WeFin
A Brazilian credit fund manager and corporate lender (operating as SRM Asset) serving institutional investors and medium-to-large companies with FIDCs, debentures, receivables anticipation, working capital, and guaranteed credit lines, processing R$7B+ annually for 2,500+ clients.
- Company typePrivate
- Founded2005
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingServices
What WeFin does
The detailed operational data describes a Brazilian credit fund manager (operating under SRM Asset) founded in 2005 and headquartered in São Paulo, specializing in Credit Rights Investment Funds (FIDCs - Fundos de Investimento em Direitos Creditórios). The company serves two primary segments: institutional investors seeking exposure to credit rights investment funds with active management and risk control, and medium-to-large companies requiring credit solutions. Its core product portfolio includes FIDCs and debentures on the investment side, and receivables anticipation (antecipação de recebíveis), working capital financing (capital de giro), and guaranteed credit lines (conta garantida) on the credit operations side. A digital home banking platform provides client account management and second-copy boleto services.
The business model combines subscription/recurring revenue from fund management fees on FIDCs and debentures, with transaction-fee revenue from credit operations. The company operates a direct enterprise field sales model targeting institutional investors and corporate clients, supported by an organic social media presence across LinkedIn, Facebook, and Instagram plus PR-driven news distribution. It is self-regulated by ANBIMA and is pursuing full CVM accreditation through SRM DTVM. The company reports 2,500+ clients and R$7 billion+ in annual operations volume, with 101-250 employees per the firmographic record. In 2025, the company signed an MoU to acquire Empírica, indicating ongoing inorganic expansion.
Note on data source: The firmographic record identifies the company as "WeFin" (founded 2021, wefin.com.br) while the detailed operational data and sourced webpage content describe SRM Asset (founded 2005, srmasset.com.br). The analysis above is grounded in the substantive operational evidence provided.
WeFin firmographics
Firmographics- Name
- WeFin
- Legal name
- SRM DTVM
- Website
- https://wefin.com.br
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- A Brazilian credit fund manager and corporate lender (operating as SRM Asset) serving institutional investors and medium-to-large companies with FIDCs, debentures, receivables anticipation, working capital, and guaranteed credit lines, processing R$7B+ annually for 2,500+ clients.
- Ownership category
- akta.pro rank
WeFin industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
Keywords
Where WeFin is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
WeFin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations
Revenue model
- Fund Management Fees: Revenue generated from managing FIDCs (Fundo de Investimento em Direitos Creditórios) and other investment funds. The company acts as a fund manager collecting management and performance fees from investors.
- Credit Operations: Revenue from providing credit solutions including accounts receivable anticipation, working capital, and secured credit lines to medium and large companies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
WeFin product offering
Product offeringCore offering
WeFin is a Brazilian fintech firm that offers loans and tailor-made financial solutions to customers. Founded in 2021 and based in São Paulo, the company delivers credit and customized financial products as part of its core fintech offering.
Product overview
SRM Asset operates as a pioneer in Credit Rights Investment Funds (FIDCs) since 2005, offering a comprehensive credit ecosystem. The core portfolio includes FIDCs (investment funds), Debentures (debt securities), and credit operations for medium and large companies. The credit operations division provides three main products: Antecipação de Recebíveis (receivables advance), Capital de Giro (working capital), and Conta Garantida (guaranteed account). Digital services include Home Banking for account management and bill reprint capabilities. The company serves over 2,500 clients with annual operations exceeding R$ 7 billion.
Differentiator
Problem solved
Functional benefit
Products and services
- Loans Loan products offered to customers through WeFin's Brazilian fintech platform, providing access to credit as part of the company's core offering.
Companies that use WeFin
Customer profileSegments2 records
Ideal customer profiles1 record
WeFin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
WeFin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EmpíricacoreSRM announced signing of a memorandum of understanding for the acquisition of Empírica. This represents a strategic expansion move to potentially acquire additional capabilities or market presence in the credit ecosystem.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
WeFin competitors and assessment
Company assessmentDirect peers
- Galápagos Capital: Galápagos Capital is a Brazilian asset manager specializing in credit, with a focus on FIDCs and structured credit strategies. Directly comparable to SRM's FIDC-led credit rights investment fund franchise and mid-market corporate credit exposure.
- Banco Pine: Banco Pine is a Brazilian commercial bank focused on working capital, receivables discounting, and corporate credit lines for medium and large companies. Closely comparable to SRM's direct credit operations in receivables anticipation, working capital financing, and guaranteed credit lines.
- Banco Sofisa: Banco Sofisa is a Brazilian commercial bank focused on working capital, payroll-deductible credit, and mid-market corporate lending. Closely comparable to SRM's working capital financing and guaranteed credit line offerings for medium and large Brazilian companies.
- Necton Investimentos: Necton Investimentos is a Brazilian investment firm offering credit rights investment funds (FIDCs), fixed-income funds, and credit intermediation services. Directly comparable to SRM on the FIDC management and institutional credit distribution side.
Broad incumbents
- BTG Pactual: BTG Pactual is the largest independent investment bank in Latin America, with extensive FIDC management, corporate credit, and credit-asset management businesses. Operates broadly across the same space as SRM but at materially larger scale and with a much wider product portfolio.
- Itaú Asset Management: Itaú Asset Management is the largest asset manager in Latin America, offering FIDC and fixed-income credit strategies to institutional and retail investors. Overlaps with SRM on the FIDC and credit rights investment fund side, though operating as part of the broader Itaú Unibanco conglomerate.
- XP Inc: XP Inc is a major Brazilian investment platform with credit product distribution, fixed-income funds, and structured credit offerings. Comparable to SRM's institutional and corporate credit intermediation footprint, though embedded within a much larger retail brokerage ecosystem.
- Genial Investimentos: Genial Investimentos is a Brazilian broker and asset manager offering credit funds, fixed-income products, and institutional credit intermediation. Comparable to SRM's institutional FIDC and credit-asset management activities, though positioned within a broader retail brokerage platform.
Emerging players
- Inter&Co: Inter&Co is a Brazilian digital bank and fintech offering consumer and corporate credit products, including working capital and credit lines for SMEs. Comparable to SRM's credit operations but operating primarily as a digital bank at much larger scale and broader scope.
- Magnetis: Magnetis is a Brazilian digital wealth and asset management platform that offers managed portfolios and credit-related strategies to retail and high-net-worth clients. Adjacent peer — overlaps with SRM's fund management franchise but targets a different distribution channel (digital retail) and client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WeFin social profiles
Digital presenceWeFin compliance and trust
Trust signalCompliance3 records
WeFin financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeFin leadership team
Management profileNumber of profiles
WeFin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeFin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeFin
What does WeFin do?
WeFin is a Brazilian fintech firm that offers loans and tailor-made financial solutions to customers. Founded in 2021 and based in São Paulo, the company delivers credit and customized financial products as part of its core fintech offering.
Is WeFin a public or private company?
WeFin is a private company. It is classified as unknown and is currently operating.
When was WeFin founded?
WeFin was founded in 2005. It employs 101 to 250 people.
Where is WeFin based?
WeFin is headquartered in São Paulo, Brazil, in the Latin America region.
How does WeFin make money?
Two revenue lines are on record. Fund Management Fees are the primary driver. The others are credit Operations.
Who are WeFin's main competitors?
Direct peers on record are Galápagos Capital, Banco Pine, Banco Sofisa and Necton Investimentos. Broad incumbents are BTG Pactual, Itaú Asset Management, XP Inc and Genial Investimentos. Emerging players are Inter&Co and Magnetis.
Does WeFin have an API?
No public API is recorded for WeFin.
What industry is WeFin in?
WeFin's product category is Consumer Lending. Its primary akta.pro industry code is FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 522 and its SIC code is 6153.