The Knowledge Project
The Knowledge Project is a New York-based 501(c)(3) non-profit that delivers creative writing, media, and performing arts education programs to K-12 students and adults via school partnerships, virtual courses, masterclasses, and a nationwide annual writing competition.
- Company typePrivate
- Founded1995
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Knowledge Project does
The Knowledge Project (TKP) is a New York-based 501(c)(3) non-profit organization founded by Margaret Hunnewell, operating under the legal name Children's Creative Writing Campaign, Inc. since 1995. Its predecessor CCWC was launched in 1993, and TKP was formed in 2000 to expand the mission into K-12 enrichment across writing, communication, and the arts in NYC schools. TKP pairs professional writers, journalists, playwrights, animators, and field specialists with students primarily in pre-K through 8th grade, and through masterclasses with teenagers and adults. Programs operate across all five NYC boroughs and, in the case of CCWC, nationwide via online and mail submission.
The organization's core programs include I Write & Go (free author-student sessions for ages 6-12), the Children's Creative Writing Campaign (an annual nationwide creative writing competition whose Story Archive holds more than 350,000 student works), virtual Masterclasses for teens and adults, 5-week remote courses in Writing/Media/Performing for small groups of 6-12 students, and 1:1 tutoring at $75 per session. Past programs have included Reading Our Writing, Animated Science, Master the Media, wordgreen (environmental), and Culinary Arts. Delivery shifted to a virtual model in 2020 in response to COVID-19. Technology infrastructure is limited to standard video-conferencing and online course platforms; no proprietary AI/ML systems are described.
TKP is funded through individual donations, corporate sponsorships, foundations, Amazon Smile contributions, and modest program fees. It employs 1-10 staff and is led by a founder-led team with decades of tenure (Hunnewell, Sheila Lewis since 1998, Susi Tanu since 1999). The organization has no parent company, no subsidiaries, no disclosed revenue, and no funding rounds, consistent with its community-led, donation-supported non-profit operating model.
The Knowledge Project firmographics
Firmographics- Name
- The Knowledge Project
- Legal name
- Children's Creative Writing Campaign, Inc.
- Website
- https://theknowledgeproject.org
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Knowledge Project is a New York-based 501(c)(3) non-profit that delivers creative writing, media, and performing arts education programs to K-12 students and adults via school partnerships, virtual courses, masterclasses, and a nationwide annual writing competition.
- Ownership category
- akta.pro rank
The Knowledge Project industry classification
Industry- Product category
- Youth Education and Literacy Programs
- NAICS
- Educational Services (61), Educational Services (611), Educational Support Services (611710), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Children’s & YA Writing Workshops (EDAMAMAF)
- akta.pro secondary industries
- Genre Writing Workshops (Sci‑Fi, Fantasy, Romance, Mystery, Horror) (EDAMAMAG), College Application & Personal Statement Writing Workshops (EDAMAMAN), Foundational Literacy & Early Reading Apps (EDACANAA), Literacy Foundations (Phonics, Reading Fluency, Comprehension) Platforms (EDAFAOAD)
Keywords
Where The Knowledge Project is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Knowledge Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Donations and Charitable Contributions: As a 501(c)(3) non-profit organization, TKP generates revenue primarily through donations from individuals, corporate sponsors, and charitable foundations. Donors can contribute directly through their website or via Amazon Smile program.
- Program Fees: Revenue generated from paid programs including 1:1 tutoring sessions at $75 per student per class and paid courses.
- Sponsorship: Corporate sponsorship programs where businesses sponsor the organization's activities and student participation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1:1 Tutoring Session |
| Freemium | Pay-as-you-go | I Write & Go Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
The Knowledge Project product offering
Product offeringCore offering
The Knowledge Project is a New York-based 501(c)(3) non-profit that runs literacy and creative arts mentoring programs for K-12 students and adults. Core offerings include free I Write & Go author-student coaching events for children ages 6-12, the annual nationwide Children's Creative Writing Campaign (CCWC), virtual Masterclasses for teens and adults, and small-group 5-week virtual courses in writing, media, and performing arts. Supporting services include 1:1 tutoring and the student-produced Teens Mind Zine publication.
Product overview
The Knowledge Project (TKP) is a New York-based 501(c)(3) non-profit literacy and mentoring organization offering educational programs in writing, media, and performing arts. The portfolio consists of several core programs: I Write & Go (free author-student meet events for children ages 6-12), the Children's Creative Writing Campaign (CCWC, an annual nationwide creative writing competition for pre-k to 8th grade with 350,000+ archived works), virtual Masterclasses (one-hour sessions for teens and adults), and 5-Week Virtual Courses (small group instruction in writing, media, and performing arts). Supporting offerings include the Teens Mind Zine (student publication) and 1:1 tutoring services. TKP also operated past programs including Reading Our Writing, Animated Science, Master the Media, wordgreen, and Culinary Arts. The organization pairs students with professional writers, artists, and specialists to develop critical thinking and creative skills.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Every young author who submits their writing to CCWC is acknowledged
- +2 more outcomes
Companies that use The Knowledge Project
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
The Knowledge Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Knowledge Project partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- NYU Steinhardt School of Theatre EducationcorePartnership for Looking for Shakespeare program; awarded Community Building Support Award in 1999
- NYU Tisch School of the ArtscorePartnership for Looking for Shakespeare program
- Shakespeare & Co.minorPartner in Learning from the Masters program
- The Public TheatreminorPartner in WordWorks and Learning from the Masters programs
- Fordham UniversityminorPartner in WordWorks program
- Theatre Development FundminorPartner in Learning from the Masters program
- El DiariominorPartner for Broadcast News/Journalism 101 program
- The Bronx NewsminorPartner for Broadcast News/Journalism 101 program
- Columbia School of JournalismminorPartner for Broadcast News/Journalism 101 program
- NYC Department of Parks and RecreationminorPartner for Broadcast News/Journalism 101 program and Green Institute initiatives
- Baldor Food PurveyorsminorPartner for Culinary Arts program
- Culinary Institute of America (CIA)corePartner for Culinary Arts program
- Culinary School at Monroe CollegeminorPartner for Culinary Arts program
- BronxNetminorPartner for Culinary Arts program and media productions
- Richard Sterling (The Writing Project)minorEarly mentor who helped guide TKP in starting its endeavor
- Nancy Shapiro (Teachers & Writers Collaborative)minorFormer Executive Director who served as mentor guiding TKP
- Wendy Kopp (Teach for America)minorFounder of Teach for America who helped guide TKP's early development
- Edward Gottsman (Lexis)minorSystems developer who served as mentor for TKP
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
The Knowledge Project competitors and assessment
Company assessmentBroad incumbents
- National Writing Project: Large federally and foundation-supported network focused on teacher professional development in writing instruction; a broader incumbent whose mission of improving student writing intersects with TKP's in-school programming.
- Scholastic: Large children's publishing and education company; a broader incumbent with overlapping reach into schools, reading/literacy programs, and student writing competitions (e.g., Scholastic Art & Writing Awards).
- Gotham Writers Workshop: NYC-based for-profit writing school offering adult and teen creative writing classes; overlaps with TKP's Masterclasses and 5-Week Virtual Courses in subject matter and virtual delivery, though commercially oriented and adult-skewed.
Direct peers
- Society of Young Inklings: Nonprofit providing creative writing mentorship, workshops, and publishing opportunities for youth ages 8-18; directly comparable model to TKP's I Write & Go and CCWC pathways, including student publication outcomes.
- Writopia Lab: Nonprofit offering creative writing workshops, tutoring, and publishing programs for kids and teens; closely aligned with TKP's I Write & Go and 5-Week Virtual Courses model and similar K-12 audience and workshop pedagogy.
- 826 National: National nonprofit network of youth writing and tutoring centers; directly comparable to TKP in pairing professional writers with K-12 students through in-school and after-school creative writing programs, but operating at significantly greater scale across multiple U.S. cities.
- Alliance for Young Artists & Writers / Scholastic Art & Writing Awards: Long-running national recognition program for student creative writing and art; comparable to CCWC in providing nationwide submission-based recognition, publication opportunities, and awards for student authors.
- Teachers & Writers Collaborative: NYC-based nonprofit that places writers and artists in schools to teach creative writing; a directly comparable peer given shared NYC focus, in-school delivery model, and use of professional writers as mentors.
- National Novel Writing Month (NaNoWriMo) Young Writers Program: Program that provides curriculum, classroom kits, and writing structure for K-12 students to write novels and extended works; overlaps with TKP's mission to develop sustained student writing habits and classroom-ready creative writing content.
Emerging players
- Highlights Foundation: Nonprofit supporting writers and illustrators of children's literature through workshops and residencies; partially overlapping mission around youth creative writing craft, though more focused on adult creators of children's content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Knowledge Project social profiles
Digital presenceThe Knowledge Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Knowledge Project leadership team
Management profileNumber of profiles
Profiles7 records
The Knowledge Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Knowledge Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Knowledge Project
What does The Knowledge Project do?
The Knowledge Project is a New York-based 501(c)(3) non-profit that runs literacy and creative arts mentoring programs for K-12 students and adults. Core offerings include free I Write & Go author-student coaching events for children ages 6-12, the annual nationwide Children's Creative Writing Campaign (CCWC), virtual Masterclasses for teens and adults, and small-group 5-week virtual courses in writing, media, and performing arts. Supporting services include 1:1 tutoring and the student-produced Teens Mind Zine publication.
Is The Knowledge Project a public or private company?
The Knowledge Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Knowledge Project founded?
The Knowledge Project was founded in 1995. It employs 1 to 10 people.
Where is The Knowledge Project based?
The Knowledge Project is headquartered in New York, United States, in the North America region.
How does The Knowledge Project make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are program Fees and sponsorship.
Who are The Knowledge Project's main competitors?
Broad incumbents on record are National Writing Project, Scholastic and Gotham Writers Workshop. Direct peers are Society of Young Inklings, Writopia Lab, 826 National, Alliance for Young Artists & Writers / Scholastic Art & Writing Awards, Teachers & Writers Collaborative and National Novel Writing Month (NaNoWriMo) Young Writers Program. Highlights Foundation is listed as an emerging player.
Does The Knowledge Project have an API?
No public API is recorded for The Knowledge Project.
What industry is The Knowledge Project in?
The Knowledge Project's product category is Youth Education and Literacy Programs. Its primary akta.pro industry code is EDAMAMAF, Children’s & YA Writing Workshops, with a secondary code of EDAMAMAG, Genre Writing Workshops (Sci‑Fi, Fantasy, Romance, Mystery, Horror). Its NAICS code is 61 and its SIC code is 8200.