Urban Farms
Urban Farms (Uncompromised) is an India-based agricultural company that cultivates and distributes 100+ varieties of chemical-free produce through a landowner partnership network, selling to B2B food businesses via enterprise sales and to consumers via its own e-commerce storefront.
- Company typePrivate
- Founded2023
- HeadquartersUdaipur, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Urban Farms does
Urban Farms, operating under the brand "Uncompromised" and legally registered as Simplability Pvt Ltd, is an India-based agricultural company founded in 2023 and headquartered in Udaipur. The company cultivates and distributes a portfolio of 100+ chemical-free and residue-free plant-based products spanning cereals, oilseeds, medicinal and aromatic plants, fibres, vegetables, fruits, and timber. Its operational model combines agricultural science with nature-based methods to produce traceable, verified chemical-free output while restoring soil health, replenishing water tables, and promoting biodiversity. Core technical components include a full farm-to-consumer traceability system, chemical-free cultivation protocols, soil and water restoration practices, and a partnership-based production network.
The company operates three go-to-market motions in parallel: direct-to-consumer sales through a proprietary e-commerce storefront (shop.uncompromised.in), B2B enterprise field sales targeting food manufacturers, retailers, and institutions requiring verified chemical-free inputs, and a community-led engagement program called Connected™ that builds brand awareness through immersive sustainability experiences. Revenue is generated through two primary streams: sale of agricultural produce and a managed land partnership model in which landowners contribute acreage in exchange for recurring income, revenue transparency, and asset appreciation. Customer segments include landowners (supply-side partners), B2B food businesses, conscious end consumers, and community organizations.
Urban Farms is a private, early-stage company with 11-50 employees, one disclosed funding event from ah! Ventures, and no public revenue, customer, or operational metrics. Its competitive narrative rests on a differentiated brand claim (chemical-free, carbon-negative, biodiversity-positive), end-to-end traceability, and a scalable landowner partnership model that aligns production capacity without requiring owned farmland.
Urban Farms firmographics
Firmographics- Name
- Urban Farms
- Legal name
- Simplability Pvt Ltd
- Website
- https://urbanfarms.co.in
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urban Farms (Uncompromised) is an India-based agricultural company that cultivates and distributes 100+ varieties of chemical-free produce through a landowner partnership network, selling to B2B food businesses via enterprise sales and to consumers via its own e-commerce storefront.
- Ownership category
- akta.pro rank
Urban Farms industry classification
Industry- Product category
- Chemical-Free Agriculture
- NAICS
- Vegetable and Melon Farming (11121), Oilseed and Grain Farming (1111), Soil Preparation, Planting, and Cultivating (115112), Nursery and Floriculture Production (11142)
- SIC
- Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro industry
- Regenerative Agriculture (Soil Carbon, Cover Crops, Reduced/No-Till)Organic Vegetable & Melon Farming (Open-Field)Organic Fruit & Tree Nut Farming (Orchards)Organic Herb, Spice & Medicinal/Aromatic Plant FarmingNutrient Stewardship & Soil Fertility Management (4R Nutrients, Compost, Biofertilizers)Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative)Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations
Keywords
Where Urban Farms is headquartered
LocationHeadquarters
- HQ city
- Udaipur
- HQ country
- India
- HQ region
- Asia
Markets served
Urban Farms business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Agricultural Produce Sales: Sale of chemical-free/residue-free agricultural products including cereals, oilseeds, medicinal plants, fibers, vegetables, fruits, and timber grown through their network of partner farms.
- Land Partnership Model: Revenue-sharing model with landowners who partner their agricultural land. Landowners receive income from productive use of their land while Uncompromised manages farming operations.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels3 records
Urban Farms product offering
Product offeringCore offering
Urban Farms (brand: Uncompromised) cultivates and sells 100+ varieties of chemical-free and residue-free plant-based products across cereals, oilseeds, medicinals and aromatics, fibres, vegetables, fruits, and timber through a network of partner farms. It complements this produce supply with a managed land Partnership Program that lets landowners earn recurring income from chemical-free cultivation on their land, supported by a science-led, technology-enabled farming model with full farm-to-consumer traceability and regenerative practices (soil restoration, water table replenishment, carbon-negative and biodiversity-positive outcomes).
Product overview
Uncompromised is a science-led, technology-enabled agricultural company offering a unified platform for chemical-free and residue-free farming. The core product is their portfolio of 100+ varieties of chemical-free agricultural produce across cereals, oilseeds, medicinals, fibres, vegetables, fruits, and timber. They complement this with a Partnership Program for landowners and the Connected™ Program for community engagement and sustainability education. All offerings are built around their science-led and technology-enabled model ensuring traceable supply chains, soil health restoration, and biodiversity promotion.
Differentiator
Problem solved
Functional benefit
Brands
- Connected™: Community and environmental program focused on rebuilding, regenerating, and reconnecting people with nature through immersive experiences, hands-on learning, and community-driven initiatives.
Products and services
- Chemical-Free Agricultural Products
- Land Partnership Program
Quantifiable outcome
- 100% Chemical-free and residue-free produce with verified traceability
- +3 more outcomes
Companies that use Urban Farms
Customer profileSegments4 records
Ideal customer profiles4 records
Urban Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Urban Farms partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Urban Farms competitors and assessment
Company assessmentDirect peers
- 24 Mantra Organic (Sresta Natural Bioproducts): One of India's largest organic food brands, sourcing from a contracted farmer network to sell chemical-free staples, spices, and packaged foods across B2B and D2C channels. Direct comparator to Urban Farms' partnership-based sourcing and multi-channel distribution model.
- Organic Tattva: India-based organic staples brand offering certified chemical-free grains, flours, and pulses through retail and online channels. Similar focus on verified organic sourcing and supply chain transparency targeting health-conscious Indian consumers.
- Natureland Organics: Indian organic food company that contracts with farmer partners for chemical-free cereals, pulses, spices, and oils. Comparable to Urban Farms in both producer-side partnership model and direct-to-consumer/retail distribution of traceable organic produce.
Broad incumbents
- Plenty: US-based indoor vertical farming company using proprietary technology to grow pesticide-free produce at commercial scale. Comparable in its science-and-tech-driven approach to clean produce production, though focused on indoor leafy greens and vertical farming rather than open-field regenerative.
- AeroFarms: US-based vertical farming company using controlled-environment agriculture to grow chemical-free leafy greens and herbs at scale. Comparable in its science-led, technology-enabled approach to chemical-free production, though differentiated by indoor growing methodology and geography.
- Ninjacart: India's largest B2B fresh produce supply chain platform connecting farmers to retailers and restaurants. While not focused on chemical-free exclusively, it represents the scaled enterprise produce distribution model Urban Farms is targeting with its B2B chemical-free channel.
- DeHaat: Full-stack agritech platform serving Indian farmers with inputs, advisory, and market linkages. Comparable in its farmer-network and farm-to-market value chain infrastructure, though operating across conventional agriculture rather than chemical-free specialty.
Emerging players
- Crofarm Agriproducts: India-based B2B agritech aggregating fresh produce from farmers for supply to retailers and online platforms. Comparable as a tech-enabled farm-to-business produce platform, though focused on conventional fresh produce rather than chemical-free specialty.
- Kheyti: India-based agritech serving smallholder farmers with greenhouse solutions and advisory to improve yields and incomes. Comparable in its smallholder farmer partnership model and sustainability focus, though focused on protected cultivation inputs rather than chemical-free produce sales.
- Otipy: Social commerce-led fresh produce platform in India sourcing directly from farmers and selling via reseller network. Comparable in its farmer partnership model and direct-to-consumer produce delivery, though broader in crop scope and conventional rather than chemical-free.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Urban Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Farms leadership team
Management profileNumber of profiles
Urban Farms funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Farms
What does Urban Farms do?
Urban Farms (brand: Uncompromised) cultivates and sells 100+ varieties of chemical-free and residue-free plant-based products across cereals, oilseeds, medicinals and aromatics, fibres, vegetables, fruits, and timber through a network of partner farms. It complements this produce supply with a managed land Partnership Program that lets landowners earn recurring income from chemical-free cultivation on their land, supported by a science-led, technology-enabled farming model with full farm-to-consumer traceability and regenerative practices (soil restoration, water table replenishment, carbon-negative and biodiversity-positive outcomes).
Is Urban Farms a public or private company?
Urban Farms is a private company. It is classified as venture growth investor backed and is currently operating.
When was Urban Farms founded?
Urban Farms was founded in 2023. It employs 11 to 50 people.
Where is Urban Farms based?
Urban Farms is headquartered in Udaipur, India, in the Asia region.
How does Urban Farms make money?
Two revenue lines are on record. Agricultural Produce Sales are the primary driver. The others are land Partnership Model.
Who are Urban Farms's main competitors?
Direct peers on record are 24 Mantra Organic (Sresta Natural Bioproducts), Organic Tattva and Natureland Organics. Broad incumbents are Plenty, AeroFarms, Ninjacart and DeHaat. Emerging players are Crofarm Agriproducts, Kheyti and Otipy.
Does Urban Farms have an API?
No public API is recorded for Urban Farms.
What industry is Urban Farms in?
Urban Farms's product category is Chemical-Free Agriculture. Its primary akta.pro industry code is AFAGAMAA, Regenerative Agriculture (Soil Carbon, Cover Crops, Reduced/No-Till), with a secondary code of AFAGAKAC, Organic Vegetable & Melon Farming (Open-Field). Its NAICS code is 11121 and its SIC code is 100.