What Renew Life does

Renew Life (legal entity Renew Life Formulas, Inc.) is a Canadian natural health products company founded in 2002 by Brenda and Stan Watson, headquartered in Brampton, Ontario, and operating primarily in the Canadian market. The company develops and sells a five-category digestive wellness portfolio: probiotics under the Ultimate Flora sub-brand (CFU potencies from 1B to 100B with adult, women's, kids, colon-care, and targeted variants), herbal cleansing programs (CandiGONE 15-day, ParaGONE 15-day, CleanseSMART 30-day), plant-derived digestive enzymes (DigestMORE regular and ultra-strength), fish oil/omega-3 supplements under the Norwegian Gold line (including Cerebrum with DHA), and fiber supplements (CleanseMORE, FibreSMART, IntestiNEW). Technical components include acid-resistant vegetarian capsules designed to protect probiotics through stomach acid, enteric-coated softgels claimed to deliver 3X better omega-3 absorption, and a Norwegian Gold supercritical concentration process for fish oil purity. All products are regulated as Natural Health Products (NHPs) by Health Canada and manufactured under Good Manufacturing Practices; Norwegian Gold fish oils additionally carry IFOS 5-star and Friend of the Sea certifications.

The business model is a direct-to-consumer consumer health brand supplemented by major third-party retail distribution. Products are sold one-time-purchase (no subscription model disclosed) through the company's own e-commerce site at renewlife.ca and through Amazon.ca, Well.ca, Walmart Canada, Rexall, Shoppers Drug Mart, Vitasave, Vitamart, and Aviva Health, with a 60-day money-back guarantee. The Women's VS probiotic holds the #1 position in Canada by dollars and units (National Grocery+Mass L52). Customer segmentation is hybrid: adults seeking daily digestive/immune support and women (primary) seeking vaginal and urinary tract probiotics form the largest cohorts, with a secondary cohort for children and condition-specific use cases (occasional constipation, gas, bloating, immune support).

Brand awareness, multi-channel retail penetration, and regulatory compliance are the principal moat dimensions. A small administrative footprint in Bohemia, NY handles North American customer service contact. No AI/ML capability, no funding rounds, no M&A, and no recent leadership changes are disclosed in the available data.

Name

Renew Life

Legal name

Renew Life Formulas, Inc.

Website

https://renewlife.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Renew Life is a Canadian natural health product company founded in 2002 by Brenda and Stan Watson, selling digestive wellness supplements including probiotics, herbal cleanses, digestive enzymes, fish oil, and fibre through e-commerce and major Canadian retailers.

Ownership category

akta.pro rank

Product category

Consumer Digestive Health Supplements

NAICS

Food Manufacturing (311)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC) (CRADAMAE)

Keywords

• Digestive health supplements
• Probiotic supplements
• Herbal cleansing programs
• Digestive enzyme formulas
• Omega-3 fish oil

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Probiotic Supplements: Sale of probiotic supplements including Ultimate Flora line products at various potencies (25B to 100B CFU) for adults, women, and children. Products are sold as one-time purchases with 60-day money-back guarantee.
2. Fiber Supplements: Sale of fiber supplements including CleanseMORE, IntestiNEW Powder, and FibreSMART products for digestive health and constipation relief.
3. Herbal Cleansing Programs: Sale of herbal cleansing products including CandiGONE (15-day), ParaGONE (15-day), and CleanseSMART (30-day) programs designed for body detoxification.
4. Fish Oil and Omega-3 Supplements: Sale of omega-3 fish oil supplements including Norwegian Gold Super Critical Omega and Cerebrum with DHA, featuring IFOS certification and enteric-coated formulations.
5. Digestive Enzyme Supplements: Sale of digestive enzyme products including DigestMORE HCl and DigestMORE Ultra Strength for breaking down proteins, carbohydrates, fats, and dairy.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels5 records

Core offering

Renew Life manufactures and sells a portfolio of natural health supplements focused on digestive wellness, including multi-strain probiotic capsules (Ultimate Flora line ranging from 1B to 100B CFU for adults, women, and children), herbal cleansing programs (CandiGONE, ParaGONE, CleanseSMART), digestive enzyme formulas (DigestMORE regular and ultra-strength), omega-3 fish oil supplements (Norwegian Gold line with IFOS certification), and fiber supplements (CleanseMORE, IntestiNEW, FibreSMART). All products are Natural Health Products regulated by Health Canada and manufactured under Good Manufacturing Practices.

Product overview

Renew Life is a Canadian digestive wellness company established in 2002 by founders Brenda and Stan Watson, offering a comprehensive portfolio of natural health supplements. The product lineup centers on five core categories: Probiotics (under the Ultimate Flora® sub-brand offering various potencies from 1B to 100B CFU for adults, women, and children), Cleansing (herbal detox programs including CandiGONE®, ParaGONE®, and CleanseSMART®), Digestive Enzymes (DigestMORE® formulations in regular and ultra-strength variants), Fish Oil (Norwegian Gold omega-3 supplements with IFOS certification), and Fibre supplements (CleanseMORE® and FibreSMART®). The company positions itself on Quality, Purity, and Potency guaranteed through expiration, with products regulated by Health Canada and manufactured under Good Manufacturing Practices.

Differentiator

Problem solved

Functional benefit

Brands

• Ultimate Flora: Probiotic supplement line featuring multiple strains and potency levels for digestive health support
• FloraBEAR
• CandiGONE
• ParaGONE
• CleanseSMART
• CleanseMORE
• DigestMORE
• FibreSMART
• IntestiNEW
• Norwegian Gold
• Cerebrum Cereboost

Products and services

• Ultimate Flora Ultimate Care Probiotic High-CFU probiotic supplement providing 100 billion live cultures from 12 strains to support digestive health and help reduce antibiotic-associated diarrhea, sold to adults seeking maximum-potency probiotic support.
• Ultimate Flora Women's Extra Care Probiotic Women's targeted probiotic with 50 billion cultures supporting vaginal bacteria balance, urinary tract health, and gastrointestinal health.
• Ultimate Flora Women's Daily Care Probiotic Daily women's probiotic with 25 billion cultures supporting vaginal pH balance, healthy yeast levels, and urinary and gastrointestinal health.
• Ultimate Flora Extra Care Probiotic Probiotic supplement with 50 billion live cultures from 12 strains supporting natural digestive system function and reducing digestive discomforts.
• Ultimate Flora Daily Care Probiotic Daily probiotic with 30 billion live cultures from 12 strains supporting natural digestive system function in adults.
• Ultimate Flora Colon Care Probiotic Targeted probiotic with 80 billion live cultures from 12 strains providing daily colon health support and reducing gastrointestinal symptoms.
• FloraBEAR Children's Chewable Probiotic Children's chewable probiotic with 1 billion live cultures from 4 strains supporting intestinal and gastrointestinal health in kids.
• BoulardiiMAX Probiotic Single-strain probiotic with 10 billion Saccharomyces boulardii cultures for travel support and reducing risk of antibiotic-associated or traveler's diarrhea.
• Kids Daily Boost Probiotic Children's probiotic with 10 billion cultures from 2 clinically-studied strains in a fast-melting fruit punch powder supporting digestive and respiratory health.
• Ultimate Flora Kids Probiotic Children's chewable probiotic tablets with 10 billion cultures from 9 strains supporting digestive and gastrointestinal health in a berry flavor.
• CandiGONE 15-Day Herbal Cleanse Program Two-part 15-day herbal cleanse program targeting Candida overgrowth and urinary tract symptoms using uva-ursi, caprylic acid, neem leaf, and herbal tinctures.
• ParaGONE 15-Day Cleansing Program Two-part 15-day herbal cleansing program with wormwood, quassia, garlic, and thyme formulated to expel intestinal worms and support digestive function.
• CleanseSMART 30-Day Full Body Cleanse Kit Two-part 30-day full body herbal cleanse with milk thistle for liver protection and relief from occasional constipation.
• DigestMORE HCl Digestive Enzymes Plant-derived digestive enzyme formula with Betaine Hydrochloride supporting protein digestion and maintaining stomach pH.
• DigestMORE Ultra Strength Digestive Enzymes Therapeutic-strength plant-sourced enzyme formula providing concentrated digestive support for daily gastrointestinal symptoms.
• Norwegian Gold Super Critical Omega Fish Oil Maximum-strength fish oil with 1160mg omega-3 per enteric-coated softgel supporting cardiovascular, brain, and cognitive health, with IFOS 5-star and Friend of the Sea certifications.
• Cerebrum Cereboost with DHA Super-concentrated omega-3 supplement with Cereboost American Ginseng supporting cognitive health and brain function.
• CleanseMORE Constipation Relief

Quantifiable outcome

• Enteric-coated omega-3 capsules provide 3X better absorption compared to non-coated supplements
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Health Products Stewardship Association (HPSA)minorOthersRenew Life supports the Health Products Stewardship Association (HPSA) return programs for responsible disposal of unused or expired health products. This partnership demonstrates environmental responsibility and commitment to proper product lifecycle management.
• International Fish Oil Standards (IFOS)coreOthersIFOS provides third-party certification for Renew Life fish oil products, testing for purity, potency, and sustainability. Products carrying the IFOS certification meet or exceed international standards.
• Friend of the SeacoreOthersThird-party certification organization ensuring Renew Life fish oil supplements are sourced from wild, unthreatened fish in sustainable, pristine waters.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Natural Factors: Western Canadian supplement manufacturer producing probiotics, enzymes, fibre, and herbal cleanses; very similar category mix and Canadian NHP regulatory positioning to Renew Life, serving overlapping health-food and pharmacy retail channels.
• BioGaia: Swedish probiotic R&D company with clinically documented Lactobacillus and Bifidobacterium strains sold globally in supplements and infant formula; competes with Renew Life on clinically-backed probiotic SKUs and strain transparency.
• Culturelle: Probiotic specialist brand built around Lactobacillus rhamnosus GG with a strong digestive-health and women's lines; competes head-to-head with Renew Life's Ultimate Flora range on CFU positioning and pharmacy placement.
• Jamieson Wellness: Canada's largest branded natural-health-products manufacturer covering vitamins, minerals, herbal and probiotic supplements; directly competes with Renew Life across probiotics and broader supplement categories in Canadian mass, drug, and food retail.
• Organika Health Products: Canadian supplement company with a strong collagen, probiotic, and women's-health assortment; competes directly with Renew Life in the Canadian digestive-wellness and women's-health niches across e-commerce and retail.
• Webber Naturals: Canadian natural health products brand offering probiotics, fibre, fish oil, and digestive wellness formulas under Health Canada NHP licensing; competes directly with Renew Life on Canadian pharmacy and online shelves.

Regional players

• Bio-K+: Quebec-based probiotic beverage and supplement brand with a Canadian focus; an adjacent regional peer overlapping with Renew Life in probiotic positioning and Canadian health-retail distribution.

Broad incumbents

• Garden of Life: Large North American whole-food and supplement brand with a deep probiotics, enzymes, and omega portfolio; broader category player competing with Renew Life in digestive, women's, and kids supplement segments through natural and conventional retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/renewlifecanada
• Facebookfacebook.com/Renew.Life.Canada
• LinkedInlinkedin.com/company/renew-life-canada

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renew Life