What THB Mexico does

THB Mexico is an insurance and reinsurance intermediary headquartered in Mexico City, operating since 2008 as part of the Amwins global specialty insurance distribution network. The company is structured as two Mexican legal entities—THB Mexico, Intermediario de Reaseguro, S.A. de C.V. and THB Insurance Brokers Agente de Seguros y de Fianzas, S.A. de C.V.—and serves three primary customer segments: corporate and government entities (fleet, aviation, marine, cyber, construction, parametric), small and medium enterprises (multiple business, cargo, civil liability, environmental liability), and individual consumers (auto, home, life, health, retirement, education savings). It complements brokerage and reinsurance placement with a dedicated consulting line for risk management advisory, working with the main insurers and bonding companies in the Mexican market alongside domestic and international reinsurers.

The company generates revenue primarily through commissions on insurance placements and reinsurance treaties, with advisory fees supplementing the consulting line. Pricing is quote-based across all segments: annual enterprise programs for corporate and government clients, and monthly personal premiums through THB Online for individual consumers. Technology infrastructure centers on three proprietary platforms—THB Online (self-service quoting and purchasing portal), THB APP (mobile policy management), and EasyOffice (client portal for retail brokers)—augmented by 11 specialized digital quote calculators covering auto, health, life, home, business, fleet, drone, and transport coverage. Digital infrastructure is paired with bottom-of-funnel lead capture forms feeding the inside sales team for complex lines.

THB Mexico's competitive position rests on independent multi-carrier brokerage access, Amwins affiliation for international capacity and specialty products, and the THB LATAM regional network for cross-border programs. Go-to-market is hybrid: field sales for enterprise and government accounts, an associated producers network for mid-market, and self-service digital plus WhatsApp-assisted inside sales for consumer lines. Marketing channels include a content blog, organic social presence across LinkedIn, Facebook, Instagram, and YouTube, email newsletter, and SEO-driven quote forms.

Name

THB Mexico

Legal name

THB MEXICO, INTERMEDIARIO DE REASEGURO, S.A. DE C.V.

Website

https://thbmexico.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

THB Mexico is a Mexico City-based insurance and reinsurance intermediary serving corporate, SME, and individual customers through field sales, digital platforms, and a producer network, operating within the Amwins global distribution network.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Intermediation Commission: THB Mexico earns commissions from insurance companies for placing risks in the market. As an intermediary between clients and insurers, they receive a percentage of premiums written. Revenue is generated from both corporate and retail insurance placements.
2. Reinsurance Broking: THB Mexico acts as a reinsurance intermediary placing reinsurance treaties and facultative placements with domestic and international reinsurers, earning commissions on these placements.
3. Insurance Consulting Services: Advisory services for risk management and insurance program design, potentially including fees for program audits and specialized risk assessments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

THB Mexico is an independent insurance and bonds intermediary that places corporate, government, SME, and personal insurance risks with multiple Mexican carriers and with domestic and international reinsurers. Its offering is organized into three pillars: Seguros y Fianzas (insurance and bonds brokerage), Reaseguro (reinsurance brokerage), and Consultoría (risk management advisory). Distribution is delivered through a hybrid model combining the THB Online digital self-service platform, the EasyOffice client portal, the THB mobile app, online Cotizadores, a direct enterprise sales force, and a network of associated producers.

Product overview

THB Mexico operates as an insurance and bonds intermediary (Intermediario de Seguros y Fianzas) offering a comprehensive portfolio organized around three core pillars: (1) Seguros y Fianzas — the main insurance brokerage covering Personal Insurance (Seguro de Vida, Seguro de Hogar, Seguro de Auto y Motocicletas, Seguro de Gastos Médicos Mayores, Membresía para Servicios Médicos, Seguro de Protección y Ahorro, Plan Personal de Retiro, Seguro Educacional), Corporate & Government Insurance (Seguro Múltiple Empresarial, Seguros para Flotillas, Seguros Marítimo y de Transporte, Seguros Paramétricos, Seguro de Responsabilidad Civil, Seguro RC Ambiental, Seguro de Aviación, Todo Riesgo Construcción y Montaje, Seguro Obra Civil Terminada, Seguro Contratistas, Seguro de Drones, Seguro Rotura de Maquinaria y Calderas, Seguro para Obras de Arte, Seguro de Terrorismo, RC para Eventos, Seguro Equipo Electrónico), and Business Insurance (Seguro para Transporte de Carga); (2) Reaseguro — reinsurance brokerage solutions; and (3) Consultoría — advisory services. These are delivered through digital platforms including THB Online (self-service quoting and purchasing portal), Portal de Clientes (EasyOffice policy management), THB App (mobile access), and a suite of 11 digital Cotizadores (quote tools). The company works with the major insurers and bonding companies in the Mexican market and is part of the THB Latam and AMWINS international networks.

Differentiator

Problem solved

Functional benefit

Brands

• THB Online: Digital platform for quoting and purchasing insurance policies online
• THB APP
• THB Contigo
• THB Online

Products and services

• Seguros y Fianzas (Insurance and Bonds Brokerage) Core insurance and bonds intermediary service covering corporate, government, business, and personal insurance lines, working with major insurers and bonding companies in the Mexican market.
• Reaseguro (Reinsurance Brokerage) Reinsurance intermediary service offering customized solutions that protect insurers against large risks, collaborating with national and international reinsurers across property, technical lines, and special lines.
• Consultoría (Risk Management Advisory) Advisory service providing personalized attention to understand and resolve client needs with expert advice, program design support, and a wide range of insurance options.
• Seguros Personales (Personal Insurance Line) Personal insurance product line for individual consumers including auto, health (major medical and minor), life, home, accident, savings, retirement, educational, pet, dental, travel, cancer, and bicycle coverage.
• Seguros para Corporativo y Gobierno (Corporate and Government Insurance) Corporate and government insurance line including multiple business coverage, corporate property damage, fleets, aviation, construction and assembly, environmental liability, parametric, finished civil works, contractors, drones, maritime and transport, machinery, art, civil liability, terrorism, and event liability.
• Seguros para Negocios (Business/SME Insurance) Business insurance product line for SMEs including cargo and transport insurance for protecting goods during road, air, or sea movement.
• Fianzas (Surety Bonds) Bond and guarantee products offered as part of the insurance and bonds portfolio.
• THB Online (Digital Insurance Marketplace Platform) 100% digital platform enabling individual consumers to quote, compare, customize, and purchase personal insurance (auto, home, life, health) directly online without broker intervention.
• Portal de Clientes / EasyOffice (Client Portal) Online portal for retail brokers and existing customers to manage insurance policies, administrative tasks, and access services.
• THB App (Mobile Application) Mobile application providing customers with access to insurance policy management and services on smartphones and tablets.
• Cotizadores (Digital Insurance Quote Calculators) Suite of digital insurance quote tools covering auto, health, life, home, business, fleets, drones, transport, and other personal and corporate insurance lines, with sales-team follow-up.
• Seguro de Vida (Life Insurance) Life insurance providing financial protection for beneficiaries in case of death or total permanent disability, with optional coverage for funeral expenses and life security.
• Seguro de Vida Insignia Life (Insignia Life Microsite) Life insurance product offered in partnership with Insignia Life, available through a dedicated microsite for streamlined online purchase and competitive pricing.
• Seguro de Hogar (Home Insurance) Home insurance protecting houses and apartments against material damage, theft, accidents, and legal liabilities, covering structure, contents, and third-party liability.
• Seguro de Auto y Motocicletas (Auto and Motorcycle Insurance) Auto and motorcycle insurance covering vehicles with options for different coverage packages.
• Seguro de Gastos Médicos Mayores (Major Medical Expense Insurance) Major medical insurance covering costs from medical emergencies, hospitalization, surgeries, and specialized treatments, with national and international coverage options.
• Seguro de Protección y Ahorro (Protection and Savings Insurance) Protection and savings insurance combining lifelong financial protection in case of death or disability with medium or long-term savings accumulation.
• Plan Personal de Retiro (PPR - Personal Retirement Plan) Personal retirement plan offering old-age savings with tax-deductible contributions and coverage for death, disability, and accidents.
• Seguro Educacional (Educational Insurance) Educational insurance designed to save for children's education with guaranteed savings, death indemnification, and premium exemption on death or disability of the policyholder.
• Seguro de Responsabilidad Civil para Empresas (Commercial General Liability Insurance) Civil liability insurance protecting businesses against legal claims from third-party damages including bodily injury, property damage, and product-related losses.
• Seguros Paramétricos (Parametric Insurance) Parametric insurance offering automatic indemnification based on predefined parameters such as hurricane intensity or earthquake magnitude, without the need for traditional damage assessment.
• Seguro para Flotillas (Fleet Insurance) Fleet insurance providing comprehensive coverage for autos, trucks, and heavy equipment under a single policy with centralized management.
• Seguro para Transporte de Carga (Cargo Transport Insurance) Cargo transport insurance protecting goods during road, air, or sea movement against damage, theft, fire, and accidents.
• Seguro de Aviación (Aviation Insurance) Aviation insurance protecting aircraft, operators, and third parties against risks including hull damage, P&I liability, and pilot accident coverage.
• Seguro de Drones (Drone Insurance) Drone insurance for commercial operators covering material damage, third-party bodily injury, and property damage liability.
• Seguro de Terrorismo (Terrorism and Political Risk Insurance) Terrorism insurance covering strikes, civil commotion, organized crime, terrorism, sabotage, and political risks.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• AmwinsflagshipChannel Partner/ Reseller/ DistributorTHB Mexico is part of the Amwins global insurance distribution network. Amwins is a leading specialty insurance broker providing access to international markets, specialized products, and global expertise for THB Mexico's clients. This partnership enables THB Mexico to offer international insurance programs and access reinsurance capacity from global markets.
• THB LATAMcoreStrategic or Co-development PartnerTHB LATAM is the regional network connecting THB operations across Latin America. This partnership enables cross-border insurance solutions, regional market access, and coordination of insurance programs for clients with operations in multiple Latin American countries.
• Insignia LifecoreTechnology or IntegrationTHB Insurance Brokers partnered with Insignia Life to offer life insurance products through a dedicated microsite. This partnership allows THB to provide competitive life insurance solutions with a streamlined digital acquisition process for customers seeking life coverage and financial protection.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aon plc: Aon is one of the largest global insurance and reinsurance brokers with established operations in Mexico, offering corporate, commercial, and personal intermediation alongside reinsurance and consulting — directly competing with THB Mexico across all three service pillars.
• Lockton: Lockton is the world's largest independent insurance brokerage with a presence in Mexico, specializing in corporate and specialty insurance placements analogous to THB Mexico's corporate, government, and reinsurance offerings.
• Willis Towers Watson (WTW): WTW is a global insurance broker and advisory firm with operations in Mexico providing insurance and reinsurance broking, corporate risk management, and consulting — directly competing with THB's three-pillar model.
• Guy Carpenter: Guy Carpenter is the leading global specialty reinsurance broker and a Marsh & McLennan subsidiary, competing directly with THB Mexico's reinsurance intermediation offering by placing treaty and facultative reinsurance with domestic and international markets.
• Marsh & McLennan (Marsh): Marsh is a leading global insurance broker and risk advisor with a substantial Mexican presence, offering corporate risk management, specialty placements, reinsurance solutions, and consulting comparable to THB Mexico's full-service intermediation.
• Arthur J. Gallagher & Co. Arthur J. Gallagher is a global insurance brokerage and risk management firm with Mexican operations, competing directly with THB across commercial, personal, employee benefits, and reinsurance placement.

Emerging players

• Brown & Riding Insurance Services: Brown & Riding is a U.S. specialty wholesale insurance brokerage operating across property, casualty, and reinsurance placements, comparable to THB Mexico's specialty corporate and government intermediation lines.
• Risk Strategies: Risk Strategies is a specialty insurance broker serving complex commercial, personal, and employee benefit placements, comparable in product breadth to THB Mexico's three-segment intermediation model, though with a primarily U.S. footprint.
• Ryan Specialty: Ryan Specialty is a U.S.-headquartered specialty insurance broker with international reach through binding authority and reinsurance operations, comparable to THB's specialty corporate, government, and reinsurance intermediation offerings, though with significantly larger scale.

Broad incumbents

• HUB International: HUB International is a large North American insurance brokerage offering personal, commercial, employee benefits, and specialty insurance through a broad retail distribution model — overlapping with THB's intermediation segments, though its geographic emphasis is U.S./Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thbmexico8768
• Facebookfacebook.com/thbmexico
• LinkedInlinkedin.com/company/thb-m%C3%A9xico
• Instagraminstagram.com/thb_mexico/?hl=es-la
• Xx.com/THB_Mexico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THB Mexico