Wind & Foster

What Wind & Foster does

Wind & Foster is a strategy-led creative communications agency headquartered in St Albans, United Kingdom, operating since the early 2000s under founder Jevan Chowdhury and director Beth Cinamon. The firm delivers integrated creative production spanning film, documentary, photography, animation, campaign content, ESG-aligned messaging, and on-camera coaching for senior leaders, executing from a 70m² in-house studio equipped with Profoto lighting, green screen, and Colorama backdrops. Its client roster reads as a curated list of institutions and global brands, including KPMG, Barnardo's, Transport for London, the Institution of Civil Engineers, MTR Corporation, ISACA, WBCSD, WSP, UNDP, Visit Dallas, San Francisco Travel, and the British Council, alongside IP extensions such as the 'Moving Cities' touring exhibition and the 'Moving Portraits' digital archive platform funded by Arts Council England.

The business model is professional services revenue on a per-engagement, quote-based basis with no standardized pricing tiers. Go-to-market relies on a portfolio-driven website, organic social on Instagram and LinkedIn, direct email outreach, and reputation-based referrals rather than any digital marketplace or self-serve channel. Projects are commissioned directly with enterprise, government, and nonprofit buyers, with marquee long-tenured relationships such as the 17-year partnership with Barnardo's (since 2007) and a multi-year engagement with ICE (since 2008) anchoring repeat demand. Geographic footprint has extended from the UK into the United States, Hong Kong, Spain, and Switzerland, supported by invitations such as the Cannes Lions 2022 UK Trade Mission and recognition through the Great British Design campaign.

Technical and creative capability centers on narrative-led visual production, including documentary filmmaking, branded content, photography campaigns, cinemagraphs, time-lapse, green screen compositing, and full post-production. The agency's proprietary 'Moving Cities' methodology uses movement and dance within urban spaces as a narrative device for placemaking, climate, and infrastructure storytelling, giving the firm a distinctive specialization in humanizing complex or sensitive subject matter for institutions that struggle to communicate beyond technical or policy audiences.

Name

Wind & Foster

Legal name

Wind & Foster

Website

https://windandfoster.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Wind & Foster is a St Albans, UK-based strategy-led creative agency producing film, photography, documentary, animation, and ESG-aligned campaigns for global enterprises, government bodies, and nonprofits including KPMG, TfL, MTR, ICE, and Barnardo's.

Ownership category

akta.pro rank

Product category

Creative & Communications Services

NAICS

Motion Picture and Sound Recording Industries (512), Management Consulting Services (54161), Environmental Consulting Services (54162)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Management Consulting Services (8742), Services-Allied To Motion Picture Production (7819), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Creative agency services
• Film production
• Brand strategy consulting
• Documentary production
• Corporate communications

Headquarters

HQ city

Saint Albans

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Wind & Foster generates revenue through bespoke creative production services including film production, photography campaigns, documentary creation, and strategic brand positioning work for enterprise clients. Projects are commissioned on a per-engagement basis with custom scoping.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Wind & Foster is a strategy-led communications agency that produces bespoke film, documentary, photography, and brand campaign content for global brands, government bodies, and major institutions. Offerings span strategy and brand positioning, full film production, ESG/SDG narrative development, on-camera coaching, and access to a dedicated in-house production studio. Projects are commissioned per-engagement with custom scoping for clients such as KPMG, Barnardo's, Transport for London, MTR, ICE, and UNDP.

Product overview

Wind & Foster is a strategy-led communications agency offering integrated creative services rather than a traditional SaaS product. The company provides strategy and brand positioning, film production and campaign creation, ESG alignment services, on-camera coaching, and operates a dedicated studio facility. These services work together as a unified offering, with strategic consulting informing creative production across films, campaigns, and content that builds trust and amplifies client narratives.

Differentiator

Problem solved

Functional benefit

Brands

• Moving Cities: A multimedia exhibition initiative celebrating cities through dance, architecture, and community, creating national touring exhibitions featuring dancers in urban spaces.
• Moving Portraits

Products and services

• Strategy & Brand Positioning Strategic communications consulting that helps enterprise and institutional clients bridge the gap between current positioning and desired goals, shaping messaging for different audiences and making complex ideas accessible.
• Film Production & Campaigns Creation of films, documentaries, social media content, and campaign activations that build emotional connections between brands and audiences, covering end-to-end production from concept to delivery.
• ESG Alignment Services Helps businesses align with ESG and SDG goals by crafting strategic narratives that position brands with purpose and credibility around sustainability initiatives.
• On-Camera Coaching Guided storytelling and coaching services that help leaders present with confidence, clarity, and credibility on camera.
• Studio Facility A 70m² naturally lit studio in St Albans City Centre equipped with Profoto lighting, green screen, Colorama backdrops, and an in-house professional team for photography, film, and post-production.

Quantifiable outcome

• 50+ million people reached in past 3 years
• +4 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Arts Council EnglandcoreStrategic or Co-development PartnerArts Council England funded Wind & Foster's Moving Portraits project, a series of biographical films documenting dancers during the pandemic. This funding partnership enabled the creation of a digital archive platform for the dance industry.
• MTRflagshipStrategic or Co-development PartnerWind & Foster led a major collaboration with MTR Corporation creating the 220m 'This is Wan Chai' permanent way-finding artwork for Wan Chai MTR station. The project featured The Hong Kong Ballet and 300 community members, with collaboration including Conran & Partners and Hong Kong Design Centre.
• Transport for LondoncoreStrategic or Co-development PartnerPartnered with TfL on the Twin Cities project exploring connections between London and Hong Kong, bringing artistic production from across the globe through collaborative placemaking.
• Hong Kong BalletminorStrategic or Co-development PartnerCollaborative dance partner in the Twin Cities immersive digital experience and MTR Wan Chai project.
• Tavaziva Dance CompanyminorStrategic or Co-development PartnerLondon-based dance company collaborating on Twin Cities project for British Council initiative.
• Moving Art ManagementcoreStrategic or Co-development PartnerCo-producer of Moving Cities North East multimedia exhibition, bringing deep regional knowledge and passion for dance to the project.
• Dance CitycoreStrategic or Co-development PartnerCo-producer of Moving Cities North East exhibition that premiered at Dance City Newcastle before national tour, later returning as permanent display.
• Department for International TradeflagshipStrategic or Co-development PartnerPart of 20+ partner collaboration for MTR Wan Chai project, recognized as part of Great British Design campaign. Wind & Foster invited to Cannes Lions 2022 UK Trade Mission.
• Hong Kong Design CentreflagshipStrategic or Co-development PartnerCollaborative partner in MTR Wan Chai year-long project for permanent way-finding artwork featuring 50 dancers.
• Royal Academy of DancecoreStrategic or Co-development PartnerWind & Foster is an approved supplier for Royal Academy of Dance, managing artistic sensitivity for CODA development project showcasing dancers within Avanton's mixed-use property development.
• Paris 21 FoundationminorStrategic or Co-development PartnerData for Change (D4C), the client for Wind & Foster's film series, is sponsored by Paris 21 Foundation to help developing countries address climate change and education through data.
• Columbia RecordsflagshipStrategic or Co-development PartnerHistoric collaboration bringing together ICE/Bechtel with Columbia Records for employer brand campaign 'Engineering Icons' using Pharrell Williams' Happy - first time a public institution collaborated with a record company in this way.
• BechtelcoreStrategic or Co-development PartnerGlobal engineering firm partnered with ICE and Wind & Foster on disruptive employer brand campaign showcasing London infrastructure projects.
• London Transport MuseumcoreStrategic or Co-development PartnerCollaborated with TfL and London Transport Museum on 150th anniversary documentary 'Engineering the London Underground', with documentary becoming centerpiece exhibition.
• Expedition EngineeringminorStrategic or Co-development PartnerWorked with ICE President Ed McCann and Expedition Engineering on 2021 presidential inauguration leadership film.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Anomaly: Independent creative agency operating at the intersection of strategy, content, and brand experience for global brands. Comparable in offering strategy-driven creative campaigns and film production for Fortune 500 clients.
• Uncommon Creative Studio: B Corp-certified independent creative studio producing purpose-driven brand campaigns and films for global clients. Comparable as a similarly-sized purpose-led creative shop specializing in sustainability and social impact storytelling.
• Lucky Generals: Independent UK creative agency producing integrated campaigns, film, and brand storytelling for major brands. Comparable as an independent London-based creative shop of similar scale competing for similar enterprise briefs.
• Mother London: Independent UK creative agency of comparable size producing film, brand campaigns, and integrated creative work for global clients. Directly comparable as an independent strategy-led creative shop competing for the same enterprise and institutional briefs.
• Pablo London: Independent creative agency producing campaigns, content, and brand work for global clients including public sector and charity. Comparable in focus on purpose-driven work and similar team scale.

Broad incumbents

• Hogarth Worldwide: Global production and creative execution network serving enterprise brands with film, content, and post-production. Comparable in film production capabilities for global brands but operates as a much larger production-focused network.
• Droga5 (part of Accenture Song): Global creative agency producing award-winning brand campaigns and film for major international clients. Comparable on creative output and client caliber but operates at much larger scale as part of Accenture Song.
• AMV BBDO: Major UK advertising network offering integrated creative, film, and campaign services for global brands. Comparable as a London creative competitor but operating at significantly larger scale within a holding company network.
• Wieden+Kennedy: Independent global creative agency known for film-led brand campaigns and purpose-driven storytelling. Comparable in independent positioning and creative reputation but operates across multiple global offices at much larger scale.
• R/GA: Global creative innovation agency producing brand experiences, film, and digital content for enterprise clients. Comparable on integrated creative production and brand storytelling but operates at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/windandfoster
• Instagraminstagram.com/windandfoster
• Facebookfacebook.com/stalbansstudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wind & Foster