Felicidad

Name

Felicidad

Legal name

Felicidad

Website

https://felicidadpublica.cl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Felicidad generates revenue through commissioned creative and strategic work for institutional and private clients. Engagements span brand identity, campaigns, editorial design, art direction, motion design, and digital production. Revenue is project-based and recurring through long-term client relationships.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Felicidad is an independent creative studio that delivers commissioned design and visual communication services to institutional clients. Its core work spans brand identity, campaign design, editorial and publication design, motion graphics, film and video production, web design, and strategic narrative development. Engagements are project-based, with a focus on cultural, civic, public-sector, and not-for-profit organizations in Chile and internationally.

Product overview

Felicidad is an independent creative studio/agency providing design and visual communication services, not a product-based company. The agency offers a portfolio of service offerings including brand identity design (for cultural institutions, museums, foundations, restaurants, and public sector clients), campaign design (for advocacy, cultural, and political initiatives), web design and development, editorial and publication design (books, magazines), motion graphics and animation, film and video production, and strategic narrative development. Projects span across cultural institutions (SITE Santa Fe, Museo Chileno de Arte Precolombino, Museo Interactivo Mirador), public sector organizations, restaurants and hospitality brands, entertainment properties (31 Minutos, Unfinished Live), and political campaigns. The agency operates on a project-by-project service basis rather than a software product or subscription model.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• The Elige Educar campaign reached over 3 million people and distributed over 6,000 thank-you posters across Santiago.
• +3 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, notable and minor.

• András Szántó LLCcoreStrategic or Co-development PartnerFelicidad collaborated with András Szántó LLC on the rebranding of SITE Santa Fe, working together on brand strategy, graphic system development, user experience, web development, and more. András Szántó is a cultural strategy advisor and co-conceiver of Unfinished Camp.
• Aguas AndinasnotableStrategic or Co-development PartnerFelicidad partnered with Aguas Andinas, the water utility company for Santiago, to develop the brand identity for Biofactorías, a circular economy wastewater treatment initiative. The partnership involved strategic brand development and visual language creation.
• AshokacoreStrategic or Co-development PartnerAshoka is a long-term client and strategic partner. Felicidad developed the naming and brand identity for Next Now (2019) and co-commissioned the Unfinished Conversations book alongside Unfinished and Ashoka. Ashoka is a global partnership organization identifying and supporting social entrepreneurs.
• Asia SocietycoreStrategic or Co-development PartnerFelicidad worked with Asia Society to define the visual identity for the Frankenthaler Climate Art Awards, the first program of its kind in the U.S. addressing climate change through art. The awards are co-sponsored by Asia Society and the Helen Frankenthaler Foundation.
• Mc Court Global / UnfinishedcoreStrategic or Co-development PartnerFelicidad has an ongoing relationship with Mc Court Global and its Unfinished platform, providing brand identity, art direction, film production, and narrative services for Unfinished Live conferences and Unfinished Camp global arts alliance. This is one of the studio's most significant and sustained international engagements.
• Oficina BravominorStrategic or Co-development PartnerOficina Bravo, an architecture firm, collaborated with Felicidad on Felix Café (space design) and Apolo Helados (architecture).

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Mucho: Barcelona-based independent creative studio with comparable size and a strong roster of cultural, civic, and institutional clients. Highly relevant as a Spanish-language peer with a similar mission-driven positioning.
• Manual (creative agency): Independent creative agency working on brand strategy, identity, and campaigns for ambitious clients. Comparable independent creative-services model with a similar focus on culturally meaningful work.
• Pentagram: Independent, partner-led design partnership with offices in multiple cities, working on brand identity, editorial design, and digital for cultural, civic, and commercial clients. Closest structural analog: similar independent model serving prestigious institutional clients.
• Mucca: Buenos Aires-based independent design studio with a cultural and editorial focus and international recognition. Comparable LATAM independent studio with overlapping design and publishing capabilities.
• Folch: Barcelona-based independent creative studio focused on publishing, cultural, and identity projects with strong editorial and motion capabilities. Comparable model and sector mix to Felicidad.
• Clase (formerly Clase Diseño): Chile-based creative studio working on brand identity, editorial, and cultural-sector clients in Latin America. Direct Chilean peer with overlapping cultural and institutional client focus.
• Anagrama: Mexico-based independent branding and design studio serving cultural, hospitality, and corporate clients. Comparable as a Latin American independent studio with cross-disciplinary capabilities and award recognition.
• &Walsh (formerly Sagmeister & Walsh): Independent creative studio led by Stefan Sagmeister and Jessica Walsh, working across identity, editorial, and cultural projects with strong award pedigree. Directly comparable as a small, founder-led studio with international reputation for design excellence.

Broad incumbents

• IDEO: Global design and innovation firm with deep cultural-sector work. Broader incumbent with overlapping design capabilities but a wider portfolio and larger scale than Felicidad.
• Landor & Fitch: Global brand consultancy with extensive cultural and institutional client work. Overlapping identity and brand capabilities, but a much larger network operating across many sectors beyond Felicidad's cultural/civic focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedIncl.linkedin.com/company/felicidad-p%C3%BAblica
• Instagraminstagram.com/felicidad.publica

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Felicidad