RBS TV

What RBS TV does

RBS TV (legal name: Rede Brasil Sul de Televisão, operating as RBS TV RS) is a regional Brazilian free-to-air television station headquartered in Porto Alegre, Rio Grande do Sul. Founded in 2000 and operating with a workforce of 5,001–10,000 employees, it functions as the Rede Globo affiliate for the state of Rio Grande do Sul within Grupo Globo's nationwide broadcast network. The station broadcasts via digital terrestrial television (TV Digital) using open-spectrum signal, delivering content to viewers without subscription fees.

Its core product is regional television programming — including local news, sports coverage, and cultural entertainment programs such as Galpão Crioulo (Gaucho music and culture), Baita Sábado, Tempo Bueno, Destemperados na TV, and Posso Entrar? — alongside access to Rede Globo's national programming slate. The station operates digital sub-brands including g1 rs (regional news portal), ge rs (regional sports coverage), and Globoplay Regional RS (regional streaming), integrating with Grupo Globo's broader digital ecosystem of g1, ge, gshow, and Globoplay.

The business operates on an advertising-supported model: content is distributed free to viewers via digital antenna, and revenue is generated from advertising sales across linear broadcast and the integrated digital platforms. RBS TV RS is a wholly-owned subsidiary of Globo Comunicação e Participações S.A. (Grupo Globo), Brazil's largest private media conglomerate, with no independent funding rounds, external investors, or partnership disclosures in the available data.

Name

RBS TV

Legal name

RBS TV RS (Rede Brasil Sul de Televisão)

Website

https://redeglobo.globo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

RBS TV is a wholly-owned Grupo Globo regional television affiliate based in Porto Alegre that broadcasts free-to-air digital TV and digital content across Rio Grande do Sul, serving southern Brazilian viewers with local news, sports, and cultural programming funded by advertising.

Ownership category

akta.pro rank

Product category

Regional Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

Keywords

• Regional television broadcasting
• Free-to-air broadcast
• Local news programming
• Digital antenna television
• Sports coverage broadcasting

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Core offering

RBS TV RS is a regional free-to-air television station affiliated with Rede Globo that broadcasts local news, sports coverage, entertainment programming, and regional cultural content to viewers in the Brazilian state of Rio Grande do Sul. The station combines national Globo network programming with locally produced shows such as Galpão Crioulo, Baita Sábado, Tempo Bueno, Destemperados na TV, and Posso Entrar?, and extends its reach through digital platforms including g1 rs, ge rs, and Globoplay Regional RS.

Product overview

RBS TV (Rio Grande do Sul) is a regional television station affiliated with Rede Globo in Brazil. The station operates as part of the Globo network, broadcasting local news, entertainment, and sports programming to the state of Rio Grande do Sul. The station's digital presence includes local programming such as Destemperados na TV, Posso Entrar?, Galpão Crioulo, Baita Sábado, and Tempo Bueno, alongside access to broader Globo properties including g1.rs news portal, ge.rs sports coverage, and Globoplay streaming service.

Differentiator

Problem solved

Functional benefit

Brands

• Galpão Crioulo: Traditional Gaucho music and culture program featuring regional music, food, and traditions from Rio Grande do Sul
• Baita Sábado
• Tempo Bueno
• Destemperados na TV
• Posso Entrar?

Products and services

• RBS TV RS Regional Television Broadcast

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• TV Anhanguera: Rede Globo's regional affiliate in Goiás, providing directly comparable free-to-air regional broadcasting, local news, and Globo content distribution analogous to RBS TV.
• TV Morena: Rede Globo's regional affiliate in Mato Grosso do Sul, operating the same affiliate model, local programming structure, and Globo integration as RBS TV.
• NSC TV: Rede Globo's regional affiliate in Santa Catarina, neighboring RBS TV's territory; comparable structure, audience type, and programming strategy within the Globo regional network.
• RPC TV: Rede Globo's regional affiliate in Paraná, operating under an identical affiliate model as RBS TV with free-to-air digital broadcast, local programming, and integration with Globo's national content and digital platforms.
• EPTV: Rede Globo's regional affiliate serving Campinas and interior São Paulo; same affiliate operating model, audience scale, and content mix as RBS TV within Globo's regional footprint.

Broad incumbents

• SBT: Brazilian national broadcast network that competes head-to-head with Rede Globo affiliates including RBS TV for regional viewership and advertising budgets across Brazil.
• Record TV: Brazilian national broadcast network with regional affiliates that compete directly with RBS TV for local news audiences and advertisers in Rio Grande do Sul.
• TV Cultura: São Paulo-based public broadcaster with national reach and cultural programming that overlaps RBS TV's regional cultural content positioning in southern Brazil.
• RedeTV!: Brazilian national broadcast network operating regional affiliates that compete with RBS TV for free-to-air audiences and local advertising across Brazilian states.
• Rede Bandeirantes (Band): National Brazilian broadcaster with regional presence, offering alternative programming and competing with RBS TV for free-to-air viewership and advertising share in southern Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/redeglobo
• YouTubeyoutube.com/redeglobo
• Facebookfacebook.com/rbstv
• Instagraminstagram.com/redeglobo
• LinkedInlinkedin.com/company/globo-com

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RBS TV