Gravity Events

What Gravity Events does

Gravity Events is a New Zealand-based event production and equipment hire company founded in 2013 and headquartered in Dunedin. The company operates a multi-branch direct sales model with six locations across New Zealand — Dunedin, Christchurch, Nelson, Wellington, Palmerston North, and Marlborough — delivering nationwide coverage for both North and South Island events. Its core service offering is a one-stop-shop for event production encompassing professional audio (Allen & Heath, Midas consoles), lighting (moving heads, LED washes, spotlights), LED screens and projection (including 64sqm of super-bright 4.8mm modular LED and Panasonic 12k/20k projection mapping), staging, truss and rigging, photography and videography, DJ services, live streaming, and specialty effects such as the proprietary Gravity Cube inflatable marquee and sound-activated LED dance floors.

Gravity Events generates revenue through four primary streams: equipment hire (both dry hire/DIY and full-service), end-to-end event production with professional technicians, custom event packages combining equipment and staffing, and themed event services (LED trees, fairy lights, marquees, archways). Pricing is quote-based and tailored per event rather than fixed-tier, with billing on a pay-as-you-go cadence. The company serves a horizontal segmentation of customer types — corporate events, weddings, school balls/formals, community events, theatre and stage productions, concerts and festivals, private functions, and trade shows — with named enterprise and government clients including Silver Fern Farms, Mediaworks, Bidfood, Gore District Council, and Nelson City Council.

Go-to-market is primarily direct sales through local branch teams supplemented by an e-commerce-style website (gravityevents.co.nz) and active social media presence across Facebook, Instagram, TikTok, and YouTube. Marketing relies on event portfolio visibility, blog case studies, and an email newsletter. Distribution channels include direct branch sales (enterprise/mid-market), self-serve website inquiries (SMB/consumer), and event-based referrals. The company maintains recurring venue partnerships with Tūhura Otago Museum, Mayfair Theatre, Trafalgar Centre, Dunedin Public Art Gallery, Lochend Woolshed, and broadcast partner Māori Television.

Name

Gravity Events

Legal name

Gravity Events

Website

https://gravityevents.co.nz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Gravity Events is a New Zealand event production and equipment hire company founded in 2013, operating six branches nationwide. It provides one-stop-shop AV, lighting, staging, DJ, live streaming, and theming services to corporate, wedding, school formal, theatre, festival, and community event clients.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Floor, Staging & Platform Rentals (HSACAFAD)

Keywords

• Event production services
• Audio visual hire
• Lighting equipment rental
• Event equipment hire
• DJ services

Headquarters

HQ city

Dunedin

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Equipment Hire: Rental of professional AV equipment including audio, lighting, LED screens, staging, power distribution, photography/videography gear, DJ equipment, and specialty items. Offers both dry hire (DIY) and full-service options with delivery, setup, and operation.
2. Event Production Services: End-to-end event production including professional technicians and operators for sound, lighting, photography, videography, DJ services, and live streaming. Custom packages tailored to specific event needs.
3. Custom Event Packages: Tailored packages combining multiple services (equipment + staffing) for corporate galas, weddings, festivals, and community events. One-stop-shop approach for complete event solutions.
4. Dry Hire: Self-service equipment rental without operator, allowing clients to set up and operate equipment themselves.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Gravity Events is a New Zealand event production and equipment hire company that supplies professional lighting, audio-visual systems, DJ services, staging, photography, videography, and event theming to corporate, government, education, community, and private clients. It offers both full-service packages (with delivery, setup, and on-site operators) and dry hire/DIY equipment rental across six branches nationwide. Distinctive items include the Gravity Cube inflatable marquee, sound-activated LED dance floors, and LED decorative trees.

Product overview

Gravity Events is an event production and equipment hire company operating across New Zealand since 2013. The company offers a comprehensive suite of event services organized around core categories: professional DJ entertainment, audio-visual production (lighting, sound, LED screens, projectors, live streaming, videography), event theming (LED trees, fairy lights, marquees, archways), staging solutions (modular stages, trailer stages, truss structures), and photography/photobooth services. Equipment rental spans audio consoles and speakers from brands like Allen & Heath and Midas, lighting control systems, vision equipment, DJ backline (Pioneer CDJs and mixers), photography gear (Nikon and Sony), and power distribution. The Gravity Cube inflatable marquee provides unique venue solutions. Services are delivered as discrete offerings that can be packaged together for events including balls/formals, weddings, corporate events, concerts/festivals, community events, and theatre productions.

Differentiator

Problem solved

Functional benefit

Products and services

• DJ Hire Professional DJ entertainment service for balls, formals, weddings, corporate events, parties, and festivals. DJs are part of Gravity Events' team and can be bundled with sound, lighting, and photobooth packages.
• Sound & Audio Hire Professional sound equipment hire ranging from compact battery-powered PAs to festival-grade line arrays, available with delivery, setup, and operation services. Equipment inventory spans Allen & Heath and Midas audio consoles with full wireless mic coverage.
• Lighting Hire Professional lighting hire including moving heads, LED washes, battery-powered uplights, spotlights, and elaborate stage lighting setups for events of any scale.
• LED Screen Hire High-resolution modular LED screens suitable for large events, conferences, corporate events, and presentations. Inventory includes 64sqm of super bright 4.8mm modular LED screen plus additional vision equipment.
• LED Dance Floor Sound-activated LED dance floor built from customizable 1m x 1m modular panels that sync with music to create dynamic visual effects. Available in Disco Pattern and Modern LED styles.
• Projector Hire HD projector hire ranging from compact presentation units to high-power Panasonic 12k and 20k projectors for building and architectural projection mapping applications.
• Live Streaming & Recording HD broadcast live streaming service using Black Magic Design equipment, Sony cameras, Sennheiser audio, and Allen & Heath mixing, supporting hybrid and online events for corporate and community clients.
• Videography Event video production services ranging from highlight reels to full recordings of stage productions, corporate events, weddings, and festivals.
• Photography Professional event photography services for conferences, corporate events, galas, theatre productions, and school balls using Nikon and Sony camera systems.
• Photo Booth Open backdrop photo booth with customizable velvet or sequin backdrops and personalized photo strip designs for weddings, formals, and corporate events.
• LED Light-Up Trees LED decorative trees available in Cherry Blossom, Maple, and Weeping Willow styles, ranging from 1m to 3.5m height, with multiple color options to create photo-opportunity installations.
• Gravity Cube Inflatable Marquee Inflatable marquee venue option measuring 14m long x 7m wide (98sqm internal space), providing an alternative to traditional marquees for outdoor events and serving as a blank canvas for lighting designs.
• Gravity Glambot (360 Photo Booth) 360-degree video capture booth that records video from every angle in high detail, designed for weddings, parties, and corporate events to create shareable social content.
• Marquee Hire Clear and white marquee hire for creating elegant event spaces at any venue location.
• Event Theming Event theming service providing fairy lights, festoons, archways, flower walls, neon signs, and decorative installations to transform venues.
• Drape & Staging Pipe and drape solutions for backdrops or transforming room intimacy, combined with modular stage decks in various sizes for theatrical and event use.
• Stage Trailer & Truss Roof Structures Modular stage decks and MobilArc trailer stages for creating custom stages of any shape and size, paired with covered truss roof structures for outdoor events.
• Truss & Rigging F34 box truss, ladder truss, and rigging hardware for professional installations supporting lighting, audio, and video equipment at events.
• Power Distribution Power distribution equipment and generators for events, including 3-phase extensions and portable generators to support outdoor and large-scale productions.
• Silent Disco Headphones Wireless silent disco headphones with up to three channel options, allowing guests to choose their preferred music genre at events.
• Starlink for Hire Starlink satellite internet service for events in remote locations requiring reliable internet connectivity for live streaming, ticketing, or vendor operations.
• Tables & Bench Seats Sturdy wooden tables and bench seats suitable for marquee weddings and other occasions requiring functional event furniture.

Named customers12 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• Tūhura Otago MuseumminorOthersVenue partner for events in Dunedin. Gravity provides production services for events held at the museum including school formals and community gatherings.
• Lochend WoolshedminorOthersPopular wedding venue in Dunedin where Gravity frequently provides production services including fairy lights, LED uplights, and DJ services.
• Mayfair TheatreminorOthersDunedin theatre venue for musical productions. Gravity provides full technical production including lighting, sound, and projection for Taieri Musical Society productions.
• Trafalgar CentreminorOthersNelson events venue for large-scale productions including Ngā Kapa Haka Kura Tuarua o Aotearoa national competition.
• Māori TelevisionminorOthersBroadcast partner for Ngā Kapa Haka national competition event, requiring integration with Gravity's AV systems for live broadcast feeds.
• Dunedin Public Art GalleryminorOthersPremium venue for wedding receptions and corporate events where Gravity provides lighting, projection, and production services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wizard Works: New Zealand event hire and production company based in the South Island, offering sound, lighting, staging, and DJ services for weddings, formals, and corporate events. Closest direct competitor to Gravity's Dunedin/Christchurch branches with overlapping service catalog.
• Prestige Event Hire: New Zealand event hire company providing marquees, furniture, tableware, and event theming for weddings and corporate functions. Comparable on the hire side, particularly in marquee and theming categories that overlap with Gravity's offerings.
• Phantom Entertainment: New Zealand event entertainment and AV hire provider offering DJ, lighting, photo booth, and theming services for weddings, school formals, and corporate events. Direct competitor in the consumer-facing wedding/formal segment with very similar product bundling.
• Showpro: New Zealand event production specialist offering sound, lighting, staging, and AV hire for concerts, festivals, conferences, and corporate events. Directly comparable in the production-services and equipment-hire mix, especially in the North Island.

Regional players

• Norwest Productions: Australia's leading concert and touring audio production company, providing line-array sound systems and technical crews for major live events. Comparable at the festival-grade audio tier that Gravity also services with its line-array inventory.
• Spotlight (NZ event lighting/production): Australian-based live event production company serving touring concerts, festivals, and corporate events. Comparable in production capacity and equipment class, with overlap in concert/festival segment where Gravity is active.

Broad incumbents

• Encore Event Technologies (APAC): Global event technology and production services company with operations across Australia and New Zealand, serving hotels, venues, and corporate clients with AV, lighting, and staging. Comparable as a broad incumbent offering overlapping capabilities with Gravity at venue-based events.
• Hirepool: New Zealand's largest equipment rental company, offering event, construction, and DIY equipment hire with nationwide branch coverage. Comparable as an equipment-hire incumbent in NZ with broader category exposure and overlapping event-rental SKU.
• Staging Connections: Australia and New Zealand's largest AV and event staging hire company, offering equipment hire, technical production, and event services across corporate, live, and wedding segments. Directly comparable to Gravity's full-service model but at significantly larger scale.

Emerging players

• Sparks (Event Production, Australia): Australian event production agency delivering AV, staging, and creative event experiences for corporate and brand activations. Comparable on the full-service production side for corporate galas, product launches, and brand experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOCCT7Vk5trQv083zmPcs_A
• Facebookfacebook.com/Gravityeventsnz
• Instagraminstagram.com/gravityeventsnz
• TikToktiktok.com/@gravityeventsnz?lang=en
• LinkedInlinkedin.com/company/gravityeventsnz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravity Events