Tulsa Dental Center

What Tulsa Dental Center does

Tulsa Dental Center is a privately-held, single-location general, cosmetic, and restorative dental practice headquartered at 4824 S Union Ave, Tulsa, Oklahoma. Founded in 2007 and operating under the leadership of owner-practitioner Dr. Joanna K. Roulston, DDS, the practice serves families, children, and individual adults across the Tulsa metropolitan area with a comprehensive service portfolio spanning preventative care, Invisalign orthodontics, cosmetic procedures (porcelain veneers, teeth whitening, smile makeovers), restorative treatments (crowns, bridges, dentures, dental implants, All-on-4, root canals, extractions), pediatric dentistry, and multiple sedation modalities for anxious patients. The practice employs approximately 8 staff across clinical (two registered dental hygienists and a dental assistant) and administrative (business manager, office manager, marketing director) functions and operates four days per week.

The clinical technology base includes the Planmeca ProMax 3D cone-beam CT imaging system for 3D visualization of bone and nerve anatomy, SOPROCARE intra-oral cameras with caries, plaque, and gingival inflammation detection modes, Nomad Pro 2 handheld digital X-rays, and high-magnification intraoral cameras. These tools support in-house diagnostics and treatment planning for the full range of services offered. Revenue is generated primarily through fee-for-service dental procedures, supplemented by insurance billing across most major plans, third-party patient financing (Care Credit, Cherry), and an in-house subscription-style patient care plan that targets uninsured and underinsured patients. The no double-booking operational model positions the practice on relationship-based, single-patient-at-a-time dentistry.

Go-to-market is community-led rather than digital-led: the practice relies on its website, online and phone scheduling, Google reviews, Pinterest, and email confirmations for direct patient acquisition, while active participation in charitable initiatives (OK Mission of Mercy, Mobile Dental Unit, Convoy of Hope, Love Thy Neighbor, Red Dirt Relief Fund) and referral partnerships with Eastern Oklahoma Donated Dental Services and Women in Recovery drive top-of-funnel awareness and patient referrals. Dr. Roulston's community involvement and the practice's 2013 Business of the Year recognition anchor its local brand equity, and the geographic footprint remains confined to the Tulsa metro with no disclosed expansion, capital infusion, or M&A activity.

Name

Tulsa Dental Center

Legal name

Tulsa Dental Center

Website

https://tulsadentalcenter.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Tulsa Dental Center is a privately-held, single-location general, cosmetic, and restorative dental practice in Tulsa, Oklahoma, owned and operated by Dr. Joanna K. Roulston, DDS, serving families, children, and adults with comprehensive dental services, Invisalign, sedation options, and advanced 3D imaging.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Restorative dental treatments
• Preventative dental care
• Pediatric dental services

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Services (Fee-for-Service): Traditional dental practice revenue from providing general, cosmetic, and restorative dental procedures including cleanings, fillings, root canals, extractions, crowns, implants, veneers, dentures, and orthodontic treatments like Invisalign.
2. Dental Insurance Billing: Practice accepts most dental insurance plans and assists patients with insurance claims and coverage maximization.
3. Patient Financing: Third-party financing through Care Credit and Cherry payment plans, allowing patients to spread costs over time with potential interest-free periods.
4. Patient Care Plans: In-house affordable patient care plans designed to provide affordable, easy access to high-quality dental care for uninsured or underinsured patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Tulsa Dental Center is a full-service dental practice offering general, cosmetic, and restorative dentistry for families, children, and adults in the Tulsa, Oklahoma metropolitan area. The practice delivers routine preventative care (check-ups, cleanings, sealants, periodontal therapy, oral cancer screenings), cosmetic treatments (Invisalign, teeth whitening, porcelain veneers), restorative procedures (dental implants including All-on-4 same-day arches, crowns, bridges, dentures, fixed prosthesis, fillings, root canals, extractions, wisdom teeth removal), and sedation dentistry (nitrous oxide, oral, and intranasal conscious sedation). Services are supported by advanced diagnostic technology including 3D cone beam CT imaging, intra-oral cameras, and digital X-rays.

Product overview

Tulsa Dental Center is a full-service dental practice offering General, Cosmetic, and Restorative Dentistry services. The practice provides a comprehensive portfolio of dental products and services ranging from routine preventive care (check-ups, cleanings, sealants) to advanced restorative procedures (implants, All-on-4, crowns, bridges, dentures) and cosmetic treatments (Invisalign, teeth whitening, porcelain veneers). The practice utilizes advanced dental technology including Planmeca ProMax 3D imaging, SOPROCARE intra-oral cameras, and digital X-rays. Specialized services include sedation dentistry, laser periodontal therapy, and pediatric dentistry. The core offering is a unified dental care practice providing integrated oral health services from routine maintenance to complex surgical procedures, all delivered by Dr. Joanna K. Roulston and her team.

Differentiator

Problem solved

Functional benefit

Products and services

• General Check-ups and Preventative Hygiene Therapy

Quantifiable outcome

• Dental sealants can reduce the risk of tooth decay in molars by up to 80%
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Eastern Oklahoma Donated Dental ServicescoreStrategic or Co-development PartnerTulsa Dental Center regularly treats patients referred by Eastern Oklahoma Donated Dental Services, an organization providing donated dental services to individuals in need who cannot afford dental care.
• Women in Recovery (WOR)coreStrategic or Co-development PartnerPractice treats patients referred by Women in Recovery, an organization supporting women in recovery. Dr. Roulston provides dental care services to referred individuals.
• Convoy of HopeminorStrategic or Co-development PartnerDr. Roulston and Tulsa Dental Center staff participated in Convoy of Hope events providing free dental screenings to community members in need.
• Love Thy NeighborminorStrategic or Co-development PartnerDr. Roulston, Geetha Gowda RDH, and Amy Enis RDH participated in the Dental Mission Day – Love Thy Neighbor event in 2013, providing dental care outreach.
• Red Dirt Relief FundminorStrategic or Co-development PartnerPractice supports the Red Dirt Relief Fund, a charity providing assistance. Dr. Roulston participates with this organization to give back to the Tulsa community.
• OK Mission of MercyminorStrategic or Co-development PartnerDr. Roulston participates with OK Mission of Mercy, providing dental care outreach to underserved populations in Oklahoma.
• Mobile Dental UnitminorStrategic or Co-development PartnerDr. Roulston participates with the Mobile Dental Unit to provide dental outreach services throughout the community.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Benevis: Dental practice support organization focused on family and pediatric dentistry, including affordable care programs — comparable general/pediatric service emphasis and uninsured-patient care plan approach.
• Smile Brands: Multi-brand DSO supporting affiliated general and specialty dental practices nationwide — comparable general, orthodontic, and cosmetic service portfolio across similar target demographics.
• Dental Care Alliance: DSO supporting affiliated dental practices offering general, cosmetic, restorative, and specialty services — comparable full-service dental care delivery model at scale.
• Pacific Dental Services: Major DSO supporting practices across general, specialty, and cosmetic dentistry with strong technology and operational infrastructure — directly comparable comprehensive dental service offering.
• Monarch Dental: Multi-location dental brand offering general, orthodontic, and cosmetic dentistry — comparable comprehensive service mix including Invisalign, family dentistry, and restorative care.
• Heartland Dental: Largest U.S. dental support organization providing non-clinical support to affiliated practices offering comprehensive general and specialty dentistry — comparable full-service model via DSO affiliation structure.
• Aspen Dental: National DSO operating hundreds of owned dental offices offering general, cosmetic, restorative, and implant services — directly comparable service mix but at vastly larger scale with corporate infrastructure and extended hours.

Regional players

• Jefferson Dental & Orthodontics: Multi-location dental group in the South-Central U.S. offering general dentistry, orthodontics, and affordable care plans — comparable service mix and target demographic, particularly on insurance/financing and family dentistry.

Emerging players

• Tend: Modern dental startup offering general, cosmetic, and preventive dentistry with consumer-friendly technology, transparent pricing, and relationship-focused design — comparable positioning around patient experience differentiation.

Direct peers

• Affordable Dentures & Implants: National dental chain specializing in dentures, extractions, and implants — closest service-line overlap with Tulsa Dental Center's restorative/All-on-4 implant offering, particularly for price-sensitive adult patients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TulsaDentalCenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tulsa Dental Center