What VIT'ALL+ does

VIT'ALL+ is a privately held French family-owned formulator, manufacturer, and distributor of orthomolecular dietary supplements, founded in 1987 and headquartered at 5 rue des Noisetiers, Sargé-lès-Le Mans (Sarthe, France). The company operates an in-house innovation laboratory in Sarthe where it manufactures 230 products out of a catalog of more than 300 product references spanning 30+ health-focused categories including anti-aging and longevity (Expert Longévité line with ADN+, MITOCHONDRIE+, SÉNOLYTIQUE+ complexes), bone and joint health, digestive health, immune support, women's and men's health, beauty, sports nutrition, and gemmotherapy. Products are built around standardized botanical extracts (e.g., 5:1, 7:1, 14:1 concentration ratios), highly bioavailable mineral forms, and 100% plant-based capsule coatings derived from pine fiber, with 89 certified organic products in the range and a five-step quality approach (formulation, sourcing, regulation, production, distribution) operating under ISO 22000 food safety certification and oversight by an Expert Committee in natural health.

The company monetizes primarily through direct-to-consumer e-commerce via its own vitalplus.com website, shipping across metropolitan France including Corsica (with 4 business day handling time), alongside a network of physical retail points of sale equipped with a store locator. A separate B2B/professional channel exists for business customers who must contact the commercial service for distinct contractual terms. Unit retail prices range from approximately €14 to €58 per product, with examples including ADN+ Longévité, MEN+ men's complex, MAGTÉIN Magnesium L-Threonate, Chaga Bio 14:1, and Créatine Premium Creavitalis. Marketing is executed through content marketing on the website (health dossiers covering topics such as gut health, menopause, and digital detox), an email newsletter, and organic social presence on Instagram (@vital_plus) and LinkedIn.

VIT'ALL+ is registered as a French SARL (Société à Responsabilité Limitée, RCS 418 959 003, Le Mans), remains entirely family-owned with no disclosed external investors, and maintains a stack of certifications (ECOCERT FR-BIO-01, Vegan, ISO 22000, Phytolia, Botani+) alongside industry association memberships (Synadiet, Synabio, Innov'Alliance). The company's proprietary sub-brands include Botani+, Gemm'Vital® (gemmotherapy), and Expert Longévité. Geographic operations are confined to metropolitan France (excluding DOM/TOM), and no revenue, funding, or headcount growth figures are publicly disclosed.

Name

VIT'ALL+

Legal name

VIT'ALL+, S.A.R.L.

Website

https://vitalplus.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

VIT'ALL+ is a privately held French family-owned formulator, manufacturer, and distributor of orthomolecular dietary supplements founded in 1987, producing 230 products in-house in Sarthe and selling 300+ SKUs to health-conscious consumers across metropolitan France via e-commerce, physical retail, and a B2B professional channel.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

Keywords

• Dietary supplements
• Orthomolecular supplements
• Natural health products
• Botanical extracts
• Nutraceutical manufacturing

Headquarters

HQ city

Sargé-lès-le Mans

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce Sales: VIT'ALL+ generates revenue through direct online sales via its e-commerce website vitalplus.com, where consumers purchase individual products at listed retail prices. Orders are shipped to addresses across metropolitan France.
2. B2B / Professional Channel Sales: The company sells to professionals (business customers) who must contact the commercial service for distinct contractual conditions, indicating a B2B distribution channel alongside direct consumer sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

VIT'ALL+ is a French family-owned formulator, manufacturer, and distributor of natural health dietary supplements established in 1987. The company develops its own product formulations and manufactures over 230 of its 300+ product references in its own innovation laboratory located in Sarthe, France. Products feature standardized botanical extracts, highly bioavailable mineral forms, and 100% plant-based capsule coatings derived from French pine fiber, sold across categories including longevity, anti-aging, joint, digestive, immune, women's, men's, beauty, and sports nutrition.

Product overview

VIT'ALL+ is a French family-owned dietary supplement formulator, manufacturer, and distributor established in 1987, operating from Sarthe, France. The company produces over 230 products across more than 30 product ranges including Expert Longéité (longevity complexes like ADN+, MITOCHONDRIE+, SÉNOLYTIQUE+), anti-aging and antioxidants, bone and joint health (Lithothamne, Nacre, Silice Organique), digestive health (Fibres Plus, Permea Vital, Triphala, Enzymes Végétales), immune support (Immu Biotiques, Chaga Bio), women's health (D-Mannose, Grenade Bio, Cranberry Bio), men's health (MEN+, Huile de Pépin de Courge), beauty (Beauté Plus), and sports nutrition (Sport Récupération, Sport Performance). All products feature standardized extracts, high bioavailability formulations, and 100% vegetable capsule shells made from pine fiber. The company manufactures in its Sarthe facility with ISO 22000 certification, and offers over 300 product references across 30+ health-focused categories.

Differentiator

Problem solved

Functional benefit

Brands

• Botani+: Quality certification brand for plant-based products, delivered by independent laboratory BotaniCERT, guaranteeing quality, efficacy, and safety of plant and plant extract products.
• Gemm'Vital®
• Expert Longivité

Products and services

• ADN+ Longévité Expert Longevity complex combining astragalus, MonaJuventa monarda extract, SAMe, and Niagen NAD+ precursor for DNA protection and cellular health, sold as part of the Expert Longévité range.
• MITOCHONDRIE+ Longévité Expert Longevity complex supporting cellular energy with NAD+ precursor Niagen, CoQ10 Ubiquinol, NADH, spermidine Fermidine, PQQ, and liposomal glutathione.
• SÉNOLYTIQUE+ Longévité Expert Longevity complex with fisetin, microencapsulated quercetin Quercefit, spermidine Fermidine, berberine, resveratrol Veri-te, and antioxidant chamomile for cellular renewal.
• Nicotinamide Riboside Niagen Vitamin B3 supplement in nicotinamide riboside chloride form, recognized as an efficient NAD+ precursor for cellular energy metabolism.
• TCM de Coco Medium-chain triglycerides powder from coconut, rich in C8 caprylic acid for rapid ketone production, ideal for ketogenic diets.
• Guarana Bio Biological guarana from fair trade, harvested in Brazil with standardized guaranine content, traditionally used as an energizer for mental and physical fatigue.
• Cranberry (Canneberge) Bio 400mg 400mg standardized cranberry extract for urinary comfort.
• D-Mannose D-mannose supplement for urinary comfort.
• Grenade Bio 260mg 260mg standardized pomegranate extract (Pomanox) with 30% punicalagins, 15x concentrated, with strong antioxidant properties.
• Huile de Pépins de Courge Bio 500mg 500mg cold-pressed pumpkin seed oil for urinary comfort and prostate health.
• MEN+ (Courges – Saw Palmetto) Orthomolecular complex for men combining 8 plant extracts (Saw Palmetto, Epilobium, Nettle, Bamboo, Pygeum, Broccoli) with lycopene, phytosterols, magnesium, zinc, and vitamin E for prostate and urinary comfort.
• Piloselle Bio 450mg 450mg standardized pilosella extract 4:1, supports elimination functions and urinary comfort.
• Prêle Bio 400mg 400mg standardized horsetail extract 5:1 from organic wild-harvested plants, supports remineralization, joint comfort, and beauty of hair, nails, and skin.
• Lithothamne 360mg 360mg lithothamnium algae capsule rich in calcium, harvested in Iceland, supports normal bone structure and healthy teeth.
• Nacre Pure 500mg 500mg nacre (pearl) supplement providing 185mg calcium, rich in 17 amino acids, highly assimilable for bone and muscle health.
• Silice Organique 25mg Organic silica with orthosilicic acid stabilized by choline, the most assimilable silicon source for connective tissues.
• Collagène Marin Pur Poudre Pure French marine collagen Naticol, 100% bioactive peptides from fish skin (type I), highly bioavailable through enzymatic hydrolysis.
• Magnésium Décontractant (capsule and powder formats) Magnesium bisglycinate with GABA and Move!plx lemon verbena extract, available in capsule and powder formats, for muscle relaxation and stress relief.
• MAGTEIN Magnésium L-Thréonate Patent-pending magnesium L-threonate form that crosses the blood-brain barrier for brain health, clinically proven.
• Fibres Plus avec Bifidobacterium Prebiotic fiber trilogy with 6 strains of Bifidobacterium (4 billion CFU) for intestinal well-being.
• PERMEA VITAL Complete intestinal health formula with L-glutamine, probiotics (Bacillus subtilis HU58), prebiotics (Inavea acacia fiber, Berriotics, Quercefit), zinc, and B2.
• Psyllium Blond Bio 500mg 500mg organic blonde psyllium husk with soluble fibers for intestinal transit health.
• Triphala Bio 300mg Ayurvedic complex of Amalaki, Haritaki, and Bibhitaki berries for digestive balance, 7x concentrated standardized extract.
• Enzymes Végétales Broad-spectrum vegetable enzymes blend with 8 enzymes plus bromelain from pineapple for digestive support.
• Lactase – Tolerase L French lactase enzyme (4500 FCC) in gastro-resistant capsules for lactose digestion, on prebiotic acacia fiber support.
• ButyraGen Tributyrine Complexe 100% ButyraGen formula with tributyrine, direct butyrate precursor for intestinal well-being.
• Lactobacillus Gasseri 100mg 10 billion CFU Lactobacillus gasseri in gastro-resistant vegetable capsules, science-backed probiotic strain.
• Immu Biotiques Symbiotic complex with 10 probiotic strains (5 billion CFU), prebiotic Inavea acacia fiber, bud macerate, vitamin D3 from lichen, and zinc bisglycinate for immune support.
• Ail 500mg Macérât huileux Oil macerate of garlic from Hauts-de-France for immune support and circulation.
• Huile d'Origan Bio 45mg 45mg organic oregano essential oil standardized to 65% carvacrol from Mediterranean origin for digestive comfort.
• Beauté Plus Nutricosmetic complex with B vitamins, zinc, silica from horsetail, sulfur (cystine and MSM), and evening primrose oil for beauty of skin, hair, and nails.
• Sport Récupération Bio Organic sports recovery complex with biological maltodextrin, Siberian ginseng, blackcurrant and ash buds, and tart cherry juice for glycogen replenishment.
• Sport Performance avec Robuvit Sports performance complex with vitamin C, Ubiquinol CoQ10, NADH, and Robuvit French oak extract rich in antioxidant polyphenols.
• Gemm'Vital (Gamme Gemmothérapie) Gemmotherapeutic bud macerate product line for various natural health supports.
• Créatine Premium Creavitalis Premium creatine powder for muscle strength at any age, highly bioavailable and safe.
• Meno+ (Gamme Accompagnement global de la ménopause) Comprehensive menopause support product line addressing weight, hot flashes, skin, sexuality, and overall wellness during menopause.
• Expert Longévité (Gamme) Expert longevity product line featuring 28 specialized formulations including ADN+, MITOCHONDRIE+, and SÉNOLYTIQUE+ complexes for cellular health, mitochondrial energy, and senolytic renewal.

Quantifiable outcome

• 300+ product references available
• +3 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• ECOCERT France SASminorOthersECOCERT is a leading organic certification organization. VIT'ALL+ products are certified by ECOCERT France SAS (FR-BIO-01), ensuring organic agricultural origin for certified products.
• PhytoliaminorOthersPhytolia is an industry certification organization for plant-based and natural health products. VIT'ALL+ holds Phytolia certification.
• SynadietminorOthersSynadiet is the French syndicate of food supplement manufacturers and distributors. VIT'ALL+ is a member of Synadiet.
• SynabiominorOthersSynabio is the French syndicate for organic and natural products. VIT'ALL+ is a member of Synabio.
• Innov'AllianceminorOthersInnov'Alliance is a competitiveness cluster for plant-based and natural health industries. VIT'ALL+ is a member of Innov'Alliance.
• BotaniCERT / Botani+minorOthersBotani+ is the first European quality mark for plant-based products, delivered by independent laboratory BotaniCERT. Some VIT'ALL+ products carry the Botani+ quality label.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Laboratoire Yves Ponroy: French family-owned dietary supplement manufacturer with broad micronutrient and phytotherapy ranges sold via pharmacy, retail, and DTC; directly comparable as a French family-owned formulator-distributor with a similarly broad catalog.
• Nutergia: French dietary supplement brand owned by Laboratoires Ineldea with a broad range of plant-based and micronutrient formulations sold via pharmacies and e-commerce; comparable as a French specialty supplement manufacturer competing for the same health-conscious consumer.
• Arkopharma: Leading French laboratory specializing in plant-based dietary supplements and natural health products, with a broad SKU range sold through pharmacies and DTC channels; directly comparable as a French plant-based supplement formulator and manufacturer targeting similar consumers.
• Juvamine: French consumer supplement brand from Pharma Nature covering beauty, slimming, vitality, and joint health; comparable as a multi-category French supplement line targeting similar health-and-beauty consumer occasions.
• Forté Pharma: French dietary supplement brand offering a wide range of vitamins, minerals, and slimming/energy products through mass retail and pharmacy channels; comparable as a multi-category French supplement house with similar DTC and retail distribution.

Emerging players

• Thorne: Premium U.S. nutraceutical brand combining practitioner-grade and DTC channels with strong scientific positioning; comparable as a science-led premium supplement brand pursuing longevity, gut, and metabolic categories where VIT'ALL+ also competes.

Broad incumbents

• Solgar: Long-established international vitamins and supplements brand with premium positioning and broad category coverage; comparable as a multi-decade premium supplement brand targeting similar health-conscious consumers.
• Now Foods: Large U.S. family-owned supplement manufacturer with an extensive catalog spanning vitamins, botanicals, sports, and specialty conditions; comparable as a family-owned broad-line supplement manufacturer with similar SKU breadth and in-house production.
• Pileje (Laboratoire Pileje): Established French micronutrition laboratory with a strong physician/pharmacy channel and broad SKU portfolio; comparable as a larger French specialty supplement incumbent with overlapping categories including gut, immunity, and women's health.

Others

• Synadiet member brands (e.g., D-Stress, Santarome): Synadiet is the French syndicate of food supplement manufacturers of which VIT'ALL+ is a member; peer French member brands share the same regulatory environment, pharmacy/DTC channels, and organic-certification playbook, making them ecosystem-level comparables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vitallplus
• Instagraminstagram.com/vital_plus
• Xx.com/vitallplus
• Facebookfacebook.com/vitalplus.fr

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIT'ALL+