RedeTV
RedeTV! is a privately held Brazilian open broadcast television network operating since 1999, distributing free-to-air programming to viewers through 40 affiliated stations and satellite, while selling advertising to brands targeting the ABC socioeconomic class.
- Company typePrivate
- Founded1999
- HeadquartersSão Paulo, Brazil
- Headcount1,001–5,000
- GTM typeB2B
- OfferingDigital Commerce or Content
What RedeTV does
RedeTV! is a privately held Brazilian open broadcast television network that has operated continuously since 1999 from São Paulo. It distributes free-to-air programming to Brazilian audiences through 40 affiliated TV stations across major markets including São Paulo (Channel 9), Rio de Janeiro (Channel 6), Belo Horizonte (Channel 4), Recife, and Fortaleza (Channel 2), supplemented by the HD SAT Brasil satellite system for nationwide reach. The network differentiates itself through legacy technical firsts — it claims to be the first and only broadcaster in the world to produce 100% of its programming in HD digital format and the first to transmit in 3D on open TV. The core product portfolio includes the main TV network, news programming (RedeTV News / É Notícia, Brasil do Povo), entertainment shows (TV Fama, SuperPop hosted by Luciana Gimenez, Sensacional hosted by Daniela Albuquerque), sports coverage (Bola na Rede), and digital extensions via the RedeTV! Live mobile app and the RedeTVi multimedia portal with global streaming.
The company's underlying technology infrastructure is anchored by the Centro de Televisão Digital (CTD) in Osasco, Greater São Paulo — a 50,000 m² digital TV production complex with eight fully digital HD studios, 120 HD cameras, 50 editing suites, a 1 petabyte data center, and 100+ km of 10 Gbps fiber optic network. Supporting distribution layers include the HD SAT Brasil satellite system, the RedeTV! Live iOS/Android streaming application (first Brazilian broadcaster to offer smartphone and tablet streaming), and the RedeTVi web portal with live and on-demand video.
RedeTV!'s business model is advertising-led and free-to-air for end viewers. Revenue is generated primarily through advertising sales to brands and businesses seeking reach among the Brazilian general audience, with the network targeting viewers in the "ABC" socioeconomic class (higher-income demographic). Sales are executed through regional commercial offices in five cities with multi-year advertising contracts, supplemented by sports broadcasting rights monetization (Copa Sul-Americana, Série B, Premier League, Italian Championship). No public revenue figures are disclosed. The company has 1,001–5,000 employees and no parent company or funding round data available.
RedeTV firmographics
Firmographics- Name
- RedeTV
- Legal name
- RedeTV!
- Website
- https://redetv.uol.com.br
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- RedeTV! is a privately held Brazilian open broadcast television network operating since 1999, distributing free-to-air programming to viewers through 40 affiliated stations and satellite, while selling advertising to brands targeting the ABC socioeconomic class.
- Ownership category
- akta.pro rank
RedeTV industry classification
Industry- Product category
- Broadcast Television
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
Keywords
Where RedeTV is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices6 records
Markets served
RedeTV business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Advertising Sales: RedeTV! generates primary revenue through advertising sales to businesses and brands seeking to reach its television audience. The network offers various ad formats across its programming schedule.
- Commercial Services: The network provides commercial services to advertisers through regional offices, offering results, flexibility, efficiency, and economy for media investment.
- Sports Broadcasting Rights: Revenue generated through broadcasting sports content including Copa Sul-Americana, Série B, Premier League, Italian Championship, and other sporting events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Television advertising slots during programming |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
RedeTV product offering
Product offeringCore offering
RedeTV! operates a Brazilian open broadcast television network producing 100% HD digital programming distributed across 40 affiliated stations, via satellite (HD SAT Brasil), through the RedeTV! Live mobile app, and on the RedeTVi multimedia portal. The network delivers news, sports, entertainment, and celebrity content to Brazilian viewers while monetizing primarily through advertising sales to businesses and brands seeking to reach the ABC socioeconomic class audience.
Product overview
RedeTV! is a Brazilian open television network broadcasting since 1999, operating as one of Brazil's major TV networks with 40 affiliated stations. The network is notable for being the only broadcaster in the world producing 100% of its programming in HD digital format, and was the first in the world to transmit in 3D on open TV. The portfolio includes the main TV network, the RedeTVi multimedia news portal, TV Fama entertainment news program, SuperPop (Wednesday talk show hosted by Luciana Gimenez), and Sensacional (Monday talk show hosted by Daniela Albuquerque). Supporting infrastructure includes the CTD digital television center in Osasco with eight HD studios, the RedeTV! Live mobile streaming application, and the HD SAT Brasil satellite reception system.
Differentiator
Problem solved
Functional benefit
Brands
- RedeTVi: Multimedia news portal with live streaming capability and digital journalism, sports and entertainment content
- RedeTV! Live
- TV Fama
Products and services
- RedeTV! Broadcast Television Network Brazilian open broadcast television network delivering news, sports, entertainment, and celebrity programming across 40 affiliated stations; produced entirely in HD digital format and available free-to-air to viewers.
- RedeTV! Live Mobile Application Mobile application for iOS and Android that streams RedeTV! programming live worldwide via 3G or Wi-Fi, the first Brazilian broadcaster to offer such smartphone and tablet transmission.
- RedeTVi Multimedia Portal Multimedia web portal with proprietary journalism, sports, and entertainment content, live programming streaming worldwide, and an extensive on-demand video library.
- TV Fama Entertainment and celebrity news program covering celebrity news, gossip, and behind-the-scenes content from the entertainment world, with an online video archive.
- SuperPop Wednesday evening talk show hosted by Luciana Gimenez at 22:45 featuring celebrity interviews, debates on social topics, and audience engagement ranging from social justice to entertainment.
- Sensacional Monday evening talk show hosted by Daniela Albuquerque at 22:45 featuring celebrity interviews and lifestyle discussions; celebrated its 10th anniversary in 2025 with a new LED studio set.
- RedeTV News / É Notícia News journalism programming block covering general news, politics, economy, and current events.
- Brasil do Povo Journalism program focused on social issues and community coverage in Brazil.
- HD SAT Brasil Satellite Service Satellite reception service enabling HD digital signal reception via satellite dish throughout Brazilian territory, complementing terrestrial coverage.
Companies that use RedeTV
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
RedeTV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
RedeTV partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Viajanaticos.com.brminorViajanaticos.com.br is listed as a partner on RedeTV!'s website, providing airline ticket promotions and travel deals to viewers visiting the RedeTV! portal.
- Easy Media (E-Afiliadas)minorEasy Media provides affiliate management services for RedeTV! affiliates through its E-Afiliadas platform, enabling the network to manage its affiliate relationships and distribution network.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
RedeTV competitors and assessment
Company assessmentDirect peers
- SBT (Sistema Brasileiro de Televisão): SBT is one of Brazil's major free-to-air broadcast networks, operating a comparable mix of entertainment, news, and sports programming with national affiliate coverage. It is the most direct head-to-head competitor to RedeTV in linear TV ratings and ad sales.
- Record TV: Record TV is another leading Brazilian free-to-air broadcast network with national distribution via affiliated stations and a similar mix of news, entertainment, and religious programming. It competes with RedeTV for the same advertisers and viewer time slots.
- TV Bandeirantes (Band): Band is a Brazilian free-to-air broadcast network with national reach and a portfolio of news, sports, and entertainment shows. It is a close competitor to RedeTV in scale, audience profile, and advertiser relationships.
Regional players
- TV Cultura: TV Cultura is a Brazilian public broadcast network focused on educational, cultural, and news content with national carriage. While its funding model and mission differ, it competes for the same broadcast viewers in major Brazilian markets.
Emerging players
- Globoplay: Globoplay is the streaming arm of TV Globo, offering SVOD and catch-up TV for Globo's broadcast content plus originals. It is comparable to RedeTV's RedeTV! Live and RedeTVi digital properties as a Brazilian OTT extension of a broadcast network.
- Pluto TV: Pluto TV operates FAST channels worldwide including in Brazil, offering free ad-supported streaming that competes with RedeTV's live streaming and on-demand library for streaming advertising budgets.
Broad incumbents
- TV Globo: TV Globo is Brazil's dominant free-to-air broadcast network and the clear market leader, accounting for the largest share of viewership and ad spend. It is a broad incumbent that defines the competitive landscape in which RedeTV operates.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RedeTV social profiles
Digital presenceRedeTV financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedeTV leadership team
Management profileNumber of profiles
RedeTV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedeTV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedeTV
What does RedeTV do?
RedeTV! operates a Brazilian open broadcast television network producing 100% HD digital programming distributed across 40 affiliated stations, via satellite (HD SAT Brasil), through the RedeTV! Live mobile app, and on the RedeTVi multimedia portal. The network delivers news, sports, entertainment, and celebrity content to Brazilian viewers while monetizing primarily through advertising sales to businesses and brands seeking to reach the ABC socioeconomic class audience.
Is RedeTV a public or private company?
RedeTV is a private company. It is classified as unknown and is currently operating.
When was RedeTV founded?
RedeTV was founded in 1999. It employs 1,001 to 5,000 people.
Where is RedeTV based?
RedeTV is headquartered in São Paulo, Brazil, in the Latin America region.
How does RedeTV make money?
Three revenue lines are on record. Advertising Sales are the primary driver. The others are commercial Services and sports Broadcasting Rights.
Who are RedeTV's main competitors?
Direct peers on record are SBT (Sistema Brasileiro de Televisão), Record TV and TV Bandeirantes (Band). TV Cultura is listed as a regional player. Emerging players are Globoplay and Pluto TV. TV Globo is listed as a broad incumbent.
Does RedeTV have an API?
No public API is recorded for RedeTV.
What industry is RedeTV in?
RedeTV's product category is Broadcast Television. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 516120 and its SIC code is 4833.