Tinox Chemie
Tinox Chemie GmbH, founded in 2012 in Düsseldorf, Germany, manufactures and distributes titanium dioxide pigments, white masterbatch, hybrid pigments, and functional fillers to industrial manufacturers across 60+ countries in the coatings, plastics, paper, food, rubber, and ink sectors.
- Company typePrivate
- Founded2012
- HeadquartersDüsseldorf, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tinox Chemie does
Tinox Chemie GmbH is a Düsseldorf, Germany-headquartered specialty chemical company founded in 2012 that manufactures and distributes titanium dioxide (TiO₂) pigments and related formulated products to industrial buyers in 60+ countries. Its portfolio spans rutile and anatase TiO₂ grades produced via both chloride and sulfate processes, including surface-treated variants (Zr/Al, Zr/Si, organic coatings) engineered for specific end-uses. Beyond pure pigments, the company sells a WMB White Masterbatch series (TiO₂ pre-dispersed in PE, LLDPE, EVA, and PP carriers at 50-80% loadings), a TPW Hybrid Pigment White series combining rutile TiO₂ with ultra-fine functional fillers at sub-80% TiO₂ content to lower formulation cost, and BASL-99 surface-treated barium sulfate as a functional extender. The TINOX® brand has operated independently since 2018, and food-grade A-1710 carries EU, FDA, and USP compliance for pharmaceutical, food, and cosmetics applications. Application coverage spans paints and coatings, plastics and polymers, paper, food and cosmetics, rubber and ceramics, and inks.
The company operates an exclusively B2B direct sales model with quote-based pricing, no public price list, and no consumer-facing channel. Customer acquisition relies on a trade show-heavy GTM motion (10+ events across five continents including K Fair, CHINAPLAS, and PLAST), ungated Technical Data Sheet downloads, an interactive online grade selection guide, and a free weekly TiO₂ market intelligence publication distributed every Thursday. Distribution is anchored by dual warehouses in Düsseldorf and Chengdu, with the China operation (Tinox Chemical Co., Ltd., founded 2019) serving China, Southeast Asia, and East Asia. Value-added services include 24-hour inquiry response, free global sample shipping, and formulation consulting. All products carry REACH registration and full TDS documentation, which is a meaningful qualification requirement in coatings, plastics, and food-grade channels.
Revenue is generated through transactional one-time product sales across four streams: TiO₂ pigment sales, white masterbatch, hybrid pigment, and functional filler sales. The firm is privately held with no disclosed funding rounds, no parent company, and a headcount in the 11-50 band, indicating an owner-operated specialty distribution model rather than a PE-backed growth platform. Geographic and vertical spread across six end-markets and 60+ countries reduces single-customer concentration risk but exposes the business to spot-market TiO₂ price volatility transmitted through its order book.
Tinox Chemie firmographics
Firmographics- Name
- Tinox Chemie
- Legal name
- Tinox Chemie GmbH
- Website
- https://tinoxchem.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tinox Chemie GmbH, founded in 2012 in Düsseldorf, Germany, manufactures and distributes titanium dioxide pigments, white masterbatch, hybrid pigments, and functional fillers to industrial manufacturers across 60+ countries in the coatings, plastics, paper, food, rubber, and ink sectors.
- Ownership category
- akta.pro rank
Tinox Chemie industry classification
Industry- Product category
- Specialty Chemicals — Titanium Dioxide (TiO2) Pigments
- NAICS
- Synthetic Dye and Pigment Manufacturing (32513), Synthetic Dye and Pigment Manufacturing (325130)
- SIC
- Miscellaneous Chemical Products (2890), Abrasive, Asbestos & Misc Nonmetallic Mineral Prods (3290)
- akta.pro primary industry
- Pigments & Dyes (IMAEAHAJ)
- akta.pro secondary industries
- Color Matching, Tinting & Colorant Systems (IMAEAHAL), Synthetic/Artificial Colorants (FD&C Dyes, Lake Pigments) (AFAJAEAC), Mineral & Inorganic Colorants (Titanium Dioxide Alternatives, Iron Oxides, Calcium Carbonate) (AFAJAEAD)
Keywords
Where Tinox Chemie is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Tinox Chemie business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure
Revenue model
- TiO₂ Pigment Sales: Direct B2B sales of titanium dioxide pigments (rutile and anatase grades) to manufacturers. Products are sold with full TDS documentation, technical support, and regulatory compliance (REACH registration). Customers include coatings, plastics, paper, food, cosmetics, rubber and ceramics manufacturers globally.
- White Masterbatch Sales: Pre-dispersed white masterbatch products (WMB series) with TiO₂ loadings from 50-80% in various polymer carriers (PE, LLDPE, EVA, PP). Sold as formulated products for plastics processors.
- Hybrid Pigment Sales: TPW hybrid pigment series combining TiO₂ with functional fillers for coating formulation optimization.
- Functional Filler Sales: BASL-99 surface-treated barium sulfate for coatings, plastics and printing inks as functional filler and extender.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quote-based pricing for all products |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Tinox Chemie product offering
Product offeringCore offering
Tinox Chemie GmbH manufactures and supplies titanium dioxide (TiO2) white pigments from its Düsseldorf, Germany site, selling rutile and anatase pigment grades formulated for industrial coatings, plastics, and printing ink applications. The company produces physical pigment products with controlled particle size, surface treatment, and dispersibility specifications tailored to industrial formulation buyers.
Product overview
Tinox Chemie GmbH is a titanium dioxide and specialty pigments supplier headquartered in Düsseldorf, Germany, founded in 2012. The company offers a portfolio of TINOX® branded products across three main categories: (1) Pure titanium dioxide pigments including rutile grades (CR-1120, R-2180, R-2160, R-2140 for coatings; CR-1220, R-2240, R-2280, R-2290 for plastics; R-2340 for fiber/textile) and anatase grades (A-2380 for paper/rubber/coatings, A-1710 for food/cosmetics/pharma); (2) Formulated solutions including TPW Hybrid Pigment White series for TiO2 reduction in coatings and WMB White Masterbatch series with multiple carrier types and loading options; and (3) Functional fillers such as BASL-99 barium sulfate. The company supplies both chloride and sulfate process TiO2 with full TDS documentation and serves manufacturers in 60+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- TINOX®: Brand for titanium dioxide pigment grades including rutile and anatase TiO2 products.
- TPW (Hybrid Pigment White)
- WMB Series (White Masterbatch)
Products and services
- Rutile-grade titanium dioxide pigments Rutile crystal-phase TiO2 white pigments produced for industrial coatings, plastics, and inks applications, with controlled particle size and surface treatment for opacity and weatherability. Sold to industrial B2B customers specifying rutile grades for white pigmentation.
- Anatase-grade titanium dioxide pigments Anatase crystal-phase TiO2 white pigments produced for industrial coatings, plastics, and printing inks applications, with controlled particle size and dispersibility characteristics. Sold to industrial B2B customers specifying anatase grades for white pigmentation.
Quantifiable outcome
- 24-hour response time on all enquiries
- +2 more outcomes
Companies that use Tinox Chemie
Customer profileSegments6 records
Ideal customer profiles1 record
Tinox Chemie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Tinox Chemie partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights5 records
Tinox Chemie competitors and assessment
Company assessmentDirect peers
- Tayca Corporation: Japanese TiO₂ and specialty chemicals producer with rutile and anatase grades for cosmetics, food, coatings and plastics — directly aligned with Tinox's specialty/food-grade positioning.
- Venator Materials: Specialty TiO₂ and performance additives producer serving coatings, plastics and specialty applications. Directly comparable to Tinox's chloride/sulfate rutile offerings and surface-treated grade positioning.
- Kronos Worldwide: One of the world's largest TiO₂ producers, with German/European heritage (Leverkusen). Sells both chloride and sulfate process rutile for coatings, plastics and paper — directly comparable to Tinox's core product mix and customer segments.
- Lomon Billions: Chinese TiO₂ heavyweight producing both sulfate and chloride process rutile/anatase grades globally. Major competitor in coatings and plastics — directly comparable grade portfolio and customer segments.
- CNNC Hua Yuan Titanium Dioxide: Large Chinese TiO₂ producer offering rutile and anatase grades for coatings, plastics and paper. Competes in the same application segments and serves comparable downstream manufacturers.
- Tronox Holdings: Global TiO₂ producer (vertically integrated mineral sands) selling rutile and anatase grades to coatings, plastics and paper formulators worldwide. Competes head-to-head with Tinox's full-grade TiO₂ portfolio across multiple regions.
- Cathay Industries: Global iron oxide and TiO₂ pigment producer, comparable in product range (coatings, plastics, inks, paper) and global B2B distribution model to Tinox's titanium dioxide portfolio.
Broad incumbents
- Brenntag: Global specialty and commodity chemicals distributor with a TiO₂ distribution portfolio. Competes with Tinox's direct-sales B2B model by serving coatings/plastics customers across 60+ countries via distribution rather than own manufacturing.
- Chemours (TiO₂ business): The Western TiO₂ market leader (Ti-Pure brand), now being separated/bought by Dow. Its chloride-process TiO₂ grades and specialty surface treatments directly overlap Tinox's coatings and plastics offerings.
Regional players
- Precheza (Precolor): Czech Republic-based TiO₂ producer (sulfate process) serving Central and Eastern European coatings and plastics markets — comparable core product (rutile/anatase TiO₂) but with a regional rather than global commercial focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Tinox Chemie social profiles
Digital presenceTinox Chemie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tinox Chemie leadership team
Management profileNumber of profiles
Tinox Chemie subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tinox Chemie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tinox Chemie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tinox Chemie
What does Tinox Chemie do?
Tinox Chemie GmbH manufactures and supplies titanium dioxide (TiO2) white pigments from its Düsseldorf, Germany site, selling rutile and anatase pigment grades formulated for industrial coatings, plastics, and printing ink applications. The company produces physical pigment products with controlled particle size, surface treatment, and dispersibility specifications tailored to industrial formulation buyers.
Is Tinox Chemie a public or private company?
Tinox Chemie is a private company. It is classified as unknown and is currently operating.
When was Tinox Chemie founded?
Tinox Chemie was founded in 2012. It employs 11 to 50 people.
Where is Tinox Chemie based?
Tinox Chemie is headquartered in Düsseldorf, Germany, in the Europe region.
How does Tinox Chemie make money?
Four revenue lines are on record. TiO₂ Pigment Sales are the primary driver. The others are white Masterbatch Sales, hybrid Pigment Sales and functional Filler Sales.
Who are Tinox Chemie's main competitors?
Direct peers on record are Tayca Corporation, Venator Materials, Kronos Worldwide, Lomon Billions, CNNC Hua Yuan Titanium Dioxide, Tronox Holdings and Cathay Industries. Broad incumbents are Brenntag and Chemours (TiO₂ business). Precheza (Precolor) is listed as a regional player.
Does Tinox Chemie have an API?
No public API is recorded for Tinox Chemie.
What industry is Tinox Chemie in?
Tinox Chemie's product category is Specialty Chemicals — Titanium Dioxide (TiO2) Pigments. Its primary akta.pro industry code is IMAEAHAJ, Pigments & Dyes, with a secondary code of IMAEAHAL, Color Matching, Tinting & Colorant Systems. Its NAICS code is 32513 and its SIC code is 2890.