Moving Art Management

What Moving Art Management does

Moving Art Management is an artist-centred producing company founded in Newcastle in 2015 by Rachel Jean Birch and Hannah Moreno. The company provides tailored producing services to independent dance artists, choreographers, and arts organizations across the UK and internationally, having delivered over 100 projects and raised £3M+ in funding for arts projects over its decade of operation. Its core service portfolio spans Project Management, Fundraising & Finance, Creative Team Management, Contracts & Policies, Mentoring & Consultancy, Touring & Logistics, and Marketing & Audience Development, delivered through a consultative, quote-based engagement model rather than standardized pricing.

The company's offering is augmented by a portfolio of named programmes: Seed to Stage (micro-commissions for North East arts projects), Move: In Progress (scratch platform for dance works-in-progress), Pathways to Producing (training programme for emerging producers), Triple Threat (breaking competition developed with Rob Anderson), and New Dance Commissions (joint initiative with Dance City offering £3,000 commissions). Revenue is generated through three streams: professional producing service fees, grant funding (including Arts Council England National Lottery Project Grants and North East Combined Authority funding), and artist commission administration. The company operates with a small core team of 4-5 members and works through direct service delivery rather than intermediaries.

Moving Art Management is registered as Moving Art Management Limited, a company limited by guarantee in England and Wales (Company Number: 09893099). Recent strategic activity includes a 2025 rebrand designed by OGRE Studio, SHINE Advanced accreditation from North East Combined Authority in April 2026, and active hiring for a Senior Producer role. Strategic partners include Dance City, Creative Central Newcastle, Arts Council England, North East Combined Authority, and a broad network of UK and international dance companies. The company operates with remote/hybrid working and serves clients wherever they are based globally, with co-founder Rachel Jean Birch maintaining bases in Newcastle and Barcelona.

Name

Moving Art Management

Legal name

Moving Art Management Limited

Website

https://movingartmanagement.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Moving Art Management is a Newcastle-based artist-centred dance producing company providing tailored producing services, training programmes, and commissioning support to independent dance artists and arts organizations across the UK and internationally.

Ownership category

akta.pro rank

Product category

Arts Producing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Other Performing Arts Companies (71119)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tour & Artist Management Services (HSACAHAN)

akta.pro secondary industries

Dancers, Choreographers & Dance Troupes Booking (HSACAHAD), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Dance producing services
• Arts project management
• Creative producing support
• Artist development programmes
• Arts fundraising consultancy

Headquarters

HQ city

Newcastle

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Producing Services: Fees for tailored producing support including project management, fundraising & finance, creative team management, contracts & policies, mentoring & consultancy, and touring & logistics. Services are customized to each client's needs.
2. Grant Funding: Arts Council England National Lottery Project Grants, North East Combined Authority funding (Mayor's Event and Festivals Fund - £30,662), and other public funding to support dance projects, commissions, and professional development programs.
3. Artist Commissions: Funding and administering artist commissions (e.g., £3,000 per commission in collaboration with Dance City), providing rehearsal space, producing support, and scratch platform opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Moving Art Management is an artist-centred producing company providing tailored producing support to dance artists and cultural organisations. Core services include project management, fundraising and finance, creative team management, contracts and policies, mentoring and consultancy, touring and logistics, and marketing and audience development. The company supplements these services with named programmes such as Seed to Stage micro-commissions, Move: In Progress scratch platforms, Pathways to Producing training, Triple Threat events, and New Dance Commissions delivered in partnership with Dance City.

Product overview

Moving Art Management is an artist-centred producing company offering a suite of tailored producing services including Project Management, Funding & Finance, Creative Team Management, Contracts & Policies, Mentoring & Consultancy, Touring & Logistics, and Marketing & Audience Development. Their service portfolio is augmented by specific programmes including Seed to Stage (micro-commissions for North East arts projects), Move: In Progress (scratch platform for dance works-in-progress), Pathways to Producing (training programme for emerging producers), Triple Threat (breaking competition), and New Dance Commissions (in partnership with Dance City). The company has raised over £3M in funding and delivered more than 100 projects since 2015.

Differentiator

Problem solved

Functional benefit

Brands

• Seed to Stage: Micro-commissions programme for arts and cultural projects in the North East, offering wrap-around producing support for new and innovative ideas.
• Move: In Progress
• FRESH North East
• Triple Threat

Products and services

• Tailored Dance Producing Services End-to-end producing support for dance projects, comprising Project Management, Fundraising & Finance, Creative Team Management, Contracts & Policies, Mentoring & Consultancy, Touring & Logistics, and Marketing & Audience Development. Delivered to individual dance artists, dance companies, theatres, festivals, and universities.
• Seed to Stage Programme of micro-commissions for arts and cultural projects in the North East, providing wrap-around producing support from initial idea through to public performance.
• Move: In Progress Scratch platform for dance that brings artists and companies together to share work in progress in an informal theatre setting, with facilitated feedback discussions and networking.
• Pathways to Producing Training and mentoring programme for emerging producers, providing workshops, one-to-one mentoring, and hands-on work experience developing and delivering MAM's portfolio of projects.
• Triple Threat Breaking competition and hip-hop community event celebrating dance and hip-hop culture in the North East, developed in collaboration with associate artist Rob Anderson.
• New Dance Commissions Joint artist commissioning initiative with Dance City offering £3,000 commissions, rehearsal space, scratch platform opportunities, and producing support for North East dance artists.

Quantifiable outcome

• Over £3M raised for arts projects
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Dance CitycoreStrategic or Co-development Partner · 29 May 2026Joint collaboration with Dance City to support independent dance artists and choreographers in the North East. Jointly investing in new artist commissions, providing rehearsal space, producing support, and scratch platform opportunities. Three £3,000 commissions offered in partnership.
• Creative Central Newcastle (CCN/CCL)coreStrategic or Co-development Partner · 6 October 2025Partnership for the Pathways to Producing programme - a training and mentoring programme for emerging producers. CCN is funded by North East Combined Authority to support independent artists and cultural organizations in central Newcastle.
• OGRE Studio (Steven Walker)minorStrategic or Co-development Partner · 17 September 2025Design partnership for 2025 rebrand. OGRE Studio designed the new visual identity for Moving Art Management's 10-year anniversary, including logo, brand shapes, and visual system.
• Gosforth Civic TheatreminorStrategic or Co-development PartnerVenue partner providing space and collaboration for dance projects in the North East.
• TIN ArtsminorStrategic or Co-development PartnerArts organization in the North East listed as a client and collaborator.
• Southpaw DanceminorStrategic or Co-development PartnerDance company for which MAM produced and toured Speakeasy - a 1920s-themed dance-theatre production.
• NOVUM FestivalminorStrategic or Co-development PartnerCommissioned Triple Threat, a breaking competition and hip-hop community event co-created with Rob Anderson.
• Rob Anderson / Bad Taste CruminorStrategic or Co-development PartnerAssociate artist since 2020, developer of Triple Threat breaking competition and hip-hop community event. Rob represents Bad Taste Cru, one of the UK's most influential B-boy crews.
• Rendez-Vous DanceminorStrategic or Co-development PartnerCo-produced The Monocle, a dance-theatre work celebrating hidden queer histories through movement and live song. The production has toured nationally since 2022.
• Meta4 Dance CompanyminorStrategic or Co-development PartnerSupported through broad company development and producing of several key works including Jumpers for Goalposts, Desire Lines, Confluence, and Fisherfolk.
• Speedwell DanceminorStrategic or Co-development PartnerSupported 2024-26 tour dates for The Mountain Witch, including presentation at Royal Opera House Family Sundays programme.
• Surface Area Dance TheatreminorStrategic or Co-development PartnerProduced multiple community projects featuring collaborations with deaf artists including Chisato Minamimura, Antoine Hunter, and Chris Fonseca. Focus on inclusive creation.
• MÓV Dance Theatre / Zoe KatsilerouminorStrategic or Co-development PartnerProduced Voices, a participatory dance-theatre performance celebrating cultural exchange and heritage, co-created with artists from Greek, Scottish, Irish and Iranian traditions.
• Red Robin Productions / Tala Lee-TurtonminorStrategic or Co-development PartnerServed as Line Producer for PIA, a dance-music-visual production co-commissioned by Barbican and Barnsley Civic. Supported planning, contracting, delivery, and place-based engagement.
• Joseph PoultonminorStrategic or Co-development PartnerProvided strategic mentorship for crowdfunding campaign for Eliza! A Bloomin' New Ballet. Successfully raised target in 10 weeks and secured National Lottery funding from Arts Council England.
• ACCA Dance TheatreminorStrategic or Co-development PartnerSupported Occupational Hazard and My Body Is My Castle (intergenerational UK-Germany project with Dortmund-based company Vier.).
• Payal RamchandaniminorStrategic or Co-development PartnerProduced Just Enough Madness (dance-theatre exploring mental health) and The Forest Dream (family-friendly Kuchipudi dance show on climate change).
• Sunderland UniversityminorStrategic or Co-development PartnerPartner in Blue Wave/Green Leas project exploring coastal heritage through creative engagement with community participants including asylum seekers and refugees.
• National TrustminorStrategic or Co-development PartnerPartner in Blue Wave/Green Leas project exploring coastal heritage through creative engagement.
• Stronger ShoresminorStrategic or Co-development PartnerPartner in Blue Wave/Green Leas project exploring coastal heritage through creative engagement.
• SeaScapesminorStrategic or Co-development PartnerPartner in Blue Wave/Green Leas project exploring coastal heritage through creative engagement.
• Jevan Chowdhury / Wind & FosterminorStrategic or Co-development PartnerFilmmaker and photographer who collaborated on Moving Cities North East project - a striking dance-photography project capturing dancers in urban, rural and coastal locations.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• StopGap Dance Company: UK integrated dance company producing touring work and providing producing and development support to disabled and non-disabled choreographers. Comparable focus on inclusive creation and producing dance projects, with similar small-team operating structure.
• Independent Dance: London-based organisation providing producing, professional development, and artist support services for independent dance artists. Comparable service model focused on artist-centred producing support, though based in a different UK region.
• Candoco Dance Company: Leading UK integrated dance company producing touring performances and supporting disabled choreographers. Comparable in producing and touring inclusive dance work, with similar reliance on Arts Council England and regional authority funding.
• People Dancing: National development organisation for community and participatory dance, supporting artists and organisations with training, resources, and project development. Comparable role in producing and supporting dance artists, particularly in inclusive/community contexts.
• South East Dance: Regional dance development organisation supporting independent dance makers across the South East with producing, touring, and artist development services. Functionally equivalent model of artist-centred producing support for independent dance.
• TIN Arts: North East-based inclusive dance organisation listed as a MAM collaborator, working with disabled and non-disabled artists on producing, commissioning, and participatory dance projects. Directly comparable scale, geography, and dance-producing focus.
• Dance City: National Dance Agency for the North East based in Newcastle, providing artist development, commissioning, and producing support for dance artists. Directly comparable geography and overlapping service portfolio, including joint commissioning programmes with MAM.
• Yorkshire Dance: Regional dance development organisation in Leeds supporting independent artists through producing, commissioning, and sector development. Closely comparable model of producing support for dance artists in a defined UK region.

Broad incumbents

• The Place: London-based dance venue and producing organisation running the Resolution festival and artist development programmes. Overlaps with MAM in commissioning, supporting emerging choreographers, and producing dance work, but operates its own venue infrastructure.
• One Dance UK: National sector support organisation for dance in the UK, providing advocacy, resources, and professional development for dance artists and organisations. Overlapping remit in supporting independent dance makers, but operating at a national-policy level rather than as a regional producer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/movingartmanagement
• Instagraminstagram.com/moving_art_management
• LinkedInlinkedin.com/company/moving-art-management-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving Art Management