What IPress does

IPress is a privately held, integrated communication agency founded in 2008 in Catania, Sicily by journalist Assia La Rosa. It operates as a single unified offering rather than a modular platform, delivering eight core service lines under one brand: press office and media relations, communication and marketing strategy, branding and graphic design, social media strategy, web development with SEO, events and public relations, corporate social responsibility, and social media training. Delivery is performed by a multidisciplinary team combining professional journalists with graphic designers, social media specialists, web developers, content creators, photographers, and video operators.

The agency's underlying asset is human creative capacity rather than proprietary technology. Notable components include two registered sub-brands: Laboriusa (launched in 2020 as the first Sicilian crowdfunding platform linked to non-profit causes in Sicily) and I Press-Hub (a 2022 co-working space for journalists established in partnership with the Ordine dei Giornalisti di Sicilia). IPress also operates a registered news vertical and participates in the EU Erasmus for Young Entrepreneurs mobility program. The company holds no patents and discloses no AI, API, or software-platform infrastructure beyond standard web and SEO tooling.

Commercially, IPress generates revenue through professional services fees on custom-quoted, project-based engagements with multi-year contract cadence. Pricing is not publicly disclosed. Its go-to-market is sales-led direct engagement, relying on portfolio showcases, referrals, and a hybrid segmentation strategy spanning SMEs (primary), large enterprises, government and cultural institutions, non-profits, and professional services firms. Named customers include Russotti Gestioni Hotels (Italy's largest Marriott franchisee), Sibeg Coca-Cola, Colomba Bianca, Credito Etneo, BCC Pachino, Fondazione Humanitas Sicilia, Bionap, Sicilia Outlet Village, and La Sicilia newspaper. Geographic scope began in Sicily and has expanded to national Italian territory; no international commercial footprint is asserted.

Name

IPress

Legal name

IPress

Website

https://i-press.it

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

IPress is a Catania-based, integrated communication agency founded in 2008 that delivers press office, branding, social media, web development, and event services to SMEs, enterprises, and public institutions across Italy, led by founder Assia La Rosa.

Ownership category

akta.pro rank

Product category

Integrated Communication Services

NAICS

Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (54186), Advertising Material Distribution Services (54187)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Distribution & Syndication Services (BPAFAIAK)

Keywords

• Press office services
• Integrated communications agency
• Branding graphic design
• Social media strategy
• Event public relations

Headquarters

HQ city

Catania

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Communication Services: Full-service communication agency providing press office, branding, graphic design, social media strategy, web development & SEO, and event management services. Revenue generated through professional service fees for client projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

IPress is a full-service communication agency delivering integrated cross-media communication services to businesses, institutions, and non-profits across Italy. Its core offerings include press office and media relations, branding and graphic design, social media strategy and management, web development with SEO, event organization and public relations, corporate social responsibility programs, and customized social media training.

Product overview

I Press is a full-service communication agency based in Catania, Italy, founded in 2008. The agency operates as a single unified offering rather than a platform-plus-modules architecture, providing integrated communication services through its core divisions: Ufficio Stampa (Press Office), Comunicazione & Marketing, Branding & Graphic Design, Social Media Strategy, Web Development & SEO, Eventi e Pubbliche Relazioni, Corporate Social Responsibility (via Laboriusa sub-brand), and Social Training. The agency also operates i Press-Hub, a co-working space for journalists. Services are delivered by a multidisciplinary team of journalists, graphic designers, social media specialists, web developers, content creators, photographers, and video operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Ufficio Stampa (Press Office)

Quantifiable outcome

• Laboriusa platform channels charitable initiatives for support
• +1 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Ordine dei Giornalisti di SiciliacoreStrategic or Co-development Partner · 1 October 2022I Press and Ordine dei Giornalisti di Sicilia signed a collaboration agreement establishing I Press-Hub, a co-working space for journalism professionals. The partnership provides free desk space, Wi-Fi, meeting rooms, shooting facilities, audio/video equipment, and refreshment areas for journalists visiting Catania for work. The collaboration supports journalism professionals and promotes ethical communication practices.
• LaboriusaminorOthersLaboriusa is I Press's own proprietary platform - the first Sicilian crowdfunding platform linked to the non-profit world. It channels charitable initiatives with small budgets for solidarity, social, and civic projects targeting disadvantaged categories.
• Erasmus for Young EntrepreneursminorOthersInternational exchange program funded by the EU that facilitates experience sharing between entrepreneurs. I Press participates by hosting young entrepreneurs for training and development, including Ukrainian entrepreneur Kate Polezhai from Kharkiv who worked at the agency for three months.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Edelman Italy: Global communications firm with Italian operations providing PR, content, digital, and branding services. Comparable as a large incumbent competing for the same Italian enterprise communications budgets.
• Publicis Groupe Italy: Global advertising and communication network with significant Italian operations offering PR, advertising, digital, and branding. Overlaps with IPress's service offerings but at much larger scale and across broader industries.
• Ogilvy PR Italy: Global PR and integrated communications network with Italian presence. Comparable as a major incumbent offering press office, content, social media, and events as part of a broader portfolio serving enterprise clients.

Direct peers

• Alkemica: Italian communication agency offering PR, press office, digital, and integrated communication services. Comparable mid-sized Italian competitor with similar full-service positioning.
• Espresso Communication: Italian PR and communication agency with a journalism-led approach. Comparable as a mid-sized Italian competitor with similar press office, PR, and content services.
• Caffeina: Italian independent digital and communication agency based in Milan offering branding, social media, content, and PR. Comparable creative-led Italian competitor targeting similar enterprise and brand clients.
• NOW Marketing: Italian agency providing integrated marketing, social media, PR, and digital services. Comparable as another mid-market Italian communication agency serving SMEs and enterprise with a similar service bundle.
• Different: Milan-based integrated communication agency providing PR, branding, social media, and event services. Comparable service mix targeting Italian enterprise clients with a creative-led approach.
• Connexia: Italian integrated communication and digital agency offering PR, social media, branding, content, and events. Directly comparable as a mid-sized Italian agency serving enterprise clients across sectors, similar service bundle to IPress but at larger scale.

Regional players

• Webranking: Italian digital marketing agency focused on SEO, web development, and inbound marketing. Comparable as a competitor for IPress's web development and SEO service line, particularly in the Italian SME market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/i-press

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IPress