Happy Colon Foods

What Happy Colon Foods does

Happy Colon Foods is a privately held, Oklahoma-based (Edmond, OK) consumer health company that sells direct-to-patient colonoscopy preparation kits designed to replace unpleasant liquid-only laxative regimens with real food plus tasteless laxatives. Founded by practicing gastroenterologist Dr. Jeff Scott with 25+ years of clinical experience, the company offers a core Food Kit with Laxatives containing three meals (Maple Oatmeal, Macaroni & Cheese, Vegetable Bouillon), three snacks, eight electrolyte drink mixes, and pharmaceutical-grade PEG 3350, Senna, and Magnesium Citrate administered via a split-dosing schedule throughout the prep day. Specialty variants include a Food Only Kit for patients on prescription laxatives, a Gluten Free Kit, a Pediatric Kit for ages 5–17 under 110 lbs, and two adjacent probiotic SKUs (HCF Retain 50B and HCF Restore 100B) sold via the company's Shopify storefront.

The company operates a dual-track go-to-market: direct-to-consumer e-commerce and phone ordering for patients, alongside a Provider Code referral channel that lets gastroenterology practices recommend and pre-subscribe kits at the point of procedure scheduling. End customers are primarily adults scheduled for colorectal-cancer screening colonoscopies who want a more tolerable prep; secondary segments include pediatric patients, gluten-sensitive patients, and GI practices/hospitals seeking higher-quality bowel preps (98% successful prep rate, average BBPS of 8 in a 546-patient observational study). Marketing is content-led — website, patient testimonials, and earned media across USA Today, ACG Magazine, Coffee with America, KFOR, Denver 7, Cherokee Nation outlets, and OETA-PBS — supplemented by a Colorectal Cancer Alliance charity partnership.

The company appears bootstrapped and founder-owned with no disclosed institutional funding; management has been professionalized through Co-CEO Dr. Joseph Cunningham (former President and CMO of BC/BS of Oklahoma), CGO Brian Lombardo (ex-BC/BS Illinois, ex-Machinify), and Advisor Ed Gray (former President/CEO of Healthcare Partners Investments). Pricing is not publicly disclosed; FSA/HSA documentation is available for reimbursement.

Name

Happy Colon Foods

Legal name

Happy Colon Foods

Website

https://happycolonfoods.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Happy Colon Foods sells direct-to-patient colonoscopy preparation kits — comfort foods plus tasteless laxatives on a split-dosing schedule — to adults scheduled for colorectal cancer screening, with pediatric and gluten-free variants plus an adjacent probiotic line. The company operates via DTC e-commerce and a Provider Code referral channel serving gastroenterology practices.

Ownership category

akta.pro rank

Product category

Colonoscopy Preparation Kits

NAICS

Food (Health) Supplement Retailers (456191), All Other Specialty Food Retailers (445298)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC) (CRADAMAE)

akta.pro secondary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Colonoscopy preparation kits
• Medical food products
• Probiotic supplements
• Low-residue diet foods
• Bowel prep solutions

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Colonoscopy Prep Kit Sales: One-time purchase revenue from selling colonoscopy preparation kits directly to patients and healthcare providers. Kits include food products, laxatives, and drink mixes. Additional revenue from probiotic supplements (Retain 50B, Restore 100B) sold through the same e-commerce platform.
2. Probiotic Supplements: Sales of HCF Retain and HCF Restore probiotic products through shop.happycolonfoods.com e-commerce platform. These are separate product offerings targeting gut health maintenance before and after procedures.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Happy Colon Foods assembles and ships colonoscopy preparation kits that replace the traditional liquid-only prep regimen with comfort foods (meals and snacks), electrolyte drink mixes, and pharmaceutical-grade laxatives (PEG 3350, Senna, Magnesium Citrate). The kits are sold direct-to-patient through an e-commerce storefront and phone ordering, with healthcare providers issuing Provider Codes to streamline patient purchases. Adjacent probiotic supplements (HCF Retain 50B and HCF Restore 100B) are sold through the same storefront to support gut health before and after procedures.

Product overview

Happy Colon Foods offers a portfolio of food-based colonoscopy prep kits designed to replace unpleasant liquid laxatives with comfort foods. The core offerings include the Food Kit with Laxatives (containing 3 meals, 3 snacks, 8 drink mixes, and medical laxatives), the Food Only Kit (for patients with prescription laxatives), specialty Gluten Free and Pediatric kits, and two probiotic supplements (Retain 50B and Restore 100B) for gut health support before and after procedures.

Differentiator

Problem solved

Functional benefit

Brands

• HCF RETAIN 50B Probiotic: A highly potent 50 billion CFU/serving probiotic formulation intended to help maintain a healthy gut microbiome.
• HCF RESTORE 100B Probiotic

Products and services

• Food Kit with Laxatives

Quantifiable outcome

• Average BBPS score of 8 in observational study of 546 patients
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Colorectal Cancer AllianceminorOthers · 1 March 2021Happy Colon Foods hosted an online auction in partnership with the Colorectal Cancer Alliance and Bid Blue during National Colorectal Cancer Awareness Month to raise awareness of the importance of colorectal cancer screenings. Auction held on EBTH.com.
• Bid BlueminorOthers · 1 March 2021Partner in the First Annual BidBlue Online Auction alongside Colorectal Cancer Alliance to raise awareness for colorectal cancer screenings.
• Salem GastrominorChannel Partner/ Reseller/ Distributor · 1 January 2021Salem Gastro, a gastroenterology practice in Salem, Oregon, joined the Happy Colon Foods movement in January 2021, making the colonoscopy prep kit available to their patients.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clenpiq (Ferring Pharmaceuticals): A prescription ready-to-drink sodium picosulfate-based colonoscopy prep marketed for ease of administration. Competes for the same provider-driven prep recommendations and patient experience positioning.
• SUTAB (Sebela Pharmaceuticals): A prescription tablet-based colonoscopy prep that eliminates the need for large-volume liquid consumption — directly attacking the same patient experience problem Happy Colon Foods solves with food kits.
• GoLYTELY (Braintree Laboratories, a Sebela Pharmaceuticals company): The legacy prescription polyethylene glycol bowel prep kit and the long-standing clinical standard for colonoscopy preparation. Competes head-to-head with Happy Colon Foods for gastroenterologist-driven prep prescriptions.
• SuPrep (Braintree Laboratories): A prescription low-volume sulfate-based colonoscopy prep marketed to improve patient tolerability versus traditional PEG preps. Targets the same 'better prep experience' pain point that Happy Colon Foods addresses.
• MiraLAX (Bayer Consumer Health): The leading OTC polyethylene glycol 3350 laxative, used by gastroenterologists as the default at-home colonoscopy prep. Directly competes with Happy Colon Foods' PEG 3350-based kit for the same prep-day wallet, but without the comfort-food component.
• Plenvu (Salix Pharmaceuticals, Bausch Health): A prescription low-volume PEG-based colonoscopy prep designed to improve patient compliance and prep quality. Directly competes for gastroenterologist recommendations in the same procedural indication.

Broad incumbents

• Align (Procter & Gamble, Procter & Gamble Health): A major OTC probiotic brand from a CPG incumbent; comparable in digestive-health positioning to Happy Colon Foods' probiotic line, with far larger distribution and marketing spend.
• Culturelle (i-Health, Inc. / Chr. Hansen): A leading OTC probiotic brand with a digestive-health positioning that overlaps with Happy Colon Foods' HCF Retain 50B and HCF Restore 100B SKUs. Comparable in category and channel, though broader in indication.
• Renew Life (Nestlé Health Science): A digestive-health and high-CFU probiotic brand owned by Nestlé Health Science, with comparable digestive wellness positioning and a broader retail distribution footprint than Happy Colon Foods' HCF line.

Emerging players

• VSL#3 / Visbiome (ExeGi Pharma): High-potency multi-strain probiotic formulations (up to 900B CFU) used clinically for gut health restoration, comparable to the HCF Restore 100B SKU. Focuses on medically-directed microbiome support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/happycolonfoods
• LinkedInlinkedin.com/company/happycolonfoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happy Colon Foods