Vee Design
Vee Design is a boutique Brisbane-based landscape architecture and urban design practice delivering masterplans, public realm, parks, and urban regeneration for Queensland and Northern NSW councils, tier-one property developers, and educational institutions via a community-led co-design methodology.
- Company typePrivate
- Founded2005
- HeadquartersNewstead, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vee Design does
Vee Design is a privately held, boutique landscape architecture and urban design practice founded in 2005 by Director David Hatherly and headquartered in Teneriffe, Brisbane. The firm operates with 11–50 employees and delivers master-planned communities, civic public realm, parks and playscapes, urban regeneration, streetscape masterplans, sports and recreation precincts, botanical and therapeutic gardens, and landscape components for vertical living and educational institutions. Its delivery is organised around a structured 7-step design process (Visualise through Evaluate) and a community-led co-design methodology executed in partnership with placemaking firm Fourfold Studio and a growing bench of First Nations cultural advisors and artists.
The firm serves three primary customer segments: local and regional government councils across Queensland and Northern NSW (including Brisbane, Ipswich, Lismore, Ballina, Western Downs, Cassowary Coast, Redland, Clarence Valley, and Central Highlands), tier-one property developers (Mirvac, Lendlease, Stockland, BNE Property), and educational institutions (notably Hillbrook Anglican School). GTM is sales-led through direct engagement, repeat client commissions, peer-review or concept-design entry points, and community workshops that double as both delivery and demand-generation. Revenue is generated through project-based professional services fees on multi-year engagements, with pricing not publicly disclosed.
Vee Design's commercial position is anchored by a series of industry awards — three in 2025 alone (AILA Civic Landscape, PCA Innovation & Excellence, UDIA Development of the Year) plus additional AILA and UDIA recognition from 2020–2024 — and a flagship project portfolio headlined by the Turbot Street Underpass urban regeneration in Brisbane CBD. The firm has no disclosed funding rounds, no institutional ownership, no patents, no proprietary technology platform, and no AI/ML capability in evidence; competitive differentiation rests on reputation, senior-practitioner engagement, and embedded community co-design methodology rather than on scale or technology.
Vee Design firmographics
Firmographics- Name
- Vee Design
- Legal name
- Vee Design
- Website
- https://veedesign.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vee Design is a boutique Brisbane-based landscape architecture and urban design practice delivering masterplans, public realm, parks, and urban regeneration for Queensland and Northern NSW councils, tier-one property developers, and educational institutions via a community-led co-design methodology.
- Ownership category
- akta.pro rank
Vee Design industry classification
Industry- Product category
- Landscape Architecture and Urban Design Services
- NAICS
- Landscape Architectural Services (541320), Landscape Architectural Services (54132)
- akta.pro primary industry
- Landscape Architecture & Site Design (BPAHAKAC)
- akta.pro secondary industry
- Urban Planning & Master Planning (BPAHAKAD)
Keywords
Where Vee Design is headquartered
LocationHeadquarters
- HQ city
- Newstead
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Vee Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Design Services: Project-based fees for landscape architecture and urban design services. The firm works with clients who understand that the added value and savings delivered on projects outweigh the price of service. Fees are neither the cheapest nor the most expensive, and initial engagements may start with low-commitment peer reviews or concept designs before expanding to full-service relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services (custom engagement) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Vee Design product offering
Product offeringCore offering
Vee Design is a boutique landscape architecture and urban design practice based in Brisbane, Australia. The firm delivers professional design services across master-planned communities, urban regeneration, parks and playscapes, civic streetscapes, sports precincts, and educational institutions. It operates through a collaborative co-design methodology that integrates community engagement with landscape architecture expertise.
Product overview
Vee Design is a boutique landscape architecture practice offering a unified suite of landscape and urban design services. The portfolio spans several interconnected practice areas: Parks + Playscapes (playgrounds, splash parks, nature play), Urban Realm (streetscapes, laneways, civic squares), Vertical Living (landscape design for high-density mixed-use developments), Education + Institutions (school courtyards and campus landscapes), Planned Communities (masterplanned communities and district parks), Place Plans (community-led visioning and action planning), Streetscape Masterplans, Urban Regeneration/Revitalisation of neglected urban voids, Sports + Recreation Precincts, and Botanical + Therapeutic Gardens. Projects are delivered through a collaborative co-design methodology involving community consultation, allied design disciplines, and specialist contributors.
Differentiator
Problem solved
Functional benefit
Products and services
- Parks + Playscapes
Quantifiable outcome
- 2025 AILA Award — Landscape Architecture Award for Civic Landscape (Turbot Street Underpass)
- +4 more outcomes
Companies that use Vee Design
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Vee Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vee Design partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Fourfold StudiocoreFourfold Studio is Vee Design's primary placemaking and co-design methodology partner. The two firms have collaborated on multiple community-driven projects including Newrybar Streetscape Master Plan, Miles CBD Streetscape Masterplan, Nimbin Place Plans, Lismore Laneways, and the Negotioscapes research project. Fourfold Studio facilitates community engagement workshops, co-design processes, and place-led approaches that complement Vee Design's landscape architecture expertise.
- MirvaccoreMirvac partnered with Vee Design on the Turbot Street Underpass project (in partnership with M&G Real Estate and Suncorp), a flagship urban revitalisation project in Brisbane's CBD. Mirvac is a major property developer and a repeat engagement partner for Vee Design.
- M&G Real EstateminorPartner on the Turbot Street Underpass project alongside Mirvac and Suncorp.
- SuncorpminorPartner on the Turbot Street Underpass project alongside Mirvac and M&G Real Estate.
- Ballina Shire CouncilcoreBallina Shire Council partnered with Vee Design and Fourfold Studio on the Newrybar Streetscape Master Plan, a community-led place vision for the heritage village of Newrybar in Northern NSW.
- Western Downs Regional CouncilcoreClient and partner on the Miles CBD Revitalisation / Streetscape Masterplan project, adopting a community-led co-design methodology facilitated by Fourfold Studio.
- Clarence Valley CouncilcorePartner on the Grafton CBD Precinct masterplan, which tested and prototyped new public realm opportunities as a catalyst for staged implementation and funding.
- Lismore City CouncilcoreLismore City Council partnered with Vee Design and Fourfold Studio on multiple projects including Nimbin Place Plans, Lismore Regional Parklands masterplan, and Lismore Laneways revitalisation.
- Central Highlands Regional CouncilcoreClient for the Emerald Botanic Gardens concept design project, promoting qualities of the western area of the gardens and providing a destination park within the Gemfields region.
- Cassowary Coast Regional CouncilcorePartner on the Innisfail CBD Revitalisation Master Plan, a collaborative community and council initiative designed to draw visitors and stimulate sustainable economic growth.
- Delvene Cockatoo-CollinscoreFirst Nations artist who collaborated on the Turbot Street Underpass project, creating the mural 'An Afternoon's Low Tide' that flows across the soffit and columns, illustrating currents and continuity.
- Danggan Balun Aboriginal CorporationcoreLocal Indigenous corporation collaborated with Vee Design and Lendlease on Jingeri Park, Shoreline project. 'Danggan Balun' means 'Five Rivers peoples' in the Yugambeh language. The corporation informed planting palettes, wayfinding, core themes, and interactive elements to reflect continuous connection to Country.
- Chris Bassi (Cultural Curator)minorCultural curator who collaborated with Vee Design on the Turbot Street Underpass project as part of the First Nations cultural integration approach.
- Libby Harward (First Nations Artist)minorFirst Nations artist who designed a collaborative mural for Jingeri Park, Shoreline, paying respect to Danggan Balan and retelling the story of the Willie Wagtail.
- Ipswich City CouncilcorePartner on the Queens Park Nature Centre upgrade masterplan, a design-led approach interweaving cultural heritage, ecology, and education.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Vee Design competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Vee Design social profiles
Digital presenceVee Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vee Design leadership team
Management profileNumber of profiles
Profiles1 record
Vee Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vee Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vee Design
What does Vee Design do?
Vee Design is a boutique landscape architecture and urban design practice based in Brisbane, Australia. The firm delivers professional design services across master-planned communities, urban regeneration, parks and playscapes, civic streetscapes, sports precincts, and educational institutions. It operates through a collaborative co-design methodology that integrates community engagement with landscape architecture expertise.
Is Vee Design a public or private company?
Vee Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vee Design founded?
Vee Design was founded in 2005. It employs 11 to 50 people.
Where is Vee Design based?
Vee Design is headquartered in Newstead, Australia, in the Oceania region.
How does Vee Design make money?
One revenue line is on record: professional Design Services.
Does Vee Design have an API?
No public API is recorded for Vee Design.
What industry is Vee Design in?
Vee Design's product category is Landscape Architecture and Urban Design Services. Its primary akta.pro industry code is BPAHAKAC, Landscape Architecture & Site Design, with a secondary code of BPAHAKAD, Urban Planning & Master Planning. Its NAICS code is 541320.