What Edge Strategy does

Edge Strategy is a privately held Latin American consulting firm headquartered in Zapopan, Jalisco, Mexico, with a regional office in Colombia. The company delivers human-capital and organizational development services to corporate clients across industries including manufacturing, financial services, technology, construction, and retail, with a documented enterprise roster that includes CEMEX, IBM, HP, American Express, and Envases Universales.

Its service portfolio comprises four core lines: strategic-planning consulting, an expanding catalog of more than 20 experiential training workshops, executive/life/team coaching under its own brand and the 'Aligerarte' life-coaching sub-brand, and personal/corporate brand-alignment advisory. Delivery rests on a proprietary 'Prácticas+' methodology that combines coaching, Neuro-Linguistic Programming (PNL), positive psychology, appreciative inquiry, and accelerated learning, augmented by assessments from HOGAN and MBTI-certified coaches. Two named senior practitioners, Ing. Itzel Maza (Directora Asociada) and Lic. María Fernanda Sánchez (Coach Asociada), lead engagement delivery.

Edge Strategy monetizes exclusively through customized professional services engagements priced per scope rather than via published rates. The go-to-market is sales-led and relationship-driven, relying on direct engagement with corporate leadership and human-capital departments, supplemented by website presence and word-of-mouth referrals. The firm holds no disclosed funding, operates without a parent company, and shows no public-records activity such as M&A, regulatory actions, or productized technology platforms.

Name

Edge Strategy

Legal name

Edge Strategy

Website

https://edgestrategy.com.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Edge Strategy is a private Mexican consulting firm delivering strategic planning, executive/life coaching, training workshops, and brand-alignment services to corporate clients in Mexico and Colombia using coaching and PNL methodologies.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Strategic Leadership & Business Acumen (EDABAAAC), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Corporate Strategy Advisory (BPAHADAA)

Keywords

• Management consulting services
• Executive coaching services
• Strategic planning consulting
• Leadership development training
• Organizational development workshops

Headquarters

HQ city

Zapopan

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Consulting Services: Customized consulting programs for skill development aligned with company reality and requirements, including strategic planning accompaniment using various tools and methodologies.
2. Training Workshops: Practical, experiential workshops using coaching, PNL, positive psychology, leadership, appreciative inquiry, and accelerated learning tools.
3. Executive and Life Coaching: Coaching services for executives, individuals, and teams focused on goal achievement, self-awareness, and unlocking latent productivity sources.
4. Personal/Enterprise Brand Alignment: Brand alignment services for personal and corporate congruence, managing discovery of perceptions, memories and expectations to be generated through brand.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Edge Strategy is a Latin American consulting and human-capital development firm that designs customized strategic planning programs, skill-development workshops, and coaching services for corporate clients. Offerings include consulting on strategic planning, over 20 training workshops built on coaching and Neuro-Linguistic Programming (PNL), executive/life/team coaching, and the Aligerarte life-coaching brand. All programs are tailored to each organization's context, sector reality, and the needs of partners, human-capital teams, and clients.

Product overview

Edge Strategy offers a suite of professional development and consulting services including strategic planning consulting, over 20 training workshops using coaching and PNL tools, executive/life/team coaching, and specialized life coaching under the 'Aligerarte' brand. The company operates across Colombia and Mexico with over 10 years of experience, providing tailored programs for executives, employees, and clients through methodologies including coaching, Neuro-Linguistic Programming (PNL), positive psychology, leadership, appreciative inquiry, and accelerated learning.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultoría (Consulting) Strategic consulting service that designs skill-development programs tailored to a company's reality, sector conditions, and the desired scope, based on analyses, studies, and diagnostics. Targeted at corporate clients seeking customized human-capital development.
• Planeación Estratégica (Strategic Planning) Strategic planning consulting that accompanies companies through a process using various tools and methodologies to determine their current state, desired position, and medium- and long-term implementation plans. Delivered to enterprise clients.
• Talleres (Workshops) More than 20 experiential training workshops built on coaching, Neuro-Linguistic Programming (PNL), positive psychology, leadership, appreciative inquiry, and accelerated learning tools. Topics include time management, self-esteem, emotional intelligence, team development, and effective leadership. Delivered to corporate groups.
• Coaching Ejecutivo, de Vida y de Equipos (Executive, Life, and Team Coaching) Coaching services for executives, individuals, and teams focused on goal achievement, self-awareness, responsibility, commitment, and alignment of personal values with organizational values. Delivered to corporate and individual clients.
• Aligerarte (Life Coaching) Life coaching service under the Aligerarte brand targeted at individuals, focused on unlocking latent productivity potential and maximizing individual potential through personalized coaching.
• Alineación de Marca Personal / Empresarial (Personal and Enterprise Brand Alignment) Service that guides clients through the conscious discovery of perceptions, memories, and expectations to be generated through personal and corporate brands, and accompanies the pursuit of corporate and personal congruence.

Quantifiable outcome

• 70% improvement in work performance
• +8 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• HOGAN Certification PartnerscoreTechnology or IntegrationAllied with HOGAN-certified coaches to perform development and leadership assessments. Reports provide information about characteristics, competencies, and values underlying how executives approach work, leadership, and interaction with others.
• MBTI Certification PartnerscoreTechnology or IntegrationAllied with MBTI-certified coaches for personality assessments used in development and leadership programs. Provides insights into individual personality types to support personal and professional growth.
• ITESO (Instituto Tecnológico y de Estudios Superiores de Occidente)minorStrategic or Co-development PartnerEducational institution affiliation through staff background (Lic. María Fernanda Sánchez studied Lic. en Ciencias de la Educación), with various trainings in Human Development topics.
• ITESM Campus GuadalajaraminorStrategic or Co-development PartnerEducational institution affiliation through leadership background (Ing. Itzel Maza studied Ingeniería Industrial and Maîtrîse en Sciences), with certifications in Six Sigma and Innovation.
• Arizona State UniversityminorStrategic or Co-development PartnerBlack Belt Six Sigma certification provider through Ing. Itzel Maza, demonstrating international standard methodology integration.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Marshall Goldsmith Group: Premier global executive coaching practice focused on leadership development and behavioral change for senior executives. Directly comparable to Edge Strategy's executive and life coaching service line in methodology, target audience, and outcome claims.
• Dale Carnegie & Associates: Long-established corporate training and personal development organization with a strong Latin American footprint. Closely comparable to Edge Strategy's workshop and training catalog covering leadership, communication, and self-improvement topics.
• Center for Creative Leadership (CCL): Research-driven leadership development provider offering coaching, workshops, and assessment programs globally, including a presence in Latin America. Directly comparable to Edge Strategy's executive coaching, leadership workshops, and assessment-aligned methodology.
• Development Dimensions International (DDI): Global leadership and talent development firm delivering assessments, leadership training, and executive coaching to enterprises. Comparable to Edge Strategy's strategic planning, leadership development, and coaching offerings for corporate clients.
• Korn Ferry: Global organizational consulting firm specializing in leadership development, talent assessment (including HOGAN tools), and executive coaching. Directly overlaps with Edge Strategy's use of HOGAN assessments and leadership development offerings.
• FranklinCovey: Global leadership and organizational effectiveness firm offering workshops, training, and coaching programs to enterprises. Directly comparable to Edge Strategy's Talleres and corporate training programs, including shared methodology areas like leadership and personal effectiveness.

Broad incumbents

• Bain & Company: Global management consulting firm with established strategy and organizational practices serving multinational enterprises. Overlaps with Edge Strategy's strategic planning and corporate consulting offerings, though at much larger scale and broader scope.
• BCG (Boston Consulting Group): Global management consulting firm serving large enterprises across industries with strategy, transformation, and organizational design work. Comparable to Edge Strategy's strategic planning consulting in target client base and analytical approach, but operates at vastly larger scale.

Regional players

• Newlink Group: Latin American management and organizational consulting firm with deep roots in Mexico, offering strategy, leadership, and culture programs. Highly comparable to Edge Strategy in LATAM regional focus and corporate clientele.

Emerging players

• BTS Group: Strategy execution and leadership development consultancy that combines consulting with experiential learning and coaching. Comparable to Edge Strategy's mix of strategic planning consulting and workshop/coaching delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/edgestrategy
• Facebookfacebook.com/EdgeStrategyCo
• LinkedInlinkedin.com/company/edge-strategy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edge Strategy