Noya

What Noya does

Xiamen Noya Manufacturing & Trading Co., Ltd (Noya) is a privately held Chinese building materials manufacturer and trading company founded in 1995 in Xiamen, Fujian Province. The company operates one wholly owned factory for synthetic thatch tiles and two affiliated production enterprises for fiber cement boards and wood plastic composite (WPC) profiles. Its core competency is emulation straw tiles, thatch tiles, reed leaf, and palm leaf products that serve as fireproof, waterproof, and pest-resistant alternatives to natural grass in applications such as villas, theme parks, tourist attractions, and greenways. The production technology is imported from western countries.

Noya sells a diversified catalog of about 17 named product lines across seven categories: outdoor decoration (WPC decking, artificial moss, water permeable bricks, artificial turf), interior decoration (wall panels, PVC panels, culture stones, ceiling tiles, latex pillows), acoustical materials (wood wool cement panels, acoustic wall panels), wall panels (fiber cement boards, MGO boards), roofing materials (synthetic thatch, stone-coated metal roofing), steel profiles (ceiling grids, steel channels), and insulation (rock wool, glass wool, ceramic fiber boards). Products carry functional benefits including fire resistance, waterproofing, termite-proofing, rot resistance, and impact resistance, with claimed service life up to 50 years for fiber cement boards.

The business model is B2B wholesale/trading with direct factory-to-customer sales. Pricing is quote-based and not publicly disclosed; products are sold at wholesale prices in bulk quantities with MOQs varying by product (e.g., PVC wall panels approximately 5,000 square meters). The company operates an inquiry-based sales motion through phone, email, WhatsApp, and Skype, supported by an SEO-driven website (noya.cn), product catalogs, and an industry knowledge blog. Customer segments include construction and architecture (primary), resort and hospitality, and interior design. No revenue figures, funding events, partnerships, or named customers are disclosed.

Name

Noya

Legal name

Xiamen Noya Manufacturing & Trading Co.,Ltd

Website

https://noya.cn

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Xiamen Noya Manufacturing & Trading Co., Ltd (Noya) is a Chinese building materials manufacturer and trading company founded in 1995, producing synthetic thatch tiles, fiber cement boards, WPC profiles, wall panels, roofing, and insulation for B2B wholesale customers in construction, hospitality, and interior design sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Xiamen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Building Materials Manufacturing: Manufactures and trades building materials including outdoor decoration, interior decoration, roofing, ceiling, and insulation materials through direct factory-to-customer sales

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Noya manufactures and trades a diversified range of building materials, including outdoor decoration products (WPC decking, artificial moss, water permeable bricks), interior decoration materials (wall panels, culture stones, ceiling tiles, latex pillows), acoustical materials, roofing materials (synthetic thatch, stone-coated metal roofing), steel profiles, and insulation products. The company operates one wholly owned factory for synthetic thatch tiles and two affiliated production enterprises for fiber cement boards and WPC profiles, selling wholesale to contractors, architects, and hospitality buyers globally.

Product overview

Noya is a diversified building materials manufacturer offering a comprehensive portfolio of construction and decoration products. The company operates one wholly owned factory for synthetic thatch tiles and two affiliated production enterprises for fiber cement boards and WPC profiles. Their product range spans outdoor decoration (WPC decking, artificial moss, water permeable bricks), interior decoration materials (wall panels, culture stones, 3D panels, ceiling tiles, latex pillows), acoustic materials (wood wool cement panels, acoustic wall panels), wall panels (cement boards, MGO boards), roofing materials (thatch roofing, stone coated metal roofing, artificial turf), steel profiles (ceiling grids, steel channels), and insulation materials (rock wool, glass wool, ceramic fiber boards). Founded in 1995 and based in Xiamen, China, the company serves international markets with building materials for residential, commercial, and tourism applications.

Differentiator

Problem solved

Functional benefit

Products and services

• WPC Decking Wood Plastic Composite (WPC) decking materials for outdoor flooring applications, providing waterproof, UV-resistant, and weather-resistant properties for garden, pool, and exterior deck installations.
• Artificial Moss Synthetic green moss wall coverings and decorative elements used for interior and exterior aesthetic enhancement without requiring maintenance.
• Water Permeable Brick Porous paving materials that allow water infiltration for driveways, walkways, and permeable pavement applications.
• Ceiling Tiles Ceiling materials including acoustic mineral wool boards, fiberglass insulation, and perforated gypsum boards for commercial and residential ceiling applications.
• Latex Pillow Natural and organic latex pillows in various configurations including massage pillows, neck rolls, baby pillows, and Talalay latex options.
• Wall Panels Interior wall panel products including 3D decorative panels, PVC panels, and acoustic insulation panels for residential and commercial interior applications.
• Culture Stones Artificial stone and faux finish decorative wall coverings including brick panels, PU culture stones, and bead board wall treatments.
• Wood Wool Cement Panels Sound-absorbing wood wool acoustic cement panels for ceiling and wall applications, providing fire-resistant and formaldehyde-free soundproofing solutions.
• Acoustic Wall Panels Wooden acoustic panels with sound absorption properties, available in perforated, grooved, and MDF configurations for theaters, hotels, and offices.
• Cement Board Fiber cement boards for wall and ceiling applications offering fireproof, waterproof, termite-resistant, and rot-resistant properties with service life up to 50 years.
• MGO Board Magnesium oxide wall panels providing fire-resistant, moisture-proof, and durable wall covering solutions.
• Thatch Roofing Synthetic thatch tiles and simulation thatch roofing materials as alternatives to natural thatch, featuring fireproof, pest-resistant, and weather-durable properties for gazebos, villas, and resort applications.
• Stone Coated Metal Roofing Stone-coated metal shingles and corrugated roofing sheets combining metal durability with aesthetic stone finishes.
• Artificial Turf Synthetic grass and artificial lawn products for landscaping, residential gardens, sports fields, and decorative applications with UV resistance and low maintenance requirements.
• Ceiling Grid Steel T-bars, tee grids, and suspended ceiling framework systems for commercial and residential drop ceiling installations.
• Steel Channel Metal C-steel and U-steel channels for wall partition framing and structural support applications.
• Insulation Material Thermal insulation products including rock wool, glass wool, ceramic fiber boards, foam glass blocks, and calcium silicate insulation for industrial and construction applications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Boral Limited: Australian diversified building materials and construction products company (now under Seven Group Holdings). Comparable in product breadth across roofing, wall, and masonry categories though at much larger scale.
• Beijing New Building Materials (BNBM, CNBM Sci-Tech): China's largest gypsum board and mineral wool insulation producer under CNBM. Domestic Chinese peer producing wall panels and insulation in overlapping categories, though at substantially larger scale and with stronger domestic distribution.
• Saint-Gobain: French multinational producing a broad range of building materials including insulation, gypsum, ceiling systems, and exterior products. Overlaps with nearly every Noya category but operates at vastly greater scale and global reach.

Direct peers

• Knauf Insulation: Global manufacturer of mineral wool, glass wool, and other thermal/acoustic insulation. Directly comparable to Noya's rock wool, glass wool, and ceramic fiber insulation products serving construction and industrial buyers.
• ROCKWOOL International: Danish manufacturer of stone wool insulation and acoustic ceiling/wall solutions. Comparable to Noya's insulation material line and wood wool cement acoustic panels, with overlap in fire-resistant building applications.
• James Hardie Industries plc: Global leader in fiber cement building products (siding, trim, panels). Directly comparable as Noya's fiber cement board line targets the same construction materials market with overlapping applications in residential and commercial exteriors.
• USG Corporation (now Knauf USG): Major manufacturer of ceiling tiles, gypsum wallboard, and acoustic panels. Directly overlaps with Noya's ceiling tiles, wall panels, and acoustical materials categories for commercial and residential interior applications.
• NewTechWood (Fiberon-like composite decking makers): Specialist manufacturer of wood-plastic composite (WPC) decking and cladding. Directly comparable to Noya's WPC decking line for outdoor flooring and exterior architectural applications.
• Etex Group: Belgian building materials group producing fiber cement boards, plasterboard, and insulation. Directly comparable to Noya's fiber cement and wall panel categories, with broader portfolio and international distribution footprint.
• Nichiha Corporation: Japanese manufacturer of fiber cement siding and exterior wall panels. Closely comparable product portfolio to Noya's fiber cement board line and serves overlapping architectural and construction segments in Asia-Pacific.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noya