d'strict
d'strict is a Seoul-based immersive media design company founded in 2004 that produces multisensory digital installations, DOOH campaigns, and large-format LED art for global enterprise clients across luxury, entertainment, automotive, and technology sectors, while also operating the Arte Museum exhibition chain across 35+ global locations.
- Company typePrivate
- Founded2004
- HeadquartersSeoul, South Korea
- Headcount51–100
- GTM typeB2B
- OfferingServices
What d'strict does
d'strict is a Seoul-based digital design company founded in 2004 that operates as an 'Art Tech Factory' producing immersive digital media experiences for global enterprise clients and consumer audiences. The company builds multisensory installations combining projection mapping, large-format LED content, anamorphic illusion, holography, AR/VR, and olfactory-auditory design, and operates its own branded exhibition chain Arte Museum across 35+ global locations including Jeju, Busan, Chengdu, New York, and Las Vegas.
The company's product portfolio spans three service categories: Brand eXperience (DOOH campaigns, media façades, and immersive activations for clients such as Dior, Samsung, Hyundai, Kia, Porsche, and Tiffany), Digi-Tainment (hologram theaters, VR experiences, and theme-park attractions deployed for SM, YG, Hybe/BTS, MBC, and Netflix), and Guest eXperience (spatial design for museums, hotels, and public venues including the National Museum of Korea and POSCO Park1538). Its public media art installations include Waterfall-NYC at One Times Square (102.5 meters across four vertical LED screens) and Whale #2 (1,400 sqm screen). It also operates an in-house media artist unit ('astricta') and a content licensing platform (led.art).
d'strict generates revenue through four streams: (1) consumer exhibition ticket sales from the Arte Museum chain (e.g., 120,000+ visitors to Arte Museum Jeju within two months of its September 2020 opening), (2) custom B2B project fees for enterprise brand experiences, (3) IP licensing of proprietary media art content (WAVE, GIANT TOY, Waterfall-NYC) through led.art, and (4) partnership exhibitions with entertainment IP holders such as Hybe's BTS program. The company is privately held, headquartered in Seoul with international operations in the US and Japan, and closed a $79.3M funding round in February 2023 led by IMM Investment with participation from Shinhan Venture Investment.
d'strict firmographics
Firmographics- Name
- d'strict
- Legal name
- D'STRICT
- Website
- https://dstrict.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- d'strict is a Seoul-based immersive media design company founded in 2004 that produces multisensory digital installations, DOOH campaigns, and large-format LED art for global enterprise clients across luxury, entertainment, automotive, and technology sectors, while also operating the Arte Museum exhibition chain across 35+ global locations.
- Ownership category
- akta.pro rank
d'strict industry classification
Industry- Product category
- Immersive Digital Media and Brand Experience Design
- NAICS
- Graphic Design Services (54143), Indoor and Outdoor Display Advertising (541850), Performing Arts, Spectator Sports, and Related Industries (711), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
- akta.pro secondary industries
- Exhibition, Retail & Experiential Design (BPAHAKAL), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
Keywords
Where d'strict is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices4 records
Markets served
d'strict business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Exhibition Ticket Sales: Revenue from operating immersive art exhibitions (Arte Museum chain) with ticket sales to general public visitors. Arte Museum Jeju attracted over 120,000 visitors within two months of opening.
- Brand Experience Projects: Custom digital media content creation for enterprise clients including luxury brands, automotive companies, tech firms, and cultural institutions. Projects include DOOH campaigns, media walls, and immersive brand experiences.
- Media Art Content Licensing: IP licensing of proprietary visual content (such as 'WAVE' with anamorphic illusion) that can be licensed for display on any size and shape of screen.
- Partnership Exhibitions: Collaborative exhibitions with entertainment companies such as Hybe for BTS-related content, where d'strict operates the exhibition while partners provide IP and promotional support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Adult admission to Sanrio Characters Exhibition Hotel Floria Tokyo |
| Subscription | Pay-as-you-go | BTS The City Arirang exhibition at Arte Museum Las Vegas |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
d'strict product offering
Product offeringCore offering
d'strict designs and produces immersive media art installations, large-scale LED public artworks, VR attractions, hologram theater content, and digital brand experience campaigns for enterprise clients such as luxury brands, entertainment companies, automotive manufacturers, and cultural institutions. The company also operates its own chain of multisensory ticketed exhibition venues (Arte Museum) and licenses proprietary media art content through the led.art platform.
Product overview
d'strict is a Seoul-based digital design company operating as an 'Art Tech Factory' that creates immersive digital experiences. The company operates several exhibition brands including ARTE Museum (immersive media art exhibitions with multisensory zones), Odyssey, reSound, and ARTE Kids Park. Its service portfolio encompasses three main categories: Brand eXperience (digital marketing and DOOH campaigns for clients like Dior, Samsung, Kia), Digi-Tainment (VR, hologram theaters, theme park attractions), and Guest eXperience (spatial design for museums and public venues). The company also produces Public Media Art installations for large-format LED displays, with notable projects like Waterfall-NYC at Times Square. d'strict has a media artist unit called a'strict that creates artistic video installations, and offers media art content licensing through its led.art platform.
Differentiator
Problem solved
Functional benefit
Brands
- ARTE Museum: Immersive media art exhibition brand featuring multisensory installations under the theme of 'Eternal Nature'
- astricta
- Arte Museum WorldWide
Products and services
- ARTE Museum An immersive multisensory media art exhibition brand combining visual, auditory, and olfactory stimuli across ten themed zones. Operated as a ticketed exhibition chain with locations in Jeju, Busan, Chengdu, New York, and Las Vegas.
- reSound Multisensory Exhibition Standalone multisensory art exhibition featuring synaesthetic installations that create connections between sound and visual experiences, launched at Arte Museum New York in October 2025.
- Odyssey Immersive Exhibition An immersive multisensory art exhibition offering grand opening experiences combining multiple media art elements under the d'strict homepage flagship.
- ARTE Kids Park A child-friendly version of the ARTE Museum experience designed for younger visitors, operated as a standalone ticketed venue.
- Public Media Art Installations (WAVE, WATERFALL-NYC, FLOW, CITY) Large-format public media artworks for outdoor LED displays and billboards using anamorphic illusion techniques, including Waterfall-NYC at Times Square (102.5 meters total height) and Whale #2 (1,400 sqm screen).
- Media Art Content Licensing (led.art) Licensing platform for d'strict's proprietary media art content (such as WAVE and Waterfall-NYC) that can be deployed on any size and shape of LED screen worldwide.
- LIVE PARK 10,000 sqm indoor 4D digital theme park combining hologram, 3D stereoscopic, AR, interactive media, kinetic sculptures, and art installations.
- PLAY KPOP K-POP themed digital attractions featuring live hologram concerts, 360-degree theaters, VR experiences, AR interactions, and photo sessions across multiple locations including Jeju and Quzhou.
- BTS The City Arirang Exhibition Immersive fan experience exhibition tied to BTS's fifth studio album 'Arirang', operated as a partnership with Hybe and traveling across Las Vegas, Busan, and New York.
- Sanrio Characters Exhibition Hotel Floria Tokyo Immersive art event produced by d'strict featuring themed rooms designed around Hello Kitty and other Sanrio characters at Tokyu Kabukicho Tower in Shinjuku, Tokyo.
- LIVE HOLOGRAM THEATER Hologram theater attraction where the audience watches surround, realistic performances projected as actual-size versions of performers onto a holographic screen with 270-degree media facade walls.
- Morando by a'strict Two-channel video art installation depicting endlessly blooming peony flowers illustrating the cycle of life, inspired by Moran-do paintings from the Joseon Dynasty.
Quantifiable outcome
- 120,000+ visitors within two months of opening
- +2 more outcomes
Companies that use d'strict
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
d'strict technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
d'strict partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- HybecoreArte Museum Las Vegas launched 'BTS The City Arirang' immersive exhibition as official partner of Hybe's fan experience program 'The City' tied to BTS concerts. The exhibition translates BTS' fifth studio album 'Arirang' into visual installations. The show will travel to Busan and New York after Las Vegas.
- T-Roboticsminord'strict collaborated with T-Robotics, a company specialized in robotics automation, to open 'café.bot' - a newly conceptualized center of new culture combining robotics-automation with media art in Seongsu-dong, Seoul.
- GIANTSTEPminorProduced 'Chronicles of Steel' immersive media artwork for POSCO Park1538 in consortium with GIANTSTEP.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
d'strict competitors and assessment
Company assessmentEmerging players
- Sandbox Immersive / Lighthouse Immersive: Producer of traveling immersive art exhibitions (e.g., Van Gogh, Immersive Frida Kahlo) in dedicated venues. Adjacent to d'strict's Arte Museum format but more focused on licensed classical-art IP rather than original multisensory creations.
Others
- Artsy / ArtScience Museum programming partners: Cultural institutions that commission immersive digital art exhibitions, comparable buyer-side counterpart to d'strict's Guest eXperience division. Useful as a reference point for the museum/cultural segment d'strict targets.
Direct peers
- Moment Factory: Montreal-based multimedia entertainment studio specializing in immersive installations, projection mapping, and themed environments. Competes with d'strict on enterprise immersive brand experiences (e.g., airports, public spaces) and signature permanent exhibitions.
- Obscura Digital: San Francisco-based studio (now revived) producing large-scale immersive projections and interactive experiences for brand activations and venues. Directly comparable to d'strict's Times Square-scale DOOH and event work.
- Meow Wolf: US-based immersive art company operating permanent large-scale exhibition venues (House of Eternal Return, Convergence Station). Directly comparable to d'strict's Arte Museum model as a ticketed immersive experience operator with traveling exhibitions.
- Universal Everything: UK-based digital art and design studio producing immersive moving image and generative artworks for museums, brands, and public spaces. Comparable to d'strict's Brand eXperience and Public Media Art lines for premium cultural and brand clients.
- teamLab: Japan-based collective producing large-scale immersive digital art exhibitions (teamLab Borderless, Planets) and brand collaborations. Closest direct competitor to d'strict's Arte Museum multisensory exhibitions and a comparable producer of high-traffic ticketed immersive attractions globally.
- Refik Anadol Studio: LA-based media artist studio creating large-scale data-driven digital installations, including museum-grade immersive works. Comparable to d'strict on the creative/art side of high-profile anamorphic and AI-driven media art commissions for institutions and brands.
Broad incumbents
- Gentle Monster: Korean eyewear brand famous for theatrically designed retail spaces using immersive, often surreal art installations. Adjacent comparable on the intersection of physical retail experience design and luxury brand collaboration in Korea.
Regional players
- CJ ENM: Korean entertainment conglomerate with content production, exhibition, and K-pop IP (through subsidiary labels) that occasionally intersects with immersive media art. Comparable regional entertainment-and-exhibition overlap but operates as a much broader conglomerate, not a focused immersive studio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
d'strict social profiles
Digital presenced'strict financial estimates
Financial estimateRevenue estimate
Valuation estimate
d'strict leadership team
Management profileNumber of profiles
d'strict funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
d'strict M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about d'strict
What does d'strict do?
d'strict designs and produces immersive media art installations, large-scale LED public artworks, VR attractions, hologram theater content, and digital brand experience campaigns for enterprise clients such as luxury brands, entertainment companies, automotive manufacturers, and cultural institutions. The company also operates its own chain of multisensory ticketed exhibition venues (Arte Museum) and licenses proprietary media art content through the led.art platform.
Is d'strict a public or private company?
d'strict is a private company. It is classified as venture growth investor backed and is currently operating.
When was d'strict founded?
d'strict was founded in 2004. It employs 51 to 100 people.
Where is d'strict based?
d'strict is headquartered in Seoul, South Korea, in the Asia region.
How does d'strict make money?
Four revenue lines are on record. Exhibition Ticket Sales are the primary driver. The others are brand Experience Projects, media Art Content Licensing and partnership Exhibitions.
Who are d'strict's main competitors?
Sandbox Immersive / Lighthouse Immersive is listed as an emerging player. Artsy / ArtScience Museum programming partners is listed as an others. Direct peers are Moment Factory, Obscura Digital, Meow Wolf, Universal Everything, teamLab and Refik Anadol Studio. Gentle Monster is listed as a broad incumbent. CJ ENM is listed as a regional player.
Does d'strict have an API?
No public API is recorded for d'strict.
What industry is d'strict in?
d'strict's product category is Immersive Digital Media and Brand Experience Design. Its primary akta.pro industry code is BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D), with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 54143 and its SIC code is 7330.