Pentagon

What Pentagon does

Pentàgon Publicitat is a privately held, full-service advertising agency founded in 1995 and headquartered at C/ Cervantes 2 in Vila-real, Castelló province, Spain. The firm operates with 1-10 employees and targets small and medium-sized enterprises across the Castelló region, offering four integrated service lines: corporate image design (logos, stationery, signage, vehicle wraps, workwear); online communication (corporate/ecommerce websites, press office, social media community management); advertising campaign planning and media buying across press, radio, magazines, outdoor, and POS; and, distinctively for an agency of its size, a proprietary outdoor advertising network.

The outdoor asset base is the company's most differentiated feature: Pentàgon owns billboards (vallas) and monoposts covering the metropolitan Vila-real area (Vila-real, Castelló, Borriana, La Vall d'Uixó) and manages the mupi/marquee circuit across the broader Castelló province, sold on weekly, monthly, or annual campaigns. It also sells and installs supporting outdoor furniture (flags, banners, bus shelters, dimensional letters, portable displays). Campaigns are produced end-to-end in-house and distributed across both the proprietary outdoor inventory and third-party paid media channels.

The business model combines a transaction-fee component (rental of owned outdoor advertising space) with a professional-services component (creative and campaign execution billed on a project basis). Go-to-market is exclusively direct, regional sales to local SMEs; pricing is not publicly disclosed and quotes are customized per project. The firm claims 80+ long-term client relationships spanning retail, ceramics, automotive, hospitality, healthcare, agriculture, government, and sports, with named references including Mercadona, Renault Vila-real, Villarreal CF, and Ajuntament de Vila-real. No revenue, funding, or ownership data is disclosed in the public record.

Name

Pentagon

Legal name

Pentàgon Publicitat

Website

https://pentagon.es

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Pentàgon Publicitat is a privately held, full-service advertising agency founded in 1995 in Vila-real, Spain, serving SMEs in the Castelló province with corporate branding, web/social media, campaign execution, and a proprietary outdoor advertising network.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industries

Static Billboard Advertising (MPAAAKAA), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Outdoor advertising
• Corporate branding
• Advertising campaigns
• Digital marketing services
• Billboard network management

Headquarters

HQ city

Borriana

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Outdoor Advertising Space Rental: Rental and sale of outdoor advertising space including billboards, monoposts, mupis, and marquees in the Castelló province metropolitan area. Offers weekly, monthly, or annual campaign options.
2. Advertising Services and Design: Corporate image design (logos, stationery, signage, vehicle wraps), online communication (websites, social media management), and advertising campaign creation and production across multiple media channels.

Distribution channels2 records

Marketing channels4 records

Core offering

Pentàgon Publicitat is a full-service advertising agency based in Vila-real, Spain, providing corporate identity design (logos, signage, vehicle wraps, uniforms), online communication services (websites, social media management, press office), multi-channel advertising campaign creation and media buying, and rental of outdoor advertising space from its own network of billboards, monoposts, and mupis in the Castelló province metropolitan area.

Product overview

Pentàgon Publicitat is a full-service advertising agency based in Vila-real, Castelló, operating since 1995. The company offers four integrated service lines: (1) Imagen Corporativa for corporate identity and branding, (2) Comunicación On-line for digital presence including web development and social media management, (3) Campañas de Publicidad for traditional and digital advertising campaigns across multiple media channels, and (4) a proprietary network of outdoor advertising assets (vallas, monopostes, mupis) in the province of Castelló. The agency serves small and medium-sized businesses in the local and regional market.

Differentiator

Problem solved

Functional benefit

Products and services

• Imagen Corporativa (Corporate Image Design) Corporate identity design service including logo design and applications such as stationery, interior/exterior signage, vehicle lettering, workwear/uniforms, and promotional objects (t-shirts, caps, pens, balloons). Targeted at local SMEs and regional businesses needing branding solutions.
• Comunicación On-line (Online Communication) Comprehensive online communication services including corporate/product/e-commerce website development with domain acquisition, programming, copywriting, design and usability; press office services; and social media community management including strategic planning, profile creation, content posting, monitoring, and statistical analysis. Targeted at local SMEs requiring digital presence.
• Campañas de Publicidad (Advertising Campaigns) Full-service advertising campaign development including communication plan design and production across press, radio, magazines, flyers, catalogs, outdoor, point-of-sale materials (PLV), and promotional items. Includes media buying, original delivery, and campaign tracking across online and offline channels.
• Publicidad Exterior (Outdoor Advertising) Rental of own network of outdoor advertising billboards in the metropolitan area of Vila-real (Vila-real, Castelló, Borriana, La Vall d'Uixó) available for weekly, monthly, or annual campaigns. Sale and installation of outdoor supports including billboards (vallas), monoposts, mupis, bus shelters (marquesinas), dimensional signage, flags, banners, directional signs, rollers, portable displays, and podiums. Manages the mupi/marquee circuit across Castelló province.

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Direct peers

• Tapsa: Tapsa is a long-standing Madrid-based full-service advertising agency offering creative, media and digital services to Spanish brands. Comparable as a national Spanish agency with similar multi-channel capability, though at larger scale and without Pentagon's owned OOH infrastructure.
• SCPF (Dentsu Creative Spain): SCPF is a Barcelona-based creative agency now part of Dentsu Creative, serving Spanish and international brands with integrated campaigns. Comparable as a Spanish full-service agency offering brand strategy, creative, and media work — similar service-line breadth to Pentagon but operating in tier-1 markets.

Broad incumbents

• Publicis España: Publicis España is the Spanish arm of Publicis Groupe, providing creative, media, and digital advertising services. Comparable on the full-service agency axis but at vastly larger national scale — illustrates the holding-company competitor Pentagon would face when pitching larger Spanish accounts.
• Llorente y Cuenca (LLYC): LLYC is a major Spanish and Latin American communications and PR firm offering corporate communications, brand, and digital services. Comparable overlap in corporate communications, press office, and brand-building services — Pentagon lists 'gabinete de prensa' as an offering, mirroring LLYC's communications practice.
• JCDecaux España: JCDecaux is the global leader in out-of-home advertising with a major Spanish subsidiary operating street furniture and billboards. Directly comparable on the OOH/owned-inventory axis, but operates at national/international scale while Pentagon is constrained to Castellón.
• Havas Media Spain: Havas Media is the media-buying arm of Havas Creative Group operating in Spain across digital, offline, and OOH channels. Closest strategic analog to Pentagon's 'media plan and buy' function within a global network — comparable capability set but operating at national/international scale.
• Clear Channel Outdoor Spain: Clear Channel Outdoor runs one of Spain's largest OOH networks (Pentagon even lists Clear Channel as a customer). Operates a similar billboard-centric model nationally but at vastly larger scale and with more digital inventory; demonstrates what Pentagon's model could mature into under consolidation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pentagon