The Moon Group

What The Moon Group does

The Moon Group is a Shanghai-based OEM/ODM manufacturer founded in 2010 that produces premium rolling papers, filter tips, and smoking accessories for private label brands and wholesale distributors worldwide. The company operates two manufacturing facilities in Shanghai — the Senya factory (founded 2011) and the Gorsen factory (established 2018 in the Shanghai Duty-Free Area) — running three full-automatic production lines with combined annual capacity of 300+ million booklets and a reported manufacturing speed of 1,000+ booklets per minute. Its proprietary capabilities include an in-house Rolling Paper R&D Lab (established 2014), food-grade raw material processing, and a portfolio of international certifications (ISO 9001, ISO 22000, IFS Food-Safety, FSC A000525) supporting export into regulated markets.

The company's product portfolio spans MOON-branded rolling paper booklets (Classic Blue, Green, Brown, Red, King Size Slim, RED SHORT Booklet formats in 17.5–18.5 gsm weights), bulk rolling paper stacks, smoking accessories (rolling machines, rollers, grinders, trays, filter tips), and — under a recently extended ZQ Form brand — disposable plastic tableware and food-service cutlery. Revenue is generated through three streams: OEM rolling paper manufacturing with custom branding (one-time licensing-style fees for branded production runs), custom brand services (professional services for logo, packaging, and private-label design), and wholesale distribution of MOON-branded products to global distributors and agents. The company exports to 30+ countries and reports a customer base of over 2,000 clients and brands, with quote-based pricing and flexible MOQs supporting both trial and bulk orders, standard shipments in 48 hours, and dedicated teams for customized projects.

The Moon Group operates primarily as a B2B manufacturer rather than a consumer-facing brand. Its go-to-market relies on direct B2B engagement, the moon-smoking.com website, and industry trade shows including the Global Tobacco Networking Forum (GTNF, since 2015). The company was recognized with the 2016 Golden Leaf Award (Most Exciting Newcomer to the Industry) from Tobacco Reporter and has built a supply chain partnership with Hengfeng (since 2013) to secure raw material inputs. Ownership is private with no disclosed institutional backing, no public listing, and no parent company.

Name

The Moon Group

Legal name

Moon Group

Website

https://moon-smoking.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

The Moon Group is a Shanghai-based OEM/ODM manufacturer founded in 2010 that produces custom-logo rolling papers, filter tips, smoking accessories, and disposable tableware for 2,000+ private label brands and wholesale distributors across 30+ countries.

Ownership category

akta.pro rank

Product category

Rolling Paper Manufacturing

NAICS

Paper Manufacturing (322), Paper Bag and Coated and Treated Paper Manufacturing (322220)

SIC

Papers & Allied Products (2600), Wholesale-Paper & Paper Products (5110), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Cigarette & Thin Paper Manufacturing (IMAMAEAF)

akta.pro secondary industries

Roll-Your-Own (RYO) Tobacco & Papers Manufacturing & Brands (CRADAJAD), Paper Converting Services (slitting, sheeting, coating, laminating, rewinding) (IMAMAHAJ)

Keywords

• OEM rolling papers
• Custom branded rolling papers
• Smoking accessories manufacturing
• Wholesale rolling paper supply
• Private label rolling papers

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. OEM Rolling Paper Manufacturing: Manufacturing premium plastic cTop rolling papers and OEM accessories with food-grade materials, consistent quality, and OEM customization for global food-service businesses. Revenue generated through production fees and per-unit pricing for branded products.
2. Custom Brand Services: OEM custom rolling paper services allowing clients to create their own designer rolling paper products and various accessories. Involves branding, logo design, and packaging customization.
3. Wholesale Distribution: Wholesale distribution of MOON branded rolling papers, filter tips, and smoking accessories to global distributors and agents.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

The Moon Group manufactures and supplies OEM custom logo rolling papers, filter tips, and smoking accessories for global brands, distributors, and private label companies. The company produces premium rolling paper booklets in various sizes (Classic 1¼, King Size Slim, Regular) and packaging colors (Blue, Green, Brown, Red), along with accessories such as rolling machines, rollers, grinders, rolling trays, and filter tips. It also offers disposable plastic tableware (forks, knives, spoons, spork cutlery sets) under the ZQ Form brand, manufactured with food-grade materials.

Product overview

The Moon Group is a manufacturer and seller of OEM top logo rolling papers, filter tips, and OEM smoking accessories. The product portfolio includes rolling paper booklets in various sizes (Classic 1¼, King Size Slim, Regular) with different packaging colors (Blue, Green, Brown, Red), smoking accessories (rolling machines, rollers, grinders, rolling trays, filter tips), and disposable tableware products. The company also offers OEM and ODM custom services for branding, packaging, and private labels. Products are manufactured with food-grade materials and sold primarily to wholesale distributors and brand partners globally.

Differentiator

Problem solved

Functional benefit

Brands

• MOON Rolling Papers: Premium rolling paper brand including classic blue, slim, green, brown, and red packs in various sizes (regular, king-size slim, 1¼ size).

Products and services

• MOON Classic Blue 1¼ Rolling Papers Classic 1¼ size rolling paper booklet featuring the signature blue packaging design. Sold wholesale and through OEM/private label services to distributors and brand partners worldwide.
• MOON Classic Blue King Size Slim Rolling Papers Extra long, king-size slim rolling papers designed for a sleek and smooth burn, sold wholesale and via OEM services.
• MOON Classic Green 1¼ Rolling Papers Premium 1¼ size rolling paper booklet with vibrant green branding, distributed wholesale and through OEM channels.
• MOON Classic Brown 1¼ Rolling Papers Natural, unbleached 1¼ size rolling papers housed in classic brown packaging, sold wholesale and via OEM services.
• MOON Classic Red Regular Rolling Papers Standard regular-size rolling papers featuring the iconic bold red booklet design, sold wholesale and through OEM services.
• RED SHORT Booklet for Regular Size Rollies Minimalist looking rolling paper booklet for regular size rollies. Features 17.5 to 18.5 gsm medium weight thin paper, natural Arabic gum, with leaf size 70mm × 36mm. Cut corners optional. Customizable with client name/brand.
• Smoking Accessories Includes rolling machines, rollers, grinders, rolling trays, and filter tips for rolling paper products, offered wholesale and via OEM customization.
• TableWare Products (ZQ Form) Disposable plastic tableware and food-service accessories including plastic forks, knives, spoons, sporks, cutlery sets, and customized disposable dining solutions manufactured with food-grade materials.
• OEM & ODM Custom Services Customization services for colors, weights, packaging, logos, retail packs, and private labels for rolling papers and accessories, with flexible MOQ and dedicated project teams for customized orders.

Quantifiable outcome

• 300+ million booklets per year production capacity
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• HengfengminorOthers · 1 January 2013Cooperating with Hengfeng to set up the supply chain in 2013, establishing foundational supplier relationships for raw materials and components needed for rolling paper production.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RAW Rolling Papers: Leading consumer rolling paper brand in the US/global market, known for unbleached and hemp papers. Comparable to Moon as a premium-positioned rolling paper supplier with strong brand recognition and broad distribution.
• OCB (Oriental Cigarette & Cigars): French rolling paper brand with a long heritage and wide international distribution. Directly comparable to Moon's product portfolio of premium rolling papers, including unbleached and flavored variants, sold through wholesale and OEM channels.
• Rizla: One of the world's oldest and most iconic rolling paper brands, headquartered in the Netherlands/Belgium. Directly comparable to Moon as a global rolling paper manufacturer with OEM/private-label operations across multiple paper types and sizes.
• Elements Rolling Papers: Premium rice-paper rolling papers brand with strong global distribution. Comparable to Moon as a manufacturer of slow-burning, ultra-thin rice and hemp rolling papers targeting premium consumer and OEM/private-label customers.
• Lion Rolling Circus: Rolling paper brand offering hemp, rice, and unbleached papers with distinctive packaging. Comparable to Moon as a premium rolling paper brand sold globally through distribution and OEM partnerships.
• Juicy Jay's: US-based flavored rolling paper brand distributed internationally. Comparable to Moon as a premium rolling paper brand offering flavored and unbleached varieties through wholesale and private-label channels.
• Smoking Paper (Miquel y Costas): Spanish paper manufacturer producing rolling papers under multiple brands. Comparable to Moon as a specialized rolling paper manufacturer with OEM capabilities serving global distributors and private-label clients.
• JOB (Paper & Cigarette Papers): Historic French/European rolling paper brand owned by Republic Technologies. Comparable to Moon's portfolio of thin, lightweight rolling papers distributed globally through wholesalers and private-label arrangements.
• Pay-Pay (Deli): Premium Spanish rolling paper brand with global distribution. Comparable to Moon as a manufacturer of high-quality thin rolling papers (rice, hemp, unbleached) sold wholesale and via private-label partnerships.

Broad incumbents

• Republic Technologies (Rolling Paper Division): Large multinational rolling paper and cigarillo manufacturer owning multiple iconic brands (Rizla, JOB, Pay-Pay). Comparable to Moon as a high-volume rolling paper producer, but operates as a broader incumbent with multiple brand portfolios rather than a single-OEM specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MoonRollingPaper
• LinkedInlinkedin.com/company/moon-smoking

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Moon Group