Max Group
Max Group is a Vietnamese digital marketing agency founded in 2014, operating six service sub-brands across strategy, creative, production, social media, and software from offices in Hanoi and Ho Chi Minh City, serving enterprise clients.
- Company typePrivate
- Founded2014
- HeadquartersHanoi, Vietnam
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Max Group does
Max Group is a Vietnamese digital marketing and advertising agency, founded in 2014 as Maxus Digital Marketing Agency and rebranded to Max Group in 2016. It operates across two Vietnamese offices in Hanoi and Ho Chi Minh City and functions as a holding structure for six service sub-brands: Max Digital (digital advertising), Max Creative (creative services), Max Soft (software), Max Media (social media content and channel operations), DigiArt (production), and Min Agency. The company serves enterprise clients, with Jetstar Pacific Airlines disclosed as a named multi-year customer; details on broader client mix, pricing, or contract structures are not provided.
The business model is professional services revenue: client engagements across strategy, creative, production, social media, and software services, supplemented by owned media content distributed through Max Media social channels (including a fan page nearing one million fans). The go-to-market is direct, sales-led, with no visible self-serve or productized offering. Revenue mechanics, contract lengths, and pricing models are not disclosed; there is no indication of recurring software/SaaS revenue or usage-based components.
Max Group is a private company with no disclosed institutional funding, no reported M&A activity, no published management team, and no recorded patents, awards, or certifications. There is no public evidence of AI/ML capability, proprietary technology platforms, or data assets. Information depth is limited; the company appears to be a stable, mid-sized Vietnamese agency with diversified service lines but no disclosed competitive differentiators beyond tenure and multi-brand structure.
Max Group firmographics
Firmographics- Name
- Max Group
- Legal name
- MaxGroup
- Website
- https://maxgroup.vn
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Max Group is a Vietnamese digital marketing agency founded in 2014, operating six service sub-brands across strategy, creative, production, social media, and software from offices in Hanoi and Ho Chi Minh City, serving enterprise clients.
- Ownership category
- akta.pro rank
Where Max Group is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
Max Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Strategy Consulting Services: Provides overall marketing strategy consulting services for businesses, creating strategic plans that solve goal achievement problems and build stronger brands.
- Media Campaign Implementation: Implements effective media campaigns for businesses, collecting real data from potential customers that directly impacts improving client sales and evaluating campaign effectiveness.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Max Group product offering
Product offeringCore offering
MaxGroup is a Vietnamese digital marketing and advertising agency that provides overall marketing strategy consulting services and implements effective media campaigns for businesses. The company operates through six divisions (Max Digital, Max Creative, Max Soft/Max Production, Max Media, DigiArt, Min Agency) that together analyze client challenges and create communication journeys using multi-dimensional customer interaction channels across digital and social platforms.
Product overview
MaxGroup is a digital marketing agency with over 10 years of experience (formerly known as Maxus Digital Marketing Agency) offering a multi-service portfolio of 05 core business units: Max Digital (digital strategy and consulting), Max Creative (brand creative services), Max Soft (video production), Max Media (social media channels), and DigiArt (digital creative). The company provides overall marketing strategy consulting and implements effective media campaigns, positioning itself as a comprehensive one-stop digital marketing solution.
Differentiator
Problem solved
Functional benefit
Brands
- Max Digital: Digital marketing and advertising services focusing on client challenges and communication routes
- Max Production
- Max Creative
- Max Media
- Max Soft
- DigiArt
- Min Agency
Products and services
- Max Digital Digital marketing consulting service that analyzes client challenges and develops ideal communication routes and ideas for executing campaigns in the digital environment; designed for enterprise clients needing end-to-end digital strategy support.
- Max Creative Creative services offering staffed by artists who optimize brand messages through visual imagery to build and develop sustainable brands; positioned for enterprise clients seeking brand trust and creative campaign support.
- Max Soft (Max Production) Production service specializing in viral videos, enterprise TVCs, and product introduction videos serving communications campaigns for enterprise clients.
- Max Media Social media content and community channel service operating owned channels on Facebook, TikTok and YouTube with diverse content topics (sitcom, drama, lifestyle, sport, women) for Vietnamese and international users; notable projects include Cà Kê TV, Max TV, Max Film Việt, Quà Tặng Cuộc Sống, Thông Điệp Cuộc Sống, Ghiền Bóng Đá, and Myeva.
- DigiArt Digital content creation service offering creative digital services that contribute to multi-dimensional customer communication approaches for client campaigns.
- Min Agency Media agency service participating in MaxGroup's overall marketing strategy consulting and campaign execution for enterprise clients.
Quantifiable outcome
- Jetstar Pacific Airlines fanpage reached nearly 1 million fans
- +1 more outcomes
Companies that use Max Group
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Max Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Max Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Max Group competitors and assessment
Company assessmentDirect peers
- Mindshare: Global media agency network operating across Vietnam, providing media planning, buying, and digital strategy services that overlap directly with Max Group's media-campaign implementation business.
- GroupM: WPP's media investment arm focused on media planning, buying, and campaign optimization — the closest direct functional peer to Max Group's Min Agency/Max Media media-buying activities for enterprise clients.
- Isobar: Digital-first creative and commerce agency network (now part of Dentsu Creative) with operations in Vietnam. Closely comparable to Max Group's Max Digital and Max Creative units in delivering digital strategy and creative services to enterprise clients.
Broad incumbents
- Interpublic Group: Global advertising holding company (McCann, MullenLowe, FCB) with presence in Southeast Asia. Competes with Max Group for enterprise marketing strategy, creative, and digital campaign work.
- Ogilvy: Global advertising and marketing services network with established operations in Vietnam. Offers the full-service creative + media + digital stack that most directly overlaps with Max Group's six-unit integrated offering, but at significantly larger global scale.
- Omnicom Group: Global advertising holding company (BBDO, DDB, TBWA) with Vietnam operations. Competes in the same enterprise advertising and digital services market that Max Group addresses.
- WPP: Largest global advertising holding company; parent of Ogilvy, GroupM, Mindshare, and VMLY&R. Represents the upper-tier incumbent competition that Max Group competes against in Vietnam for enterprise marketing services.
- Publicis Groupe: French global advertising holding company with creative, media, and digital agencies in Vietnam. Competes across the same enterprise marketing-services spectrum that Max Group covers, with much broader geographic reach and capital base.
- Hakuhodo: Major Japanese advertising network with Southeast Asia presence, including Vietnam. Competes for the same enterprise digital, creative, and media budgets that Max Group targets.
- Dentsu: Japanese-headquartered global agency group operating in Vietnam across creative, media, and digital. Competes with Max Group for enterprise digital marketing and media-buying budgets in the Vietnamese market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Max Group social profiles
Digital presenceMax Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max Group leadership team
Management profileNumber of profiles
Max Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Max Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max Group
What does Max Group do?
MaxGroup is a Vietnamese digital marketing and advertising agency that provides overall marketing strategy consulting services and implements effective media campaigns for businesses. The company operates through six divisions (Max Digital, Max Creative, Max Soft/Max Production, Max Media, DigiArt, Min Agency) that together analyze client challenges and create communication journeys using multi-dimensional customer interaction channels across digital and social platforms.
Is Max Group a public or private company?
Max Group is a private company. It is classified as unknown and is currently operating.
When was Max Group founded?
Max Group was founded in 2014. It employs 51 to 100 people.
Where is Max Group based?
Max Group is headquartered in Hanoi, Vietnam, in the Asia region.
How does Max Group make money?
Two revenue lines are on record. Marketing Strategy Consulting Services are the primary driver. The others are media Campaign Implementation.
Who are Max Group's main competitors?
Direct peers on record are Mindshare, GroupM and Isobar. Broad incumbents are Interpublic Group, Ogilvy, Omnicom Group, WPP, Publicis Groupe, Hakuhodo and Dentsu.
Does Max Group have an API?
No public API is recorded for Max Group.