HP Labs
HP Labs is HP Inc.'s central research organization, founded in 1966 in Palo Alto, developing printing, 3D manufacturing, AI, and PC technologies that feed HP Inc.'s global hardware, supplies, and subscription businesses.
- Company typePublic
- Founded1966
- HeadquartersPalo Alto, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What HP Labs does
HP Labs is the central research organization of HP Inc., founded in 1966 and headquartered in Palo Alto, California. It operates within HP Inc., a publicly traded global technology company (NYSE: HPQ) with more than 10,000 employees and operations spanning the Americas, Europe, the Middle East, Africa, and Asia-Pacific. As HP Inc.'s corporate R&D engine, HP Labs is responsible for identifying, incubating, and developing technologies that feed the parent's portfolio across personal systems, printing, and industrial 3D manufacturing.
The technology remit covers the core technical foundations of HP's products: advanced inkjet and 3D printing (including the Multi Jet Fusion polymer platform), AI and data systems such as the Workforce Experience Platform trained on telemetry from approximately 48 million endpoints, and PC hardware co-engineered with partners including Microsoft for Copilot+ AI PCs. The 2026 launch of the HP Jet Fusion 1200 3D Printer extends the Multi Jet Fusion line down-market, and showcase deployments span AEC (Zaha Hadid Architects), cinema (Kinepolis), healthcare (UK Health Systems), and motorsport (Scuderia Ferrari HP).
HP Inc.'s commercial model is mixed: hardware unit sales across PCs and printers, consumables (ink and toner) as a recurring stream, enterprise subscriptions and services (including the HP All-In Plan for Business), and industrial 3D printing systems and materials. Revenue is generated globally through direct, channel, and partner routes, with integrated audio and peripherals brands (Poly, HyperX) extending the ecosystem. Strategic commercial signaling — multi-year partnerships with Ferrari and Real Madrid, Adobe collaboration, and Microsoft Copilot+ integration — positions the franchise around AI-enabled, sustainable, and design-led computing and printing.
HP Labs firmographics
Firmographics- Name
- HP Labs
- Legal name
- HP Development Company, L.P.
- Website
- https://hp.com
- Company type
- Public
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- HP Labs is HP Inc.'s central research organization, founded in 1966 in Palo Alto, developing printing, 3D manufacturing, AI, and PC technologies that feed HP Inc.'s global hardware, supplies, and subscription businesses.
- Ownership category
- akta.pro rank
HP Labs industry classification
Industry- Product category
- Computing and Printing Hardware
- NAICS
- Electronic Computer Manufacturing (334111)
- SIC
- Electronic Computers (3571), Computer & Office Equipment (3570)
- akta.pro primary industry
- AI/HPC Converged Systems (Hybrid Training/Simulation) (HDACAOAD)
- akta.pro secondary industry
- Additive Manufacturing Research & Innovation Labs (IMAAAJAA)
Keywords
Where HP Labs is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HP Labs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales (Personal Systems): Sale of laptops, desktops, workstations, and accessories to consumers, businesses, and government/education customers through direct and channel sales.
- Hardware Sales (Printing): Sale of consumer and commercial printers including Smart Tank, LaserJet, OfficeJet, and large-format/industrial printing solutions.
- HP Instant Ink Subscription: Recurring ink/toner delivery subscription service with automatic replenishment, starting at $1.79/month for ink delivery with free recycling included.
- HP All-In Plan: Printer subscription including hardware, ink delivery, and 24/7 support starting at $7.99/month, providing recurring revenue from device-as-a-service model.
- Ink, Toner & Supplies: Consumables including original HP ink cartridges, toner, and paper sold as replacement supplies for HP printers.
- Support Services (Care Packs): Extended warranties, technical support, and device management services sold as Care Packs for ongoing support revenue.
- Workforce Solutions & Professional Services: Managed print services, device-as-a-service, workforce security solutions, and document/printing management services for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | HP Instant Ink - Entry tier |
| Subscription | Monthly | HP All-In Plan for Printers |
| One time/ perpetual license | Pay-as-you-go | Consumer Hardware |
| Subscription | Multi-year contract | Enterprise Business Solutions |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
HP Labs product offering
Product offeringCore offering
HP Labs is the central research organization of HP Inc., responsible for creating, identifying, and developing technologies that connect people and define their future. It develops innovations across personal computing (AI PCs, workstations, gaming systems), printing (commercial and consumer printers, ink subscriptions), 3D printing and additive manufacturing, and digital employee experience platforms that feed HP Inc.'s commercial product portfolio.
Product overview
HP Labs operates as a technology company offering a comprehensive portfolio of computing, printing, and workplace solutions. The product portfolio centers on AI-powered PCs including the OmniBook, EliteBook, and OmniDesk lines, complemented by professional monitors and a full range of peripherals through Poly and HyperX sub-brands. Printing solutions span from consumer Smart Tank cartridge-free printers to enterprise LaserJet systems, supported by subscription services like HP Instant Ink and HP All-In Plan. The Workforce Experience Platform provides AI-powered device management across enterprise fleets. High-performance Z Workstations serve demanding professional workloads, while the MJF 1200 3D Printer represents HP's decade-long leadership in additive manufacturing. Gaming products are offered through the OMEN sub-brand.
Differentiator
Problem solved
Functional benefit
Brands
- OmniBook: AI PC laptop brand featuring consumer and business models including OmniBook 7 and OmniBook Ultra.
- OmniDesk
- HP EliteBook
- HP Z Workstations
- HP Smart Tank
- HP Instant Ink
- HP All-In Plan
- HP Workforce Experience Platform
- OMEN
- HP Series 7 Pro
- HP Poly
- HP Anyware
- HP Printables
Products and services
- HP OmniBook Ultra AI PC 14-inch next-generation AI PC designed for AI-assisted productivity and personal computing, targeting consumers and prosumer buyers.
- HP OmniDesk Desktop PC Consumer desktop personal computer for everyday productivity and home use.
- HP Smart Tank printer All-in-one ink tank printer delivering high-volume, low-cost printing for home users and small businesses.
- HP Z Workstations High-performance workstations for compute-intensive design, simulation, content creation, and engineering workloads.
- HP EliteBook X Series AI PCs Enterprise-grade AI PCs designed for business productivity and corporate IT fleets.
- HP OmniBook 7 Consumer laptop in the OmniBook line for everyday personal computing.
- HP EliteBook Ultra G1q AI PC Premium enterprise AI PC delivering on-device AI capabilities for mobile professionals.
- HP Series 7 Pro Monitors Premium professional monitors with high color accuracy for design, engineering, and enterprise workflows.
- HP Instant Ink Subscription-based ink and toner delivery service that automatically ships replacement supplies based on usage for home and small business customers.
- HP All-In Plan Subscription plan bundling a printer, ink delivery, and support into a single monthly fee for consumers.
- Workforce Experience Platform AI-driven platform for managing endpoint devices, printers, and collaboration tools across enterprise workforces.
- Poly Collaboration Collaboration devices including headsets, video conferencing, and room solutions for hybrid work and enterprise communications.
- HyperX gaming accessories Gaming accessories including headsets, keyboards, mice, and microphones for gamers and esports players.
- HP OmniBook X Flip Convertible 2-in-1 consumer laptop in the OmniBook line for flexible personal computing use cases.
- OMEN MAX 16 Flagship OMEN gaming laptop delivering high frame rates and thermals for AAA gaming and esports.
- MJF 1200 3D Printer Industrial Multi Jet Fusion 3D printer for production-grade additive manufacturing of functional polymer parts, targeted at manufacturers and 3D printing service bureaus.
- HP Series 5 Pro Monitors Professional monitors designed for enterprise productivity, offering ergonomic adjustments and consistent color performance.
- HP Elite Dragonfly Premium enterprise convertible laptop with lightweight design and collaboration features for mobile business professionals.
Quantifiable outcome
- Save up to 50% on ink with HP Instant Ink subscription
- +1 more outcomes
Companies that use HP Labs
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
HP Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
HP Labs partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- MicrosoftcoreHP and Microsoft have a deep strategic partnership around Copilot+ PCs, with HP being a launch partner for AI-powered Windows PCs. HP devices come with Microsoft Copilot+ integration as a key feature across the OmniBook and EliteBook lines.
- Ferrari (Scuderia Ferrari HP)flagshipHP and Ferrari have a flagship racing partnership where HP's technology enhances Ferrari's performance in Formula 1 racing. The partnership covers simulations, data analysis, and technology deployment in high-pressure racing environments.
- Real MadridflagshipHP and Real Madrid have a partnership combining sport and technology, united by a shared philosophy of discipline and progress. HP technology supports the football club's operations and fan engagement.
- Poly (HP subsidiary)corePoly is a wholly-owned HP subsidiary specializing in video conferencing, headsets, and collaboration devices. Poly products are integrated into HP's business solutions portfolio and sold through HP channels.
- AdobeminorHP and Adobe partnership offering free trials of Adobe Express Premium for HP customers as part of HP's subscription and partnership ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
HP Labs competitors and assessment
Company assessmentDirect peers
- Acer: Acer competes directly with HP in consumer and education PCs, Chromebooks, and monitors, particularly in price-sensitive markets. Both companies participate in back-to-school, SMB, and gaming segments with overlapping product lines.
- Canon: Canon is a global leader in printing and imaging, directly competing with HP in consumer and commercial printers, multifunction devices, and large-format solutions. Both target enterprise, SMB, and consumer print buyers with overlapping technology roadmaps.
- Lenovo: Lenovo is the world's largest PC vendor and competes directly with HP across consumer and commercial laptops, desktops, and workstations. Both serve enterprise, education, and consumer segments with comparable product portfolios.
- Brother Industries: Brother competes with HP in laser and inkjet printing, labeling, and document management for SMB and enterprise customers. Both offer hardware-plus-consumables models and target office, retail, and home office buyers.
- Epson: Epson competes with HP in consumer and office inkjet printing, including cartridge-free EcoTank systems that parallel HP's Smart Tank line. Both companies target home, SMB, and enterprise print customers with similar consumables economics.
- Dell Technologies: Dell is HP's most direct competitor in personal computers, workstations, and enterprise hardware. Both companies compete across consumer, commercial, and education channels with overlapping product lines in laptops, desktops, and servers.
Broad incumbents
- Xerox: Xerox competes with HP in enterprise printing, managed print services, and document workflow solutions. Both serve large enterprises with multifunction printers, managed services, and document management offerings.
- Apple: Apple competes with HP in premium personal computing through the Mac and iPad lines and has its own Apple Silicon-based AI PC strategy. Apple represents a structural competitor for HP's higher-margin consumer and creative professional segments.
- Microsoft: Microsoft is both HP's deepest strategic partner (Copilot+ PCs) and an indirect competitor via its Surface hardware line and Windows AI roadmap. The relationship creates both co-marketing upside and channel dependency risk for HP.
Emerging players
- Stratasys: Stratasys is a leading competitor in industrial 3D printing, competing with HP's Multi Jet Fusion platform across polymer additive manufacturing. Both target automotive, aerospace, healthcare, and industrial design customers seeking production-grade 3D printing solutions.
Market position
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
HP Labs social profiles
Digital presenceHP Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
HP Labs leadership team
Management profileNumber of profiles
HP Labs subsidiaries and ownership
Company hierarchySubsidiaries2 records
HP Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HP Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HP Labs
What does HP Labs do?
HP Labs is the central research organization of HP Inc., responsible for creating, identifying, and developing technologies that connect people and define their future. It develops innovations across personal computing (AI PCs, workstations, gaming systems), printing (commercial and consumer printers, ink subscriptions), 3D printing and additive manufacturing, and digital employee experience platforms that feed HP Inc.'s commercial product portfolio.
Is HP Labs a public or private company?
HP Labs is a public company. It is classified as corporate owned and is currently operating.
When was HP Labs founded?
HP Labs was founded in 1966. It employs 5,001 to 10,000 people.
Where is HP Labs based?
HP Labs is headquartered in Palo Alto, United States, in the North America region.
How does HP Labs make money?
Seven revenue lines are on record. Hardware Sales (Personal Systems) is the primary driver. The others are hardware Sales (Printing), HP Instant Ink Subscription, HP All-In Plan, ink, Toner & Supplies, support Services (Care Packs) and workforce Solutions & Professional Services.
Who are HP Labs's main competitors?
Direct peers on record are Acer, Canon, Lenovo, Brother Industries, Epson and Dell Technologies. Broad incumbents are Xerox, Apple and Microsoft. Stratasys is listed as an emerging player.
Does HP Labs have an API?
No public API is recorded for HP Labs.
What industry is HP Labs in?
HP Labs's product category is Computing and Printing Hardware. Its primary akta.pro industry code is HDACAOAD, AI/HPC Converged Systems (Hybrid Training/Simulation), with a secondary code of IMAAAJAA, Additive Manufacturing Research & Innovation Labs. Its NAICS code is 334111 and its SIC code is 3571.