The Dental Practice

What The Dental Practice does

The Dental Practice is a family-owned general and cosmetic dental practice founded in 1957 by the father of current lead dentist Dr. Steven G. Rabedeaux (DDS, MAGD) in Newton, Iowa. The practice operates from a single location at 1919 1st Ave E and serves families and individuals across Newton and Central Iowa with a comprehensive service menu spanning preventive care (cleanings, exams, digital X-rays, fluoride treatments, sealants), restorative dentistry (3D-designed dental implants, crowns, bridges, root canals, composite fillings, extractions, full and partial dentures, and laser-assisted gum therapy), cosmetic services (ClearCorrect clear aligners, teeth whitening, porcelain veneers, dental bonding, and full smile rehabilitation), and a dedicated Sleep & Airway Services vertical offering oral appliance therapy for obstructive sleep apnea, sleep/airway screening, and pediatric airway assessments. Clinical care is delivered by Dr. Rabedeaux (38+ years of practice, MAGD credential held by only 1.5% of North American dentists, 40 years combined implant experience) and associate dentist Dr. Annie Montgomery, DDS (joined June 2023), supported by dental assistants, hygienists, and office staff.

The practice is built on established dental hardware rather than proprietary technology: 3D radiography (CBCT) for implant planning and wisdom teeth monitoring, digital X-rays, laser therapy for periodontal disease, air abrasion for sealant placement (with claimed 15+ year sealant durability), and the ClearCorrect clear aligner system. There is no proprietary software platform, mobile application, or AI/ML capability disclosed.

Commercially, The Dental Practice operates on a fee-for-service model with payment expected at the time of service, supported by a CareCredit financing partnership and a 5% senior courtesy discount for patients 65+. The practice explicitly states it does not work for insurance companies, basing treatment recommendations on individual patient needs rather than coverage. Patient acquisition is entirely local and direct-to-consumer, driven by the practice's 60+ year community reputation, its website (thedentalpractice.net), an active Facebook page, and Google reviews. The practice is privately held under family ownership with no disclosed external investors, funding rounds, or parent company.

Name

The Dental Practice

Legal name

The Dental Practice

Website

https://thedentalpractice.net

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

The Dental Practice is a family-owned general and cosmetic dental practice in Newton, Iowa, founded in 1957, serving Central Iowa families with preventive, restorative, cosmetic, implant, and sleep/airway dental services using 3D radiography, laser therapy, and ClearCorrect aligners.

Ownership category

akta.pro rank

Product category

General and Cosmetic Dentistry

NAICS

Offices of Dentists (621210), Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI), Periodontal Maintenance & Supportive Care (HLABACAB), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Dental implant treatment
• Preventive dental care
• Sleep apnea therapy

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Services Fee-for-Service: Traditional fee-for-service dental practice where payment is expected at the time services are rendered. The practice does not work for insurance companies but will help patients maximize their insurance benefits. Treatment recommendations and fees are based on individual patient needs rather than insurance coverage.
2. Senior Courtesy Discount: Patients over 65 receive a 5% bookkeeping allowance on all fees over $100 that are paid in full on the day of treatment or at the beginning of a treatment series.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Dental Practice is a family-owned general and cosmetic dental practice in Newton, Iowa providing preventive, restorative, cosmetic, implant, and sleep/airway dental care to local families. Services include routine cleanings and exams, fillings, crowns, bridges, root canals, extractions, dentures, dental implants with 3D-radiography-guided planning, ClearCorrect clear aligners, teeth whitening, veneers, bonding, full smile rehabilitation, and oral appliance therapy for obstructive sleep apnea. Care is delivered in person at the 1919 1st Ave E office by Dr. Steven G. Rabedeaux (DDS, MAGD) and Dr. Annie Montgomery (DDS) on a fee-for-service basis with payment expected at the time of service.

Product overview

The Dental Practice is a general and cosmetic dental practice offering comprehensive oral healthcare services through a unified service model. The practice provides preventive care including dental cleanings, exams, sealants, and fluoride treatments; restorative services such as dental implants with 3D radiography, crowns, bridges, root canals, fillings, extractions, and dentures; and cosmetic treatments including ClearCorrect® clear aligners, teeth whitening, bonding, and porcelain veneers. Additionally, the practice specializes in sleep and airway medicine, offering oral appliance therapy for sleep apnea and pediatric airway assessments. Services are delivered by Dr. Steven G. Rabedeaux (DDS, MAGD) and Dr. Annie Montgomery (DDS), supported by a team of dental assistants, hygienists, and office staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Cleanings, Preventative Care & Exams Routine professional teeth cleanings, digital X-rays, fluoride treatments, and oral cancer screenings to maintain oral health and prevent disease, for families and individuals in Newton and Central Iowa.
• Dental Implants Tooth replacement using 3D-designed implants that restore bone function and help prevent the approximately 70% bone loss that can occur in the first year after extraction, with special 3D radiography used for precise placement planning.
• Dental Crowns & Bridges Custom-fabricated crowns that restore and strengthen damaged teeth and bridges cemented in place to permanently replace missing teeth.
• Root Canal Treatment Endodontic procedure to remove infected pulp, clean and seal the tooth interior, and preserve the natural tooth.
• Dental Sealants Non-invasive preventive treatment using the practice's air abrasion technique to place resin in molar grooves, with documented durability exceeding 15 years.
• Composite Fillings Tooth-colored fillings used to restore natural tooth appearance and function after removal of decay and damaged tooth structure.
• Tooth Extraction Gentle extraction of damaged or diseased teeth using modern techniques, including wisdom teeth removal monitored via 3D radiography.
• Full & Partial Dentures Customized removable prosthetic appliances replacing missing teeth and surrounding tissue, fitted for proper function and natural appearance.
• Gum Treatment with Laser Therapy Treatment for gum disease including germ testing, targeted therapy, and laser therapy to manage periodontal disease without the germ-invasion surface area of a nine-square-inch open wound (at 50% bone loss).
• ClearCorrect Clear Aligners Orthodontic treatment using custom clear aligning trays to straighten teeth without metal braces, with trays adjusted every few weeks.
• Teeth Whitening Professional whitening treatment to restore teeth's natural color, designed to minimize tooth sensitivity and gum irritation.
• Porcelain Veneers Cosmetic dental restorations that address discolored, uneven, chipped, or broken teeth to enhance smile appearance.
• Dental Bonding Cosmetic procedure to repair minor dental imperfections using tooth-colored resin material.
• Smile Rehabilitation Comprehensive restorative treatment combining crowns, bridges, implants, and ceramic restorations to restore chewing function, appearance, and comfort across the full mouth.
• Sleep Apnea Oral Appliance Therapy Custom-fitted oral appliances that reposition the jaw to maintain an open airway during sleep, indicated for patients with mild to moderate obstructive sleep apnea.
• Pediatric Airway Assessments Evaluation services for children to identify sleep-disordered breathing issues including mouth-breathing, snoring, and airway concerns that can affect development.
• Sleep & Airway Screening Detailed assessment of oral and airway anatomy to screen adults for obstructive sleep apnea and sleep-disordered breathing conditions.

Quantifiable outcome

• Sealants lasting more than 15 years with air abrasion technique
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• American Dental Association (ADA)coreOthersProfessional dental association membership displaying ADA logo on website. The ADA is the largest dental association in the United States, representing more than 177,000 dentist members.
• Academy of General Dentistry (AGD)coreOthersProfessional dental association membership. Dr. Rabedeaux earned his Mastership (MAGD) through this organization. Both doctors belong to AGD, which is committed to continuous education and life-long learning.
• Iowa Dental Association (IDA)coreOthersState-level professional dental association membership for Iowa dentists, displayed on website as affiliated professional organization.
• American Academy of Implant Dentistry (AAID)coreOthersProfessional association for dental implant dentistry. The practice offers dental implant services and displays AAID membership logo.
• American Academy of Cosmetic Dentistry (AACD)coreOthersProfessional association for cosmetic dentistry. The practice offers cosmetic services including teeth whitening, veneers, and ClearCorrect aligners, with AACD membership displayed.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dental Care Alliance: Dental support organization affiliated with general and specialty practices primarily on the U.S. East Coast and Southeast. Comparable via general dentistry and specialty service lines, though operating as a DSO rather than a single independent family practice.
• Western Dental: Large dental services provider offering general, orthodontic, and specialty dentistry. Comparable through comprehensive service mix and multi-site operations, though at greater scale and with extensive insurance participation unlike The Dental Practice.
• Smile Brands Dental: Multi-brand DSO supporting affiliated general and specialty dental practices. Comparable through general dentistry service line and consolidated support services, but operates across many regions and brands rather than as a single independent location.
• Mortenson Dental Partners: Regional DSO operating affiliated family and specialty dental practices, including in the Midwest. Comparable through family general dentistry, ClearCorrect/invisalign-type orthodontic offerings, and patient-focused service positioning.
• Pacific Dental Services: Dental support organization partnering with practices across preventive, restorative, and specialty services. Comparable via general-dentistry service category and integrated clinical technology adoption, though at enterprise scale with extensive insurance relationships.
• Great Expressions Dental Centers: Dental support organization providing general, orthodontic, and specialty services across the U.S. Comparable via general dentistry plus specialty adjacency (orthodontics), although at multi-site DSO scale in contrast to The Dental Practice's single office.
• Aspen Dental: Large DSO with hundreds of offices focused on general, restorative, and implant dentistry. Comparable through its general-dentistry-plus-implant service mix and fee-for-service orientation, but operates at scale with corporate marketing and insurance networks unlike The Dental Practice's single-location independent model.
• Heartland Dental: The largest dental support organization (DSO) in the U.S., supporting thousands of general and specialty dental practices. Comparable to The Dental Practice as it sits on the same general-dentistry service category, but operates at vastly greater scale with corporate support, insurance contracting, and multi-site operations.

Emerging players

• ClearCorrect (Straumann Group): Manufacturer of ClearCorrect clear aligners used by The Dental Practice. Comparable as the technology supplier behind The Dental Practice's orthodontic offering, connecting the practice into the broader clear-aligner category alongside Invisalign (Align Technology).

Direct peers

• Affordable Dentures & Implants: National dental provider network focused on dentures, extractions, and implants. Comparable through its emphasis on tooth replacement, implants, and extractions that overlap directly with The Dental Practice's implant, extraction, and denture offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheDentalPracticeNewtonIowa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dental Practice