Wecamp
Wecamp operates a portfolio of 12 eco-certified, design-led glamping and camping resorts across Spain and Portugal under parent entity WECAMP FUTURE, SL, serving leisure travelers (families, couples, eco-conscious tourists, and adventure-sports participants) through a direct-to-consumer booking platform, mobile apps, and a loyalty program, with PE backing from Meridia Capital Partners.
- Company typePrivate
- Founded2018
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wecamp does
Wecamp is an open-air hospitality platform that operates a portfolio of design-led, eco-certified camping and glamping resorts across the Iberian Peninsula. The company was founded in 2018 and is headquartered in Barcelona, with each of its 12 destinations operated through dedicated wholly-owned subsidiaries under a holding entity, WECAMP FUTURE, SL. Its accommodation product spans 14 distinct SKUs ranging from premium glamping units (Lodge Family, Lodge Duplex, Glamping Couple/Family/Family+/Confort, Domo, Tiny Home, Bell Tent, Cabin Tent) and traditional formats (Mobil Home Family, Cabaña Madera, Bungalow Basic) to standard caravan and motorhome parcels. Eleven of the destinations are in Spain (Andalusia, Aragon, Asturias, Basque Country, Catalonia, and the Valencian Community) and one in Portugal's Alentejo region (Reserva Alecrim).
The company monetizes through three primary revenue streams: nightly and weekly accommodation rentals (the dominant stream), on-site restaurant and take-away food services, and curated activity transactions such as kayaking, paddle surf, hiking, e-bike tours, jeep excursions, star observation, yoga, and coasteering. Distribution is direct-to-consumer through a proprietary multi-language web reservation platform (reservations.wecamp.net, supporting eight languages) and dedicated iOS and Android mobile apps, with a Wecampers Club loyalty program offering up to 10% discounts, points accumulation, and exclusive experiences to drive repeat bookings. The supporting technology stack is standard hospitality SaaS — Google and Facebook OAuth, WhatsApp Business for customer communications, and reCAPTCHA — with the proprietary differentiator being the Local Guide digital concierge, which curates non-massified local restaurants, hiking routes, artisanal products, and points of interest for each destination. Competitive positioning rests on stacked third-party certifications (Biosphere for sustainability, SleepStar for sleep quality, National Geographic Sleep Certified, and Astrotourism for the Cadaqués site), premium earned media (National Geographic, Condé Nast Traveler, Forbes, Elle, La Vanguardia), and a portfolio of tourism-licensed sites in protected natural areas that are difficult for new entrants to replicate.
Wecamp is privately held and counts Meridia Capital Partners SGEIC as a key institutional investor. The company targets five overlapping customer segments — families with children, couples, caravan and motorhome travelers, eco-conscious nature enthusiasts, and adventure-sports participants — with no enterprise or B2B revenue disclosed. Pricing is dynamic by destination, season, and accommodation type rather than disclosed publicly, and the company maintains a best-price guarantee for direct bookings to disincentivize OTA intermediation.
Wecamp firmographics
Firmographics- Name
- Wecamp
- Legal name
- WECAMP FUTURE, SL
- Website
- https://wecamp.net
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wecamp operates a portfolio of 12 eco-certified, design-led glamping and camping resorts across Spain and Portugal under parent entity WECAMP FUTURE, SL, serving leisure travelers (families, couples, eco-conscious tourists, and adventure-sports participants) through a direct-to-consumer booking platform, mobile apps, and a loyalty program, with PE backing from Meridia Capital Partners.
- Ownership category
- akta.pro rank
Wecamp industry classification
Industry- Product category
- Eco-Tourism and Glamping Hospitality
- NAICS
- RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214), Accommodation (721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)
- akta.pro secondary industries
- Campgrounds & RV Parks (Developed Sites) (THAGAOAA), Cabin & Cottage Campgrounds (THAGAOAD), Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)
Keywords
Where Wecamp is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Wecamp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Accommodation Rentals: Wecamp generates primary revenue from renting eco-accommodations including glamping tents, lodges, mobil homes, tiny homes, cabin tents, bell tents, domos, wooden cabins, bungalows, and traditional camping parcels. Accommodations are available for nightly and weekly stays across premium nature destinations in Spain and Portugal.
- Activities and Experiences: Revenue from curated outdoor activities such as kayaking, paddle surf, hiking, e-bike tours, jeep excursions, star observation, pottery workshops, yoga classes, and coasteering. Activities can be booked through the Wecamp app and some are included for Wecampers Club members.
- Restaurant and Food Services: On-site restaurant and take-away services at each campsite offering local Mediterranean cuisine. Revenue from dining services complementing the accommodation experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Accommodation rentals with best price guarantee on official website |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Wecamp product offering
Product offeringCore offering
Wecamp operates eco-friendly camping and glamping resorts across Spain and Portugal, offering design-led accommodations including glamping tents, lodges, tiny homes, cabins, mobil homes, domes, and bell tents, along with traditional campsite plots for caravans and motorhomes. The company complements stays with curated outdoor activities (kayaking, hiking, yoga, e-bike tours), on-site restaurants, a mobile app for bookings and digital check-in, the Wecampers Club loyalty program, and a Local Guide digital concierge for destination recommendations.
Product overview
Wecamp is an eco-glamping and resort company offering sustainable camping accommodations across Spain and Portugal. The product portfolio consists of two main accommodation types: singular lodgings (glamping tents, lodges, tiny homes, cabins, mobil homes, domes, and bell tents) and traditional campsite plots for caravans and motorhomes. Key destinations include Santa Cristina, Cala Montgó, Cadaqués, San Sebastián, Pirineos, Cudillero, Cádiz, Jávea, Pedraforca (all in Spain), and Reserva Alecrim in Portugal. The offering is complemented by a mobile app for reservations and activity booking, the Wecampers Club loyalty program, and the Local Guide feature providing destination recommendations. Common amenities across locations include pools, sports zones, kids clubs, restaurants, and activity tents.
Differentiator
Problem solved
Functional benefit
Products and services
- Eco-Glamping Accommodations A portfolio of singular glamping lodgings including Lodge Family (up to 6 guests with two bedrooms, kitchen, and terrace), Lodge Duplex (two-level cabin-style lodge), Glamping Couple (adults-only 12.5m2 tent), Glamping Family, Glamping Family+, Glamping Confort, Domo (geodesic structure), Cabin Tent (Canadian-style minimalist tent), Mobil Home Family (4-person unit), Cabaña Madera (elevated wooden cabin), Bungalow Basic, Tiny Home (4-person sustainable smart construction), and Bell Tent (hotel-serviced camping tent). Targeted at individual travelers, couples, and families seeking nature immersion with hotel-level comfort.
- Campsite Plots (Parcelas) Spacious camping plots with water and electricity hookups, washing area, and thoughtfully designed surroundings for caravans, motorhomes, and camper vans. Targeted at travelers who prefer to bring their own vehicles while enjoying quality facilities and natural locations.
- Wecamp Mobile App Mobile application for iOS and Android enabling guests to reserve activities, access sustainable experiences, view Local Guide recommendations (restaurants, routes, points of interest), check essential camping information, view schedules and gastronomic offerings, complete digital check-in, and access geolocated maps. Targeted at Wecamp guests across all destinations.
- Wecampers Club Loyalty Program Membership-based loyalty program offering up to 10% exclusive discount on bookings, accumulated points from stays, access to exclusive experiences, family profile management, and activity registration. Targeted at repeat Wecamp guests across the Iberian Peninsula.
- Curated Outdoor Activities and Experiences Bookable on-site activities including kayaking, paddle surf, hiking, e-bike tours, jeep excursions, star observation, pottery workshops, yoga classes, and coasteering. Reservable through the Wecamp app, with select activities included for Wecampers Club members. Targeted at guests seeking nature-based recreation during their stay.
- On-Site Restaurant and Take-Away Services On-site restaurant and take-away services at each campsite offering local Mediterranean cuisine, complementing the accommodation experience. Targeted at Wecamp guests at all destinations.
- Local Guide Digital Concierge Digital guide accessible via app or PDF providing recommendations for activities, shops, restaurants, museums, hiking routes, markets, and non-massified sustainable experiences in each destination. Targeted at Wecamp guests to encourage eco-conscious exploration.
Quantifiable outcome
- Up to 10% discount offered to loyalty program members
Companies that use Wecamp
Customer profileSegments5 records
Ideal customer profiles5 records
Wecamp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Wecamp partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Astrotourism Certification (Cadaqués)minorWecamp Cadaqués received an international certification for its commitment to astrotourism at Fitur, recognizing its efforts in astronomical tourism and dark sky preservation.
- Biosphere CertificationcoreWecamp holds Biosphere certification for sustainable tourism operations, demonstrating commitment to environmental responsibility and sustainable tourism practices across all its campsites.
- SleepStar CertificationcoreSleepStar certification guarantees that accommodations and spaces are designed for quality rest, with wider beds, high-quality mattresses, and harmonizing interior design for optimal sleep quality.
Scale indicators2 records
Recent moves3 records
Expansion highlights6 records
Wecamp competitors and assessment
Company assessmentDirect peers
- Selectcamp: European camping specialist operating family campgrounds with mobile homes and safari tents across Italy, France, Spain, and Croatia; comparable product and European leisure customer base.
- Huttopia: French-origin nature resort chain offering wooden chalets, canvas tents, and ready-to-camp accommodations across Europe; most direct comparable in product (cabin tents, tiny homes, glamping tents) and eco-positioning.
- Alannia Resorts: Spanish family resort and camping chain with bungalows, glamping, and mobile homes in coastal and inland Spain; directly comparable to Wecamp in geography and family positioning.
- Yelloh! Village: Network of upscale campgrounds and holiday villages across France, Spain, Portugal, and Italy with mobile homes, cottages, and glamping units; competes in the same premium camping segment as Wecamp.
- Kampaoh: Spanish glamping operator with tent and cabin accommodations across Spain, directly competing for the same eco-conscious family and couple travelers as Wecamp in the Iberian Peninsula.
Broad incumbents
- EuroParcs: Larger European holiday park operator with locations in the Netherlands, Germany, Belgium, and Austria; broader portfolio but overlapping product (lodges, mobile homes) and customer segment.
- Pierre & Vacances Center Parcs: Large European vacation residence operator; broader portfolio but overlapping nature-resort concept, family segments, and multi-country footprint.
Emerging players
- Mar y Monte Glamping: Iberian eco-glamping operator focused on rural and natural settings in Spain and Portugal; smaller scale with overlapping product mix of bell tents, domes, and lodges.
Regional players
- Dunas de Ouro: Portuguese eco-resort and glamping operator in the Alentejo region; comparable to Wecamp's Reserva Alecrim in product, positioning, and Portuguese geography.
- Tentaciones de Mogarraz: Spanish boutique glamping and rural retreat operator; regional comparison point for Wecamp's eco-luxury positioning in inland Spain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wecamp social profiles
Digital presenceWecamp compliance and trust
Trust signalCompliance4 records
Wecamp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wecamp leadership team
Management profileNumber of profiles
Profiles2 records
Wecamp subsidiaries and ownership
Company hierarchySubsidiaries11 records
Wecamp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wecamp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wecamp
What does Wecamp do?
Wecamp operates eco-friendly camping and glamping resorts across Spain and Portugal, offering design-led accommodations including glamping tents, lodges, tiny homes, cabins, mobil homes, domes, and bell tents, along with traditional campsite plots for caravans and motorhomes. The company complements stays with curated outdoor activities (kayaking, hiking, yoga, e-bike tours), on-site restaurants, a mobile app for bookings and digital check-in, the Wecampers Club loyalty program, and a Local Guide digital concierge for destination recommendations.
Is Wecamp a public or private company?
Wecamp is a private company. It is classified as private equity controlled and is currently operating.
When was Wecamp founded?
Wecamp was founded in 2018. It employs 1 to 10 people.
Where is Wecamp based?
Wecamp is headquartered in Barcelona, Spain, in the Europe region.
How does Wecamp make money?
Three revenue lines are on record. Accommodation Rentals are the primary driver. The others are activities and Experiences and restaurant and Food Services.
Who are Wecamp's main competitors?
Direct peers on record are Selectcamp, Huttopia, Alannia Resorts, Yelloh! Village and Kampaoh. Broad incumbents are EuroParcs and Pierre & Vacances Center Parcs. Mar y Monte Glamping is listed as an emerging player. Regional players are Dunas de Ouro and Tentaciones de Mogarraz.
Does Wecamp have an API?
No public API is recorded for Wecamp.
What industry is Wecamp in?
Wecamp's product category is Eco-Tourism and Glamping Hospitality. Its primary akta.pro industry code is THAMAJAJ, Family & Recreation Campgrounds (Amenities/Activities Focus), with a secondary code of THAGAOAA, Campgrounds & RV Parks (Developed Sites). Its NAICS code is 721211 and its SIC code is 7000.