Royal Borough of Windsor and Maidenhead

What Royal Borough of Windsor and Maidenhead does

Royal Borough of Windsor and Maidenhead (RBWM) is a unitary local authority in Berkshire, England, established in 1974 following local government reorganization and serving the residents and businesses of Windsor and Maidenhead. The council delivers a comprehensive range of statutory public services spanning adult social care, children's services (delivered in partnership with Achieving for Children), housing and homelessness support, planning and building control, transport and highways, environment and waste management, leisure and culture, business regulation, and council tax and benefits administration. Headcount sits in the 1,001-5,000 range, with operations centered on the Town Hall headquarters in Maidenhead, the Windsor Guildhall, and the Stafferton Way Household Waste and Recycling Centre.

RBWM's product surface is unified through a digital portal at rbwm.gov.uk, built on the LocalGov Drupal content management system, with backend integrations spanning iTrent (HR/payroll), Spydus and Overdrive (library services), Adelante SmartPay and System8 (payments and council tax self-service), WebitRent (recruitment), and the Planning Portal. Adult social care is supported by AskSara (an online equipment and advice tool launched September 2025) and Magic Notes (a digital recording tool for practitioners). The council maintains multiple distribution channels including online self-service, a telephone contact centre, the Adult Social Care Front Door team, physical library hubs, and partner organization referral routes.

The revenue model is fundamentally public-sector: mandatory council tax and business rates provide the core funding base, supplemented by transactional fees (licensing, planning, parking), commercial property lettings, adult social care charges (means-tested against savings thresholds of £23,250 single / £46,500 couple), and central government grants including Homes England funding for regeneration. Strategic commercial activity centers on a £176 million housing regeneration partnership with Abri and Homes England delivering 413 new homes by 2032, alongside joint ventures with CALA Homes and Countryside Partnerships South on Maidenhead regeneration. RBWM is governed by elected councillors and operates under UK local government legislation; it is not a privately owned or investable entity in the conventional sense.

Name

Royal Borough of Windsor and Maidenhead

Legal name

Royal Borough of Windsor and Maidenhead

Website

https://rbwm.gov.uk

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Royal Borough of Windsor and Maidenhead is a UK unitary local authority providing statutory public services including adult and children's social care, housing, planning, transport, waste management, and business regulation to residents and businesses of Windsor and Maidenhead in Berkshire, funded primarily by council tax, business rates, and central government grants.

Ownership category

akta.pro rank

Product category

Local Government Public Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (9251), Other General Government Support (921190), Services to Buildings and Dwellings (5617)

SIC

Non-Operating Establishments (9995), Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Local Education Authorities & Municipal Education Offices (EDADABAD)

Keywords

• Local government services
• Adult social care
• Council tax administration
• Waste management services
• Planning services

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Council Tax: Residential council tax charged to properties in the borough. Council tax guide 2026-2027 is published.
2. Business Rates: Non-domestic rates charged to businesses based on property rateable values. Revaluation occurs every three years.
3. Adult Social Care Fees: Fees and charges for residential and respite placements, home care, day services, Deferred Payments, meals supervision, transport, and Direct Payments. 2026/2027 fee schedules published.
4. Commercial Property Lettings: Revenue from commercial properties including light industrial units, shops, shopping centres, residential, recreational areas and grazing land.
5. Licensing Fees: Fees from alcohol and entertainment licences, hackney carriage and private hire licences, animal welfare licences, highway licences, and other regulatory services.
6. Parking Revenue: Income from car parks, resident permits, business permits, parking fines (PCN), and blue badge fees.
7. Planning Fees: Fees for planning applications, building regulations, pre-application advice, and planning enforcement.
8. Government Grants: Central government funding including Homes England support for regeneration projects and other service grants.

Pricing tiers

Distribution channels7 records

Marketing channels8 records

Core offering

The Royal Borough of Windsor and Maidenhead is a unitary local authority that delivers statutory and discretionary public services to residents and businesses of the borough. Its core functions encompass adult social care, children's services (commissioned through Achieving for Children), council tax and benefits administration, housing and homelessness support, planning and building control, transport and highways, waste and environmental services, leisure and culture, licensing and trading standards, and democratic governance. The council operates the unified rbwm.gov.uk portal for citizen access and receives funding from council tax, business rates, central government grants, and statutory fees.

Product overview

Royal Borough of Windsor and Maidenhead is a UK local government authority providing comprehensive public services to residents. The council operates as a unified service platform rather than a modular product architecture, delivering services across multiple domains including adult social care, children's services (via Achieving for Children partnership), council tax and benefits, housing, planning and building control, transport and streets, environment and waste, leisure and culture, business and economy, community services, and council democracy. These services are accessible through the council's main website (rbwm.gov.uk) with a unified Apply/Pay/Report digital portal for resident interactions. The council also pursues major regeneration projects in the borough.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Social Care Services Comprehensive statutory social care services for adults including safeguarding, community social work teams, learning disability services, mental health services, residential and respite placements, home care, Direct Payments, hospital discharge support, Deprivation of Liberty Safeguards, and management of property and financial affairs for incapacitated service users.
• Children's Services (via Achieving for Children) Children's social care, safeguarding, fostering, adoption, education, and family support delivered through a partnership with Achieving for Children (AfC), including SEND support, family hubs, and transition to adult services at age 18.
• Council Tax and Benefits Administration Council tax billing, payment plans, direct debit management via System8, reductions, exemptions, and discounts, plus housing benefit, council tax support, and crisis grants for residents.
• Business Rates Administration
• Housing Services
• Planning and Building Control
• Transport and Streets Services
• Environment and Waste Services
• Leisure and Culture Services
• Licensing and Regulatory Services
• Commercial Property Lettings
• Community and Living Services
• Council and Democracy Services
• Schools and Education Services
• Jobs and Careers Services
• Apply, Pay, Report Online Portal
• The Granges Windsor Regeneration Project Major housing regeneration scheme replacing four ageing tower blocks in Dedworth with 413 new homes, delivered by Abri housing association with land transferred by RBWM Council. 61 homes under construction, 121 more by 2028, full completion scheduled for 2032.
• Maidenhead Town Centre Regeneration (Countryside Partnerships South) Mixed-use regeneration of Maidenhead town centre including the Nicholsons Quarter scheme, delivered by Countryside Partnerships South under a strategic partnership with RBWM Council.
• Maidenhead Golf Club Site Redevelopment (CALA Homes JV)
• Carers Hub
• Emergency Duty Service (EDS)
• Name a Borough Bus Competition Community engagement initiative delivered with Carousel Buses inviting residents to name borough buses, with public voting for winning entries alongside enhanced bus route services (route 7 every 20 minutes, route 37 every 30 minutes).

Quantifiable outcome

• The Granges regeneration project will deliver 413 new homes by 2032
• +2 more outcomes

Segments10 records

Ideal customer profiles10 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature2 records

Partnerships

14 partnerships are on record, tiered major, core and minor.

• Countryside Partnerships SouthmajorStrategic or Co-development Partner · 1 April 2017Selected as preferred bidder in April 2017 for the regeneration of Maidenhead town centre. Delivering mixed-use regeneration schemes including Nicholsons Quarter.
• Achieving for Children (AfC)coreStrategic or Co-development PartnerAfC is a dedicated partner providing children's services for RBWM including safeguarding, social care, education, and health services. The partnership delivers services through the AfCinfo website hosting comprehensive support and services information for children, young people, and families.
• AbricoreStrategic or Co-development PartnerHousing association delivering The Granges Windsor regeneration - a £176 million scheme replacing four tower blocks in Dedworth with 413 new homes, with land transferred by RBWM Council.
• CALA HomesmajorStrategic or Co-development PartnerJoint venture partner for the Maidenhead Golf Club site redevelopment. CALA Homes is developing the former golf course land as part of RBWM's regeneration programme.
• OptaliscoreStrategic or Co-development PartnerPartnership with Optalis for adult social care services, jointly working out care cost contributions with RBWM Council. Operates respite provisions for people with learning disabilities.
• Carousel BusesminorStrategic or Co-development PartnerBus service partnership for the 'Name a Borough Bus' competition and bus service improvements. Enhanced routes 7 and 37 as part of service review collaboration.
• Thames Valley BusesminorStrategic or Co-development PartnerCollaboration on bus service improvements following review, enhancing connectivity between Maidenhead, Windsor, High Wycombe, and Bourne End.
• CaterlinkminorOthersSchool meals provider in partnership with the borough, delivering healthy two-course school lunches meeting nutritional and food-based standards.
• Carers UKminorOthersNational charity providing resources for carers including factsheets, interactive guides, and technology information, linked through RBWM Carers Hub.
• The Advocacy PeopleminorStrategic or Co-development PartnerIndependent charity providing advocacy services to help people express themselves and ensure voice is heard on health and social care issues.
• Six Berkshire Unitary AuthoritiescoreStrategic or Co-development PartnerEmergency Duty Service (EDS) is run on behalf of the six Berkshire unitary authorities, providing out-of-hours social care crisis support.
• SDK EnvironmentalminorOthersContractor providing 24/7 service for stray dogs in the borough.
• DialAPestminorOthersProvides domestic pest control service for residents through RBWM.
• AIB (Allied Irish Bank)minorOthersBorough's chosen Merchant Banker for E-Payment transactions, processing online card payments for council services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rbwm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Borough of Windsor and Maidenhead