Aarhus Taxa

What Aarhus Taxa does

Aarhus Taxa, legally registered as Aarhus og Horsens Taxa (CVR 41980419), is a Danish taxi cooperative founded in 1924 and headquartered at Sommervej 10, Aarhus V. The cooperative is owned by more than 150 licensed taxi owners (vognmænd) and operates a fleet of 200+ vehicles — including regular taxis, 8-seaters, wheelchair-accessible vehicles, party taxis, and an expanding zero-emission lineup of electric and hydrogen cars. The company completes approximately 1.7 million journeys annually across the Aarhus and Horsens regions, with sub-5-minute average pickup times, and serves three primary customer segments: private individuals (via 24/7 phone, mobile app, and web booking), corporate accounts (fixed-price invoiced agreements managed by a dedicated sales department), and the public sector (municipal contracts for hospital transport, special transport, and disability services).

The technology stack centers on a proprietary dispatch and routing system with wireless meter equipment and tablet-based in-vehicle operations deployed across the fleet since 2018, supporting contactless and mobile Dankort payments. The Aarhus Taxa mobile app (iOS/Android, launched 2013) provides real-time vehicle tracking, advance booking up to 48 hours, and electronic receipts. A distinctive capability is the 2019 introduction of AI-powered 'price max' and 'price guarantee' (Prismax) features, claimed as unique in Denmark, which use predictive pricing on route and time data to set maximum fares for customers. The company also operates a dedicated B2B booking portal (taxifix.no) for corporate clients.

The revenue model combines transaction-based individual fares (priced per kilometer and minute with tiered day/night/special-day rates), recurring monthly fees from owner-operators for dispatch and administrative services (9,682 DKK per owner per month), subscription-style corporate accounts, managed public sector contracts, and professional services revenue from hourly vehicle rental (up to 8 hours). Roughly 70% of driver revenue is generated through pre-booked rides and contracts, indicating a relatively predictable demand mix. Aarhus Taxa is recognized as a 'green lighthouse' in Danish transportation and has pursued a sustained zero-emission transition since 2015 in partnership with Aarhus Municipality.

Name

Aarhus Taxa

Legal name

Aarhus og Horsens Taxa

Website

https://aarhustaxa.dk

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aarhus Taxa is a Danish taxi cooperative founded in 1924, operating 200+ vehicles across Aarhus and Horsens for private individuals, corporate clients, and public sector contracts, with AI-powered pricing and an expanding zero-emission fleet.

Ownership category

akta.pro rank

Product category

Ground passenger transportation services

NAICS

Taxi and Ridesharing Services (485310)

SIC

Transportation Services (4700)

akta.pro primary industry

Taxi Fleet Owners & Medallion/Permit Operators (TLAFAHAH)

akta.pro secondary industries

Pre-Booked Private Hire / Chauffeur (PHV/Limo) (THAIAGAD), Chauffeur-Driven Car Rental (With Driver) (THADAAAG)

Keywords

• Passenger taxi services
• Corporate transportation
• Wheelchair accessible transport
• Electric taxi fleet
• Taxi booking app

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Individual Taxi Fares: Transaction-based revenue from individual taxi rides charged per kilometer and minute. Multiple vehicle types with different rate structures (regular taxis up to 4 passengers, large taxis up to 8 passengers, wheelchair-accessible vehicles).
2. Corporate Business Accounts: Monthly invoiced business accounts for corporate clients with fixed price agreements, flexible billing, and dedicated account management. Includes door-to-door service and multi-passenger pickup options.
3. Public Sector Contracts: Contracts with municipalities and regions for public transportation including hospital transport (sygetransport), special transport, and disability services for children, elderly, sick, and disabled passengers.
4. Vehicle Rental (Hourly Charter): Hourly vehicle rental up to 8 hours with dedicated driver and vehicle. Used for shuttle services, sightseeing, business trips, and special occasions. Up to 8 passengers per vehicle.
5. Fleet Management and Technology Services: Monthly fees from licensed taxi owners (vognmænd) for using the company's dispatch system, technology, and administrative services. Operating fee of 9,222 DKK/month plus 460 DKK association membership.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Aarhus Taxa provides 24/7 passenger taxi transportation across the Aarhus and Horsens regions of Denmark using a fleet of more than 200 vehicles that includes regular taxis, large 8-seaters, wheelchair-accessible vehicles, party taxis, electric vehicles, and hydrogen-powered vehicles. Services are offered to private individuals (on-demand and advance booking), corporate clients (business accounts with fixed-price agreements and invoiced billing), and public sector entities (hospital, disability, and special-needs transport contracts). Booking is available through a 24/7 customer center, a mobile app, an online business portal (taxifix.no), and physical taxi ranks.

Product overview

Aarhus Taxa operates as a taxi company offering multiple service tiers: Standard taxi service (24/7, up to 4 passengers), Business Class for corporate clients with fixed pricing and premium service, Large Taxis (8-seaters) for group transport, and Disability Vehicles with wheelchair accessibility. Additional services include Party Taxis with entertainment systems, Electric and Hydrogen taxis for green transport, and Internet Booking via taxifix.no. The core booking platform is the Aarhus Taxa mobile app (iPhone/Android), supplemented by phone booking and internet portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Aarhus Taxa Mobile App Free iOS and Android app that lets private and business customers book a taxi in a few clicks, track the assigned vehicle to the pickup point in real time, receive reference numbers, advance-book up to 48 hours, and obtain electronic receipts; supports contactless and mobile Dankort payment.
• Standard Taxi Service 24/7 standard taxi service using regular vehicles accommodating up to 4 passengers, available to private individuals through phone booking, mobile app, internet booking, and physical taxi ranks.
• Business Class (Erhverv) Premium taxi service for corporate clients with fixed-price agreements, flexible invoicing, high-quality vehicles, door-to-door service, multi-passenger pickup, autobooking systems, special phone numbers, and VIP booking options.
• Public Sector Transport (Offentlig Kørsel) Contracted transportation for municipalities and regions covering hospital transport (sygetransport), special transport, disability services for children, elderly, sick, and disabled passengers, delivered with specially trained drivers and adapted vehicles.
• Party Taxi Special taxi service with party lighting and sound systems operating Thursday to Saturday nights between 19:00 and 01:00, supporting music streaming via WiFi, Bluetooth, and Spotify for groups traveling to nightlife venues.
• Taxi Rental / Long-term Charter Long-term taxi rental service providing a dedicated vehicle with driver at the customer's disposal for up to 8 hours, used for shuttle services, sightseeing tours, business trips, and special occasions, accommodating up to 8 passengers.

Quantifiable outcome

• Less than 5 minutes average pickup time from booking
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Aarhus KommunecoreStrategic or Co-development Partner · 1 January 2021Partnership with Aarhus Municipality in relation to green transition of transportation. The company was recognized as a 'green lighthouse' in the transportation industry in 2021, demonstrating leadership in sustainable taxi services.
• Studenterhus AarhusminorStrategic or Co-development PartnerPartnership for student festival transportation to Smukfest. Created special shared taxi offering starting from 250 DKK per person, providing affordable transportation for students attending the festival.
• tryg.taxi (Safe Taxi)minorGTM or Marketing PartnerAffiliation with the Danish Safe Taxi initiative emphasizing safety as a priority. Customers can read about what safe taxi service means for them through this partnership.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• FreeNow (formerly mytaxi/Hailo): European multi-mobility app aggregating taxis, PHVs, and other transport in Denmark. Comparable as a digital taxi-hailing platform targeting the same consumer and corporate accounts.
• Uber Denmark: Global ride-hailing platform operating in Danish cities including Aarhus. Competes for on-demand taxi demand via app-first dynamic pricing model, overlapping with Aarhus Taxa's standard taxi service.
• Cabonline: Leading Nordic taxi platform operating multiple regional taxi brands across Sweden, Norway, Finland, and Denmark. Comparable as a broader taxi operator using a multi-brand cooperative-style fleet model.
• Sixt Ride: Chauffeur-driven car service from Sixt operating across European cities. Overlaps with Aarhus Taxa's Business Class and hourly rental offerings for corporate clients.
• Bolt Denmark: European ride-hailing and scooter operator active in Denmark. Competes with Aarhus Taxa on on-demand urban passenger transport with a similar app-based booking experience.

Direct peers

• Taxa 4x35: Copenhagen-area taxi cooperative with a comparable fleet-owner (vognmand) structure and full taxi service offering. Direct comparable on Danish cooperative taxi model and public/private customer mix.
• Dantaxi: Denmark's largest taxi cooperative operating nationwide under a similar member-owner model. Directly comparable on cooperative structure, fleet ownership, dispatch platform, and municipal contract focus.

Emerging players

• Viggo: Danish EV-only ride-hailing service operating in Aarhus and other cities. Comparable on Danish urban passenger transport but competes via a tech-first, zero-emission-only platform.

Regional players

• Stockholm Taxi: Nordic taxi cooperative in Stockholm with similar owner-driver fleet structure and corporate/municipal contracts. Comparable as a regional taxi cooperative with strong public-sector exposure, but in the Swedish market.
• Københavns Taxi (Copenhagen Taxi): Copenhagen-based taxi operator offering similar full-service taxi with app booking. Comparable operating model but geographically focused on the Capital Region rather than Aarhus/Horsens.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/aarhus_taxa
• Xx.com/AarhusTaxa
• Facebookfacebook.com/aarhustaxa.dk
• LinkedInlinkedin.com/company/aarhus-og-horsens-taxa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aarhus Taxa