Triart Eventos
Triart Eventos is a Brazilian booth construction and event services company founded in 1990 that designs and builds custom, mixed, and modular (Sodem system) exhibition stands, serving enterprise exhibitors and trade fair organizers in Brazil and internationally.
- Company typePrivate
- Founded1990
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Triart Eventos does
Triart Eventos (operating as Triart Estandes e Eventos, and historically TRIART) is a privately held Brazilian company founded in 1990 and headquartered in Jaraguá, São Paulo, that specializes in the design, construction, and assembly of exhibition booths for trade fairs, exhibitions, congresses, and corporate events. The company offers three core booth formats: fully custom built stands using traditional finishing materials (PVC, formica, plywood), mixed stands combining custom elements with modular aluminum and glass, and modular stands built on the French Sodem international standard with aluminum profiles that are 100% reusable and recyclable. Triart also produces POS (point-of-sale) displays — floor, wall, counter, and multimedia units — under a separate product line, and offers ESG advisory services covering carbon neutralization and ISO 20121 compliance consulting. The firm's competitive technology stack rests on the proprietary Sodem modular standard (positioned as exclusive in Brazil), an in-house manufacturing line, two proprietary warehouses with high production capacity for urgent delivery, and 3D printing used to prototype molds before full production. Triart operates a sales-led, direct-engagement go-to-market, with a five-stage creative process (briefing, planning, concept, creation, on-time delivery) executed by designers and architects in collaboration with clients. Pricing is quote-based and tailored to client budget and specifications, with multi-year contracts typical for anchor customers. The company holds ISO 20121 sustainable event certification, the Evento Sustentável® mark, ABRACE Conformity Certificate, UN Global Compact signatory status, and LGPD data protection compliance, and is associated with the Brazilian industry bodies ABRACE, Sindiprom, and UBRAFE.
Triart Eventos firmographics
Firmographics- Name
- Triart Eventos
- Legal name
- Triart Eventos
- Website
- https://triart.com.br
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Triart Eventos is a Brazilian booth construction and event services company founded in 1990 that designs and builds custom, mixed, and modular (Sodem system) exhibition stands, serving enterprise exhibitors and trade fair organizers in Brazil and internationally.
- Ownership category
- akta.pro rank
Triart Eventos industry classification
Industry- Product category
- Trade Fair Booth Construction and Event Services
- NAICS
- Indoor and Outdoor Display Advertising (541850), Convention and Trade Show Organizers (56192)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
- akta.pro secondary industries
- Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ), Event Signage, Props & Custom Installations (HSACAOAG)
Keywords
Where Triart Eventos is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Triart Eventos business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Booth Construction Services: Custom booth design, construction, and assembly for trade fairs, exhibitions, and congresses. Includes bespoke (built), mixed, and modular system options.
- Modular Booth Rental: Rental of modular booth materials with 100% reuse capability. Materials are disassembled, cleaned, stored, and reused for future events.
- POS Displays: Custom point-of-sale displays including floor displays, wall displays, counter displays, and multimedia displays with their own scale assembly and production line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote based on booth type and specifications |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Triart Eventos product offering
Product offeringCore offering
Triart Eventos designs, manufactures, and assembles custom, mixed, and modular (Sodem system) booths for trade fairs, exhibitions, and congresses. The company also produces point-of-sale (POS) displays and provides ESG/sustainable event services. Its offering spans briefing, concept design by in-house designers and architects, in-house production, on-site installation, and post-event dismantling, with three reusable modular booth options.
Product overview
Triart Eventos is a specialized booth and event mounting company founded in 1990, offering three main booth types: Estande Construído (fully customized), Estande Misto (combined modular), and Estande em Sistema Modular (Sodem system). The company also provides Displays PDV (POS displays) and event services including trade fairs, exhibitions, and congresses. They utilize the French Sodem system standard and operate their own manufacturing facilities for in-house production.
Differentiator
Problem solved
Functional benefit
Products and services
- Estande Construído (Custom Built Booth) Fully customized booth solution where Triart works with the client on brand identity and visual/financial expectations to create a unique project using traditional finishing materials such as PVC, plastic, and formica on scaffold walls and plywood. Offered to exhibitors at trade fairs, exhibitions, and congresses seeking distinctive brand-aligned booths.
- Estande Misto (Combined Mixed System Booth) Cost-effective personalized booth solution that combines custom-built elements with modular aluminum and glass structural components, complemented by wood and display cases for a modern visual appearance. Targeted at exhibitors seeking balance between customization and modular cost efficiency.
- Estande em Sistema Modular (Sodem Modular Booth) Modular booth built to the international French Sodem system standard using aluminum modules and profiles. Delivers refined aesthetics, faster assembly/disassembly, lower cost, and 100% reusable and recyclable materials. Geared to exhibitors needing rapid, sustainable, repeatable booth deployment.
- Displays PDV (POS Displays) Customized point-of-sale display solutions including floor displays, wall displays, counter displays, and multimedia displays. Produced in-house with a scale assembly and production line. Designed for retail brands and consumer goods companies needing impactful displays for stores, kiosks, islands, and showrooms.
- ESG Services for Sustainable Events Environmental, Social, and Governance consulting and implementation services for events, covering carbon neutralization, ergonomic plans, diversity programs, and ISO 20121 compliance. Aimed at clients and event organizers seeking sustainability certification and responsible event execution.
Companies that use Triart Eventos
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Triart Eventos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Triart Eventos partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- China Homelife BrazilcoreTriart is the official booth assembler for China Homelife Brazil trade fair since 2015, receiving consistent praise for material presentation, deadline compliance, and team service quality.
- AssintecalcoreTriart has been Assintecal's supplier since the first Inspiramais event, providing booth construction with excellent delivery and extensive project design knowledge. Now considered a partner rather than just a supplier.
- ABRACE (Associação Brasileira de Cenografia e Estandes)coreIndustry association member. Triart participates as exhibitor and associate, adhering to the association's Code of Ethics and Best Practices guidelines.
- SindipromminorIndustry association member for event and trade fair sector.
- UBRAFE (União Brasileira dos Promotores de Feiras)minorIndustry association member representing trade fair promoters.
- M&Co GroupcoreStrategic partnership for business growth, expecting 25% growth with the collaboration.
- Abut Design (Luis Henrique)coreDesign partnership for creating fully customized booths respecting client brand identity, combining creativity with industry knowledge.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Triart Eventos competitors and assessment
Company assessmentBroad incumbents
- Freeman Company: Large global exhibit and event services company providing booth design, fabrication, and logistics; comparable service category to Triart but operates at much larger scale across multiple geographies.
- GES (Global Experience Specialists): Global provider of exhibition and event services including custom and modular booth construction; broader portfolio and international footprint but directly overlapping core booth-build services.
- GL events: Major French-headquartered global events services group offering booth/exhibit solutions alongside venue management; broader portfolio but directly comparable booth-construction offering to Triart, particularly via Sodem-equivalent systems.
Others
- UBRAFE (União Brasileira dos Promotores de Feiras): Brazilian trade fair promoter association; not a direct competitor but a key ecosystem player and customer channel for Triart's booth assembly services.
- ABRACE (Associação Brasileira de Cenografia e Estandes): Brazilian industry association for booth and scenography companies of which Triart is a member; relevant ecosystem/peer reference rather than a competitor, but represents the collective competitive set in the market.
Direct peers
- Fábrica de Ideias Eventos: Brazil-based booth builder and event producer offering custom booths, modular systems, and event execution; comparable scale and service mix to Triart.
- Materiell Montagens: Brazilian booth design, production, and assembly company serving trade fair exhibitors; directly comparable service offering and target customers.
- Deco Montagens e Eventos: Brazilian booth and event mounting provider for trade fairs, exhibitions, and congresses; overlapping customer base with Triart in São Paulo and national events.
- Wired Montagens: Brazilian booth assembly and event mounting company offering custom and modular booth construction for trade fairs; directly comparable to Triart in services, geography, and customer base.
- Ideia Acessória Montagens: Brazilian booth construction and event services firm specializing in trade fair booth assembly for exhibitors; competes head-to-head with Triart for enterprise booth contracts.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Triart Eventos social profiles
Digital presenceTriart Eventos compliance and trust
Trust signalCompliance4 records
Triart Eventos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Triart Eventos leadership team
Management profileNumber of profiles
Triart Eventos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Triart Eventos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Triart Eventos
What does Triart Eventos do?
Triart Eventos designs, manufactures, and assembles custom, mixed, and modular (Sodem system) booths for trade fairs, exhibitions, and congresses. The company also produces point-of-sale (POS) displays and provides ESG/sustainable event services. Its offering spans briefing, concept design by in-house designers and architects, in-house production, on-site installation, and post-event dismantling, with three reusable modular booth options.
Is Triart Eventos a public or private company?
Triart Eventos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Triart Eventos founded?
Triart Eventos was founded in 1990. It employs 11 to 50 people.
Where is Triart Eventos based?
Triart Eventos is headquartered in São Paulo, Brazil, in the Latin America region.
How does Triart Eventos make money?
Three revenue lines are on record. Booth Construction Services are the primary driver. The others are modular Booth Rental and POS Displays.
Who are Triart Eventos's main competitors?
Broad incumbents on record are Freeman Company, GES (Global Experience Specialists) and GL events. Others are UBRAFE (União Brasileira dos Promotores de Feiras) and ABRACE (Associação Brasileira de Cenografia e Estandes). Direct peers are Fábrica de Ideias Eventos, Materiell Montagens, Deco Montagens e Eventos, Wired Montagens and Ideia Acessória Montagens.
Does Triart Eventos have an API?
No public API is recorded for Triart Eventos.
What industry is Triart Eventos in?
Triart Eventos's product category is Trade Fair Booth Construction and Event Services. Its primary akta.pro industry code is MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build), with a secondary code of THAHABAJ, Retail, Consumer Goods & Lifestyle Shows Organizers. Its NAICS code is 541850 and its SIC code is 2540.