SprayPay
SprayPay is a Dutch BNPL installment lender operated by Webfin Leningen B.V. (AFM-licensed) that lets consumers split purchases of €250–€10,000 into 12-60 month monthly payments at 12% APR, distributed exclusively through 100+ partner webshops.
- Company typePrivate
- Founded2017
- HeadquartersBreukelen, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SprayPay does
SprayPay is a Dutch buy-now-pay-later installment payment service operated by Webfin Leningen B.V., a Webfin Holding B.V. subsidiary that holds the underlying AFM consumer-credit license (number 12045002) and Kifid affiliation. The product enables Dutch residents aged 23-75 to split purchases of €250 to €10,000 into fixed monthly annuity payments at a 12% annual interest rate over 12 to 60 months, with a 30-day interest-free repayment window and penalty-free early repayment. The credit decision is automated within minutes using iDIN bank-based identity verification, BKR credit-bureau checks, and rules-based affordability testing; servicing is delivered through the mijn.spraypay.nl customer portal with automated SEPA direct-debit collection.
SprayPay operates a pure B2B2C distribution model: there is no direct consumer application channel, and loans can only be originated when a consumer selects SprayPay at the checkout of a partner webshop. The platform embeds into merchants' e-commerce flows, with over 100 Dutch partners across electronics (Alternate, Amac, Plasmavisie), photography (CameraNU, Cameraland), bicycles (Fietsenwinkel.nl, Fietsunie), gaming PCs (GamePC), and furniture (Pronto Wonen, Profijt Meubel, Tuinmeubelland, Matt Sleeps), plus energy suppliers and healthcare providers via a white-label product. Loans above €250 with terms exceeding one month are automatically registered with BKR; the receivable is ceded to Webfin Financieringen B.V. for payment processing and collection.
The company earns interest income on installment loans it originates, plus embedded origination and servicing fees priced into the 12% APR, with all-in cost disclosed to consumers (no separate setup or management fees, only statutory vertragingsrente on arrears). Headcount is 11-50 and the firm is privately held with no disclosed funding rounds, revenue, or equity investors.
SprayPay firmographics
Firmographics- Name
- SprayPay
- Legal name
- Webfin Leningen B.V.
- Website
- https://spraypay.nl
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SprayPay is a Dutch BNPL installment lender operated by Webfin Leningen B.V. (AFM-licensed) that lets consumers split purchases of €250–€10,000 into 12-60 month monthly payments at 12% APR, distributed exclusively through 100+ partner webshops.
- Ownership category
- akta.pro rank
SprayPay industry classification
Industry- Product category
- Consumer Installment Lending (BNPL)
- NAICS
- Sales Financing (52222), Credit Card Issuing (52221)
- akta.pro primary industry
- Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)
- akta.pro secondary industry
- Payouts, Disbursements & Marketplace Split Payments (CRAFALAI)
Keywords
Where SprayPay is headquartered
LocationHeadquarters
- HQ city
- Breukelen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
SprayPay business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Consumer Installment Loan Interest: SprayPay earns interest income on the installment loans it facilitates. Loans are offered at 12% annual interest rate (APR). Interest is calculated on the outstanding principal and included in the fixed monthly annuity payment. The total repayment amount exceeds the original purchase price due to accumulated interest over the loan term.
- Loan Origination Fees: Webfin Leningen B.V. originates loans under SprayPay branding. The company earns origination and servicing fees embedded in the loan pricing. No separate upfront fees are charged to consumers — all costs are incorporated into the annual percentage rate (APR).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | €250 – €10,000 loan amount range, up to 60 months term, 12% APR, annuity-style monthly payments |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SprayPay product offering
Product offeringCore offering
SprayPay is a Dutch Buy Now, Pay Later (BNPL) installment-payment service that lets consumers split purchases of €250 to €10,000 into fixed monthly annuity payments over 12 to 60 months at 12% APR, with the loan underwritten by AFM-licensed Webfin Leningen B.V. The product is distributed exclusively as a payment option embedded in the checkout flows of more than 100 partner Dutch webshops and a small number of energy and healthcare providers. Customers apply and are approved in minutes using iDIN bank-based identity verification, automated income and BKR credit checks, and repay through automated SEPA direct debit, with penalty-free early repayment and a 30-day interest-free window.
Product overview
SprayPay is a BNPL installment payment service structured around a single core product—the SprayPay gespreid betalen loan offered by Webfin Leningen B.V. Customers access the service exclusively through partner webshops for loan applications, while existing borrowers manage their loans through the Mijn SprayPay customer portal. Loans range from €250 to €10,000 with terms from 12 to 60 months at 12% annual interest, with early repayment always allowed without penalties.
Differentiator
Problem solved
Functional benefit
Products and services
- SprayPay Gespreid Betalen (BNPL Installment Loan) Buy Now, Pay Later installment loan service for Dutch consumers to split purchases from €250 to €10,000 into fixed monthly annuity payments over 12 to 60 months at 12% APR, underwritten by AFM-licensed Webfin Leningen B.V., with iDIN identity verification, automated BKR credit and income checks, automated SEPA collection, penalty-free early repayment, and a 30-day interest-free window.
- Mijn SprayPay Customer Portal
Quantifiable outcome
- 12% annual interest rate on outstanding balance — example: a €1,000 purchase paid over 12 months costs approximately €5.50 in monthly interest
- +3 more outcomes
Companies that use SprayPay
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles2 records
SprayPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
SprayPay partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Webfin Leningen B.V.coreWebfin Leningen B.V. is the AFM-licensed credit provider (license number 12045002) that issues and manages the installment loans facilitated through SprayPay. Webfin Leningen B.V. conducts the creditworthiness assessment, originates the loan, and manages the credit agreement. SprayPay operates as the consumer-facing brand name under which Webfin Leningen B.V. offers its BNPL-style installment product.
- Webfin Financieringen B.V.coreWebfin Financieringen B.V. is the entity to which the webshop's receivable is ceded. It handles the actual collection of monthly installments via direct debit. While Webfin Leningen B.V. manages the credit agreement, Webfin Financieringen B.V. handles the payment processing and collection operations.
- Bureau Krediet Registratie (BKR)coreBKR is the Dutch credit information bureau that maintains the Central Credit Information System (CKI). SprayPay is obligated to register all loans above €250 with a duration exceeding one month with BKR. BKR checks are performed during the loan application to assess the applicant's existing credit obligations and prevent over-indebtedness.
- iDIN (Online Identificatie)coreiDIN is a bank-based identity verification service used by SprayPay during the loan application. Customers log in via their own bank to confirm their identity, eliminating the need to upload copies of identification documents. Virtually all Dutch banks support iDIN.
- Thuiswinkel WaarborgminorSprayPay displays the Thuiswinkel Waarborg trust mark on its website, indicating membership in the Dutch Thuiswinkel association which sets standards for trustworthy online commerce. This certification signals to consumers that SprayPay adheres to recognized Dutch e-commerce codes of conduct.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
SprayPay competitors and assessment
Company assessmentDirect peers
- Klarna: Global BNPL leader offering pay-in-installments at e-commerce checkout. Competes head-to-head with SprayPay in the Dutch market, including with 0% promotional financing that pressures SprayPay's 12% APR.
- Affirm: US-listed BNPL offering pay-later and installment credit at e-commerce checkout. While primarily US-focused, expanding into Europe; competes on product mechanics and merchant relationships with similar installment structures.
- Billink: Dutch BNPL and post-purchase invoice provider owned by Global Collectives. Targets the same Dutch e-commerce merchants with pay-after-delivery and installment options, competing directly for checkout integration slots.
- Tinka: Dutch BNPL provider offering pay-in-3 and pay-later at checkout for Dutch webshops. Competes for the same checkout slot at smaller merchants with a slightly different product mix (shorter terms, smaller ticket sizes).
- In3: Dutch BNPL specializing in larger ticket purchases (€1,000-€30,000) for items like solar panels, kitchens, and bathroom renovations. Closest Dutch head-to-head competitor, operating under similar AFM regulation and Dutch webshop integrations.
- Alma: French-founded European BNPL operating across multiple EU countries including the Netherlands. Offers pay-later and installment at checkout, competing for the same Dutch webshop relationships with a multi-country footprint.
- Riverty (formerly Afterpay Europe): Bertelsmann-owned European BNPL focused on Germany, Netherlands, and Nordics. Directly competes for the same Dutch e-commerce merchants and checkout slot with a similar B2B2C embedded integration model.
Others
- Webfin Leningen B.V. Parent legal entity that actually originates SprayPay's loans under AFM license. Effectively an internal/related party rather than an external competitor, but a comparable regulated Dutch consumer credit provider.
Broad incumbents
- Zinia (Santander Consumer Finance): BNPL and consumer credit offering from Santander, available across European markets including the Netherlands. Competes with SprayPay using bank-backed funding at potentially lower rates than non-bank BNPLs.
- PayPal Pay Later (Pay in 4 / Pay Monthly): PayPal's BNPL offering integrated into the PayPal checkout flow. Offers pay-in-4 short-term and longer-term monthly financing as part of its broader payments platform, giving it incumbency advantages with merchants already using PayPal.
Market position
Strengths4 records
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SprayPay social profiles
Digital presenceSprayPay compliance and trust
Trust signalCompliance4 records
SprayPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
SprayPay leadership team
Management profileNumber of profiles
SprayPay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SprayPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SprayPay
What does SprayPay do?
SprayPay is a Dutch Buy Now, Pay Later (BNPL) installment-payment service that lets consumers split purchases of €250 to €10,000 into fixed monthly annuity payments over 12 to 60 months at 12% APR, with the loan underwritten by AFM-licensed Webfin Leningen B.V. The product is distributed exclusively as a payment option embedded in the checkout flows of more than 100 partner Dutch webshops and a small number of energy and healthcare providers. Customers apply and are approved in minutes using iDIN bank-based identity verification, automated income and BKR credit checks, and repay through automated SEPA direct debit, with penalty-free early repayment and a 30-day interest-free window.
Is SprayPay a public or private company?
SprayPay is a private company. It is classified as unknown and is currently operating.
When was SprayPay founded?
SprayPay was founded in 2017. It employs 11 to 50 people.
Where is SprayPay based?
SprayPay is headquartered in Breukelen, Netherlands, in the Europe region.
How does SprayPay make money?
Two revenue lines are on record. Consumer Installment Loan Interest is the primary driver. The others are loan Origination Fees.
Who are SprayPay's main competitors?
Direct peers on record are Klarna, Affirm, Billink, Tinka, In3, Alma and Riverty (formerly Afterpay Europe). Webfin Leningen B.V. is listed as an others. Broad incumbents are Zinia (Santander Consumer Finance) and PayPal Pay Later (Pay in 4 / Pay Monthly).
Does SprayPay have an API?
No public API is recorded for SprayPay.
What industry is SprayPay in?
SprayPay's product category is Consumer Installment Lending (BNPL). Its primary akta.pro industry code is FSAGAIAA, Merchant-Integrated BNPL (Checkout POS Financing), with a secondary code of CRAFALAI, Payouts, Disbursements & Marketplace Split Payments. Its NAICS code is 52222.