Royal Borough of Windsor and Maidenhead
Royal Borough of Windsor and Maidenhead is a UK unitary local authority providing statutory public services including adult and children's social care, housing, planning, transport, waste management, and business regulation to residents and businesses of Windsor and Maidenhead in Berkshire, funded primarily by council tax, business rates, and central government grants.
- Company typePrivate
- Founded1974
- HeadquartersMaidenhead, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Royal Borough of Windsor and Maidenhead does
Royal Borough of Windsor and Maidenhead (RBWM) is a unitary local authority in Berkshire, England, established in 1974 following local government reorganization and serving the residents and businesses of Windsor and Maidenhead. The council delivers a comprehensive range of statutory public services spanning adult social care, children's services (delivered in partnership with Achieving for Children), housing and homelessness support, planning and building control, transport and highways, environment and waste management, leisure and culture, business regulation, and council tax and benefits administration. Headcount sits in the 1,001-5,000 range, with operations centered on the Town Hall headquarters in Maidenhead, the Windsor Guildhall, and the Stafferton Way Household Waste and Recycling Centre.
RBWM's product surface is unified through a digital portal at rbwm.gov.uk, built on the LocalGov Drupal content management system, with backend integrations spanning iTrent (HR/payroll), Spydus and Overdrive (library services), Adelante SmartPay and System8 (payments and council tax self-service), WebitRent (recruitment), and the Planning Portal. Adult social care is supported by AskSara (an online equipment and advice tool launched September 2025) and Magic Notes (a digital recording tool for practitioners). The council maintains multiple distribution channels including online self-service, a telephone contact centre, the Adult Social Care Front Door team, physical library hubs, and partner organization referral routes.
The revenue model is fundamentally public-sector: mandatory council tax and business rates provide the core funding base, supplemented by transactional fees (licensing, planning, parking), commercial property lettings, adult social care charges (means-tested against savings thresholds of £23,250 single / £46,500 couple), and central government grants including Homes England funding for regeneration. Strategic commercial activity centers on a £176 million housing regeneration partnership with Abri and Homes England delivering 413 new homes by 2032, alongside joint ventures with CALA Homes and Countryside Partnerships South on Maidenhead regeneration. RBWM is governed by elected councillors and operates under UK local government legislation; it is not a privately owned or investable entity in the conventional sense.
Royal Borough of Windsor and Maidenhead firmographics
Firmographics- Name
- Royal Borough of Windsor and Maidenhead
- Legal name
- Royal Borough of Windsor and Maidenhead
- Website
- https://rbwm.gov.uk
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Royal Borough of Windsor and Maidenhead is a UK unitary local authority providing statutory public services including adult and children's social care, housing, planning, transport, waste management, and business regulation to residents and businesses of Windsor and Maidenhead in Berkshire, funded primarily by council tax, business rates, and central government grants.
- Ownership category
- akta.pro rank
Royal Borough of Windsor and Maidenhead industry classification
Industry- Product category
- Local Government Public Services
- NAICS
- Administration of Housing Programs, Urban Planning, and Community Development (9251), Other General Government Support (921190), Services to Buildings and Dwellings (5617)
- SIC
- Non-Operating Establishments (9995), Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Mayor/City Manager & General Administration (BPAIACAA)
- akta.pro secondary industries
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Local Education Authorities & Municipal Education Offices (EDADABAD)
Keywords
Where Royal Borough of Windsor and Maidenhead is headquartered
LocationHeadquarters
- HQ city
- Maidenhead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Royal Borough of Windsor and Maidenhead business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Council Tax: Residential council tax charged to properties in the borough. Council tax guide 2026-2027 is published.
- Business Rates: Non-domestic rates charged to businesses based on property rateable values. Revaluation occurs every three years.
- Adult Social Care Fees: Fees and charges for residential and respite placements, home care, day services, Deferred Payments, meals supervision, transport, and Direct Payments. 2026/2027 fee schedules published.
- Commercial Property Lettings: Revenue from commercial properties including light industrial units, shops, shopping centres, residential, recreational areas and grazing land.
- Licensing Fees: Fees from alcohol and entertainment licences, hackney carriage and private hire licences, animal welfare licences, highway licences, and other regulatory services.
- Parking Revenue: Income from car parks, resident permits, business permits, parking fines (PCN), and blue badge fees.
- Planning Fees: Fees for planning applications, building regulations, pre-application advice, and planning enforcement.
- Government Grants: Central government funding including Homes England support for regeneration projects and other service grants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Residential care home placements - Full cost recovery |
| Unit Pricing | Weekly | Homeside Close and Winston Court - Standard Charge |
| Unit Pricing | Per night | Respite for Learning Disabilities (Optalis) |
| Unit Pricing | Hourly | Homecare standard charge |
| Unit Pricing | Per session | Day activities - ratio-based pricing |
| Transaction based/ take rate | Annual | Deferred Payments set up and management |
| One time/ perpetual license | Pay-as-you-go | Blue Badge |
| Unit Pricing | Hourly/Nightly | Direct Payments rates to service users |
| Other | Other | Financial assessment thresholds for social care |
Distribution channels7 records
Marketing channels8 records
Royal Borough of Windsor and Maidenhead product offering
Product offeringCore offering
The Royal Borough of Windsor and Maidenhead is a unitary local authority that delivers statutory and discretionary public services to residents and businesses of the borough. Its core functions encompass adult social care, children's services (commissioned through Achieving for Children), council tax and benefits administration, housing and homelessness support, planning and building control, transport and highways, waste and environmental services, leisure and culture, licensing and trading standards, and democratic governance. The council operates the unified rbwm.gov.uk portal for citizen access and receives funding from council tax, business rates, central government grants, and statutory fees.
Product overview
Royal Borough of Windsor and Maidenhead is a UK local government authority providing comprehensive public services to residents. The council operates as a unified service platform rather than a modular product architecture, delivering services across multiple domains including adult social care, children's services (via Achieving for Children partnership), council tax and benefits, housing, planning and building control, transport and streets, environment and waste, leisure and culture, business and economy, community services, and council democracy. These services are accessible through the council's main website (rbwm.gov.uk) with a unified Apply/Pay/Report digital portal for resident interactions. The council also pursues major regeneration projects in the borough.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult Social Care Services Comprehensive statutory social care services for adults including safeguarding, community social work teams, learning disability services, mental health services, residential and respite placements, home care, Direct Payments, hospital discharge support, Deprivation of Liberty Safeguards, and management of property and financial affairs for incapacitated service users.
- Children's Services (via Achieving for Children) Children's social care, safeguarding, fostering, adoption, education, and family support delivered through a partnership with Achieving for Children (AfC), including SEND support, family hubs, and transition to adult services at age 18.
- Council Tax and Benefits Administration Council tax billing, payment plans, direct debit management via System8, reductions, exemptions, and discounts, plus housing benefit, council tax support, and crisis grants for residents.
- Business Rates Administration
- Housing Services
- Planning and Building Control
- Transport and Streets Services
- Environment and Waste Services
- Leisure and Culture Services
- Licensing and Regulatory Services
- Commercial Property Lettings
- Community and Living Services
- Council and Democracy Services
- Schools and Education Services
- Jobs and Careers Services
- Apply, Pay, Report Online Portal
- The Granges Windsor Regeneration Project Major housing regeneration scheme replacing four ageing tower blocks in Dedworth with 413 new homes, delivered by Abri housing association with land transferred by RBWM Council. 61 homes under construction, 121 more by 2028, full completion scheduled for 2032.
- Maidenhead Town Centre Regeneration (Countryside Partnerships South) Mixed-use regeneration of Maidenhead town centre including the Nicholsons Quarter scheme, delivered by Countryside Partnerships South under a strategic partnership with RBWM Council.
- Maidenhead Golf Club Site Redevelopment (CALA Homes JV)
- Carers Hub
- Emergency Duty Service (EDS)
- Name a Borough Bus Competition Community engagement initiative delivered with Carousel Buses inviting residents to name borough buses, with public voting for winning entries alongside enhanced bus route services (route 7 every 20 minutes, route 37 every 30 minutes).
Quantifiable outcome
- The Granges regeneration project will deliver 413 new homes by 2032
- +2 more outcomes
Companies that use Royal Borough of Windsor and Maidenhead
Customer profileSegments10 records
Ideal customer profiles10 records
Royal Borough of Windsor and Maidenhead technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature2 records
Royal Borough of Windsor and Maidenhead partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major, core and minor.
- Countryside Partnerships SouthmajorSelected as preferred bidder in April 2017 for the regeneration of Maidenhead town centre. Delivering mixed-use regeneration schemes including Nicholsons Quarter.
- Achieving for Children (AfC)coreAfC is a dedicated partner providing children's services for RBWM including safeguarding, social care, education, and health services. The partnership delivers services through the AfCinfo website hosting comprehensive support and services information for children, young people, and families.
- AbricoreHousing association delivering The Granges Windsor regeneration - a £176 million scheme replacing four tower blocks in Dedworth with 413 new homes, with land transferred by RBWM Council.
- CALA HomesmajorJoint venture partner for the Maidenhead Golf Club site redevelopment. CALA Homes is developing the former golf course land as part of RBWM's regeneration programme.
- OptaliscorePartnership with Optalis for adult social care services, jointly working out care cost contributions with RBWM Council. Operates respite provisions for people with learning disabilities.
- Carousel BusesminorBus service partnership for the 'Name a Borough Bus' competition and bus service improvements. Enhanced routes 7 and 37 as part of service review collaboration.
- Thames Valley BusesminorCollaboration on bus service improvements following review, enhancing connectivity between Maidenhead, Windsor, High Wycombe, and Bourne End.
- CaterlinkminorSchool meals provider in partnership with the borough, delivering healthy two-course school lunches meeting nutritional and food-based standards.
- Carers UKminorNational charity providing resources for carers including factsheets, interactive guides, and technology information, linked through RBWM Carers Hub.
- The Advocacy PeopleminorIndependent charity providing advocacy services to help people express themselves and ensure voice is heard on health and social care issues.
- Six Berkshire Unitary AuthoritiescoreEmergency Duty Service (EDS) is run on behalf of the six Berkshire unitary authorities, providing out-of-hours social care crisis support.
- SDK EnvironmentalminorContractor providing 24/7 service for stray dogs in the borough.
- DialAPestminorProvides domestic pest control service for residents through RBWM.
- AIB (Allied Irish Bank)minorBorough's chosen Merchant Banker for E-Payment transactions, processing online card payments for council services.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Royal Borough of Windsor and Maidenhead competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Royal Borough of Windsor and Maidenhead social profiles
Digital presenceRoyal Borough of Windsor and Maidenhead financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal Borough of Windsor and Maidenhead leadership team
Management profileNumber of profiles
Profiles3 records
Royal Borough of Windsor and Maidenhead funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal Borough of Windsor and Maidenhead M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal Borough of Windsor and Maidenhead
What does Royal Borough of Windsor and Maidenhead do?
The Royal Borough of Windsor and Maidenhead is a unitary local authority that delivers statutory and discretionary public services to residents and businesses of the borough. Its core functions encompass adult social care, children's services (commissioned through Achieving for Children), council tax and benefits administration, housing and homelessness support, planning and building control, transport and highways, waste and environmental services, leisure and culture, licensing and trading standards, and democratic governance. The council operates the unified rbwm.gov.uk portal for citizen access and receives funding from council tax, business rates, central government grants, and statutory fees.
Is Royal Borough of Windsor and Maidenhead a public or private company?
Royal Borough of Windsor and Maidenhead is a private company. It is classified as state government owned and is currently operating.
When was Royal Borough of Windsor and Maidenhead founded?
Royal Borough of Windsor and Maidenhead was founded in 1974. It employs 1,001 to 5,000 people.
Where is Royal Borough of Windsor and Maidenhead based?
Royal Borough of Windsor and Maidenhead is headquartered in Maidenhead, United Kingdom, in the Europe region.
How does Royal Borough of Windsor and Maidenhead make money?
Eight revenue lines are on record. Council Tax is the primary driver. The others are business Rates, adult Social Care Fees, commercial Property Lettings, licensing Fees, parking Revenue, planning Fees and government Grants.
Does Royal Borough of Windsor and Maidenhead have an API?
No public API is recorded for Royal Borough of Windsor and Maidenhead.
What industry is Royal Borough of Windsor and Maidenhead in?
Royal Borough of Windsor and Maidenhead's product category is Local Government Public Services. Its primary akta.pro industry code is BPAIACAA, Mayor/City Manager & General Administration, with a secondary code of BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts). Its NAICS code is 9251 and its SIC code is 9995.