Olso

What Olso does

Olso (legal name: (주)올소, also rendered as ALSO / alsocompany) is a privately held marketing, branding, and design agency headquartered in Seoul, South Korea (Jongno-gu), operating from the D Tower at Spark+ Gwanghwamun since January 28, 2022. The company was established as a Korean corporate entity in 2019, with the founding leadership anchored by CEO 정아름 (Jung Ah-reum). Its service offering covers the full creative-marketing stack: brand identity and strategy, graphic and spatial design, BTL (Below-The-Line) marketing, video production, and PR communications, delivered as integrated project-based engagements rather than as a software platform or product.

The company has accumulated a portfolio of 80+ completed projects for a diversified client base that spans large Korean conglomerates (Samsung, SK Broadband, SKYLife, Samsung C&T), QSR and consumer brands (KFC Korea, Isaac Toast, Varnes Deco), pharmaceutical and agri-input firms (Korea Eisai, Yara Korea), travel retail (Grand Duty Free), and public-sector institutions (Hwaseong City, Hapcheon County, National Theater of Korea). The client mix suggests an agency model that pursues project wins across multiple verticals rather than a narrow specialization, with the logo breadth acting as the primary reputational asset usable in new-business pitches.

Olso's business model is the classic professional services model: revenue is generated per project (and, where applicable, per retainer) from creative and production work scoped to a client's brand or campaign brief. There is no disclosed subscription, SaaS, or platform component, no disclosed headcount, no disclosed funding history, and no disclosed revenue; the firm is privately held and does not publish financial data. The company's addressable expansion vectors are therefore organic: deepening the integrated service mix, broadening enterprise retention, and potentially adding AI-assisted creative tooling to compress production cost, all of which remain unconfirmed in the source material.

Name

Olso

Legal name

(주)올소

Website

https://alsocompany.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Olso is a privately held Seoul-based marketing, branding, and design agency offering integrated services spanning BTL marketing, video production, and PR for enterprise, public-sector, and consumer-brand clients across 80+ completed projects.

Ownership category

akta.pro rank

Headquarters

HQ city

Mapo

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services: Provides comprehensive marketing services including IMC marketing, performance marketing, content marketing, social media management, and advertising across platforms like Naver, Google, Kakao, and YouTube
2. Design Services: Offers design services including UI/UX design, product GUI design, content design, editorial design, and branding/visual identity design
3. Video Production: Produces corporate videos, promotional content, event videos, and viral marketing materials
4. PR and Communications: Provides press relations, PR campaigns, media relations, and earned media management

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Olso is a Korean marketing and design agency that provides integrated branding (BX design, logo, packaging), marketing mix services (IMC, performance, content marketing), social media management across owned/paid/earned media on Naver, Google, Kakao, and YouTube, design services (content, editorial, homepage UI/UX, product GUI), corporate and viral video production, and marketing consulting. Engagements are sold as project-based services to enterprise, government, and SMB clients.

Product overview

Olso is a Korean marketing and design agency offering comprehensive brand, marketing, and creative services. The company provides integrated branding solutions (BX design), marketing mix services including IMC marketing and performance marketing, social media management across owned/paid/earned media channels, design services spanning content, editorial, UI/UX and GUI design, video production for brands and products, and marketing consulting. The company operates as a unified service offering rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services (BX Design) Brand experience (BX) design and brand identity planning services, including logo design, packaging, and business analysis/advertising consulting for companies seeking to build or refresh their brand identity.
• Marketing Mix Services
• Social Media Services
• Design Services
• Video Production Services
• Marketing Consulting

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Grey Korea: WPP-owned global agency with Korean operations providing advertising, digital, and PR services — directly overlapping Olso's integrated offering for enterprise clients in the Korean market.
• Leo Burnett Korea: Publicis Groupe's Korean operations providing creative, digital, and media services; offers overlapping integrated marketing capabilities for enterprise clients in Korea.
• BBH Korea (Bartle Bogle Hegarty): Global creative network's Korean office providing branding, advertising, and content production; competes for similar enterprise creative briefs but with global backing.
• TBWA\Korea: Global network's Korean operations providing full-service advertising, brand strategy, and digital campaigns to enterprise clients; broader portfolio but directly overlaps Olso's service lines.
• Ogilvy Korea: WPP-owned global agency with Korean operations offering advertising, PR, digital marketing, and brand consulting — comparable integrated services at larger enterprise scale with global reach Olso lacks.

Direct peers

• MCK Partners (Marketing Communications Korea): Korean marketing communications agency offering integrated advertising, PR, digital, and content services to enterprise clients with comparable boutique-mid-scale positioning.
• INNOCEAN Worldwide: Hyundai-affiliated global marketing services agency headquartered in Korea, providing branding, advertising, digital, and content across owned and earned media — mirrors Olso's full-service Korean enterprise positioning.
• D'strict: Korean digital-first creative and branding agency competing for similar design, UI/UX, and integrated marketing briefs from Korean enterprises and global brands entering Korea.
• Cheil Worldwide: South Korea's largest full-service marketing and advertising agency (Samsung-affiliated) offering branding, digital, PR, and creative services to enterprise and consumer clients — directly comparable to Olso's integrated offering, just at vastly larger scale.

Emerging players

• First Insight (Korean digital agency): Korean performance marketing and digital advertising specialist operating on Naver, Google, and Kakao — narrower scope than Olso but directly competes for paid-media and performance marketing engagements.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alsocompany
• LinkedInlinkedin.com/company/alsocompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olso