What Ekovilla does

Ekovilla Oy is a Finnish manufacturer of cellulose-based thermal insulation products, founded in 1979 and headquartered at Kuusankoski, Finland, with additional production facilities in Ylistaro, Kiiminki, and Vantaa. The company operates as a wholly-owned subsidiary of EcoUp Oyj, a circular economy group, since 2020. Ekovilla produces loose-fill blown wool, insulation slabs, and hand-applied wood fiber insulation from recycled paper through mechanical defibering, alongside an X-series of air barrier and sealing products, Eki-12/Eki-12G cellulose asphalt fibers for road construction, and DIY blowing machines. The core thermal technology carries CE marking under EN 13171, M1 emission classification, VTT-verified Environmental Product Declarations, and Riverse Standard verified carbon credits under ISO 14064. The company employs approximately 180 people, generated €29M in revenue in 2025, and serves customers in Finland, Sweden, Estonia, Poland, and Germany.

The business operates through a hybrid go-to-market model combining direct professional installation services via subsidiary Eko Asennuspalvelu Oy and an independent installer network, hardware store channel distribution for self-installation with machine rental, factory representatives for B2B sales to construction companies, and international resellers for export markets. Revenue streams include insulation product sales (one-time material purchases), professional installation services, and verified carbon credit monetization under the Riverse Standard. Pricing is quote-based for installation services and unit-based for self-installation products. Primary customer segments are Finnish homeowners and construction companies, with secondary segments in summer cottage owners, hardware stores/dealers, and road construction firms using asphalt fibers.

Strategic positioning centers on carbon-neutral certification, proprietary container-based zero-waste delivery (eliminating 6 kg of plastic and 17 kg of wood per ton delivered), and 45+ years of Finnish market experience as the strongest consumer brand for thermal insulation. The company recently achieved a 50% reduction in production electricity use (from 0.12 to 0.06 kWh/kg), operates Finland's largest in-house paper sorting system (30,000 tonnes/year capacity), and expects to prevent 42,864 tonnes of CO2e between May 2023 and April 2028.

Name

Ekovilla

Legal name

Ekovilla Oy

Website

https://ekovilla.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Ekovilla Oy is a Finnish manufacturer of cellulose-based thermal insulation products from recycled paper, serving homeowners and construction companies across Finland, Sweden, Estonia, Poland, and Germany. Founded in 1979 and part of EcoUp Oyj since 2020, it operates four factories with €29M revenue.

Ownership category

akta.pro rank

Product category

Building Insulation Materials

NAICS

Nonwoven Fabric Mills (31323)

SIC

Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)

akta.pro primary industry

Cellulose (Recycled Fiber) Insulation (IMADAGAC)

akta.pro secondary industries

Cellulose-Based Biodegradable Materials (cellulose films, fibers, derivatives) (IMAEAOAE), Bio-based Textiles & Fibers (lyocell/viscose, cellulose filament, nonwovens) (IMAMALAK)

Keywords

• Cellulose thermal insulation
• Wood fiber insulation products
• Blown wool insulation
• Airtightness building membranes
• Recycled paper insulation

Headquarters

HQ city

Kuusankoski

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insulation Products Sales: Sale of cellulose insulation products including blown wool, insulation slabs, and puru (hand-applied insulation). Products sold through hardware store dealers across Finland and directly to consumers. Revenue from material sales constitutes primary income.
2. Professional Installation Services: Installation services provided through Eko Asennuspalvelu Oy (subsidiary) and network of independent installation entrepreneurs. Services include attic renovations (Ekovintti-remontti), additional insulation, and air tightness solutions.
3. Carbon Credit Revenue: Revenue from verified carbon credits under Riverse Standard. Credits generated through avoided emissions from replacing high-emission insulation materials. Revenue reinvested into cleaner production, energy efficiency, and material innovation.
4. Asphalt Fiber Products: Sale of Eki-12 and Eki-12G cellulose fibers for stone mastic asphalt (SMA) production. Products supplied from Ylistaro factory for road construction applications.
5. Air Barrier and Sealing Products: Sale of X-series air barrier papers, vapor barriers, tapes, and sealing products including X5, Smart X, Smart X Pro, Active X Pro, SD 5 Pro, X Reno, Mono Roof SK-2, Wind Seal, and related sealing accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Ekovilla manufactures and supplies cellulose-based thermal insulation products — blown wool (Puhallusvilla), insulation slabs (Ekovillalevy), hand-applied fiber (Ekovillapuru), airtightness membranes and seals (X-series), and cellulose fibers for stone mastic asphalt (Eki-12 / Eki-12G) — together with professional installation services for residential, summer-cottage, and new-construction applications.

Product overview

Ekovilla is a Finnish manufacturer of wood fiber thermal insulation products and related building materials. The product portfolio consists of three core insulation product lines: Puhallusvilla (loose-fill blown wool for attics, floors, and walls), Ekovillalevy (insulation slabs for vertical structures and ceilings), and Ekovillapuru (hand-applied insulation for small areas). These are complemented by the X-series airtightness product line including air barrier papers (X5, X Reno), variable-resistance vapour barriers (Smart X, Smart X Pro, Active X Pro, SD 5 Pro), roof membranes (X Mono Roof SK-2, X Wind Seal), and sealing accessories (tapes, grommets, primer). Secondary offerings include asphalt fiber (Eki-12/Eki-12G) for road construction and DIY blowing machines for hire. Services include professional installation, additional insulation, and complete Ekovintti attic renovations. The company operates from four Finnish factories and serves markets across Finland, Sweden, Estonia, Poland, and Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Ekovilla X5: Fabric-reinforced air barrier paper for breathable structures
• Smart X
• Smart X Pro
• Active X Pro
• SD5 Pro
• X Reno
• X Mono Roof SK-2
• X Wind Seal
• X Sealing Tape
• X Nail Seal Tape
• X Spray Primer
• X Sealing Grommets
• Eki-12
• Eki-12G
• Ekovintti-remontti
• Ekovillapuru
• Ekovillalevy

Products and services

• Ekovilla Puhallusvilla (Ekovilla Blown Wool) Loose-fill cellulose insulation delivered in bulk containers and machine-blown into attics, walls, floors and intermediate floors using a low-pressure air process. Targeted at homeowners doing energy retrofits, construction companies on new-build projects, and installers handling attic, wall or floor upgrades. Carbon-neutral certified and made from recycled paper.
• Ekovillalevy (Ekovilla Insulation Slab) Pre-formed cellulose insulation slabs sold per pack for new-construction and renovation projects. Used in walls, ceilings, intermediate floors and timber-frame structures where slab-form insulation is preferred over blown wool. Targeted at construction companies, carpenters, builders, and experienced DIY consumers.
• Ekovillapuru Hand-applied cellulose fiber insulation sold in bags for small areas, repair jobs, patching around openings and detail work where blown-wool or slab products are impractical. Targeted at DIY homeowners, summer-cottage owners, and small-scale renovators.
• Ekovilla X-series Air Barrier and Sealing Products Variable-resistance vapour barrier and airtightness product family (X5, Smart X, Smart X Pro, Active X Pro, SD 5 Pro, X Reno, X Mono Roof SK-2, X Wind Seal) used to build airtight building envelopes around Ekovilla's cellulose insulation. Targeted at construction companies, professional installers, and DIY homeowners carrying out airtightness upgrades.
• Eki-12 / Eki-12G Cellulose Asphalt Fiber Cellulose fiber additive used in stone mastic asphalt (SMA) road surfaces to improve grip, durability, deformation resistance and reduce tyre noise and rolling resistance. Targeted at asphalt-mix producers and road-construction contractors.
• Ekovintti Attic Renovation Service Turnkey attic-renovation service using Ekovilla cellulose insulation, covering planning, removal of old insulation, installation of new blown wool, airtightness detailing, fire-stopping and waste handling. Targeted at homeowners upgrading the energy performance and usability of their attic.
• Lisäeristys (Additional Insulation Service) Professional on-site insulation service adding Ekovilla cellulose insulation to existing structures (typically lofts, walls and intermediate floors) to improve thermal performance. Delivered through Ekovilla's network of trained installers and the Eko Asennuspalvelu Oy installation subsidiary. Targeted at homeowners and construction companies needing certified, warranty-backed installation.

Quantifiable outcome

• Expected to prevent 42,864 tonnes of CO2e emissions from May 2023 to April 2028
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, minor and regional.

• EcoUp Oyj (Parent Company)coreOthersEkovilla is a wholly-owned subsidiary of EcoUp Oyj, a Finnish circular economy group. EcoUp provides strategic direction and includes Technology Business, Eko Asennuspalvelu Oy (installation), and Isoleringslandslaget AB (Sweden sales). EcoUp Oyj Business ID: 0297617-0, Kansankatu 49, 90100 Oulu.
• Eko Asennuspalvelu OycoreImplementation/ SI/ Consulting PartnerSubsidiary responsible for ecological installation of Ekovilla products. Forms the professional installation service layer alongside independent installation entrepreneurs.
• Isoleringslandslaget ABcoreChannel Partner/ Reseller/ DistributorSwedish subsidiary selling Ekovilla services in Sweden. Part of EcoUp Group structure. Business ID: 559022-5800, Spångvägen 9, 811 32 Sandviken.
• Startup RefugeesminorStrategic or Co-development PartnerOrganization connecting displaced people with job opportunities in Finland. In 2024, 38% of production workers at Ekovilla facilities were recruited through Startup Refugees, advancing SDG 8 goals for inclusive labor practices.
• EnviancecoreTechnology or IntegrationIndependent third-party validation and verification body accredited to verify Ekovilla's carbon credit claims according to ISO 14064 standards and Riverse certification criteria.
• Riverse RegistrycoreTechnology or IntegrationCarbon credit registry system where Ekovilla's credits are registered, tracked, and retired. Each credit has unique identifier and digital certificate. Registry profile at registry.rainbowstandard.io/projects/RIV-2024-PROJ-75
• VTT Technical Research Centre of FinlandminorStrategic or Co-development PartnerConducted life cycle assessment (LCA) studies for Ekovilla blown wool and slabs. Verified carbon neutrality claims in beginning of 2020. Studies published in RTS database.
• Ekovilla Sverige AB (Swedish Entity)regionalChannel Partner/ Reseller/ DistributorSwedish sales entity. c/o True Value Redovisning AB, 591 35 Motala. Business ID: 559113-8002.
• Suomen Puukuitueriste OyminorOthersGroup company under EcoUp. c/o Ekovilla Oy, Katajaharjuntie 10, 45720 Kouvola. Business ID: 0600544-3.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hunton: Norwegian producer of wood fiber insulation boards and battings for residential construction. Closely comparable in product technology (cellulose/wood fiber boards) and Nordic market positioning to Ekovilla.
• STEICO: German manufacturer of wood fiber insulation boards, blown cellulose, and flexible insulation products. Operates the largest wood fiber insulation plant in Europe and directly competes in bio-based building insulation across Central Europe.
• Gutex: German wood fiber insulation manufacturer producing boards and flexible insulation for roofs, walls, and floors. Comparable bio-based platform competing in the same German-speaking construction markets as Ekovilla's international reseller footprint.
• Pavatex (Soprema Group): Swiss-origin manufacturer of wood fiber insulation boards under the Pavatex brand, now part of Soprema. Operates as a direct bio-based insulation peer targeting European residential and renovation markets.
• Termex: Finnish manufacturer of cellulose-based loose-fill thermal insulation (puhallusvilla) and hand-applied puru. Operates in the same Finnish residential insulation category as Ekovilla with overlapping DIY and professional installer channels.
• Isocell: Austrian manufacturer specializing in cellulose blow-in insulation and airtightness systems. Competes with Ekovilla across the same loose-fill cellulose category, often supplying Central and Northern European markets.

Broad incumbents

• Rockwool: Global leader in mineral wool insulation with massive manufacturing scale, broad product portfolio, and well-developed sustainability positioning. Competes with Ekovilla in residential and commercial insulation but at substantially larger scale and across more substrates.
• Knauf Insulation: Major insulation manufacturer producing glass mineral wool, rock mineral wool, and other insulation solutions. Competes broadly across European residential construction with Ekovilla on thermal performance and sustainability claims.
• Saint-Gobain Isover: Saint-Gobain's mineral wool insulation brand with extensive European manufacturing footprint and established construction channel presence. Operates as a broad incumbent offering overlapping thermal insulation solutions to Ekovilla's customer base.

Regional players

• Greenfiber: US cellulose insulation manufacturer producing recycled-paper-based blow-in insulation and fiber insulation products. Comparable cellulose platform but operates primarily in the North American market, not directly competing with Ekovilla's European footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-yQWQdKPTL7S41b-d0s-Ew
• Facebookfacebook.com/ekovilla
• LinkedInlinkedin.com/company/ecoupoy
• Instagraminstagram.com/ekovillaoy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ekovilla