Seeker Agency
Seeker Agency is an Australian experiential events and brand activations agency, designing and producing large-scale live experiences for enterprise clients across major sports, brand launches, corporate events, and incentive programs. It operates under SE Group alongside Solution Entertainment and FutureLabs.
- Company typePrivate
- Founded2021
- HeadquartersBalaclava, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Seeker Agency does
Seeker Agency is an Australian experiential events and brand activations agency founded in 2021 and headquartered in Melbourne, with a secondary office in Sydney. The company designs, produces, and executes large-scale live experiences for enterprise clients, spanning major sporting event activations (AFL Grand Final Parade, AFL Gather Round, Australian Open, F1 Australian Grand Prix, NBA x NBL Bounce Nation), brand launches (Samsung Galaxy AI Showcase, Ferrari 12 Cilindri, Defender at SXSW Sydney, ESPN on Disney+), corporate events (TechnologyOne CKO, REA Group Ready24), and incentive programs (Toyota Top 20 Cape Town, Sony Kando Tasmania). Service scope covers end-to-end delivery: creative direction, design, production, entertainment booking, and on-site execution.
The company's underlying technology stack centers on experiential production — physical build, staging, projection mapping, interactive installations, and live event logistics — augmented by immersive creative technology (sensory design, responsive environments) acquired in October 2025 through SE Group's purchase of FutureLabs. Sister agency Solution Entertainment provides in-house talent booking and live entertainment curation, allowing the group to bundle creative, entertainment, and technology under one contract.
Seeker operates as a B2B professional services firm on a quote-based, project-by-project pricing model with multi-year contract cadence, targeting large enterprise brands through direct sales and event-driven visibility at marquee sports and cultural properties. The agency serves as the primary brand under SE Group, a national holding structure established in 2025 that also encompasses Solution Entertainment and FutureLabs, with founder Brad Hampel as CEO and a senior team drawn from Rizer, GPJ, KOJO, REA Group, and Victoria Racing Club.
Seeker Agency firmographics
Firmographics- Name
- Seeker Agency
- Legal name
- Seeker Agency
- Website
- https://seekeragency.com.au
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seeker Agency is an Australian experiential events and brand activations agency, designing and producing large-scale live experiences for enterprise clients across major sports, brand launches, corporate events, and incentive programs. It operates under SE Group alongside Solution Entertainment and FutureLabs.
- Ownership category
- akta.pro rank
Seeker Agency industry classification
Industry- Product category
- Experiential Event Production
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)
Keywords
Where Seeker Agency is headquartered
LocationHeadquarters
- HQ city
- Balaclava
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Seeker Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Event Production Services: Full-service event design and production including creative direction, build and production, entertainment booking, and on-site execution for major brand events and activations
- Brand Activation Services: Design and execution of brand experiences and consumer activations at major sporting, entertainment, and corporate events
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Seeker Agency product offering
Product offeringCore offering
Seeker Agency is an Australian experiential events and brand activations agency that designs, produces, and executes large-scale events, brand activations, incentive programs, and creative experiences for enterprise clients, sports properties, and consumer brands. The agency operates as part of the SE Group alongside sister brand Solution Entertainment and acquired studio FutureLabs, providing integrated event, entertainment, and immersive technology services from offices in Sydney and Melbourne.
Product overview
Seeker Agency is an award-winning experiential events and brand activations agency operating as part of SE Group alongside Solution Entertainment (live entertainment and talent curation) and FutureLabs (acquired immersive creative technology). The agency's core offering is a comprehensive suite of services — uniting strategy, creativity, entertainment and technology — delivered through distinct service categories: Major Events (AFL Grand Final Parade, AFL Gather Round, Australian Open, NBA x NBL Bounce Nation, Australian Grand Prix), Brand Activations (Samsung Galaxy AI Showcase, Ferrari Club Dodici, Defender House SXSW, Chemist Warehouse Paint the Town), Corporate Events (TechnologyOne CKO, REA Group Ready24), and Incentive Programs (Toyota Incentive Top 20, Sony Kando). Each project is individually scoped, designed, and executed as a bespoke live experience rather than a repeatable product.
Differentiator
Problem solved
Functional benefit
Products and services
- Seeker Agency Events & Activations Core end-to-end service offering covering the design, production, and execution of major events, brand activations, corporate events, conferences, incentive programs, and immersive experiences for enterprise clients, sports properties, and consumer brands across Australia.
- Solution Entertainment
Quantifiable outcome
- 97.40% post-event satisfaction rate (Technology One CKO 2023)
- +3 more outcomes
Companies that use Seeker Agency
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Seeker Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Seeker Agency partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FutureLabscoreAcquired Melbourne-based immersive tech agency specializing in interactive brand experiences, projection mapping, responsive environments and sensory design. Previously partnered on projects including Samsung at Sydney Marathon, Pirelli at Australian Open, and AFL at Grand Final Village. Acquisition expands SE Group's creative technology capabilities under one roof.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Seeker Agency competitors and assessment
Company assessmentDirect peers
- Jack Morton Worldwide: Global brand experience agency producing large-scale events, activations, and experiential campaigns for enterprise brands. Closely comparable to Seeker Agency in scope (major events, brand activations) and in targeting Fortune-style clients.
- MKG: Experiential marketing and creative agency with strength in brand activations and large-scale events. Comparable in targeting major brands and operating as a creative-led experiential producer similar to Seeker Agency.
- AV1 Group: Australian experiential and event production agency delivering brand activations, conferences, and incentive programmes domestically. Comparable Australian peer with similar event production and brand activation scope.
- Sparks: Experiential agency designing and producing brand experiences, pop-ups, and consumer activations. Comparable service mix (creative, production, immersive experiences) and similar enterprise client base as Seeker Agency.
- Impact Communications: Australian experiential marketing agency producing brand activations and events for enterprise clients. Direct domestic peer; notably, Seeker's new GM Prue Mahar previously worked at Impact Communications.
- George P. Johnson (GPJ): Global experiential marketing agency specialising in brand experiences, events, and activations for major enterprise clients. Directly comparable to Seeker Agency in service offering and target customer base; notably, the new Executive Creative Director at Seeker Agency was previously ECD at GPJ.
- 1000 Heads: Brand activation and social communications agency delivering consumer activations and experiential campaigns for global brands. Comparable in offering consumer-brand activations and integrated creative-led experiences.
- Imagination Group: Global independent brand experience agency producing immersive experiences, brand activations, and major events for enterprise clients. Comparable in combining creative, immersive technology, and large-scale event delivery.
Regional players
- Turnstile Group: Australian event agency delivering corporate events, brand activations, and conferences for enterprise clients. Comparable domestic peer operating in the same event activation and brand experience category.
- Rizer: Australian creative brand experience agency producing campaigns, activations, and content for major brands. Comparable Australian peer; the new ECD at Seeker Agency was previously ECD at Rizer, suggesting direct capability overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Seeker Agency social profiles
Digital presenceSeeker Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seeker Agency leadership team
Management profileNumber of profiles
Profiles7 records
Seeker Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seeker Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seeker Agency
What does Seeker Agency do?
Seeker Agency is an Australian experiential events and brand activations agency that designs, produces, and executes large-scale events, brand activations, incentive programs, and creative experiences for enterprise clients, sports properties, and consumer brands. The agency operates as part of the SE Group alongside sister brand Solution Entertainment and acquired studio FutureLabs, providing integrated event, entertainment, and immersive technology services from offices in Sydney and Melbourne.
Is Seeker Agency a public or private company?
Seeker Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seeker Agency founded?
Seeker Agency was founded in 2021. It employs 11 to 50 people.
Where is Seeker Agency based?
Seeker Agency is headquartered in Balaclava, Australia, in the Oceania region.
How does Seeker Agency make money?
Two revenue lines are on record. Event Production Services are the primary driver. The others are brand Activation Services.
Who are Seeker Agency's main competitors?
Direct peers on record are Jack Morton Worldwide, MKG, AV1 Group, Sparks, Impact Communications, George P. Johnson (GPJ), 1000 Heads and Imagination Group. Regional players are Turnstile Group and Rizer.
Does Seeker Agency have an API?
No public API is recorded for Seeker Agency.
What industry is Seeker Agency in?
Seeker Agency's product category is Experiential Event Production. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.