The Ocean Tribe
The Ocean Tribe is a founder-operated sailing tour and yacht charter company offering multi-day charters, day tours, sail training, and themed cruises across 20-plus global destinations for individual travelers and small private groups.
- Company typePrivate
- Founded2022
- HeadquartersSaint John, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Ocean Tribe does
The Ocean Tribe is a private, founder-operated sailing tour and yacht charter company offering multi-day charters, day tours, themed cruises (yoga, family, photography), and sail training / mile building experiences across more than 20 destinations worldwide. Destinations span the Mediterranean (Greece, Italy, Croatia, Spain, Turkey), the Indian Ocean (Maldives, Seychelles), the Caribbean, and Canadian waters (Lake Ontario, Saint John, Bay of Fundy). The company serves individual consumers and small private groups seeking guided sailing experiences, with all charters led by Sail Canada-certified captains and crew.
The product portfolio is structured in four tiers: multi-day cabin charters priced roughly $1,900 to $3,400+ per cabin, day tours at $200 to $1,200 per person, professional photoshoot packages at $800 to $1,500, and mile building / sail training at $400 to $1,200. Distribution is direct-to-consumer via the company website, supported by a long-form blog, social media presence, and complementary partnerships including iKite Canada. Beyond charters, the founders also offer yacht brokerage and yacht management services, broadening monetization.
The Ocean Tribe is a small business with 1–10 employees, founded and operated by Andre Reounov and Elena Basova. The firm operates without disclosed external funding and is positioned around curated itineraries, certified captaincy, and a returning "Tribe" of guests. Customer reputation is strong (5.0-star Google rating across 39 reviews), but the dependence on founder involvement, seasonal Mediterranean demand, and absence of disclosed financials present typical small-lifestyle-business scale and succession risks.
The Ocean Tribe firmographics
Firmographics- Name
- The Ocean Tribe
- Legal name
- The Ocean Tribe
- Website
- https://theoceantribe.ca
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Ocean Tribe is a founder-operated sailing tour and yacht charter company offering multi-day charters, day tours, sail training, and themed cruises across 20-plus global destinations for individual travelers and small private groups.
- Ownership category
- akta.pro rank
The Ocean Tribe industry classification
Industry- Product category
- Sailing Tourism and Yacht Charter Services
- NAICS
- Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (487210), Coastal and Great Lakes Passenger Transportation (483114)
- SIC
- Water Transportation (4400), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)
- akta.pro secondary industries
- Day-Cruise & Excursion Boat Operators (Non-overnight) (THAEAGAG), Sailing Experiences (Lessons, Regattas, Day Sails) (THAJAJAG)
Keywords
Where The Ocean Tribe is headquartered
LocationHeadquarters
- HQ city
- Saint John
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Ocean Tribe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Sailing Vacation Packages: Multi-day sailing charters offering all-inclusive experiences in luxury yachts and catamarans. Packages include accommodations aboard the vessel, meals, and curated itineraries to destinations including Caribbean, Mediterranean, Seychelles, and other world-class sailing locations. Prices range from $1,900 to $3,400+ depending on destination and duration.
- Day Sailing Tours: Private day sailing tours on Lake Ontario departing from Toronto's Outer Harbour Marina. Offering 2-hour, 3-hour, 4-hour, and 8-hour options for individuals, families, and groups. Prices range from $200-$1,200 depending on duration and day of week.
- Photoshoot Experiences: Exclusive sailboat photoshoot experiences with professional photographer Anika Kin. Packages include professional editing with 5-30 digital images at price points from $800-$1,500.
- Mile Building Program: Sailing skill development and experience building program for aspiring sailors. Offers single sessions (3-8 hours) at $400-$1,200 or season passes for ongoing practice and skill development on Lake Ontario.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Multi-day sailing vacations ranging from 8 to 15+ days |
| Unit Pricing | Pay-as-you-go | Day sailing tours on Lake Ontario |
| Unit Pricing | Pay-as-you-go | Professional photoshoot experiences |
| Unit Pricing | Pay-as-you-go | Mile building sailing program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Ocean Tribe product offering
Product offeringCore offering
The Ocean Tribe operates a fleet of luxury yachts and catamarans offering all-inclusive multi-day sailing vacations to destinations in the Caribbean, Mediterranean, and Indian Ocean, alongside private day sailing tours and skill-development programs on Lake Ontario departing from Toronto. Offerings include curated itineraries with accommodations, meals, and activities such as snorkeling and kitesurfing, led by Sail Canada certified captains. Pricing ranges from $200 for short Lake Ontario day tours up to $3,400+ for international multi-day charters.
Product overview
The Ocean Tribe operates a fleet of luxury yachts and catamarans offering sailing vacation experiences. The core product is private sailing yacht charters with professional crew, supplemented by day sailing tours and specialized experiences. The portfolio includes multi-day sailing vacations across Caribbean, Mediterranean, and Indian Ocean destinations (Greek Isles Gala, Croatian Odyssey, Seychelles Serenade, Virgin Islands Voyage, Caribbean Jewels, Tropical Bliss, Bahamian Rhapsody, Amalfi Coast Odyssey, Sardinian Splendor, Montenegro Maritime Discovery), day tours on Lake Ontario (Toronto Discovery, Mile Building Program, Photoshoot Experience), and skill-building programs. All offerings feature curated itineraries, professional crew, and luxury accommodations aboard the fleet.
Differentiator
Problem solved
Functional benefit
Products and services
- Toronto Discovery: Private Sailing Tour on Lake Ontario Private day sailing charter on Lake Ontario from Toronto's Outer Harbour Marina aboard a 29ft Mirage sailboat, accommodating up to 4 passengers with 2, 3, 4, and 8 hour options at $200-$1,200. Targeted at individuals, families, and small groups seeking sightseeing, sailing lessons, or special occasion outings.
- Lake Ontario Memories: Exclusive Sailboat Photoshoot Experience Premium nautical photoshoot experience on a private sailing yacht featuring award-winning Toronto photographer Anika Kin, offering packages of 5, 10, 20, or 30 edited digital images priced from $800 to $1,500. Designed for individuals and couples seeking professional photo sessions against the Toronto skyline.
- Ontario Sailing Mastery: Comprehensive Mile Building Program Sailing skill development and experience building program on Lake Ontario led by Sail Canada certified instructors, offering single sessions of 3-8 hours priced at $400-$1,200 and season passes for May-October unlimited use. Targeted at aspiring sailors building credentials and logbook hours.
- Caribbean Jewels: 10-Day Saint Martin & St Barthelemy Sailing Holiday 10-day all-inclusive sailing vacation through St Martin and St Barthelemy aboard a luxury yacht, from $1,900 per person, with meals, accommodations, and curated island experiences included. Targeted at leisure travelers seeking a Caribbean sailing holiday.
- Seychelles Serenade: 11-Day Island Paradise Sailing Adventure 11-day all-inclusive sailing voyage through the Seychelles archipelago in the Indian Ocean, from $3,400 per person, exploring inner and outer islands aboard a luxury yacht with meals and accommodations included.
- Greek Isles Gala: 15-Day Cyclades Sailing Extravaganza 15-day all-inclusive Mediterranean sailing experience exploring the Greek Cyclades Islands aboard a private luxury charter, from $2,500 per person, with curated cultural and scenic stops.
- Croatian Odyssey: 15-Day Dalmatian Coast Sailing Exploration 15-day all-inclusive Adriatic sailing voyage along the Croatian Dalmatian coastline aboard a luxury yacht, from $2,800 per person, exploring islands, coastal towns, and natural sites.
- Virgin Islands Voyage: 11 Days in the World's Sailing Capital 11-day all-inclusive sailing expedition through the British Virgin Islands, from $3,300 per person, covering Tortola, Virgin Gorda, Anegada, and additional anchorages aboard a luxury yacht.
- Tropical Bliss: 11-Day St Vincent & The Grenadines Sailing Expedition 11-day Caribbean sailing expedition in St Vincent and The Grenadines that combines sailing with integrated kiteboarding experiences led in partnership with iKite Canada. Targeted at travelers wanting sailing plus active water sports.
- Amalfi Coast Odyssey: A Luxurious 8-Day Sailing Escape 8-day luxury Mediterranean sailing experience along Italy's Amalfi Coast, from $2,500 per person, featuring cultural exploration and scenic coastal stops aboard a private yacht.
- Bahamian Rhapsody: 11-Day Sailing Exploration of Exuma Cays 11-day all-inclusive sailing voyage exploring the Bahamas Exuma Cays Land & Sea Park, from $2,800 per person, with access limited to water-only destinations aboard a luxury yacht.
- Sardinian Splendor: 8-Day Yachting Experience in Tyrrhenian Seas 8-day luxury yachting experience exploring Sardinia's Tyrrhenian Sea coastline and Mediterranean anchorages, from $2,600 per person, aboard a private luxury yacht with meals and accommodations included.
- Montenegro Maritime Discovery: 8 Days of Coastal Wonders 8-day Mediterranean sailing adventure exploring Montenegro's coastal heritage and natural landscapes, from $2,200 per person, aboard a luxury yacht with curated shore experiences.
Companies that use The Ocean Tribe
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
The Ocean Tribe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Ocean Tribe partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- iKite CanadacoreAndre Reounov, captain and owner of The Ocean Tribe, is also the lead instructor of iKite Canada. This partnership enables integrated kitesurfing experiences as part of sailing vacations, particularly in destinations like St Vincent & The Grenadines. The collaboration offers customers combined sailing and kitesurfing adventures.
- Anika Kin StudiosminorAward-winning Toronto photographer Anika Kin provides professional photography services for exclusive sailboat photoshoot experiences offered by The Ocean Tribe. The partnership creates a premium add-on service for customers seeking professional photo sessions on Lake Ontario.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Ocean Tribe competitors and assessment
Company assessmentDirect peers
- Dream Yacht Charter: World's largest catamaran and monohull charter operator offering bareboat, crewed, and by-the-cabin charters in 30+ destinations. Directly comparable sailing vacation product and geographic breadth to The Ocean Tribe.
- Sunsail: Global sailing vacation and bareboat charter company offering flotillas, skippered charters, and learn-to-sail holidays across the Caribbean, Mediterranean, and beyond. Directly comparable to The Ocean Tribe in product (multi-day sailing vacations), customer base (leisure travelers), and destination portfolio.
- The Moorings: Established yacht charter company providing crewed and bareboat charters in the Caribbean, Mediterranean, and other global destinations. Closely matches The Ocean Tribe's multi-day chartered sailing vacation model and luxury positioning.
- Sailogy: Online yacht charter marketplace and bareboat/crewed charter operator offering sailing holidays across the Mediterranean, Caribbean, and beyond. Comparable product offering and DTC booking experience to The Ocean Tribe.
- Navigare Yachting: Croatian-based yacht charter company offering crewed and bareboat charters in the Adriatic and Mediterranean. Comparable Mediterranean destination focus and curated sailing vacation product to The Ocean Tribe.
- MedSailors: Sailing holiday company specializing in flotilla-style and cabin charter sailing vacations across the Greek islands and Mediterranean. Comparable to The Ocean Tribe in target customer (younger solo travelers and couples), pricing model, and Mediterranean focus.
- Kiriacoulis Mediterranean: One of the largest Mediterranean charter companies operating bareboat and skippered charters across Greece, Croatia, Italy, Turkey, and beyond. Matches The Ocean Tribe's Mediterranean itineraries and yacht charter model.
Broad incumbents
- Le Boat: Large-scale self-drive boat hire operator offering canal and inland waterway vacations across Europe, Canada, and beyond. Adjacent peer offering water-based leisure vacations but with broader self-skippered model rather than crewed sailing.
Others
- Royal Yacht Brokers: Yacht charter broker and aggregator facilitating bookings across multiple charter operators globally. Adjacent ecosystem participant — not a direct competitor but influences customer discovery and pricing benchmarks for sailing vacations.
Regional players
- Toronto Harbour Boat Tours: Operator of sightseeing and charter cruises in Toronto Harbour and Lake Ontario. Regional peer operating the same Toronto water-based tourism market as The Ocean Tribe's Lake Ontario day tours.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Ocean Tribe social profiles
Digital presenceThe Ocean Tribe financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Ocean Tribe leadership team
Management profileNumber of profiles
Profiles2 records
The Ocean Tribe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Ocean Tribe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Ocean Tribe
What does The Ocean Tribe do?
The Ocean Tribe operates a fleet of luxury yachts and catamarans offering all-inclusive multi-day sailing vacations to destinations in the Caribbean, Mediterranean, and Indian Ocean, alongside private day sailing tours and skill-development programs on Lake Ontario departing from Toronto. Offerings include curated itineraries with accommodations, meals, and activities such as snorkeling and kitesurfing, led by Sail Canada certified captains. Pricing ranges from $200 for short Lake Ontario day tours up to $3,400+ for international multi-day charters.
Is The Ocean Tribe a public or private company?
The Ocean Tribe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Ocean Tribe founded?
The Ocean Tribe was founded in 2022. It employs 1 to 10 people.
Where is The Ocean Tribe based?
The Ocean Tribe is headquartered in Saint John, Canada, in the North America region.
How does The Ocean Tribe make money?
Four revenue lines are on record. Sailing Vacation Packages are the primary driver. The others are day Sailing Tours, photoshoot Experiences and mile Building Program.
Who are The Ocean Tribe's main competitors?
Direct peers on record are Dream Yacht Charter, Sunsail, The Moorings, Sailogy, Navigare Yachting, MedSailors and Kiriacoulis Mediterranean. Le Boat is listed as a broad incumbent. Royal Yacht Brokers is listed as an others. Toronto Harbour Boat Tours is listed as a regional player.
Does The Ocean Tribe have an API?
No public API is recorded for The Ocean Tribe.
What industry is The Ocean Tribe in?
The Ocean Tribe's product category is Sailing Tourism and Yacht Charter Services. Its primary akta.pro industry code is THAJAJAB, Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters), with a secondary code of THAEAGAG, Day-Cruise & Excursion Boat Operators (Non-overnight). Its NAICS code is 48721 and its SIC code is 4400.