambitions but focused on insurance-claim volume rather than direct-to-consumer mobile cosmetic.
- Caliber Collision: Caliber Collision is the largest US collision repair chain. Same end-customers (vehicle owners with body damage) but operates fixed repair centers tied primarily to insurance workflows rather than mobile cosmetic delivery.
Others
- Jim's Group: Jim's Group is a large Australian franchise operator running many service brands including automotive-related services. Thematically related as a domestic franchise ecosystem participant that could potentially enter or absorb mobile auto-cosmetic services in Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Touch Up Guys social profiles
Digital presenceTouch Up Guys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Touch Up Guys leadership team
Management profileNumber of profiles
Profiles2 records
Touch Up Guys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Touch Up Guys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Touch Up Guys
What does Touch Up Guys do?
Touch Up Guys is a mobile cosmetic vehicle repair service operating Australia-wide since 1991. Certified technicians travel to the customer's home, workplace, or other convenient location to perform on-site cosmetic repairs including bumper repairs, paint chip and scratch repairs, alloy wheel repairs, minor panel repairs, headlight restoration, and buff and polish detailing. The company uses SMART (Small to Medium Accident Repair Technology) methodology with precision color matching across 55,000+ colors, backed by a 5-year warranty.
Is Touch Up Guys a public or private company?
Touch Up Guys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Touch Up Guys founded?
Touch Up Guys was founded in 1991. It employs 51 to 100 people.
Where is Touch Up Guys based?
Touch Up Guys is headquartered in Gold Coast, Australia, in the Oceania region.
How does Touch Up Guys make money?
One revenue line is on record: mobile Cosmetic Repair Services.
Who are Touch Up Guys's main competitors?
Direct peers on record are Dr. ColorChip, Dent Wizard, Ding King, ChipsAway and Novus Glass. Broad incumbents are Maaco, Fix Auto, Service King Collision and Caliber Collision. Jim's Group is listed as an others.
Does Touch Up Guys have an API?
No public API is recorded for Touch Up Guys.
What industry is Touch Up Guys in?
Touch Up Guys's product category is Mobile Automotive Cosmetic Repair Services. Its primary akta.pro industry code is TLAKAEAG, Bumper, Panel & Plastic Repair (Composite/Trim), with a secondary code of TLAKAEAA, Auto Body Collision Repair (Cars & Light Trucks). Its NAICS code is 811121 and its SIC code is 7600.