Crossroads Care

What Crossroads Care does

Crossroads Care South East London (legally Bexley Crossroads Care Limited, registered charity No. 1076375, company limited by guarantee No. 03726471) is a non-profit community care provider founded in 1990 that delivers regulated personal care, respite breaks, befriending, and trauma-informed counselling to unpaid carers, parent carers of children with disabilities, and older people across the London Boroughs of Bexley, Greenwich, Lewisham, and surrounding areas. Core services include Carers Breaks (flexible packages from 30-minute visits to 24/7 support), a Volunteer Befriending Service with monthly lunch groups, an Ageing Well Service with holistic functional, social, cognitive and environmental assessments, a commissioned Children with Disabilities Service, and a Trauma-Informed Counselling programme launched in July 2023 that delivered 236 therapeutic interventions in Year 2. The charity is CQC-registered with a 'Good' rating (May 2019), a Carers Trust Network Partner, and an active member of the OneBexley consortium of eight charities delivering social care assessments on behalf of the London Borough of Bexley. Recent recognition includes the July 2025 Bronze Quality Mark for Trauma Awareness from One Small Thing, the 2026 Bexley Volunteer Excellence Awards 'Volunteer Team of the Year', and selection as one of the Mayor of Bexley's chosen charities for 2026/27.

Name

Crossroads Care

Legal name

Bexley Crossroads Care Limited

Website

https://ccsel.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Crossroads Care South East London is a registered charity founded in 1990 delivering community-based care, respite, befriending, and trauma-informed counselling to unpaid carers, parent carers, and older people across Bexley, Greenwich and Lewisham.

Ownership category

akta.pro rank

Product category

Social Care Services (Unpaid Carer Support)

NAICS

Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (62161), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Emergency / On-Demand Respite Care (HSABAGAD)

akta.pro secondary industries

Overnight Respite Care (HSABAGAB), Companion Care & Social Support (non-clinical) (HLADAGAB), Short-Term & Temporary 24/7 In-Home Care (Bridge Coverage) (HSABAHAI)

Keywords

• Carer respite services
• Home care support
• Personalised social care
• Befriending services
• Community health support

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Statutory/Commissioned Care Contracts: Contracts with local authorities (London Borough of Bexley, Royal Borough of Greenwich, London Borough of Lewisham) and Integrated Care Boards to deliver regulated and non-regulated care services including carers breaks, personal care, and children with disabilities services.
2. Private Pay / Self-Funded Care: Hourly-rate charges for individuals who self-fund or receive Direct Payments/Personal Budgets. Services purchased at published hourly rates for regulated personal care and non-regulated befriending support.
3. Corporate Partnerships and Charity of the Year: Companies engage Crossroads Care as Charity of the Year partner; staff volunteering, fundraising events, and donations. Also individual corporate donations and workplace giving.
4. Bexley Community Lottery: Community lottery tickets sold at £1 each; charity receives 50% of ticket sales. Prizes up to £25,000 with 1-in-50 weekly win chance.
5. Individual Donations and Membership: One-off and regular donations via PayPal, Every Click, Give As You Live; standing order regular giving ('Friends of CCSEL'); annual membership at £3 (individual) or £5 (joint) with AGM voting rights.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Crossroads Care South East London is a registered charity that delivers personalised care and support services for unpaid family carers and the people they look after across the London Boroughs of Bexley, Greenwich, and Lewisham. Its core offer includes respite breaks, personal care at home, befriending, social groups, counselling, and specialist programmes for older adults and children with disabilities, delivered by trained care workers and supported by volunteers.

Product overview

Crossroads Care South East London operates as a unified community care service providing a portfolio of interconnected support programmes to unpaid carers, parent carers, older people, and those they care for across Bexley, Greenwich, Lewisham and surrounding areas. The core service portfolio centres on Carers Breaks (flexible respite from 30 minutes to 24/7 care), Personalised Home Care, the Volunteer Befriending Service, Trauma-Informed Counselling, and the Ageing Well Service. Supplementary offerings include a Children with Disabilities Service commissioned by Bexley, Prevention & Early Intervention services, and Social Groups including a monthly lunch group. All services operate under a trauma-informed, person-centred care model regulated by the Care Quality Commission (CQC), aligned with Carers Trust quality standards, and delivered 365 days a year. Services can be accessed via self-referral, local authority social care teams, Direct Payments, Personal Budgets, or private self-funding.

Differentiator

Problem solved

Functional benefit

Brands

• OneBexley: Partnership of 8 charities including Crossroads Care South East London, carrying out social care needs and carers assessments on behalf of the London Borough of Bexley.
• Bexley Pathways

Products and services

• Carers Breaks / Respite Service Planned respite care that provides a substitute carer so the unpaid family carer can take a break from their caring responsibilities. Delivered in the home of the cared-for person across Bexley, Greenwich, and Lewisham.
• Personalised Care at Home One-to-one personal care delivered at home, including support with daily living, personal care tasks, and companionship. Priced at £25.50–£27.00 per hour or £19.15–£20.30 per half hour.
• Prevention & Early Intervention Service Targeted support to prevent carer breakdown and unnecessary hospital or care home admission, delivered in partnership with local authority commissioners.
• Volunteer Befriending Service Trained volunteer befrienders visit clients at home to provide companionship, social contact, and a listening ear, helping to reduce loneliness and isolation.
• Ageing Well Service Practitioner-led support that helps older adults remain independent, stay socially connected, and avoid unnecessary hospital admissions.
• Trauma-Informed Counselling Therapeutic counselling delivered by a trauma-informed therapist to support carers experiencing stress, burnout, or trauma related to their caring role.
• Children with Disabilities Service Specialist support for families caring for a child with disabilities, including respite and tailored personal care.
• Social Groups (Monthly Lunch Group) Community-based social gatherings, including a monthly lunch group, that give older people and carers opportunities for social connection outside the home.
• Trusted Assessment (OneBexley Partnership) Formal needs assessments carried out on behalf of the OneBexley partnership to determine eligibility and route clients into appropriate services.
• Annual Membership Scheme Paid annual membership (£3 individual / £5 joint) that funds the charity's work and connects supporters to its activities.
• Bexley Community Lottery Entry £1 lottery tickets sold to support the charity, with proceeds funding local carer and community services.

Quantifiable outcome

• 236 therapeutic interventions delivered in Year 2 of Trauma Informed Project (more than double Year 1)
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Partnerships

17 partnerships are on record, tiered minor, core and secondary.

• Morrison's Erith (Community Champion Programme)minorStrategic or Co-development Partner · 27 July 2021Morrison's Erith Community Champion Toni engaged with CCSEL at a community event alongside emergency services, meeting local residents and raising awareness of the charity's services.
• OneBexley (Bexley Pathways Partnership)coreStrategic or Co-development PartnerCrossroads Care South East London is one of 8 charities forming the OneBexley partnership (also known as Bexley Pathways), which carries out social care needs and carers assessments on behalf of the London Borough of Bexley. Partner charities include Age UK Bexley, Bexley Mencap, Bexley Voluntary Services (BVSC), Carers Support Bexley, Community Hospice, Inspire Community Trust, and Mind in Bexley. Assessments are carried out by trusted assessors.
• Carers TrustcoreStrategic or Co-development PartnerCrossroads Care South East London is a Network Partner of Carers Trust, the UK's largest charity for unpaid carers. The partnership provides access to the Carers Trust Award quality assurance framework, resources, training, and a national network of care providers. CCSEL adheres to Carers Trust's internal quality assurance system.
• South East London Community Energy (SELCE)secondaryStrategic or Co-development PartnerPartnership to provide free, independent, one-to-one energy advice for unpaid carers in Bexley struggling with energy bills or wanting to reduce household costs. SELCE provides advice on tariffs, meters, debt, Priority Services Register, carbon monoxide safety, and grants. Funded by SGN through the Vulnerability and Carbon Monoxide Allowance (VCMA).
• London Borough of BexleycoreStrategic or Co-development PartnerMain local authority commissioner. Contracts CCSEL for adult social care services, carers assessments, and children with disabilities services. Bexley also hosts the OneBexley partnership through which CCSEL participates in trusted assessment delivery. Bexley address: Civic Offices, 2 Watling Street, Bexleyheath DA6 7AT.
• Royal Borough of GreenwichcoreStrategic or Co-development PartnerLocal authority commissioner of care services in Greenwich. CCSEL provides community-based care and support to unpaid carers and older people in the borough. Greenwich address: Town Hall, Wellington Street, Woolwich, London SE18 6PW.
• London Borough of LewishamcoreStrategic or Co-development PartnerLocal authority commissioner of care services in Lewisham. CCSEL provides community-based care and support to unpaid carers and older people in the borough. Lewisham address: Laurence House, 1 Catford Road, Catford SE6 4RU.
• EveryClick / Give As You LivesecondaryGTM or Marketing PartnerThird-party fundraising platforms enabling donations to CCSEL through online shopping and search. EveryClick donates a portion of search revenue to the charity; Give As You Live similarly routes shopping commission to registered causes.
• PayPal Giving FundsecondaryGTM or Marketing PartnerPayPal platform enabling secure charitable donations to CCSEL. Donors can contribute via the PayPal Giving Hub, with funds directed to the registered charity (No. 1076375).
• Bexley Community LotterysecondaryChannel Partner/ Reseller/ DistributorCommunity lottery platform operated by Bexley Community Lottery Ltd. CCSEL is one of the supported causes. Tickets £1 each; 50% of sales go to the charity. Weekly prizes up to £25,000 with 1-in-50 win chance.
• Age UK BexleycoreStrategic or Co-development PartnerCo-partner within the OneBexley (Bexley Pathways) consortium. Age UK Bexley provides services to older people in the borough, with complementary offerings to CCSEL's carer support services.
• Bexley MencapcoreStrategic or Co-development PartnerCo-partner within the OneBexley consortium, providing learning disability services in Bexley. Works with CCSEL to deliver integrated care pathways for families supported by both organisations.
• Bexley Voluntary Services (BVSC)coreStrategic or Co-development PartnerCo-partner within the OneBexley consortium acting as the administrative hub for the partnership. Also hosts Volunteer Centre Bexley. Contact point for OneBexley assessments: 020 4530 6580 / [email protected].
• Carers Support BexleycoreStrategic or Co-development PartnerCo-partner within the OneBexley consortium, specifically focused on supporting unpaid carers in Bexley. Complementary specialism to CCSEL's direct care services.
• Community HospicecoreStrategic or Co-development PartnerCo-partner within the OneBexley consortium providing hospice and end-of-life care services in Bexley.
• Inspire Community TrustcoreStrategic or Co-development PartnerCo-partner within the OneBexley consortium providing community-based services in Bexley.
• Mind in BexleycoreStrategic or Co-development PartnerCo-partner within the OneBexley consortium providing mental health community services in Bexley. Synergistic with CCSEL's trauma-informed counselling services.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Hometouch: Tech-enabled introductory home care platform focused on live-in and visiting care for older adults in the UK; competes for the same self-funded private-pay segment that Crossroads Care serves at £25.50-£27.00/hour with a digital-first, on-demand matching model.

Direct peers

• Bexley Mencap: OneBexley consortium member providing learning disability services in Bexley; comparable in delivering community-based, family-facing support including short breaks and parent carer respite, and overlapping with Crossroads Care's Children with Disabilities Service.
• Crossroads Care Kent & Medway: Sister Crossroads Care charity covering adjacent SE England geography; provides nearly identical regulated personal care, respite breaks, and carer support under the same Carers Trust network framework, making it the closest franchise-equivalent peer.
• Carers Support Bexley: Direct OneBexley partner offering unpaid carer support services in Bexley; highly comparable in target audience (carers of adults) and delivery model (community-based, information, advice, breaks) and competes for the same local authority commissioning.
• Mind in Bexley: OneBexley partner delivering mental health community services in Bexley; comparable in trauma-informed counselling and emotional support provision for adults, intersecting directly with Crossroads Care's Trauma-Informed Project.
• Age UK Bexley: One of the 8 charities in the OneBexley consortium alongside Crossroads Care; delivers overlapping services to older people (information, advice, befriending, day support) in the same Bexley geography and shares the trusted-assessor pathway.

Broad incumbents

• Age UK: National charity brand that Age UK Bexley operates under; offers the same broad portfolio of advice, befriending, and support services for older people but at UK scale and through a federation model rather than at borough level.
• Independent Age: National charity providing information, advice, and befriending for older people; comparable in non-clinical emotional and practical support delivery and similar in targeting isolated older adults, though operating nationally rather than borough-by-borough.
• Carers Trust: National umbrella charity and quality framework that Crossroads Care South East London is a network partner of; sets the Carers Trust Award quality standards and coordinates a network of local carer support providers with overlapping service lines.
• Royal Voluntary Service: Large national charity providing volunteer-led support to older people including hospital-to-home and befriending services; overlaps with Crossroads Care's volunteer befriending and older-people-facing delivery model at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/xroadscaresel
• Facebookfacebook.com/XroadsCareSEL
• Instagraminstagram.com/crossroadscaresel
• LinkedInlinkedin.com/company/crossroads-care-south-east-london

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Care