ProdActive Solutions
ProdActive Solutions is a privately-held Israeli digital health product development agency serving global pharma companies and MedTech startups with research, design, AI, and regulatory-aware engineering services, with a thematic focus on Type 2 diabetes products.
- Company typePrivate
- Founded2014
- HeadquartersIsraelândia, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ProdActive Solutions does
ProdActive Solutions is a privately-held digital health product development agency founded in 2014 and headquartered in Haifa, Israel, with delivery offices in London, Bristol, San Francisco, Vienna, and Novi Sad. The firm serves two named buyer segments — global pharmaceutical companies and ambitious MedTech startups — delivering digital therapeutics, decision-support, digital medical device, and digital health solutions, with a thematic concentration on Type 2 diabetes. Its proprietary Holistic Healthcare Innovation Model (HHIM) framework structures engagements across patient, HCP, and payer needs and underpins its end-to-end service offering spanning patient/HCP research, innovation strategy, UX/UI design, rapid prototyping, user testing, cloud and connected-device engineering, AI development, data security, and regulatory navigation.
The product portfolio is anchored by three deployed assets: Insulin Prediction (a validated physiological model for diabetes coaches to forecast patient health status and set SMART goals), Carb Estimator (a cross-platform smartphone app using image recognition to estimate carbohydrate content from meal photos and output personalized insulin bolus recommendations), and Insulini (a secure embedded Android tablet interface for diabetes nurses to set up and manage insulin patch pumps). Two additional products — Personal CGM Monitoring and Diabetes Decision Support — are publicly listed as 'Coming soon.' Underlying AI/ML capabilities span computer vision, predictive analytics, recommendation engines, and behavior-change nudges, with pilot outcomes including clinically significant A1C reductions, 80% continued-use intent, and 100% nurse recommendation rates.
ProdActive monetizes through professional-services project engagements on a B2B basis; pricing is not publicly disclosed and prospective clients are routed through introductory consultation calls and direct email outreach. Distribution is consultative and sales-led, supported by a content-marketing presence on LinkedIn, Instagram, Facebook, and a published articles and glossary section. Ownership is founder-led (CEO Tsahi Grinberg), with no disclosed institutional funding, no parent company, and no reported revenue. The firm holds no patents, awards, or named partnerships in the source data.
ProdActive Solutions firmographics
Firmographics- Name
- ProdActive Solutions
- Legal name
- ProdActive Solutions
- Website
- https://prodactivesolutions.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ProdActive Solutions is a privately-held Israeli digital health product development agency serving global pharma companies and MedTech startups with research, design, AI, and regulatory-aware engineering services, with a thematic focus on Type 2 diabetes products.
- Ownership category
- akta.pro rank
ProdActive Solutions industry classification
Industry- Product category
- Healthcare Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (513210), Scientific Research and Development Services (5417), Graphic Design Services (541430)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Management Services (8741)
- akta.pro primary industry
- Diabetes Digital Therapeutics & Dose Decision Support (Bolus Calculators) (HLAHAHAJ)
- akta.pro secondary industries
- Automated Insulin Delivery (AID) / Closed-Loop Systems (HLAHAHAF), eCOA/ePRO/eDiary & Patient-Facing Data Collection (HLACAOAB), Regulatory Strategy & IND/NDA/BLA Submissions Support (HLAIALAH)
Keywords
Where ProdActive Solutions is headquartered
LocationHeadquarters
- HQ city
- Israelândia
- HQ country
- Brazil
- HQ region
- Latin America
Offices6 records
Markets served
ProdActive Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Healthcare Product Development Services: Full-suite professional services including research, strategy, product design, UX/UI design, software development, and regulatory compliance for pharmaceutical and MedTech clients. Revenue is generated through project-based engagements and consulting fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
ProdActive Solutions product offering
Product offeringCore offering
ProdActive Solutions is a B2B digital health product development agency that delivers end-to-end services — research, strategy, product design, UX/UI design, rapid prototyping, software development, and regulatory compliance — for global pharmaceutical companies and MedTech startups. The company builds digital health solutions across four pillars: digital decision support, digital therapeutics, digital health, and digital medical devices, with deep specialization in diabetes management and connected medical device interfaces. Its portfolio includes branded digital products such as Insulin Prediction, Carb Estimator, and Insulini, developed in collaboration with healthcare clients.
Product overview
ProdActive Solutions operates as a product development agency serving Global Pharma companies and MedTech startups, offering a portfolio of digital health solutions alongside research, design, and development services. The core product portfolio includes five specialized solutions: Insulin Prediction (AI platform for diabetes coaches), Carb Estimator (AI-powered carb counting app), Insulini (embedded tablet interface for drug delivery devices), Diabetes Decision Support (clinical decision analytics), and Personal CGM Monitoring (continuous glucose monitoring app). These products work within four service pillars: Digital Decision Support, Digital Therapeutics, Digital Health, and Digital Medical Devices. The company also provides end-to-end services including user research, product design, rapid prototyping, software development, and regulatory compliance support.
Differentiator
Problem solved
Functional benefit
Brands
- Insulin Prediction: AI powered platform to empower diabetes coaches and educators to track and manage their patients' disease progression.
- Carb Estimator
- Insulini
- Personal CGM monitoring
- Diabetes Decision Support
Products and services
- Insulin Prediction
Quantifiable outcome
- 80% of users would continue using the Carb Estimator app after pilot
- +2 more outcomes
Companies that use ProdActive Solutions
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
ProdActive Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
ProdActive Solutions partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
ProdActive Solutions competitors and assessment
Company assessmentDirect peers
- Intrepid Healthcare: Intrepid is a digital consultancy with a healthcare and life sciences practice delivering custom software, connected device, and digital health programs. Comparable in delivering cross-platform mobile and embedded solutions to regulated healthcare clients.
- Designit (Wipro): Designit is a global design and innovation consultancy with a dedicated Health practice delivering digital health, MedTech, and patient experience work for pharma clients. Overlaps directly with ProdActive's UX/UI design, human factors, and regulated device interface capabilities.
- frog (Capgemini Invent): frog is a global design and engineering consultancy with a substantial healthcare and MedTech practice, delivering connected medical devices, digital therapeutics, and patient experience work. Comparable in regulated device design and embedded software delivery.
- BrightInsight: BrightInsight provides a regulated digital health platform and development services for biopharma and MedTech, with a strong diabetes/CGM ecosystem focus including connected insulin delivery and CGM companion apps. Highly comparable to ProdActive's drug-delivery interface and digital therapeutic work.
- Medullan: Medullan is a digital health strategy, design, and engineering consultancy that builds digital therapeutics, SaMD, and connected health products for pharma, payers, and providers. Closely comparable in size, therapeutic focus, and end-to-end service model.
- Worrell: Worrell is a healthcare-focused design and product development consultancy that builds medical devices, digital health, and pharma-facing solutions. Direct overlap with ProdActive's medical device interface, human factors research, and clinical workflow design offerings.
- DT Consulting (ZS Associates): DT Consulting is a digital health strategy and product development consultancy serving global pharma and MedTech, with deep diabetes, oncology, and rare disease practices. It is the closest head-to-head competitor in delivering digital therapeutics, SaMD, and connected device products to enterprise healthcare clients.
Broad incumbents
- Accenture Health: Accenture Health is the largest global consulting and digital health practice, delivering digital therapeutics, connected health, and pharma digital transformation at scale. The dominant broad incumbent that increasingly competes for mid-sized digital health engagements ProdActive targets.
- EPAM Health: EPAM is a large global engineering services firm with a dedicated healthcare practice delivering regulated software, SaMD, and digital therapeutics for pharma and medical device clients. A broader incumbent that competes for the same enterprise RFPs.
- Thoughtworks Healthcare: Thoughtworks is a global technology consultancy with a healthcare and life sciences practice delivering digital platforms, connected devices, and AI/ML applications for pharma and MedTech. A broader incumbent operating at larger scale than ProdActive.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ProdActive Solutions social profiles
Digital presenceProdActive Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProdActive Solutions leadership team
Management profileNumber of profiles
Profiles8 records
ProdActive Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProdActive Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProdActive Solutions
What does ProdActive Solutions do?
ProdActive Solutions is a B2B digital health product development agency that delivers end-to-end services — research, strategy, product design, UX/UI design, rapid prototyping, software development, and regulatory compliance — for global pharmaceutical companies and MedTech startups. The company builds digital health solutions across four pillars: digital decision support, digital therapeutics, digital health, and digital medical devices, with deep specialization in diabetes management and connected medical device interfaces. Its portfolio includes branded digital products such as Insulin Prediction, Carb Estimator, and Insulini, developed in collaboration with healthcare clients.
Is ProdActive Solutions a public or private company?
ProdActive Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProdActive Solutions founded?
ProdActive Solutions was founded in 2014. It employs 1 to 10 people.
Where is ProdActive Solutions based?
ProdActive Solutions is headquartered in Israelândia, Brazil, in the Latin America region.
How does ProdActive Solutions make money?
One revenue line is on record: healthcare Product Development Services.
Who are ProdActive Solutions's main competitors?
Direct peers on record are Intrepid Healthcare, Designit (Wipro), frog (Capgemini Invent), BrightInsight, Medullan, Worrell and DT Consulting (ZS Associates). Broad incumbents are Accenture Health, EPAM Health and Thoughtworks Healthcare.
Does ProdActive Solutions have an API?
No public API is recorded for ProdActive Solutions.
What industry is ProdActive Solutions in?
ProdActive Solutions's product category is Healthcare Software Development Services. Its primary akta.pro industry code is HLAHAHAJ, Diabetes Digital Therapeutics & Dose Decision Support (Bolus Calculators), with a secondary code of HLAHAHAF, Automated Insulin Delivery (AID) / Closed-Loop Systems. Its NAICS code is 541511 and its SIC code is 7370.