Journey Hospice

What Journey Hospice does

Journey Hospice is a nonprofit hospice and palliative care provider founded in 2015 and operating as a program under Lutheran Social Ministries of New Jersey, a faith-based organization with more than 100 years of history serving New Jersey communities. The organization delivers hospice care, palliative care, holistic care (including massage therapy, reflexology, acupressure, aromatherapy, and pet therapy), and spiritual care to patients with serious or life-limiting illness, with services available wherever the patient resides, including private homes, assisted living facilities, and nursing homes. It also operates differentiated programs such as We Honor Veterans Level Four Partner services, the One More Journey wish-granting initiative, and the Memory Bear keepsake program. Journey Hospice operates four regional offices covering approximately 12 counties across southern New Jersey, northern New Jersey, the greater Philadelphia area, and central Pennsylvania, with a clinical workforce of 101-250 employees.

The business is monetized primarily through per-diem reimbursement from the Medicare Hospice Benefit (Part A), Medicaid, private insurance and managed care organizations, and Department of Veterans Affairs benefits for eligible veterans, supplemented by tax-deductible donations and memorial contributions routed through the Lutheran Social Ministries parent. Palliative care is billed under Medicare Part B and other insurance plans. Patient intake is driven by direct referrals from hospitals, physicians, nursing homes, and assisted living facilities, reinforced by community-based demand generation through veteran cafes, grief support groups, health fairs, and digital channels including a blog, monthly email newsletter, and social media. 24/7 nurse availability supports urgent referrals across all locations.

The underlying technology is service-based rather than software-based: the core platform is a multidisciplinary clinical care model combining traditional medical treatment with integrative therapies coordinated by trained registered nurses, supported by chaplaincy, social work, bereavement counseling (offered for 13 months post-death), and volunteer programs. The organization does not disclose a proprietary software platform, API, or AI/ML capabilities, and its differentiators are clinical and relational rather than technological: faith-based heritage, We Honor Veterans Level Four credentialing, vocation-driven staff, and unique programs such as One More Journey and Memory Bear. There are no patents, no disclosed funding rounds, no merger and acquisition activity, and no third-party integrations on record.

Name

Journey Hospice

Legal name

Lutheran Social Ministries of New Jersey, Inc.

Website

https://journeyhospicenj.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Journey Hospice is a nonprofit hospice and palliative care provider operating under Lutheran Social Ministries of New Jersey, delivering hospice, palliative, holistic, and spiritual care to patients across New Jersey and Pennsylvania through four regional offices.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

NAICS

Home Health Care Services (62161), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Home Hospice (Routine Home Care) (HLADAHAA), Community-Based Palliative Care (Home-Based Non-Hospice) (HLADAHAH), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Hospice Care in Nursing Facilities (SNF/NH Hospice) (HLADAHAD), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), Hospice & Palliative Care Care Coordination / Navigation (HLADAHAK)

Keywords

• Hospice care services
• Palliative care services
• Holistic care programs
• Bereavement support services
• Veteran hospice care

Headquarters

HQ city

Egg Harbor Township

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Medicare Hospice Benefit: Primary revenue stream through Medicare Part A hospice benefit covering hospice services for eligible beneficiaries including nursing care, medical equipment, medications, and support services.
2. Medicaid Hospice Coverage: State Medicaid programs cover hospice services for low-income individuals, representing a significant patient revenue source.
3. Private Insurance and Managed Care: Hospice care covered through most private insurance plans, HMOs, and managed care organizations under hospice or palliative care benefits.
4. Department of Veteran Affairs Benefits: VA benefits cover hospice and palliative care services for eligible veterans, with Journey Hospice serving as a We Honor Veterans partner.
5. Donations and Memorial Contributions: Tax-deductible charitable donations to Lutheran Social Ministries of New Jersey supporting hospice operations and broader social services. Memorial contributions honor deceased patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Journey Hospice provides hospice and palliative care services to patients with serious, advanced, or terminal illness across New Jersey and Pennsylvania through four regional offices. The organization delivers whole-person care combining traditional medical treatment with holistic integrative therapies, spiritual care, and bereavement support. As a non-profit program of Lutheran Social Ministries of New Jersey, Journey Hospice serves patients in their homes, assisted living facilities, and nursing homes, available 24/7 regardless of religious affiliation.

Product overview

Journey Hospice offers a unified hospice and palliative care service portfolio built around whole-person care. The core offerings include Hospice Care and Palliative Care as the primary service lines, supplemented by Holistic Care (massage, reflexology, aromatherapy, pet therapy) and Spiritual Care. Specialized programs include the We Honor Veterans Level Four Partnership, the One More Journey final wishes program, and the Memory Bear keepsake program. Support services encompass bereavement support groups, volunteer services, and care delivered in various settings (homes, assisted living, nursing facilities). The company serves patients throughout southern and northern New Jersey and Pennsylvania through four regional offices.

Differentiator

Problem solved

Functional benefit

Brands

• Journey Hospice of Southern New Jersey: Regional office serving Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester, Ocean, and Salem County in New Jersey.
• Journey Hospice of Northern New Jersey
• Journey Hospice of Philadelphia
• Journey Hospice of Central Pennsylvania
• One More Journey

Products and services

• Hospice Care Comprehensive end-of-life care providing symptom management, pain relief, family support, education, and access to therapies for patients with advanced illness, ensuring dignity and comfort throughout the journey. Delivered in homes, assisted living facilities, and nursing homes across New Jersey and Pennsylvania.
• Palliative Care Comprehensive treatment plan helping patients with serious chronic or life-threatening illness manage symptoms comfortably alongside their primary medical treatment, improving quality of life without requiring end-of-life status. Covered by Medicare Part B, Medicaid, and other insurance providers.
• Holistic Care Whole-person care combining traditional and alternative therapies including massage therapy, reflexology, acupressure, aromatherapy, and pet therapy to treat mind, body, and spirit. Coordinated by specially trained registered nurses including certified clinical aromatherapists.
• Spiritual Care End-of-life spiritual support and counseling for patients and families, provided regardless of denomination or religious beliefs, including bereavement counseling that continues after patient passes. Delivered by Journey Hospice's chaplain and spirituality care coordinator team.
• Care Settings Hospice care provided wherever patients reside—private homes, assisted living facilities, or nursing care residences—with services tailored to patient and family preferences across all four regional offices.
• We Honor Veterans Program Level Four Partner program in collaboration with the National Hospice and Palliative Care Organization and Department of Veterans Affairs, providing specialized care for veterans including pinning ceremonies to honor military service and veteran-to-veteran volunteer services.
• One More Journey Unique program led by social work team to grant hospice patients' final wishes, such as trips to the beach, tours, or special experiences, distinguishing Journey Hospice from other regional hospice providers.
• Memory Bear Program Volunteer-sewn stuffed bears created from patient clothing and personal items, providing grieving families with tangible keepsakes to cherish after a loved one's passing.
• Bereavement Support Groups Virtual and in-person grief support groups facilitated by bereavement specialists, providing confidential safe spaces for those experiencing loss, continuing for 13 months after patient death.
• Volunteer Services Various volunteer opportunities including patient visits, crafting Memory Bears and fidget blankets, veteran-to-veteran visiting, office assistance, and caregiver support, coordinated by the Director of Community Relations & Volunteers.

Quantifiable outcome

• Bereavement support provided to families for 13 months following patient death
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• We Honor Veterans (NHPCO and Department of Veterans Affairs)coreStrategic or Co-development PartnerJourney Hospice is a Level Four Partner of the We Honor Veterans program, a collaboration between the National Hospice and Palliative Care Organization and the Department of Veterans Affairs. This partnership ensures specialized care for veterans through continuous staff education on veteran needs, pinning ceremonies to honor service, and coordination of veteran-specific resources and benefits.

Scale indicators4 records

Recent moves2 records

Expansion highlights4 records

Regional players

• Penn Medicine Hospice (Penn Home Care & Hospice): Health-system-affiliated hospice serving the greater Philadelphia region, overlapping Journey's PA service area. Comparable as a regional competitor with home hospice, palliative care, and hospital-referral-driven demand generation in the same geography.
• Visiting Nurse Service (VNS) of New York / NJ Hospice Affiliates: Non-profit home health and hospice operator in the Northeast with comparable mission-driven culture, multi-county coverage, and Medicare/Medicaid-heavy payer mix. Competes with Journey in the NJ hospice market for referrals and clinical staff.

Direct peers

• Amedisys Hospice: Public home health and hospice operator with significant NJ/PA hospice presence; provides routine home care, respite, and general inpatient hospice. Same payer mix (Medicare-led), same RN/LPN staffing model, and similar multi-site regional operation as Journey.
• VITAS Healthcare: Largest US hospice provider operating across multiple states with home hospice, palliative care, and inpatient hospice units. Directly comparable to Journey's home-based hospice model and is the dominant incumbent against which mid-sized regional hospices compete for referrals.
• Bayada Hospice: Non-profit home health and hospice operator based in the Mid-Atlantic with strong NJ/PA presence; comparable mission-driven, faith-rooted positioning, multi-county coverage, and care-for-anyone-regardless-of-ability-to-pay model that mirrors Journey's LSMNJ heritage.
• Compassus Hospice: National hospice and palliative care provider offering routine home, general inpatient, and palliative care programs across multiple states. Comparable to Journey on home hospice delivery, palliative care overlap, and the multi-site referral-based operating model.
• Gentiva Hospice (formerly Kindred at Home hospice): National hospice operator formed from the Kindred at Home separation and PE acquisition; offers routine home hospice, palliative care, and bereavement support. Comparable to Journey across the full hospice service stack and competes directly for hospital referrals in the Northeast.

Broad incumbents

• Encompass Health (formerly Encompass Hospice): Large public health services operator with home health and hospice segments and national geographic reach. Overlaps with Journey in hospice and home-health service lines but operates as a broad portfolio player rather than as a focused hospice specialist.
• LHC Group / Optum Hospice: Large diversified home health and hospice operator, now under Optum/UnitedHealth, with multi-state hospice coverage including the Northeast. Comparable to Journey in routine home hospice delivery but as a much larger incumbent with payor-aligned reach.

Others

• Chemed / VITAS-parent ecosystem peers (e.g., National Hospice/Palliative Care orgs): The National Hospice and Palliative Care Organization administers the We Honor Veterans program in which Journey holds Level Four partner status. Comparable as the ecosystem body that sets hospice industry standards and is the issuing body for the credential Journey uses to differentiate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/journeyhospicenj.org
• LinkedInlinkedin.com/company/journey-hospice-nj
• Xx.com/journey_hospice

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Journey Hospice