The Society of Analytical Psychology

What The Society of Analytical Psychology does

The Society of Analytical Psychology (SAP) is a UK-registered charity (Charity No. 238441) founded in 1946 and headquartered at 1 Daleham Gardens, London NW3 5BY. It is the leading professional body in the UK for Jungian analysts and psychotherapists, and a founder member of the British Psychoanalytic Council (BPC). SAP delivers three core functions: (1) clinical services through the SAP Clinic, offering Jungian psychoanalysis (4-5 sessions weekly), psychotherapy (1-2 sessions weekly), child and adolescent analysis, and a paid consultation service; (2) professional training, including a 3+ year Adult Analytic Training, a Psychodynamic Psychotherapy Training, supervision qualifications, and an adolescent psychotherapy course, all BPC-accredited; and (3) introductory and continuing professional development courses, seminars, lectures, and academic publishing (the Journal of Analytical Psychology). All members must hold BPC (or, in some cases, UKCP) registration and are also members of the International Association for Analytical Psychology (IAAP).

SAP's revenue model is diversified across five streams: professional training tuition (e.g., £800/module for Adult Analytic Training; £4,200/year for Psychodynamic Psychotherapy Training; £2,500 for Supervision Certificate; £1,950 for Adolescent course), clinical consultation and ongoing analysis fees (£90-£150 for initial consultation; clinician-set rates with a recommended minimum of £15/session), membership fees, ticketed events and seminars (£25-£300), and introductory courses (~£1,400/year for Infant Observation; Foundations of Analytical Psychology as a 30-evening series). Distribution is direct: clinical services flow through the on-site SAP Clinic, training is sold direct to mental health professionals via the Training & Education Manager, and continuing/online courses (including the international 'Clinical Practice from a Jungian Perspective') are self-serve via the website. Marketing is conducted through the SAP website, Mailchimp email, social media (Facebook, X @CGJungSAP, LinkedIn, YouTube, Bluesky), public open houses, and the Journal of Analytical Psychology. The technology stack is non-proprietary and consists of standard web, email, and video-conferencing tools; SAP's underlying 'technology' is its accredited training curriculum and clinical methodology rather than software.

SAP is governed by a Council serving as Board of Trustees led by Joint Chairs Edith Eligator and Katy Lifely, with Federico Moscogiuri as Interim Chief Executive, Dr Colin Ralph as Clinic Director, Karen Stobart as Associate Clinic Director, Jay Barlow as Director of Training, and Lara Lagutina (PhD) as Programme Director for Analytic Training. The organization published a Strategic Plan covering 2026-2029. Operations are supported by 1-10 staff, with active membership, training, and clinical delivery conducted principally in London and increasingly online to international practitioner audiences.

Name

The Society of Analytical Psychology

Legal name

The Society of Analytical Psychology

Website

https://thesap.org.uk

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

The Society of Analytical Psychology is a London-based UK charity and the leading professional body for Jungian analysts and psychotherapists, delivering accredited clinical services, multi-year professional training, and CPD courses to individuals seeking therapy and qualified mental health practitioners.

Ownership category

akta.pro rank

Product category

Psychotherapy and Psychoanalytic Professional Training

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Psychometric Standards, Test Development & Validation Authorities (EDADAFAG)

akta.pro secondary industry

School Psychology Services & Psychoeducational Support (EDAKAMAC)

Keywords

• Jungian psychotherapy services
• Professional psychoanalytic training
• Clinical mental health services
• Continuing professional development
• Membership professional body

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Training Programs: Revenue from tuition fees for professional training programs including Adult Analytic Training (module-based at £800/module), Psychodynamic Psychotherapy Training (£4200/year), Supervision courses (£2500), and Adolescent Psychotherapy courses (£1950). Additional revenue from supervision fees paid directly to supervisors.
2. Clinical Consultation Services: Revenue from consultation fees (£150 for employed persons, £90 for students/those on benefits/low income) and ongoing analysis/psychotherapy sessions. Fees for ongoing treatment are arranged between client and analyst, with reduced fees available for low income.
3. Events and Seminars: Revenue from public events including seminars and conferences. Examples include the 'Jung, Dante and the Red Book' seminar series at £40-£300 and the SAP Annual Lecture at £25-£40.
4. Membership Fees: Revenue from membership fees charged to Jungian analysts and psychotherapists who join the Society. Members receive accreditation through BPC and access to resources.
5. Introductory Courses: Revenue from introductory courses such as the Foundations of Analytical Psychology (30 evening program), Infant Observation (~£1400/year), and Jungian Process & Experiential Group. These serve as pathways to professional training.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Society of Analytical Psychology is a UK-registered charity and professional body that delivers Jungian psychoanalysis and psychotherapy clinical services through its SAP Clinic, multi-year accredited professional training programs (Adult Analytic Training, Psychodynamic Psychotherapy Training), introductory and continuing professional development courses, public events and seminars, and scholarly publications including the Journal of Analytical Psychology. All members are accredited and regulated by the British Psychoanalytic Council (BPC), with training and clinical offerings spanning introductory online courses through intensive 4-5 sessions-per-week analytic training and treatment.

Product overview

The Society of Analytical Psychology (SAP) is a professional membership organization offering Jungian psychoanalysis and psychotherapy services, training programmes, and educational resources. The organization operates The SAP Clinic providing clinical services including adult analysis (4-5x weekly), psychotherapy (1-2x weekly), child/adolescent analysis, and consultation services. Its training portfolio comprises introductory courses (Foundations of Analytical Psychology, Infant Observation, Jungian Process & Experiential Group), professional training programmes (Adult Analytic Training, Psychodynamic Psychotherapy Training), and continuous professional development offerings (Supervision Certificate/Diploma, Adolescent/Young Adult Psychotherapy, Clinical Practice courses). Additional offerings include public and professional events, the Journal of Analytical Psychology, audio/video archives, and a library catalogue. The organization is regulated by the British Psychoanalytic Council (BPC) and UKCP.

Differentiator

Problem solved

Functional benefit

Brands

• The SAP Clinic: Clinical services providing Jungian psychoanalysis and psychotherapy to the public.
• Journal of Analytical Psychology

Products and services

• Foundations of Analytical Psychology Course

Quantifiable outcome

• Members are fully accredited and regulated by the British Psychoanalytic Council (BPC)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and secondary.

• British Psychoanalytic Council (BPC)coreOthersThe SAP is a member-institution of the British Psychoanalytic Council, which serves as their regulatory and standard-setting body. All SAP members are required to be registered with the BPC and are subject to BPC's Standards of Conduct, Practice and Ethics. SAP's professional trainings are accredited by the BPC.
• United Kingdom Council for Psychotherapy (UKCP)secondaryOthersA small number of SAP members are registered with the UKCP, which is also a regulatory body. All SAP members must adhere to the BPC's Code of Ethics, professional standards and guidance.
• International Association for Analytical Psychology (IAAP)coreOthersAll SAP members are also members of the International Association for Analytical Psychology, providing international recognition and connection to the global Jungian analytical community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tavistock and Portman NHS Foundation Trust: NHS Foundation Trust providing psychotherapy and psychoanalytic training, including child/adolescent therapy and adult psychotherapy courses. Directly comparable as a UK-based psychotherapy training institution serving mental health professionals.
• Inter-Regional Society of Jungian Analysts: US-based Jungian training society offering analyst certification and clinical practice. Competes internationally for Jungian trainees and shares the same professional standards framework via IAAP.
• C.G. Jung Institute Zurich: Original Jungian training institute in Switzerland offering analyst training programs and a clinic. Directly comparable international peer for Jungian psychoanalysis training and clinical services.
• Metanoia Institute: UK-based training institute offering psychotherapy, counselling psychology, and psychodynamic counselling programs. Directly competes for trainee applicants seeking professional psychotherapy qualifications.
• WPF Therapy: London-based charity providing psychodynamic and psychoanalytic psychotherapy training and a counselling/psychotherapy clinic. Operates a comparable model of accredited training plus low-cost clinical services.
• Institute of Psychoanalysis: UK's main Freudian/psychoanalytic training institute, offering member training, child/adolescent psychotherapy courses, and a clinic. SAP's sister organization in Jungian analysis, both serving as member institutions of the BPC.
• British Psychotherapy Foundation (BPF): UK charity offering psychoanalytic and psychodynamic psychotherapy training, with a training clinic. Member institution of BPC alongside SAP and offers comparable training routes for mental health professionals.

Others

• British Psychoanalytic Council (BPC): UK regulatory body for psychoanalytic and psychodynamic practitioners. SAP is a member-institution and BPC accredits SAP's training programs; BPC plays an enabling/regulatory role in SAP's value chain.
• International Association for Analytical Psychology (IAAP): Global professional association for Jungian analysts, of which all SAP members are also members. Functions as a parent professional body rather than direct competitor, but connected through shared membership.

Regional players

• Regent's University London: London-based university offering psychotherapy and counselling psychology programs. Competes for the same UK trainee pool but through a degree-granting university model rather than professional body model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CGJungSAP
• YouTubeyoutube.com/@societyofanalyticalpsychol184
• Facebookfacebook.com/thesocietyofanalyticalpsychology
• LinkedInlinkedin.com/company/sap-the-society-of-analytical-psychology-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Society of Analytical Psychology