What D'Studio does

D'Studio (legally Interni Instal Pvt Ltd., IIPL) is a full-service interior design, architecture, and product design firm headquartered in Chennai, India, with additional offices in Bengaluru and Hyderabad. The firm serves residential homeowners, commercial and retail/F&B clients, educational institutions, gated community developers, and event organizers, delivering projects through an integrated design-and-build model that bundles interior design, architectural and landscape work, product/furniture/lighting design, and thematic event décor. Service delivery is organized around a documented six-step process — Space Planning, Concept Design, Design Development, Documentation/FFE & Specs, Procurement & Tender, and Build Operate Transfer — with an in-house team of designers, architects, and site engineers providing a single point of contact from concept to handover.

The underlying technology stack is conventional for a design services practice (CAD/design and rendering tools) with no proprietary platform, model, or data asset disclosed. Revenue mechanics are project-based, with publicly listed package pricing of approximately ₹2.5 lakhs for residential engagements, ₹5 lakhs for dining projects, and ₹1,234 per sqft for complete interior packages, indicating a low- to mid-ticket project mix rather than recurring SaaS or managed services revenue. Go-to-market is direct and content-led: the firm markets through its DesignLuv blog and active Facebook, Instagram, and LinkedIn channels, supplemented by industry positioning (e.g., the Dream Catchers Award for the Lemongraz crèche project). A sister concern, Hardware Studio, supplies specialized fittings and hardware, providing a vertically-adjacent supply linkage to D'Studio's execution work.

The firm is privately held, founder-led (Chief/Mentor Dr. Praneeta Verma; Partner Mr. Dharmesh Mehta), bootstrapped with no disclosed external funding, and operates with a team in the 11–50 employee range. Its growth posture is organic and incremental — multi-city South India expansion, service-line extension into adjacent verticals, and ecosystem buildout via Hardware Studio and DesignLuv — without public evidence of acquisitions, large capital raises, or aggressive headcount scaling.

Name

D'Studio

Legal name

Interni Instal Pvt Ltd. (IIPL)

Website

https://d-studio.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

D'Studio is a Chennai-based full-service interior design and architecture firm offering integrated design-and-build services across residential, commercial, retail, educational, and event verticals in South India.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (541410), Architectural Services (54131), Industrial Design Services (541420)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Design-Build / EPC General Contracting (IMAFAAAD)

akta.pro secondary industries

Event Theming, Mood Boards & Concept Design (HSACAOAH), Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• Interior design services
• Architecture and design
• Design and build
• Residential interiors
• Commercial interiors

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Interior Design and Architecture Services: One-time project-based fees for complete interior design and architecture services including space planning, concept design, design development, documentation, procurement, and build operate transfer. Projects span residential, commercial, retail, workspaces, educational institutes, restaurants, clubhouses, and renovations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

D'Studio is a full-service design and build firm offering integrated interior design, architecture, execution, event decor, and product design (furniture, art deco, lighting) services for residential and commercial clients in South India. The company delivers projects end-to-end through an established 6-step Design & Build Process, from space planning and concept design through documentation, procurement, and build operate transfer, with a single point of contact managing each project.

Product overview

D'Studio is a full-service interior design and architecture company offering integrated design and build solutions. The core offerings include Interior Designing (residential/commercial), Architecture and Landscape design, Event Decor (thematic decor for events), Product Design (furniture/art deco/lighting), and Execution services. The company follows a structured 6-step Design & Build Process covering space planning through build-operate-transfer. Project categories span Villa, Apartment, Retail, Work Space, Educational Institutes, Clubhouse, Restaurants, and Renovation projects. The company also maintains a content platform called DesignLuv featuring design inspiration and industry insights.

Differentiator

Problem solved

Functional benefit

Brands

• DesignLuv: The company's blog and content platform featuring design articles, interviews with designers, project showcases, and design inspiration content.

Products and services

• Interior Designing

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• SpaceJoy: Tech-enabled online interior design platform connecting homeowners with designers virtually. Comparable interior design offering with a more digital-led delivery model — relevant as an adjacent emerging model D'Studio could evolve toward or compete against.
• Aquel Designs: India-based interior design firm offering design consultancy and turnkey execution for residential and commercial spaces. Comparable in service model (design-led with execution support) and target customer segments, though smaller scale and less geographic reach than D'Studio.

Broad incumbents

• Asian Paints Interior Solutions: Diversified paint and home services giant now offering interior design and painting solutions through its Beautiful Homes service. Comparable in offering end-to-end interior solutions but operating as an extension of a much broader consumer products portfolio, not a pure-play design firm.
• Urban Ladder: India-based furniture and home décor brand offering custom interior solutions alongside retail products. Comparable customer base (urban Indian homeowners) and overlapping product-design (furniture) vertical, though Urban Ladder's primary business is retail rather than design services.
• Pepperfry: India's largest online furniture and home décor marketplace with interior design services. Comparable in offering interior solutions to Indian consumers across metros, but operating primarily as a furniture/decor marketplace rather than a design-build firm.

Regional players

• Morph Design Company: Bengaluru-based boutique interior design firm offering residential and commercial design services with a design-build approach. Comparable in service scope and South India geography, though operating as a smaller, more boutique practice than D'Studio.

Direct peers

• HomeLane: India-based modular interiors and full-home design company offering integrated design, manufacturing, and installation. Comparable in targeting residential homeowners with a single-point-of-contact design-build experience and tiered packages similar to D'Studio's pricing structure.
• Bonito Designs: Full-service interior design company offering turnkey residential and commercial interior solutions across India. Comparable in offering integrated design-build with single-point execution responsibility, targeting similar residential homeowner segments.
• Livspace: Tech-enabled interior design and renovation platform operating across major Indian metros including Bengaluru and Hyderabad. Closely comparable end-to-end design-and-execute model with proprietary design automation tooling and a marketplace of designers — the scaled, well-funded version of D'Studio's core offering.
• DesignCafe: Bengaluru-headquartered interior design firm offering end-to-end home interiors across multiple Indian cities. Directly comparable service scope (residential, modular kitchens, full-home design) and multi-city South India presence overlapping D'Studio's geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dstudiodesigners
• LinkedInlinkedin.com/in/d-studio
• Instagraminstagram.com/d_studio_interior_design?igsh=dnZ1MHE5ZzhiMHk4&utm_source=qr
• Xx.com/DStudio50295852

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D'Studio