What Grupo Maya does

Grupo Maya (legal entity Entidad Maya, S.L.) is a privately held Spanish manufacturer of cleaning and hygiene products, founded in 1991 and headquartered in Ontinyent, Valencia. The company operates a multi-brand architecture organized into three business units: Maya Pro, which supplies professional cleaning solutions across sectors; Maya Home, which addresses household cleaning through innovative consumer products; and Maya SWS, which provides products and services for urban waste collection and environmental care. Its core capability is in-house design, manufacturing, and production of cleaning systems, with formal R&D activity described as a competitive differentiator, and a separately published Green Solutions portfolio addressing sustainability and marine-protection themes.

The business model is product sales across B2B professional, B2C household, and municipal/public-sector channels, distributed primarily through direct catalog-based relationships and downloadable PDF catalogs covering professional hygiene, food hygiene, cleaning carts, domestic hygiene, and green solutions. The company is enrolled in the ICEX Next export initiation program with European FEDER co-financing, indicating an intent to develop international markets beyond Spain, though no revenue, headcount trend, or export volume is disclosed. The firm employs 11–50 people, holds no disclosed funding rounds or external investors, and has no subsidiaries, M&A history, or patent portfolio in the available data.

Grupo Maya positions itself around sustainability and environmental responsibility, formalized through an Equality Policy, Integrated Management System Policy, CSR Policy, Code of Ethics, and a Whistleblowing Channel, and through the marine-protection Eversea initiative. No AI, machine-learning, or data-driven capabilities are referenced in the source material. The combination of 30+ years of continuous operation, three-segment brand architecture, vertical integration in manufacturing, and recent product-line and governance documentation updates suggests a mature SME pursuing incremental diversification rather than scale-driven expansion.

Name

Grupo Maya

Legal name

Entidad Maya, S.L.

Website

https://grupomaya.com.es

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cleaning Products & Hygiene Manufacturing

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612), Broom, Brush, and Mop Manufacturing (339994)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Natural/Eco All-Purpose Cleaners (CRAJAMAM)

akta.pro secondary industries

All-Purpose Eco Cleaners (CRAJAOAA), Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer) (CRAJAMAG), Glass & Mirror Cleaners (CRAJACAB), Kitchen & Household Sponges, Scrubbers & Scouring Pads (CRAJAGAJ), Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ)

Keywords

• Professional cleaning products
• Household hygiene solutions
• Urban waste collection
• Eco-friendly cleaning
• Food hygiene products

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Grupo Maya (Entidad Maya, S.L.) designs, manufactures, and produces cleaning and hygiene systems from its base in Ontinyent, Valencia, Spain. The company operates three sub-brands — Maya Pro for professional cleaning across all sectors, Maya Home for household cleaning, and Maya SWS for urban waste collection and environmental services — distributed through downloadable PDF catalogs covering professional hygiene, food hygiene, domestic hygiene, professional cleaning carts, and green/sustainable solutions.

Product overview

Grupo Maya is a unified platform offering a portfolio of cleaning and hygiene solutions under three main sub-brands: Maya Pro (professional cleaning for all sectors), Maya (domestic/household cleaning), and Maya SWS (urban waste collection services). The company operates a multi-brand architecture with specialized product lines including Green Solutions (sustainable products), Professional Hygiene, Food Hygiene, and Professional Cleaning Carts. All products are designed, manufactured, and produced in-house with a focus on R&D innovation and environmental responsibility.

Differentiator

Problem solved

Functional benefit

Brands

• Maya-Pro: Professional cleaning solutions for professionals across all sectors.
• Maya Home
• Maya SWS

Products and services

• Maya Pro (Professional Hygiene) Professional cleaning solutions for professionals across all sectors, providing cleaning products and equipment for industrial and commercial hygiene needs, distributed via the Maya Pro catalog.
• Maya Home (Domestic Hygiene) Complete household cleaning products with innovative solutions for home hygiene, targeted at individual consumers through the Maya Home catalog.
• Maya SWS (Urban Waste Collection) Products and services for daily urban waste collection and care of the environment, supporting municipal and environmental management activities.
• Maya Green Solutions Sustainable and environmentally responsible cleaning solutions catalog featuring green and eco-friendly products aligned with the company's marine protection and plastic-reduction initiatives.
• Maya Food Hygiene Professional food hygiene products catalog for the food industry and food service sector, addressing food-safety cleaning requirements.
• Maya Professional Cleaning Carts Professional cleaning cart systems designed for reuse and durability, supporting efficient cleaning workflows for facility and contract cleaning operations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Procter & Gamble: Global FMCG leader with major household cleaning brands (Mr. Clean, Fairy, Cascade). Comparable on the B2C cleaning products side; far larger and competes with Maya Home for Spanish retail shelf space.
• S.C. Johnson: Family-owned multinational behind brands such as Mr Muscle, Kiwi, and Pronto. Comparable to Grupo Maya's household and professional cleaning lines, and similar in being a privately held multi-generational company.
• Reckitt Benckiser: Owner of household cleaning brands such as Cillit Bang, Calgonit, and Finish. Comparable as a broad cleaning and hygiene incumbent that competes with Grupo Maya across both consumer and professional channels in Iberia.
• Henkel: Multinational FMCG incumbent with large household and professional cleaning portfolios (e.g., Bref, Persil, Vernel, Bonux). Comparable on the consumer cleaning and professional detergents side, but operates across adhesives and beauty as well.

Direct peers

• Diversey (Solenis): Specialist in professional cleaning, sanitization, and hygiene products for foodservice, healthcare, and facility management. Closely comparable to Grupo Maya's Maya Pro and Food Hygiene catalogs in customer base, product mix, and channel approach.
• Kärcher: Global leader in cleaning equipment and systems, including professional cleaning carts and machines. Directly comparable to Grupo Maya's Professional Cleaning Carts line in product category, customer base, and systems-design approach.
• Zep Inc. US-listed specialist in professional cleaning and maintenance products for institutional and industrial customers. Comparable to Grupo Maya's professional and food hygiene portfolios in customer profile, product mix, and distribution approach.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions for foodservice, hospitality, and industrial customers. Directly comparable as a B2B professional cleaning and hygiene systems provider across multiple verticals, with a much larger scale.
• Greenspeed: Dutch/Belgian eco-friendly professional cleaning products manufacturer with sustainability focus. Comparable to Grupo Maya's combined professional-plus-green positioning and European mid-market distribution model.
• Werner & Mertz (Frosch): German maker of eco-friendly cleaning brands (Frosch, Ecover) with a strong sustainability narrative and in-house manufacturing. Closely comparable to Maya Green Solutions on positioning, ingredient philosophy, and European mid-market channel focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-maya

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Maya