What Matt Wingfield Studio does

Matt Wingfield Studio (legal entity MWS Ltd) is a privately held, founder-led design and production studio founded in 2002 in Brighton, United Kingdom, with a second site in Clapham, London. The firm specializes in retail visual merchandising, delivering bespoke window displays, in-store branding, seasonal campaigns, and promotional installations for UK enterprise clients. Its core craft capabilities combine in-house hand silk screen printing with traditional 'art school' fabrication across wood, metal, fabric, and paper — an explicitly analog, handmade production model that the studio positions as differentiated from digital-only competitors. The principal operators are founder Matt Wingfield (Royal College of Art graduate, 1996; formerly Head of Graphic Design at Harvey Nichols Knightsbridge, 1998) and co-director Kate Wingfield.

The studio operates a project-based professional services model with bespoke quote-based pricing, no published rates, and no intermediaries or reseller channels. Revenue is generated from design fees, production costs, and installation services tied to discrete client briefs, with repeat engagement from key accounts producing sequential seasonal campaigns. Its go-to-market is sales-led and direct: the firm maintains long-running relationships with enterprise clients such as Harvey Nichols, Diesel, Ted Baker, Whistles, White Stuff, The White Company, Vivienne Westwood, Mulberry, Liberty, Wagamama, and Caffè Nero, augmented by external illustrator commissions and a specialist supplier network for processes outside its core craft. National UK coverage is evidenced by multi-store rollouts of 40-50+ windows/stores per campaign.

The company is privately held with no external investment, no funding rounds, and no public revenue disclosure. Operating as a small craft firm (stated headcount of two directors, broader band of 11-50 employees), the business model is fundamentally labor-driven: project output is constrained by the in-house making capacity in Brighton, supplemented by commissioned illustrators and specialist suppliers when campaign scale demands it. The firm owns no patents, holds no formal certifications, and has received no industry awards in the available data, but its sustained 20+ year tenure with marquee UK retailers functions as the primary credibility signal.

Name

Matt Wingfield Studio

Legal name

MWS Ltd

Website

https://mattwingfieldstudio.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Matt Wingfield Studio is a Brighton- and London-based design firm, founded in 2002, that produces bespoke retail window displays, in-store branding, and seasonal campaigns for UK enterprise clients using in-house hand silk screen printing and traditional craft skills.

Ownership category

akta.pro rank

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Bespoke Design & Production Services: Project-based design and production of window displays, in-store branding, retail installations, and promotional campaigns for fashion, lifestyle, and hospitality brands. Revenue is generated through design fees, production costs, and installation services. Ongoing relationships with major clients result in multiple sequential projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Matt Wingfield Studio is a bespoke design and production studio that creates retail window displays, in-store branding, visual merchandising installations, and seasonal campaigns for fashion, lifestyle, and hospitality brands. The studio combines in-house hand silk screen printing with traditional craft skills across wood, metal, fabric, and paper, and provides end-to-end project delivery from concept and design through production to multi-location installation across the UK.

Product overview

Matt Wingfield Studio is a bespoke design and production studio established in 2002, offering a unified creative service for retail, events, PR, and in-store branding. The studio combines hand silk screen printing in-house with traditional 'art school' making skills using wood, metal, fabric, and paper. Their core offering encompasses design concept development, custom production, and professional installation across multiple store locations. The studio maintains partnerships with specialist suppliers for specific processes and has an established portfolio spanning fashion retailers (Harvey Nichols, Diesel, Ted Baker, Monsoon, Gap, Topshop), lifestyle brands (Whistles, White Company, White Stuff), and hospitality clients (Wagamama, Caffè Nero, Harris & Hoole).

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Design Services Custom design and production services for retail, events, PR, and in-store branding projects, covering creative concept development and execution for fashion, lifestyle, and hospitality clients.
• Hand Silk Screen Printing In-house hand silk screen printing service producing custom graphics, artwork, and visual treatments for retail window displays, props, and installations, with creative control over texture, color application, and custom artwork.
• Retail Window Displays Design, production, and installation of retail window displays for fashion and lifestyle brands across the UK, including seasonal campaigns and exclusive product launches.
• In-Store Branding and Visual Merchandising In-store visual merchandising, prop making, and branded environments using materials including wood, metal, fabric, and paper, alongside integrated graphic and signage treatments for retail interiors.

Quantifiable outcome

• 40+ windows delivered across UK stores within tight timelines
• +2 more outcomes

Named customers43 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Kate DunnminorStrategic or Co-development PartnerArtist commissioned for Whistles Christmas window project to create Scandinavian inspired paper decorations. Studio used Kate's artwork to develop decorations for over 50 stores.
• Olivia WhitworthminorStrategic or Co-development PartnerIllustrator commissioned for White Stuff autumn campaign to create location-specific alphabet illustrations representing towns where White Stuff stores are located.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pentagram: Global independent design consultancy covering branding, graphic design, and environmental graphics. Overlaps with MWS in the branding and graphic design work it does for retail clients, though Pentagram operates across many sectors far beyond retail visual merchandising.
• Rockwell Group: Internationally renowned architecture and design firm with a dedicated retail and visual merchandising practice working with global fashion, hospitality, and entertainment brands. Comparable as a high-end retail experience designer, though much larger and broader in scope than MWS.
• Gensler: Global architecture, design, and planning firm with a substantial retail practice delivering store design and brand experiences for major retailers. Comparable at the level of retail design practice, but vastly larger and operating across all building types and geographies.

Direct peers

• HMKM: London-based retail design agency specialising in store concepts, visual merchandising, and brand experiences for fashion retailers. Comparable to MWS as a UK retail design firm serving overlapping enterprise fashion clients.
• Sheridan&Co: UK-based retail design and brand experience consultancy producing visual merchandising, store concepts, and retail installations for fashion and lifestyle brands. Comparable as a UK-headquartered full-service retail design firm targeting similar enterprise customers.
• Household Design: UK retail and brand design agency delivering store design, visual merchandising, and creative campaigns for fashion and lifestyle clients. Comparable as a UK creative studio serving the same retail customer base with similar design-and-make capabilities.
• Lucky Fox: London-based creative visual merchandising studio producing bespoke window displays, props, and in-store installations for fashion retailers. Directly comparable to MWS as a small, craft-driven UK visual merchandising boutique serving fashion brands.
• Dalziel & Gilmour: UK retail design agency creating store concepts, visual identities, and shopper experiences for major high-street and grocery retailers. Comparable as a UK retail design specialist operating in the same visual merchandising space as MWS.
• StudioXAG: London-based retail design and production agency creating immersive window displays and in-store installations for global fashion and lifestyle brands. Directly comparable to MWS as a UK-based bespoke visual merchandising studio serving similar enterprise retail clients.

Regional players

• Brash & Co: Australian visual merchandising and retail design studio producing window displays and in-store installations for fashion and lifestyle brands. Comparable in craft and product offering to MWS, though operating primarily in the APAC region rather than the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wingfieldstudio
• Facebookfacebook.com/wingfieldstudio
• LinkedInuk.linkedin.com/pub/matt-wingfield/22/25/995
• Instagraminstagram.com/matt_wingfield

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matt Wingfield Studio