Hotel GUESTapart

What Hotel GUESTapart does

Hotel GUESTapart is a privately-held design hotel and conference venue operated by Guest Apart Aarhus (Danish CVR 39954664) in the Skejby district of North Aarhus, Denmark, located approximately 100 meters from the Aarhus University Hospital light-rail stop and 5 km from Aarhus city center. The property offers 86 Scandinavian-style design apartments ranging from 30–70 m² with fully equipped kitchens, B&O TVs and speakers, and private entrances, alongside 9 conference rooms accommodating 5–120 people and ancillary wellness facilities (24-hour fitness, sauna, cold showers). Its product surface spans nightly short stays starting from 995 DKK, longstay rentals from 16,000 DKK/month on a 29-night minimum, conference and meeting bookings, organic breakfast and F&B (including a weekly Friday bar and Mundret pre-order dishes), free parking with 10 Clever EV chargers, and a SKI-agreement channel for Danish municipal and state employees.

The underlying technology stack is a standard hospitality SaaS composition: Mews for property management and PCI DSS-compliant payment processing, the Digital Guest app for automated online check-in/check-out with SMS/WhatsApp door-code delivery and in-room service ordering, Crowdbook for self-serve conference room booking, and Flexybox for F&B pre-ordering. The company holds a dense stack of Nordic and Danish third-party certifications — Green Key, Organic Silver Label (60–90% organic), God Adgang accessibility, OK Forhold fair conditions, Valpas bed-bug safe, Nordic Swan Label, HD Sunflower renewable energy, and a positive Danish food-authority Smiley report — which together form a regulatory and ESG barrier and shape both marketing and procurement eligibility.

Commercially, GUESTapart serves five customer segments — leisure tourists, corporate groups and event organizers, longstay business and relocation tenants, hospital relatives at Aarhus University Hospital, and public-sector employees via SKI — distributed across three go-to-market motions: direct-to-consumer booking (website, phone, email, OTAs), enterprise/procurement (corporate agreements and SKI), and event-driven conference sales. Revenue is generated through accommodation room nights, conference room rental and catering, longstay subscriptions, F&B transaction fees, and ancillary services (parking, EV charging, laundry, pet fees, upgrades). No revenue, headcount, funding, or ownership figures are disclosed in the available sources.

Name

Hotel GUESTapart

Legal name

Guest Apart Aarhus

Website

https://guestapart.dk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Aparthotel and Conference Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Conference Retreat Hotels (THAGALAG)

Keywords

• Design hotel apartments
• Conference meeting facilities
• Longstay extended stay
• Organic breakfast catering
• Corporate accommodation services

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodation: Nightly stays in design apartments with organic breakfast included. Room rates vary by apartment type, size (30-70 m2), and seasonality. Direct booking includes free parking.
2. Conference & Meeting Facilities: 9 conference rooms accommodating 5-120 people with catering options. Revenue from room rental and food/beverage services for events.
3. Longstay Rentals: Extended apartment rentals with minimum 29-night stay. Includes furnished apartment, all utilities, wifi, parking, cleaning, and mail handling.
4. Food & Beverage: Organic breakfast included in stay. Additional revenue from Mundret dinner dishes, bar services, Friday bar events, and conference catering.
5. Ancillary Services: Parking (included for direct bookings), EV charging, laundry services, room upgrades, pet fees, and early/late check-out charges.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hotel GUESTapart operates 86 Scandinavian-style design apartments (30-70 m2) and 9 modern conference rooms (5-120 persons) in North Aarhus near Skejby, Denmark. Each apartment features a fully equipped kitchen, sleeping area, B&O TV, B&O speaker, and Wi-Fi, with organic breakfast included. The hotel offers direct booking via Mews, conference catering, longstay rentals (29+ nights), and SKI agreement access for government employees.

Product overview

Hotel GUESTapart is a hotel, meetings, and conference establishment in North Aarhus near Skejby, Denmark. The core offering consists of 86 unique design apartments and 9 modern conference rooms. The portfolio is structured as a unified hotel service supplemented by modular add-ons: the design apartments form the primary accommodation product, enhanced by an included organic breakfast, on-site wellness facilities (fitness and sauna), and free parking with EV charging. Conference services include dedicated meeting rooms and catering from partner restaurants. Additional services include a Friday bar, Mundret food delivery, long-stay apartment rentals, and SKI agreement booking for government employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Apartments 86 unique Scandinavian-style design apartments in North Aarhus near Skejby, each with a fully equipped kitchen, sleeping area, B&O TV, B&O speaker, and Wi-Fi. Apartments range from 30-70 m2 with configurations accommodating 2-6 persons, and include organic breakfast with every stay.
• Conference Rooms 9 modern conference rooms accommodating approximately 5-120 people, equipped for meetings and conferences with catering options available. Bookable through the Crowdbook platform.
• Longstay Rentals Extended apartment rentals starting from 16,000 DKK per month with a 29-night minimum stay. Includes all furniture, fitness access, utilities, WiFi, parking, kitchenware, B&O TV, B&O speaker, cleaning, and mail handling. Rental agreement can be terminated with 14 days written notice.
• Conference Catering Catering services for meetings including breakfast catering, lunch, afternoon, and evening options featuring specialties from local Aarhus eateries such as Mundret, Mad med Mondrup, and Gotfred.
• SKI Agreement Bookings Official SKI agreement channel allowing municipal and state employees to book accommodations and conference facilities at competitive pre-approved pricing under the Danish public procurement framework.
• Wellness Facilities Fitness center accessible 24 hours and sauna with cold showers available 7 AM to 10:50 PM, accessed via personal key code. Included for all guests.
• Parking with EV Charging Free private parking for direct bookings, including 10 Clever EV charging stations for electric vehicles with app-based or token-based payment.

Quantifiable outcome

• 86 unique design apartments and 9 modern conference rooms
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MundretcoreStrategic or Co-development PartnerFood partnership for lunch and dinner catering. Mundret provides freshly made bite-sized dishes prepared daily by skilled chefs. Served in rooms or restaurant. Must be pre-ordered one day in advance.
• VisitAarhusminorGTM or Marketing PartnerRegional tourism organization partnership for destination marketing and visitor referrals.
• Aarhus TaxaminorGTM or Marketing PartnerLocal taxi service partnership for guest transportation recommendations.
• ClevercoreTechnology or Integration10 Clever EV charging stations installed on hotel parking lot. Payment through Clever app or activation token from reception.
• MewscoreTechnology or IntegrationProperty management system provider for online booking, check-in, and payment processing. PCI DSS compliant with tokenization for secure transactions.
• CrowdbookcoreTechnology or IntegrationConference booking platform used for meeting and conference room reservations.
• ReevelaminorStrategic or Co-development PartnerInterior design partner for hotel furnishings and room appointments. See room interiors at reevela.com.
• ØNSK CoffeeminorStrategic or Co-development PartnerB-Corp certified organic coffee served in rooms via French press or espresso machine.
• Skejby RangersminorStrategic or Co-development PartnerFlexible staffing services partner for hotel personnel needs.
• EmeyuminorStrategic or Co-development PartnerB-Corp certified organic tea served in organic cotton bags that are compostable.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cabinn Hotels: Danish compact hotel brand with a property in Aarhus. Comparable for short-stay demand from budget-conscious travelers, including hospital visitors and corporate contractors.
• Radisson Hotel Group: Operates Radisson Blu properties in Aarhus. Competes directly for upscale hotel, conference, and long-stay corporate bookings in the same catchment, including digital check-in and loyalty distribution.
• Hotel Marselis: Boutique hotel in Aarhus competing for design-conscious leisure travelers and smaller group bookings. Relevant as a same-city, design-forward alternative to GUESTapart's apartment-style product.
• First Hotels: Scandinavian hotel consortium with Aarhus presence. Comparable on mid-to-upper tier hotel operations, conference facilities, and Nordic corporate/government travel demand.
• Scandic Hotels: Largest Nordic hotel operator with multiple properties in Aarhus. Directly comparable as a full-service hotel and conference venue serving corporate, government, and leisure travelers in the same Danish market.
• Comwell Hotels: Danish conference and hotel chain focused on meetings and corporate stays. Closest peer by business model given GUESTapart's combined hotel + 9 conference rooms + catering offering.
• Zleep Hotels: Danish hotel chain with Aarhus location. Competes for price-sensitive business and leisure travelers in the same market, though at a lower price and amenity tier.
• Wakeup Hotels: Modern Nordic hotel brand operating in major Danish cities. Comparable for design-forward, digitally enabled stays targeting younger business and leisure travelers.

Others

• Mews Systems: Property management system provider currently used by GUESTapart. Included as an ecosystem/technology partner rather than a competitor — relevant for understanding the hotel's tech stack and operating economics.

Broad incumbents

• Best Western Hotels & Resorts: Global hotel group with multiple Aarhus and Danish properties. Broader portfolio competitor for corporate and leisure bookings, conference space, and government travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GUESTapart
• LinkedInlinkedin.com/company/guestapart-aarhus
• Instagraminstagram.com/hotel_guestapart

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel GUESTapart