Madwebs
Madwebs S.r.l. is an Alessandria-based Italian software company that operates Madcommerce, a self-serve SaaS ecommerce platform enabling Italian SMEs to sell omnichannel across websites, marketplaces, social networks, and price comparators, with built-in Italian electronic invoicing and ERP integration.
- Company typePrivate
- Founded2010
- HeadquartersAlessandria, Italy
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Madwebs does
Madwebs S.r.l. is an Italian private software company headquartered in Alessandria that develops and operates Madcommerce, a cloud-based SaaS ecommerce platform sold under a self-serve, product-led model. The platform enables Italian small and medium enterprises to run omnichannel retail operations from a single product catalog, synchronizing inventory, listings, and orders across a proprietary website storefront, marketplaces (Amazon, eBay, ePrice, IBS), social commerce channels (Facebook Shop, Instagram Shopping), price comparison sites (Google Shopping, Trovaprezzi.it, Kelkoo, Pagomeno.it), and fashion marketplaces (Farfetch, Lyst, Italist, plus Chinese luxury platforms such as Xiu.com, Secoo, Intramirror, and Shangpin). It includes built-in modules for product catalog management, multi-payment checkout (Visa, Mastercard, American Express, PayPal, bank transfer, installments), SEO/web marketing, responsive themes, analytics, external ERP/gestionale integration, and Italian electronic invoicing (Fattura Elettronica) with SDI submission. Software development began in 2002 and the company was formally established around 2010, with Alessandro Rolando serving as the legal representative.
The business model rests on three monthly subscription tiers — Basic at €40/month, Standard at €80/month, and Pro at €200/month (excluding VAT) — plus an optional annual prepay discount (11 paid months for 12 months of access). A 2% commission is applied to sales routed through the Amazon and eBay connector modules, while web-channel sales carry no transaction fee. Optional paid consulting for setup and graphic customization supplements subscription revenue. Distribution is entirely self-serve: prospective customers complete an online form, start a 14-day free trial without entering payment details, and only supply billing information at trial end. Customer support is delivered in Italian via phone, email, and ticket. The legal entity (P.IVA IT02531040067) is GDPR-compliant as a Data Processor, hosts infrastructure with sub-processors including Linode LLC and Google Ireland Limited, and operates without external investors, parent companies, or disclosed funding rounds.
Madwebs firmographics
Firmographics- Name
- Madwebs
- Legal name
- Madwebs S.r.l.
- Website
- https://madcommerce.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Madwebs S.r.l. is an Alessandria-based Italian software company that operates Madcommerce, a self-serve SaaS ecommerce platform enabling Italian SMEs to sell omnichannel across websites, marketplaces, social networks, and price comparators, with built-in Italian electronic invoicing and ERP integration.
- Ownership category
- akta.pro rank
Madwebs industry classification
Industry- Product category
- Ecommerce SaaS Software
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Madwebs is headquartered
LocationHeadquarters
- HQ city
- Alessandria
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Madwebs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription: Monthly subscription fees for platform access. Three tiers: Basic (€40/month, 1GB, 100 products), Standard (€80/month, 5GB, 1000 products), Pro (€200/month, 10GB, 5000 products). No transaction fees on web channel sales.
- Marketplace Commissions: 2% commission on sales through Amazon and eBay connector modules. No commission on web channel.
- Professional Services: Optional paid consulting for startup and graphic customizations at additional cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic - Entry level for small online sellers |
| Subscription | Monthly | Standard - Mid-tier with expanded features |
| Subscription | Monthly | Pro - Full-featured for established businesses |
| Subscription | Annual | Annual Subscription - Pay 11 months get 1 free |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Madwebs product offering
Product offeringCore offering
Madwebs operates the Madcommerce platform, a proprietary cloud-based SaaS ecommerce software that enables Italian businesses to sell products across their own website, major marketplaces (Amazon, eBay, ePrice, IBS), social networks (Facebook, Instagram), fashion marketplaces, and price comparators from a single synchronized product catalog. The platform includes built-in payment processing, Italian electronic invoicing (Fattura Elettronica), ERP-level management (inventory, accounting, shipping, returns), SEO and web marketing tools, and responsive themed storefronts, sold through tiered monthly subscriptions.
Product overview
Madcommerce is an Italian SaaS ecommerce software platform developed by Madwebs S.r.l. The platform provides omnichannel ecommerce capabilities through a cloud-hosted solution with no installation required. The core Madcommerce platform includes integrated modules for product catalog management, shopping cart with multiple payment processors, order management, SEO and web marketing tools, graphics/templates with responsive design, built-in statistics and analytics, ERP integration, and Italian electronic invoicing (Fattura Elettronica). The platform is sold through three subscription tiers (Basic at €40/month, Standard at €80/month, Pro at €200/month) which differ in storage capacity, product limits, and included features. Marketplace integrations for Amazon and eBay are available (with 2% transaction commission), along with support for fashion marketplaces (FARFETCH, LYST, ITALIST, Chinese platforms), price comparison sites (Google Shopping, Trovaprezzi, Kelkoo), and social commerce (Facebook, Instagram). The platform also features an App Store for extending functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Madcommerce Ecommerce SaaS Platform Cloud-based Italian-developed SaaS ecommerce platform enabling omnichannel sales across the merchant's own website, major marketplaces (Amazon, eBay, ePrice, IBS), social networks (Facebook, Instagram), fashion marketplaces, and price comparators from a single synchronized product catalog. Includes built-in payment processing, Italian electronic invoicing (Fattura Elettronica), ERP-level management (inventory, accounting, shipping, returns), SEO and web marketing tools, and responsive themed storefronts. Sold through tiered monthly subscriptions (Basic €40, Standard €80, Pro €200 per month, excl. VAT) with a 14-day free trial and no transaction fees on direct web channel sales. Targeted at Italian SMEs in fashion, design, and lifestyle sectors.
- Professional Services (Startup and Graphic Customization Consulting) Optional paid consulting service for store setup, startup assistance, and graphic customizations delivered on top of the Madcommerce SaaS platform subscription, available at additional cost to customers who require hands-on configuration support beyond the self-serve model.
Companies that use Madwebs
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Madwebs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature9 records
Madwebs partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- AmazoncoreAmazon connector integration allows sellers to list products on Amazon, synchronize inventory, and manage orders directly from the Madcommerce dashboard. Commission of 2% applies on Amazon sales.
- eBaycoreeBay marketplace integration for creating listings and synchronizing products, orders, and inventory. Commission of 2% applies on eBay sales.
- FacebookcoreFacebook integration through Facebook Manager app for social commerce. Product catalog feed exports to Facebook Shop for Instagram and Facebook selling.
- InstagramcoreInstagram shopping integration allowing product tagging in posts and stories. Products sync from Madcommerce catalog to Instagram Shopping.
- Google ShoppingcoreGoogle Shopping integration for product feeds. Supports remarketing campaigns, AdWords integration, and display network advertising.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Madwebs competitors and assessment
Company assessmentDirect peers
- Shopware: European (DACH-origin) open-source/SaaS ecommerce platform with strong SMB and mid-market merchant base in Europe. Comparable omnichannel commerce capabilities and SMB-friendly subscription model.
- Squarespace Commerce: Design-led website builder with ecommerce subscriptions aimed at SMBs, especially in fashion/design verticals. Comparable on PLG signup, tiered subscription pricing, and premium-template positioning.
- PrestaShop: European-origin open-source/SaaS ecommerce platform with strong SMB merchant base in Italy, France, and Spain. Comparable vertical-agnostic omnichannel ecommerce positioning and SMB pricing model.
- Shopify: Global SMB-focused SaaS ecommerce platform offering storefronts, payments, marketplace integrations, and an app ecosystem. Directly comparable to Madcommerce in core product and target customer (SMB merchants), though Shopify operates globally and at vastly greater scale.
- BigCommerce: SaaS ecommerce platform targeting SMB and mid-market merchants with omnichannel marketplace connectors (Amazon, eBay, Google, Facebook) similar to Madcommerce's integration footprint. Closely comparable product architecture and recurring-subscription revenue model.
- Lightspeed eCommerce: SaaS commerce platform offering online store and POS for SMB retailers, with omnichannel marketplace integrations. Comparable SMB subscription pricing tiers and recurring revenue model.
- Wix eCommerce: Website builder with built-in ecommerce capabilities targeted at SMBs. Comparable on PLG self-serve signup, tiered subscription pricing, and broad marketplace/social integrations.
Broad incumbents
- Adobe Commerce (Magento): Enterprise-focused ecommerce platform from Adobe serving larger merchants. Comparable omnichannel and marketplace functionality, but targets mid-market/enterprise rather than Madcommerce's SMB core.
- Salesforce Commerce Cloud: Enterprise ecommerce platform from Salesforce with deep CRM/data integration. Comparable omnichannel commerce capability, but targets enterprise rather than Madcommerce's SMB/vertical focus.
Emerging players
- WooCommerce: Open-source WordPress ecommerce plugin ecosystem used by many SMBs globally, including Italian merchants. Comparable in target market and extension-driven customization model, though delivery mechanism (open-source plugin vs. managed SaaS) differs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Madwebs compliance and trust
Trust signalCompliance1 record
Madwebs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madwebs leadership team
Management profileNumber of profiles
Profiles1 record
Madwebs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madwebs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madwebs
What does Madwebs do?
Madwebs operates the Madcommerce platform, a proprietary cloud-based SaaS ecommerce software that enables Italian businesses to sell products across their own website, major marketplaces (Amazon, eBay, ePrice, IBS), social networks (Facebook, Instagram), fashion marketplaces, and price comparators from a single synchronized product catalog. The platform includes built-in payment processing, Italian electronic invoicing (Fattura Elettronica), ERP-level management (inventory, accounting, shipping, returns), SEO and web marketing tools, and responsive themed storefronts, sold through tiered monthly subscriptions.
Is Madwebs a public or private company?
Madwebs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Madwebs founded?
Madwebs was founded in 2010. It employs 1 to 10 people.
Where is Madwebs based?
Madwebs is headquartered in Alessandria, Italy, in the Europe region.
How does Madwebs make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are marketplace Commissions and professional Services.
Who are Madwebs's main competitors?
Direct peers on record are Shopware, Squarespace Commerce, PrestaShop, Shopify, BigCommerce, Lightspeed eCommerce and Wix eCommerce. Broad incumbents are Adobe Commerce (Magento) and Salesforce Commerce Cloud. WooCommerce is listed as an emerging player.
Does Madwebs have an API?
No public API is recorded for Madwebs.
What industry is Madwebs in?
Madwebs's product category is Ecommerce SaaS Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer).