Chiaus (Fujian) Industrial Development Co.

What Chiaus (Fujian) Industrial Development Co. does

Chiaus (Fujian) Industrial Development Co., Ltd is a privately held Chinese manufacturer of disposable absorbent hygiene products headquartered in Quanzhou, Fujian, with a secondary sales office in Xiamen. Founded in 2006 and operating with 501-1000 employees, the company designs, produces, and distributes baby diapers, training pants, wet wipes, baby clothing, and adult incontinence products. Its core technology centers on Super Absorbent Polymer (SAP) polyacrylate combined with fluff pulp for absorption, non-woven outer covers, lycra elastic waistbands, and guide layers; its Balas sub-brand holds a patent on China's first double absorption core adult diaper. The company runs two principal brands: Chiaus for baby care and Balas for elder/incontinence care.

The business operates a multi-channel go-to-market. Domestically, Chiaus distributes through Tmall — where it ranks as a top-selling diaper brand — alongside its own parenting content channels. Internationally, the company sells through distributors in more than 30 countries, participated in five major international trade fairs, and since 2018 has built a cross-border e-commerce presence on Lazada, Shopee, and Qoo10 across Thailand, Singapore, and Vietnam. Revenue mechanics span branded retail (one-time product sales), OEM/private label manufacturing for partner brands, B2B distributor transactions, and channel sales through e-commerce marketplaces. Chelebrity endorsements (Michael Owen as global ambassador in 2018, Myanmar star Nann Myat Phyo Thin in 2019) and public-welfare partnerships (China Aging Development Foundation) support brand-building activity.

Chiaus monetizes through unit sales of physical consumer goods rather than subscription or licensing models, and pricing is not publicly disclosed. The product portfolio is organized into Soft, Skin-friendly, Extra Thin, and Overseas baby diaper series, plus the Balas adult diaper line and a 2017-launched baby clothing extension. End customers split between individual parents/infant caregivers (primary), elderly and incontinent adults via Balas, and B2B partners (distributors and OEM brand clients). Geographic reach spans China plus Southeast Asia, South Asia, Europe, North America, South America, Africa, and Oceania.

Name

Chiaus (Fujian) Industrial Development Co.

Legal name

Chiaus (Fujian) Industrial Development Co., Ltd

Website

https://chiaus.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Chiaus (Fujian) Industrial Development Co., founded in 2006, manufactures and distributes disposable baby diapers, adult incontinence products, training pants, and baby clothing in China, serving parents, elderly care consumers, and B2B/OEM partners across more than 30 countries.

Ownership category

akta.pro rank

Product category

Disposable Diaper Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Baby Diapers & Training Pants (CRADALAE)

akta.pro secondary industries

Incontinence Products (Adult & Baby Diapers/Training Pants) (IMAMAGAE), Baby Apparel (0–24 months) (CRAAAHAA)

Keywords

• Baby diaper manufacturing
• Adult incontinence products
• Disposable hygiene products
• Private label manufacturing
• Baby training pants

Headquarters

HQ city

Quanzhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Baby Diaper Sales: Manufacture and sale of Chiaus branded baby diapers across multiple product series (Soft, Skin-friendly, Extra Thin, Overseas). Revenue generated through domestic retail (Tmall, e-commerce), international distributors, cross-border e-commerce, and trade fair B2B transactions.
2. Adult Diaper Sales (Balas Brand): Manufacture and sale of Balas adult diapers and incontinence care products under Chiaus Group. Distributed through distributors, charity donations, and retail channels. Balas brand also supports public welfare activities tied to brand building.
3. Baby Training Pants Sales: Sale of toddler training pants as part of the product portfolio, distributed alongside baby diapers through same channels.
4. OEM/Private Label Manufacturing: Chiaus manufactures diapers for other brands and welcomes partners to create their own brands using Chiaus products, described as 'welcome to find us to do your brands'.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Chiaus develops, designs, manufactures, and distributes disposable baby diapers, baby training pants, wet wipes, baby clothing, and adult incontinence diapers under its Balas sub-brand. The company sells through its own Tmall storefront domestically, cross-border e-commerce platforms (Lazada, Shopee, Qoo10) across Southeast Asia, an international distributor network spanning 30+ countries, trade fair B2B channels, and OEM/private label manufacturing for partner brands.

Product overview

Chiaus (Fujian) Industrial Development Co. is a manufacturer of disposable baby diapers and adult incontinence products based in China. The company offers a diversified portfolio of products including baby diapers across multiple series (Soft, Skin-friendly, Extra Thin, and Overseas), adult diapers under the Balas brand, baby training pants, wet wipes, and a newer baby clothes line launched in 2017. The company positions itself as a premium diaper brand in China, ranking No.1 in domestic diaper sales, with operations spanning across more than 30 countries and regions worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Balas: Adult diaper and incontinence care brand under Chiaus Group, focused on elderly care products with patented double absorption core technology.

Products and services

• Baby Diapers - Soft Series Soft series baby diapers designed with premium soft materials for newborn and infant comfort, part of Chiaus's core baby diaper portfolio.
• Baby Diapers - Skin-friendly Series Skin-friendly series diapers engineered to be gentle on a baby's delicate skin to reduce irritation risk, positioned within Chiaus's core baby diaper portfolio.
• Baby Diapers - Extra Thin Series Extra thin series diapers offering lightweight comfort while maintaining high absorbency for day and night use, targeted at parents seeking a slimmer diaper profile.
• Baby Diapers - Overseas Product Series Export-quality baby diapers designed to meet international standards and specifications for overseas markets, distributed through Chiaus's international distributor network.
• Balas Adult Diaper Adult incontinence diaper under the Balas sub-brand featuring the patented double absorption core technology, focused on elderly incontinence care, bed-ridden patient use, and post-operative nursing care.
• Golden Cotton Series Baby Diapers (Platinum Soft Gold Cotton) Premium baby diapers using golden cotton materials, featuring U-shaped design, elastic waistband, wetness indicator, and a dumbbell-shaped absorbent core with imported strong absorption polymer for newborn and infant comfort.
• Baby Training Pants Training pants for toddlers learning to walk and transitioning from diapers, sold alongside Chiaus's baby diaper portfolio.
• Wet Wipes Baby wet wipes for infant cleaning and hygiene care, offered as part of Chiaus's baby care product portfolio.
• Baby Clothes Chiaus baby clothing line launched in 2017, featuring environmentally friendly, soft, and comfortable garments for infants.
• OEM/Private Label Manufacturing Services Contract manufacturing service enabling partner brands to launch their own branded diapers using Chiaus's manufacturing capabilities, including SAP polyacrylate core technology, imported European raw materials, and Chiaus's quality-controlled production lines.

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Shopee VietnamcoreChannel Partner/ Reseller/ Distributor · 1 December 2019Entered Shopee Vietnam marketplace in December 2019, completing coverage of major Southeast Asian e-commerce platforms.
• Lazada VietnamcoreChannel Partner/ Reseller/ Distributor · 1 November 2019Entered Lazada Vietnam marketplace in November 2019 as part of Southeast Asian cross-border e-commerce expansion.
• Qoo10 SingaporecoreChannel Partner/ Reseller/ Distributor · 1 October 2019Entered Singapore Qoo10 marketplace in October 2019. Became the fifth diaper brand (apart from 4 global brands) to enter Qoolife Mall, with sales exceeding 1 million in the launch month.
• Shopee ThailandcoreChannel Partner/ Reseller/ Distributor · 1 September 2019Entered Shopee Thailand in September 2019. By December 2019, single products became No.1 seller of Shopee diapers in Thailand.
• Nann Myat Phyo Thin (Myanmar Super Star)coreGTM or Marketing Partner · 1 August 2019Signed contract with Myanmar super star Nann Myat Phyo Thin in August 2019 for Chiaus brand endorsement, featuring with her 3-month-old son. High praise and recognition given to Chiaus products.
• Lazada ThailandcoreChannel Partner/ Reseller/ Distributor · 1 July 2019Entered Lazada Thailand marketplace in July 2019 as part of cross-border e-commerce expansion. Participated in Double Eleven promotion with three items entering Top Selling list.
• Michael OwenflagshipGTM or Marketing Partner · 1 January 2018Engaged soccer star Michael Owen as global brand ambassador in 2018 to upgrade international image of Chiaus brand. Part of 'Chiaus Brand Goes Overseas' strategic initiative.
• China Aging Development FoundationflagshipStrategic or Co-development Partner · 18 April 2015Long-term strategic partnership for 'Fill the World With Filial Piety' public welfare initiative. Chiaus Group donated 600,000 yuan worth of adult care products and pledged ongoing donations to nursing homes. Partnership established at Beijing Great Hall launch ceremony.
• CCTV Old Stories ChannelcoreGTM or Marketing Partner · 18 April 2015Combined with CCTV Old Stories Channel to build documentary 'Father and Son' showcasing Chinese filial piety culture and Balas brand story. Documentary published August 21 to promote traditional Chinese culture and brand values.
• No.1 TrainminorGTM or Marketing Partner · 1 January 2015Cross-industry brand partner in '2015 Blue Ribbon million traveling plan' marketing campaign targeting pregnant women and new mothers' daily travel inconvenience.
• BiostimeminorGTM or Marketing Partner · 1 January 2015Cross-industry brand partner in '2015 Blue Ribbon million traveling plan' marketing campaign.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Regional players

• Ontex Group: European-headquartered personal hygiene manufacturer with strong private-label and OEM diaper business. Comparable to Chiaus' OEM/private-label offering and competes in many of the same emerging market distributor channels across Africa, Latin America, and Asia.
• Hayat Holding: Turkish personal hygiene manufacturer (Molfix baby diapers, Canbebe) with strong emerging-market presence in MENA, Eastern Europe, and parts of Africa. Comparable OEM capabilities and competes for the same emerging-market distributor customers.

Broad incumbents

• Kimberly-Clark (Huggies): Global diaper competitor via Huggies brand, dominant in North America, Europe, and parts of Asia. Operates in the same category with comparable hygiene technology and competes for premium shelf placement in markets where Chiaus seeks expansion.
• Procter & Gamble (Pampers): Global diaper market leader through the Pampers brand with massive R&D and advertising budgets. Competes with Chiaus in China Tmall, Southeast Asia Lazada/Shopee, and across all 30+ countries where Chiaus distributes, but as part of a vastly broader consumer goods portfolio.
• Unicharm Corporation: Japanese hygiene products leader (Mamy Poko, Moony baby diapers; Lifree adult incontinence). Strong presence across Southeast Asia where Chiaus is aggressively expanding on Shopee/Lazada, and a key competitor in the same emerging-market geographies.

Emerging players

• The Honest Company: US-based consumer brand offering premium baby diapers, wipes, and personal care with an eco/natural positioning. Comparable target demographic (affluent millennial parents) and DTC-plus-retail distribution model, though much smaller scale and geographically distinct.
• Quanzhou Hengxintong Diaper Co. (regional OEM): Smaller-scale Quanzhou/Fujian-region diaper OEM manufacturers that compete with Chiaus for private-label and export orders. Geographically clustered in the same industrial cluster, leveraging lower-cost labor to compete on price in OEM tenders.

Direct peers

• Hengan International Group: Largest Chinese hygiene products manufacturer (Anerle baby diapers, adult incontinence, tissue). Most direct domestic competitor to Chiaus in the Chinese baby diaper category, operating at significantly larger scale and competing for the same Tmall and offline channels.
• DaddyBaby Co., Ltd. Chinese-based manufacturer and exporter of baby diapers, adult diapers, and wet wipes with significant OEM/private label business and exports to 60+ countries. Closest peer in business model (manufacturer + cross-border exporter + OEM) and customer base (emerging markets distributors).

Others

• Domtar Corporation (Personal Care): North American pulp and personal care products manufacturer. Adjacent comparable for Chiaus given the fluff pulp and absorbent material sourcing dynamics, though Domtar operates upstream and competes in adult incontinence (Attends, Indas) in different geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Chiausdiaper
• Xx.com/chiaus_diapers
• LinkedInlinkedin.com/company/chiaus-fujian-industrial-development-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chiaus (Fujian) Industrial Development Co.